Between
Between is an Italian integrated communication agency in Moncalieri serving enterprise clients in automotive, luxury, food and beverage, fashion, aerospace, healthcare, and cultural sectors with brand identity, digital, video production, and event management services.
- Company typePrivate
- Founded2001
- HeadquartersMoncalieri, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Between does
Between s.r.l. is a privately held Italian integrated communication agency founded in 2001 and headquartered in Moncalieri, Turin (Strada Cesare Ferrero di Cambiano 32), operating with a team of 1-10 employees. The agency delivers four service lines: Analogic (brand identity, positioning, editorial, campaigns, packaging, environmental design), Digital (responsive websites, SEO, social media management, lead generation and email marketing), Video Production (corporate films, commercials, explainer videos, event coverage, social content with international production coordination), and Event Management (brand events, product launches, conferences, exhibitions and charity tournaments). Its technology footprint is conventional — no proprietary platform, no API, no AI components, no mobile applications — and is built on standard creative and web production tooling.
The agency's client base is concentrated in Italian enterprise B2B, with particular depth in the automotive and luxury design ecosystem of Piedmont (Italdesign, GFG Style, MAT/Aspark, Avio) and a long track record in food & beverage (Barilla, Fratelli Carli, Acqua Sant'Anna, Santa Margherita Wines), fashion (Lanificio Cerruti), energy (Envision), aerospace (DAP, Città dell'Aerospazio), healthcare (Oxy.gen/Zambon, Gruppo CDC) and cultural institutions (Sacra di San Michele, IRCCS Candiolo). Notable signature projects include the Ennio Morricone-scored Italdesign 40th anniversary film, the Mazda centennial 'La Forma del Tempo' docufilm with live Italy-Japan broadcast, the Bosch/Maserati digital launch, and what the source describes as Italy's first post-regulation comparative advertising campaign for Acqua Sant'Anna.
Between generates revenue exclusively through bespoke, project-based professional services engagements quoted individually, with no disclosed standard pricing, no subscription model, and no public listing. It acquires clients through direct B2B relationships, referrals from existing premium-brand customers, and visibility generated by high-profile project completions, supported by a portfolio website and organic presence on LinkedIn, Instagram, Facebook and Vimeo. The agency is independently owned with no disclosed investors, parent company, or M&A activity.
Between firmographics
Firmographics- Name
- Between
- Legal name
- Between s.r.l.
- Website
- https://between.be
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Between is an Italian integrated communication agency in Moncalieri serving enterprise clients in automotive, luxury, food and beverage, fashion, aerospace, healthcare, and cultural sectors with brand identity, digital, video production, and event management services.
- Ownership category
- akta.pro rank
Between industry classification
Industry- Product category
- Integrated Communication Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Brand Activations & Experiential Campaign Design (MPAAAGAA), Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where Between is headquartered
LocationHeadquarters
- HQ city
- Moncalieri
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Between business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional Services - Integrated Communication Projects: Between generates revenue through bespoke communication projects for enterprise clients, including brand identity work, digital campaigns, video production, event organization, and integrated marketing communications. Projects are typically custom engagements with no standardized pricing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Between product offering
Product offeringCore offering
Between is an Italian integrated communication agency offering four core service pillars: Analogic (brand identity, positioning, editorial, campaigns, packaging, environmental design), Digital (responsive website design and development, social media management, lead generation), Video (corporate films, commercials, explainer videos, event coverage, social content with international production capabilities), and Event Management (brand events, product launches, conferences, exhibitions, charity events). The agency delivers bespoke, project-based communication engagements primarily to enterprise clients in the automotive, luxury, fashion, food & beverage, and cultural sectors across Italy and Europe.
Product overview
Between is an integrated communication agency offering four core service areas: Analogic (identity, brand positioning, editorial, campaigns, packaging, environmental design), Digital (website design, social media management, lead generation), Video (corporate films, commercials, explainers, event coverage, social content), and Event Management (brand events, product launches, conferences, exhibitions). The agency operates primarily in the Italian automotive, luxury, design, and industrial sectors, with portfolio work spanning brand identity campaigns (Sant'Anna comparative campaign, Italdesign rebranding), video production (Ennio Morricone for Italdesign, Mazda centenary), digital platforms (Oxy.gen, Sacra di San Michele websites), event organization (Poltu Quatu Classic, VTM conventions), and social media campaigns (Alpek Bike, Santa Margherita Wines). Notable clients include major automotive brands (GFG Style, Bosch, Mazda, XEV), luxury/fashion (Cerruti, Santa Margherita), food (Barilla, Fratelli Carli), and cultural institutions.
Differentiator
Problem solved
Functional benefit
Companies that use Between
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles1 record
Between technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Between partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered supporting and minor.
- LUME (Torino)supportingFilm production house partnership for international commercial productions. Between worked closely with LUME during the Envision Energy System international spot production at 4Studio in Turin, coordinating the 42-person Italian crew.
