Connor Sports Flooring

What Connor Sports Flooring does

Connor Sports Flooring, founded in 1872 and headquartered in Bolingbrook, Illinois, is a U.S. manufacturer of hardwood and synthetic sports, dance, and stage flooring systems. The company operates ISO 14001:2015-certified manufacturing facilities in Crystal Falls and Amasa, Michigan's Upper Peninsula, producing 8 to 10 million square feet of flooring annually using northern hard maple sourced from sustainably managed forests in Michigan, Wisconsin, and Minnesota. Its product portfolio spans premium hardwood systems (VIP, VIPII, FOCUS with Athletic Response Ridge technology, ISO-COMFORT VIII with patented isolation panels, REZILLBASE, ALLIANCE), portable courts (QUICKLOCK Classic and QUICKLOCK Fusion that can be installed in under two hours), synthetic athletic surfaces (ELASTIPLUS, ELASTIMAT, ELASTIROLL), and a dedicated dance and stage division (Pro Forma I/II/III sprung subfloors, Canvas and Prima Marley vinyl surfaces, and Connor Stage systems).

Connor Sports generates revenue primarily through one-time sale and installation of custom flooring projects, with flagship championship courts priced at $175,000 to $300,000 each. Go-to-market is enterprise sales-led, supported by a team of approximately 15 U.S. sales professionals, a preferred network of certified Sports Flooring Contractors for installation and maintenance, and a direct-to-consumer e-commerce store (connorsports.shop) for maintenance accessories. The company sells primarily into professional sports leagues (over a dozen NBA teams and 5 WNBA teams), NCAA athletics (210+ Division I basketball programs and the official March Madness court supplier since 2006), K-12 education, performing arts venues, and commercial fitness facilities, with international exposure via FIBA, FIVB, and the 2016 Rio and 2020 Tokyo Summer Olympic Games.

Connor Sports is a privately held subsidiary of Gerflor, the France-based global performance flooring conglomerate, operating within the Gerflor North America portfolio alongside brands such as Sport Court, Taraflex, Harlequin Floors, and SnapLock Industries. Distribution is augmented by a Sourcewell cooperative purchasing contract (Contract #031022-GER-2) that streamlines procurement for government and educational buyers.

Name

Connor Sports Flooring

Legal name

Connor Sports

Website

https://connorsports.com

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

11–50 employees

Short description

Connor Sports Flooring is a 153-year-old U.S. manufacturer of hardwood sports, dance, and stage flooring systems, serving professional leagues (NBA, WNBA, NCAA, Olympics), educational institutions, and performing arts venues as a subsidiary of Gerflor.

Ownership category

akta.pro rank

Headquarters

HQ city

Elk Grove Village

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardwood Sports Flooring Sales: One-time sale and installation of hardwood sports flooring systems including permanent and portable courts. Courts range from $175,000 to $300,000 for Final Four installations. Produces 8 to 10 million square feet of flooring annually.
2. Dance and Stage Flooring Systems: Sale of Marley vinyl surfaces, sprung subfloor systems (Pro Forma I, II, III), and Connor Stage systems for dance studios, performing arts centers, and theaters. Project-based pricing varies by square footage and installation requirements.
3. Synthetic Sports Flooring: Sale of synthetic athletic flooring systems including ELASTIPLUS, ELASTIMAT, and ELASTIROLL for aerobic and fitness facilities.
4. Accessories and Maintenance Products: Direct-to-consumer e-commerce store (connorsports.shop) for maintenance products, court care essentials, and collectible memorabilia.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Connor Sports Flooring manufactures and sells hardwood sports flooring, portable basketball court systems, synthetic athletic flooring, and dance/stage flooring systems. Products are engineered for professional sports leagues, collegiate athletic programs, K-12 schools, dance studios, and performing arts venues, with manufacturing in Michigan's Upper Peninsula producing 8-10 million square feet annually. The company sells through a preferred contractor network, direct regional sales, and an e-commerce accessories shop.

