NS Partners

What NS Partners does

NS Partners SA is a privately held, independent Swiss asset and wealth management group headquartered in Geneva and operating through seven licensed offices in Switzerland, Luxembourg, the UK, Bermuda, Spain, and Italy. Founded in 1964 by Beat Notz as Notz Stucki & Cie and rebranded to NS Partners in 2021, the firm manages CHF 14 billion in assets across three integrated business lines: Wealth Management for private clients, families, and family offices; Asset Management offering fund of hedge funds, long-only, and thematic strategies; and a Luxembourg-based Management Company (NS Partners Europe SA) providing AIFM and UCITS ManCo services to both proprietary and third-party funds.

The firm's product surface spans traditional fund of hedge funds (built since co-founding Haussmann Holdings in 1974, one of Europe's first FoHFs), the award-winning Mahjong China Fund, an SFDR Article 8 thematic DGC fund family (Luxury, Medtech, Swiss Excellence, Stock Selection, QIC GCC Equity), and ESG-classified third-party mandates. Distribution is direct and relationship-led, with investment professionals in each office serving HNWI, UHNWI, and institutional clients across Europe and selectively the Americas (via the SEC-registered Bermuda entity).

NS Partners generates revenue primarily through recurring management fees on AUM, supplemented by performance fees on successful fund strategies and ManCo service charges for third-party fund clients. The firm holds regulatory authorizations from FINMA, CSSF, FCA, CNMV, CONSOB, and the SEC, and is led by a recently restructured Executive Committee under CEO Frédéric de Poix (appointed December 2025), with 120 employees across its seven offices.

Name

NS Partners

Legal name

NS Partners SA

Website

https://nspgroup.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

NS Partners is an independent Swiss asset and wealth management group managing CHF 14 billion across seven European offices, serving HNWI, family offices, and institutional clients via wealth management, fund of hedge funds, and Luxembourg-based ManCo services.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282)

akta.pro primary industry

Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH)

akta.pro secondary industries

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG), Primary Fund-of-Funds (Blind-pool FoF) (FSANAGAA)

Keywords

• Wealth management services
• Asset management solutions
• Fund of hedge funds
• Portfolio management services
• Fund management company

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Wealth Management Services: Comprehensive wealth management services for private clients including portfolio management, investment advisory, and tailored financial solutions. Revenue generated through management fees and potentially performance fees based on assets under management and returns delivered.
2. Asset Management Services: Professional asset management including fund of hedge funds, long-only investments, and alternative investments. Revenue model includes management fees on AUM and performance fees from successful fund strategies.
3. Management Company Services: Fund structuring, administration, and management company services through NS Partners Europe SA in Luxembourg. Provides AIFM and UCITS management company capabilities, including fund engineering and EU distribution. Revenue generated through management fees and service charges.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NS Partners is an independent Swiss asset and wealth management group offering three core services: Wealth Management for private clients and family offices, Asset Management including fund of hedge funds, long-only, and alternative investment strategies, and a Luxembourg-based Management Company providing AIFM/UCITS fund structuring, administration, and EU distribution. The firm manages CHF 14 billion in assets across seven global offices and serves both private clients and institutional investors.

Product overview

NS Partners is an independent asset management and wealth management group offering a unified platform of three core services: Wealth Management, Asset Management, and a Luxembourg-based Management Company. The firm manages CHF 14 billion in assets across seven offices worldwide. Its product portfolio includes multiple DGC-branded thematic funds (Luxury Fund, Medtech, Swiss Excellence, Stock Selection, QIC GCC Equity Fund), third-party managed funds (InvestInvent Wind Energy, Clean Transition Carbon Zero First, LA MANCHA Resource Fund, ALPCOT funds), and the proprietary Mahjong China Fund. The firm also offers traditional fund of hedge funds, long/short equity, and multi-manager hedge fund strategies. All SFDR Article 8 funds integrate ESG considerations. NS Partners operates as a conviction-based, talent-driven investment firm rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management Personalized wealth management solutions for private clients, high-net-worth individuals, ultra-high-net-worth individuals, and family offices, including portfolio management, investment advisory, retirement planning, and estate planning.
• Asset Management Professional asset management services offering long-only investments, alternative investments, fund of hedge funds, long/short equity strategies, and multi-manager hedge fund portfolios for institutional clients.
• Management Company Luxembourg-based AIFM (Alternative Investment Fund Manager) and UCITS Management Company services including fund engineering, fund structuring, administration, and EU distribution.
• Mahjong China Fund Fund of hedge funds focused on China and Asian markets, awarded 'Best Performing Fund in 2024 – China Fund of Funds' by The Hedge Fund Journal.
• DGC – Franck Muller Luxury Fund Thematic fund focused on luxury sector investments, managed under SFDR Article 8 with ESG characteristics.
• DGC – Medtech Thematic fund focused on medical technology sector investments, managed under SFDR Article 8 with ESG characteristics.
• DGC – Swiss Excellence Fund focused on Swiss equities and excellence, managed under SFDR Article 8 with ESG characteristics and exclusion criteria.
• DGC – Stock Selection Equity fund with stock selection focus, managed under SFDR Article 8 with ESG characteristics.
• DGC – QIC GCC Equity Fund Fund focused on GCC (Gulf Cooperation Council) equity markets, managed under SFDR Article 8.
• InvestInvent Wind Energy Fund Renewable energy fund focused on wind energy investments within the InvestInvent Funds SICAV-SIF structure.
• Clean Transition RAIF – Carbon Zero First Alternative investment fund focused on clean transition and carbon zero initiatives.
• La Mancha Resource Fund Resource-focused alternative investment fund managed under SFDR Article 8.
• Alpcot Equities Alpcot equity fund managed under SFDR Article 8 with ESG considerations.
• Alpcot Fixed Income Alpcot fixed income fund managed under SFDR Article 8 with ESG considerations.