- CompactsupportingCollaboration with Compact for Mazda Italy's cross-media videoconference and docufilm 'La Forma del Tempo' presentation, combining Between's event organization with Compact's production capabilities.
- Manifattura Automobili TorinosupportingPartnership with MAT for communication around the Aspark SP600 world speed record achievement (438.7 km/h) on June 8, 2024, managing press coverage and PR for this record-breaking electric hypercar.
- BridgestonesupportingTechnical support partner for the Aspark SP600 project that set world record as fastest electric hypercar, contributing to the achievement Between helped communicate.
- Wayne MaserminorPhotographer collaboration for Gazprom Neft G-Energy launch in 2010, producing promotional materials and calendar for worldwide distributor event.
- Stefano CattelanminorInternationally renowned photographer for Italdesign ice shooting campaign, capturing four brands (Italdesign, Alpina, Blackfin, Bamboogie) in extreme conditions.
- Ferdinando ArnòminorComposer of original soundtrack for Barilla institutional film, creating orchestrated theme for the 'Io Erano Anni' documentary.
- Julian CerrutiminorFashion designer for 'Natural Born Elegance' collection presented at Palazzo Pitti, featuring the Car Jacket 'dressing' Italdesign Parcour Roadster interiors.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Between competitors and assessment
Company assessmentDirect peers
- Armando Testa: Iconic Italian integrated creative agency founded in Turin in 1946, serving major Italian and international brands with advertising, brand identity and integrated communications — directly comparable to Between in geography (Turin), heritage, and full-service creative scope.
- H48: Italian boutique creative and integrated communications agency offering brand strategy, advertising, digital and content services — comparable to Between as a similarly sized, Italy-rooted independent offering integrated creative services to premium clients.
- Independent Ideas: Independent Italian creative agency working across advertising, branding, digital and events for premium brands — directly comparable to Between in independent positioning, Italian market focus, and integrated service offering for enterprise clients.
Broad incumbents
- Landor & Fitch: Global brand consulting and design firm offering brand identity, packaging and brand experience — overlaps with Between's Analogic and brand identity work, but operates as a much larger, network-affiliated incumbent serving multinationals worldwide.
- Interbrand: Global brand strategy and design consultancy operating across brand identity, packaging and corporate communications — overlaps with Between's brand identity and packaging capabilities but serves a broader international client base at much greater scale.
- Publicis Italy: Italian arm of Publicis Groupe, offering full-service advertising, digital, content and event marketing — overlaps with all four of Between's service pillars but competes from a global network with substantially greater scale and procurement leverage.
- Ogilvy Italy: Italian operation of Ogilvy, providing advertising, brand strategy, PR, digital and content services — comparable in service scope to Between, but competing as part of a global WPP-affiliated network with deeper resources and international reach.
- DDB Italy: Italian office of DDB Worldwide offering integrated advertising, brand and digital services — comparable to Between's integrated communications offering but as part of Omnicom's global network with broader capabilities and cross-market delivery.
- TBWA\Italia: Italian office of TBWA\Worldwide, providing advertising, brand and digital communications — overlaps with Between's full-service creative offering but operates as part of a global disruption-focused network with greater scale.
- McCann Worldgroup Italy: Italian arm of McCann Worldgroup offering advertising, brand, digital and event communications — overlaps with Between's integrated service pillars but competes from a global IPG-affiliated network with significantly larger scale and cross-border reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Between social profiles
Digital presenceBetween compliance and trust
Trust signalCompliance1 record
Between financial estimates
Financial estimateRevenue estimate
Valuation estimate
Between leadership team
Management profileNumber of profiles
Between funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Between M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Between
What does Between do?
Between is an Italian integrated communication agency offering four core service pillars: Analogic (brand identity, positioning, editorial, campaigns, packaging, environmental design), Digital (responsive website design and development, social media management, lead generation), Video (corporate films, commercials, explainer videos, event coverage, social content with international production capabilities), and Event Management (brand events, product launches, conferences, exhibitions, charity events). The agency delivers bespoke, project-based communication engagements primarily to enterprise clients in the automotive, luxury, fashion, food & beverage, and cultural sectors across Italy and Europe.
Is Between a public or private company?
Between is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Between founded?
Between was founded in 2001. It employs 1 to 10 people.
Where is Between based?
Between is headquartered in Moncalieri, Italy, in the Europe region.
How does Between make money?
One revenue line is on record: professional Services - Integrated Communication Projects.
Who are Between's main competitors?
Direct peers on record are Armando Testa, H48 and Independent Ideas. Broad incumbents are Landor & Fitch, Interbrand, Publicis Italy, Ogilvy Italy, DDB Italy, TBWA\Italia and McCann Worldgroup Italy.
Does Between have an API?
No public API is recorded for Between.
What industry is Between in?
Between's product category is Integrated Communication Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 541810 and its SIC code is 7311.