YourTown Health

What YourTown Health does

YourTown Health is a non-profit network of seven Federally Qualified Health Centers (FQHCs) serving Meriwether, Pike, Lamar, Carroll, Coweta, and South Fulton counties in Georgia. Founded in 1978 as Palmetto Health Council, Inc. by community members responding to a physician shortage, the organization opened its first Community Medical Center in April 1980 with Rural Health Initiative Program grant funding and rebranded as YourTown Health in 2013. Service lines span primary care, pediatric and adolescent care, women's health (OB/GYN), behavioral health (delivered through a March 2023 partnership with Pathways Center), an HIV program including PrEP/PEP, dental care, a walk-in QuickCare clinic, telehealth, and an in-house pharmacy opened at the Palmetto flagship in September 2021.

Revenue is generated primarily through fee-for-service patient visits reimbursed by Medicare, Medicaid, PeachState, AmeriGroup, Wellcare, Aetna, United, Blue Cross PPO, and other insurers, supplemented by HRSA federal grants and 340B-eligible pharmacy revenue. Pricing is anchored by a Sliding Fee Scale tied to household income and family size, with nominal rates as low as $35 per medical or behavioral visit and $45 per dental visit; Medicare deductibles are waived and a recent policy change allows patients qualifying for the Nominal tier to receive care free of charge. The underlying technology stack consists of standard healthcare IT — the healow patient portal, telehealth, online bill pay via Phreesia, and pharmacy management — with no proprietary AI or ML assets disclosed.

Leadership transitioned in November 2024 when Dr. Tara Brown, a dentist and former COO, was promoted to CEO following the retirement of Jon Wollenzien. The organization is FTCA deemed, PCMH certified, and serves patients regardless of insurance status or ability to pay. Marketing relies on content publishing, organic social (Facebook, X, LinkedIn), email newsletter, community events such as National Health Center Week, and PR appearances on WSB Radio's Lenz on Business.

Name

YourTown Health

Legal name

YourTown Health

Website

https://yourtownhealth.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

YourTown Health is a non-profit Federally Qualified Health Center network operating seven Community Health Centers across six rural Georgia counties, providing affordable primary, pediatric, women's, behavioral, dental, HIV, pharmacy, and walk-in urgent care services on a sliding fee scale to uninsured and underinsured patients.

Ownership category

akta.pro rank

Product category

Community Health Services

NAICS

Ambulatory Health Care Services (621), Offices of Physicians (except Mental Health Specialists) (621111), Other Outpatient Care Centers (62149)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics) (HLAFAGAN)

akta.pro secondary industries

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB), Outpatient Mental Health & Counseling Clinics (HLAFABAC), Retail & Pharmacy-Based Urgent Care Clinics (HLAFADAE)

Keywords

• Community health center
• Primary care services
• Behavioral health care
• Sliding fee healthcare
• Rural health network

Headquarters

HQ city

Palmetto

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Patient Service Revenue: Fee-for-service revenue from patient visits across primary care, dental, behavioral health, and pharmacy services. Revenue is generated through sliding scale fees, insurance reimbursements from Medicare, Medicaid, and private insurers.
2. Government Grants and Program Funding: Federally Qualified Health Center funding through HRSA, including Rural Health Initiative Program grants that helped establish the original Palmetto location in 1980.
3. Pharmacy Revenue: In-house pharmacy at Palmetto location (opened September 2021) generating prescription and OTC product revenue, with special pricing available through community health center programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Non-profit network of seven Federally Qualified Community Health Centers providing primary care, pediatric, women's health, behavioral health, dental, HIV care, and pharmacy services across six Georgia counties (Meriwether, Pike, Lamar, Carroll, Coweta, South Fulton). Operates a Sliding Fee Scale that sets visit fees as low as $35 based on household income, waives Medicare deductibles, and accepts all patients regardless of insurance status or ability to pay. Includes walk-in QuickCare urgent care, telehealth, and an in-house pharmacy at the Palmetto flagship location.