Quantifiable outcome

• CHF 14 billion in assets under management
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Genthod Global AdvisorycoreStrategic or Co-development Partner · 16 October 2024NS Partners co-manages the Franck Muller Luxury Fund alongside Genthod Global Advisory. The Geneva-based investment fund celebrates its 10th anniversary and follows a long-term, conviction-based investment strategy in the luxury sector, focusing on trends such as quiet luxury, generational shifts, e-commerce, and experiential travel. The partnership between luxury player Franck Muller and asset manager NS Partners is credited for the fund's longevity.
• InvestInvent Funds SICAV-SIF – InvestInvent Wind Energy FundminorOthersNS Partners Europe S.A. manages funds with environmental and social characteristics under SFDR Article 8, including the InvestInvent Wind Energy Fund focused on renewable energy investments.
• LA MANCHA RESOURCE FUND SCSpminorOthersLa Mancha Resource Fund is managed in partnership with NS Partners Europe S.A., focusing on resource sector investments with sustainability considerations.
• ALPCOT - Alpcot Equities and Alpcot Fixed IncomeminorOthersAlpcot Equities and Alpcot Fixed Income funds are managed in partnership with NS Partners Europe S.A., providing equity and fixed income investment solutions.
• QIC GCC Equity FundminorOthersDGC – QIC GCC Equity Fund is managed by NS Partners with environmental/social characteristics, focusing on Gulf Cooperation Council equity investments.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mirabaud: Geneva-headquartered private bank and asset manager with comparable focus on HNWI/UHNWI wealth management, institutional asset management, and fund of funds strategies.
• Vontobel: Swiss-listed wealth and asset manager with multi-boutique platform. Comparable offering across wealth management, asset management, and fund management; multiple NS Partners executives (Paolo Faraone, Giorgio Rocca) came from Vontobel.
• Union Bancaire Privée (UBP): Geneva-based Swiss private bank with strong asset management and alternatives platform. Direct competitor in HNWI wealth management, institutional mandates, and alternative investment fund management (AIFM).
• Edmond de Rothschild: Swiss private banking group offering wealth management, asset management, and corporate advisory. Comparable HNWI/UHNWI franchise; several NS Partners hires (e.g., Benoît Villard) came from Edmond de Rothschild.
• Lombard Odier: Swiss private bank and asset manager headquartered in Geneva with ~CHF 300B AUM. Closely comparable on private wealth management, multi-asset solutions, and conviction-based investing philosophy.
• EIM SA: Luxembourg-based fund of hedge funds and alternative investment boutique. Direct comparable in the FoHF manager-selection space; NS Partners' Deputy Head of Risk Management worked at EIM from 2004 to 2013.
• Pictet Group: Switzerland's largest independent wealth and asset manager with several hundred billion CHF in AUM. Direct competitor for HNWI/UHNWI mandates, institutional asset management, and fund structuring in Geneva and Zurich.

Broad incumbents

• Partners Group: Swiss-listed global private markets investment manager. While focused on private equity rather than FoHF, comparable Swiss-roots, independent, multi-jurisdictional platform serving institutional and UHNW clients globally.
• Permal Group: Pioneering FoHF manager (founded 1973) now part of Legg Mason/Franklin Templeton. Direct FoHF heritage peer—NS Partners Board Director Gregoire Notz worked at Permal, and the firm co-founded the adjacent Haussmann Holdings in 1974.
• Cazenove (Schroders Cazenove): UK wealth management heritage (now part of Schroders) with comparable HNWI/private client focus and fund management capabilities. Comparable in the London HNWI market where NS Partners' London office operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ns-partners-group
• Xx.com/NSPartners1964

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NS Partners