What Infoplaza does

Infoplaza is a Netherlands-based weather intelligence company that translates meteorological data into operational decision-support for weather-sensitive businesses and government organizations. The platform spans four core verticals: Land (construction, rail, ice prevention, energy, outdoor events), Marine (offshore/nearshore operations, metocean planning, ice charting, voyage optimization via i-nav), Media & Advertising (weather content and an advertising network across its owned consumer brands), and Mobility (public transport, road traffic, and flex-planning combined with weather data). Underlying capabilities include sector-specific forecasting models, workability-window dashboards, an Early Warning Center that has operated continuously for 15 years, and an API exposed through developer.infoplaza.com. Customers include ProRail, multiple Dutch provinces, major marine contractors (Van Oord, Boskalis, Jan de Nul), construction firms (BAM), and large event organizers (MOJO, ID&T).

The company operates a dual business model. The B2B side sells subscription-based weather intelligence services through a consultative sales motion, with tailored quotes and dedicated solutions such as Rail Support (co-developed with ProRail) and i-nav voyage optimization. The consumer/media side generates advertising revenue through a network of owned weather portals — Weeronline, Buienalarm, Weerplaza in the Netherlands and Meteovista in Belgium — capturing organic weather search traffic and serving as a distribution channel for advertisers. The company is privately held, headquartered in Houten, Netherlands, employs 51-100 people, and has received institutional backing including a 2020 funding round led by Bolster Investment Partners.

Name

Infoplaza

Website

https://infoplaza.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Infoplaza is a Netherlands-based weather intelligence company providing sector-specific forecasting, decision-support dashboards, and early-warning services for rail, marine, construction, events, mobility, and government clients, alongside a consumer weather brand portfolio in the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Weather Intelligence Services

NAICS

Information (51)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Early Warning, Event Monitoring & Forecasting (Extreme Weather Alerts, Nowcasting) (EUABALAJ)

akta.pro secondary industries

Weather & Emergency Information Channels (MPABAIAF), 24/7 Snow & Ice Response / Seasonal Contract Services (HSAIAIAJ)

Keywords

• Weather forecasting services
• Meteorological decision support
• Marine weather intelligence
• Weather media advertising
• Transport weather data

Headquarters

HQ city

Houten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Weather Data and Forecasting Services: B2B weather intelligence services providing specialized forecasting for sectors including construction, rail, marine, and events. Services include subscription-based access to weather dashboards, expert consultations, and real-time monitoring solutions.
2. Media Advertising Network: Weather website advertising through the Infoplaza Network of brands including Weeronline, Weerplaza, Buienalarm, and Meteovista, serving both advertisers and media organizations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Infoplaza provides weather intelligence and decision-support services that translate meteorological data into actionable information for weather-sensitive operations. Its core offerings cover four verticals: Land (construction workability, rail weather risk, outdoor events, ice control, energy), Marine (offshore/nearshore dashboards, metocean planning, ice charting, i-nav voyage optimization), Media & Advertising (weather editorial and ad network), and Mobility (public transport and traffic data combined with forecasts). Services are delivered through dashboards, expert meteorologist consultations, and a developer API, supported by a network of consumer weather brands.

Product overview

Infoplaza is a weather intelligence company offering a platform of solutions for weather-sensitive decision-making across multiple sectors. The core offering spans four main service areas: Land (covering outdoor events, ice control, energy, construction, and rail), Marine (including offshore operations, metocean planning, ice charting, and voyage optimization), Media & Advertising (weather content and ad network), and Mobility (public transport, flexible planning, and road data). The company also operates a portfolio of consumer weather brands including Weeronline, Buienalarm, Weerplaza, and Meteovista. Services are delivered through dashboards, expert consultation, and API access via developer.infoplaza.com.

Differentiator

Problem solved

Functional benefit

Brands

• Weeronline: Weather brand serving the Dutch market
• Buienalarm
• Weerplaza
• Meteovista
• Infoplaza Network

Products and services

• Land Weather Intelligence

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DTN: DTN is a global provider of weather intelligence and decision-support services for agriculture, energy, marine, aviation, and transportation. Directly comparable to Infoplaza across marine, land/transport, and operational forecasting verticals, though operating at much larger global scale.
• Weathernews Inc. Weathernews is a Japanese-headquartered global weather services company serving road, marine, aviation, and media customers with decision-support forecasts. Comparable business model to Infoplaza across multiple verticals and media operations.
• StormGeo: StormGeo (now part of Alfa Laval) provides weather intelligence for marine, energy, and cross-industry operations, headquartered in Norway. Highly comparable to Infoplaza's Marine vertical and broader decision-support offering, with European overlap.
• BMT Group: BMT provides marine weather and metocean services, voyage optimization, and offshore environmental consulting. Closely comparable to Infoplaza's Marine vertical (offshore, metocean, ice charting, i-nav voyage optimization).
• Vortex (Vortex NWS): Vortex provides weather data and forecasting for the energy and renewables markets globally. Comparable to Infoplaza's Energy sub-sector under Land, with a more focused vertical orientation.

Regional players

• KNMI (Royal Netherlands Meteorological Institute): KNMI is the Dutch national meteorological service providing authoritative weather data and warnings across the Netherlands. Operates in the same geography as Infoplaza, partly as a public alternative/supplier and partly as a data source.
• Buienradar (by RTL): Buienradar is a leading Dutch consumer weather brand owned by RTL, comparable to Infoplaza's Weeronline/Buienalarm consumer brands. Operates in the same Dutch consumer weather market as a competing media/advertising property.

Emerging players

• Tomorrow.io: Tomorrow.io is an emerging player building proprietary satellite radar and AI-driven weather forecasting for enterprise use cases including aviation, logistics, and mobility. Adjacent emerging competitor to Infoplaza's enterprise forecasting offering.

Others

• MeteoSwiss / national met services: National meteorological services across Europe provide authoritative public weather data and warnings. Not a direct commercial competitor but a key data supplier and baseline reference that affects commercial pricing across the weather intelligence value chain.

Broad incumbents

• IBM / The Weather Company: IBM's weather business operates at massive global scale across consumer, media, and enterprise segments. Overlaps with Infoplaza's media network and enterprise forecasting but as a broad incumbent rather than a specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infoplaza