Product overview

YourTown Health is a non-profit network of seven Community Health Centers providing comprehensive healthcare services across Meriwether, Pike, Lamar, Carroll, Coweta, and South Fulton counties in Georgia. Founded in 1978 (originally as Palmetto Health Council, Inc.) and renamed in 2013, the organization operates as a Federally Qualified Health Center (FQHC) with a mission to provide affordable, accessible healthcare to underserved communities. The service portfolio includes Primary Care, Pediatric & Adolescent Care, Women's Care (Obstetrics and Gynecologic Care), Behavioral Health, HIV Program, Dental Care, an in-house Pharmacy, QuickCare urgent care clinic, and telehealth services. Additional offerings include a Sliding Fee Scale program for uninsured/underinsured patients and COVID-19 testing/vaccination services. The organization partners with Pathways Center for expanded behavioral health services.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care
• Pediatric & Adolescent Care

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Pathways CentercoreStrategic or Co-development Partner · 2 March 2023YourTown Health and Pathways Center formed a strategic partnership to provide integrated behavioral and primary healthcare services. Patients in Carroll, Coweta, Heard, Lamar, Meriwether, Pike, South Fulton, Spalding, and Troup counties can access seamless referrals between practices. Both organizations maintain the same low co-payment rates and neither will deny treatment due to inability to pay. The partnership integrates mental and physical health to eliminate barriers, reduce stigmas, and improve patient outcomes.

Scale indicators5 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Piedmont Healthcare: Large non-profit regional health system with hospitals and outpatient clinics across Georgia, including rural and suburban markets. Broad incumbent offering overlapping primary care services in YourTown Health's service area, with greater specialty and inpatient capabilities.
• MinuteClinic (CVS Health): National retail clinic operator offering walk-in primary care, vaccinations, and basic urgent care inside CVS pharmacies. Competes with YourTown Health's QuickCare walk-in service for lower-acuity visits in shared Georgia geographies.

Direct peers

• Chase Brexton Health Care: Non-profit FQHC operating multi-specialty community health centers across Maryland with integrated primary care, behavioral health, dental, and pharmacy. Comparable in scope of services, sliding-fee structure, and FQHC funding model.
• Good Samaritan Health Center: Non-profit community health center in Atlanta providing primary care, dental, behavioral health, and pharmacy to uninsured and underinsured Georgians on a sliding fee scale. Closely mirrors YourTown Health's mission, patient base, and FQHC-like service delivery.
• Christ Community Health Services: Multi-site non-profit community health network in the Southeast offering primary care, behavioral health, dental, and pharmacy with sliding fee pricing for underserved populations. Highly comparable FQHC-equivalent model with similar geographic and demographic focus.
• Southside Medical Center: Atlanta-based non-profit FQHC network offering primary care, dental, behavioral health, and pharmacy on a sliding fee scale to underserved populations in metro Atlanta and surrounding counties. Operates a similar FQHC model with comparable payer mix and sliding fee programs.
• Open Door Family Medical Centers: Federally Qualified Health Center network in the Hudson Valley, NY, providing primary care, dental, behavioral health, and pharmacy on a sliding fee scale. Similar multi-site community health center structure with comparable payer mix and federal funding model.

Regional players

• Georgia Mountains Health Services: Georgia-based FQHC serving rural North Georgia counties with primary care, behavioral health, and pharmacy on a sliding fee scale. Direct regional peer operating an identical rural FQHC model in the same state.
• Southwest Georgia Health Care: Georgia FQHC network serving rural Southwest Georgia counties with primary care, dental, and pharmacy services on a sliding fee scale. Regional peer with very similar rural Georgia service footprint and payer dynamics.

Others

• Peach State Health Plan: Georgia Medicaid managed care plan and a key payer for YourTown Health's Medicaid patient base. Adjacent ecosystem participant rather than direct competitor; relevant for understanding payer mix dynamics and reimbursement risk.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yourtownhealth
• Facebookfacebook.com/YourTownHealth
• LinkedInlinkedin.com/company/palmetto-health-council-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YourTown Health