Product overview

Connor Sports Flooring is a comprehensive sports and performance flooring manufacturer offering three primary product lines: Hardwood Sports Flooring (including VIP, VIPII, FOCUS, ISO-COMFORT VIII, REZILLBASE, ALLIANCE, and portable QUICKLOCK systems), Synthetic Athletic Flooring (ELASTIPLUS, ELASTIMAT, ELASTIROLL), and Connor Dance (including Pro Forma sprung subfloors I/II/III, Canvas and Prima Marley vinyl surfaces, and Connor Stage systems). The company also provides accessories like COURTCOVER and Connor Designer Sport Base. As the official court supplier for NCAA March Madness since 2006 and provider to NBA/WNBA teams, the product portfolio spans professional basketball courts, gymnasiums, dance studios, stages, and fitness facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Connor Dance: A division of Connor Sports providing dance flooring systems including sprung subfloors and Marley vinyl surfaces for studios, stages, and performing arts spaces.
• Connor Stage

Products and services

• Hardwood Sports Flooring Systems
• QuickLock Portable Hardwood Court Systems
• Synthetic Athletic Flooring Systems
• Pro Forma Sprung Dance Subfloor Systems
• Canvas and Prima Marley Vinyl Dance Surfaces
• Connor Stage Flooring System
• Sports Flooring Accessories and Maintenance Products

Quantifiable outcome

• Maple sports floors can exceed 75 years of service life with proper maintenance, vs. 15-25 years for synthetic alternatives
• +3 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Dance Teacher MagazinecoreGTM or Marketing Partner · 7 October 2025Sponsorship of the 2025 Dance Teacher Awards, hosted October 7 in New York City. Event united dance educators to celebrate artistry, mentorship, and impact on the dance community.
• International Association of Venue Managers (IAVM)coreGTM or Marketing Partner · 28 July 2025Exhibiting at IAVM VenueConnect 2025 at Booth 248, July 28-31, New Orleans Convention Center. 100th annual venue management conference and trade show.
• Summer Olympic GamesflagshipStrategic or Co-development Partner · 1 January 2016Provided hardwood sports flooring for the Summer Olympic Games in Rio de Janeiro, Brazil in 2016 and in Tokyo, Japan in 2020.
• NCAAflagshipStrategic or Co-development Partner · 1 January 2006Official Court Supplier for the Men's and Women's NCAA March Madness and Final Four tournaments since 2006. Grown from supplying only the Final Four in 2006 to providing 17 courts for all rounds of both men's and women's tournaments. NCAA Director of Championships & Alliances David Clendenin serves as company champion.
• FIBA (International Basketball Federation)coreStrategic or Co-development PartnerOfficial hardwood sports flooring partner for FIBA World Cup and international basketball competitions.
• FIVB (International Volleyball Federation)coreStrategic or Co-development PartnerOfficial flooring partner for FIVB international volleyball competitions.
• NBA TeamsflagshipStrategic or Co-development PartnerPreferred hardwood sports flooring provider to over a dozen NBA teams. Provides both portable and permanent systems for arena competition floors and practice facilities. Includes champions of both the NBA and WNBA.
• WNBA TeamsflagshipStrategic or Co-development PartnerProvides hardwood sports flooring to 5 WNBA teams for competition and practice facilities.
• Gerflor North AmericaflagshipStrategic or Co-development PartnerProud member of the Gerflor family of brands, a global leader in performance flooring. Part of Gerflor North America portfolio including Gerflor USA, Gerflor Canada, Sport Court, Taraflex USA, SnapLock Industries, Harlequin Floors, and others.
• Maple Flooring Manufacturers Association (MFMA)coreTechnology or IntegrationProud member mill of MFMA, which establishes strict regulations for maple flooring quality and grading. MFMA certifies North American maple sports flooring production and promotes sustainability initiatives.
• SourcewellcoreChannel Partner/ Reseller/ DistributorSourcewell Awarded Contract #031022-GER-2 for Athletic Surfaces. Sourcewell is a self-sustaining government organization providing cooperative purchasing solutions for municipalities, schools, and other public entities.
• Preferred Network of Sports Flooring ContractorscoreChannel Partner/ Reseller/ DistributorPartners with the best Sports Flooring Contractors in the country to ensure every project is expertly planned, installed, finished, and maintained. Preferred network held to highest standards.
• Joel Hall Dancers & CenterminorStrategic or Co-development PartnerProvided Pro Forma III subfloor and Canvas 3.0mm Marley vinyl for the center's new 4,500 sq ft studio in Chicago's Uptown neighborhood.
• Expression Dance StudiominorStrategic or Co-development PartnerProvided flooring for 10,000 sq ft facility with nine dance spaces featuring Pro Forma I subfloor, Canvas 2.0 Midnight Marley vinyl, and one hardwood studio.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Robbins Sports Surfaces: Robbins is one of the longest-standing direct competitors to Connor in hardwood sports flooring, supplying MFMA-grade maple systems to NBA, NCAA, and high school facilities. Most directly comparable in product (hardwood permanent and portable) and customer base.
• Action Floor Systems: Action Floor Systems manufactures MFMA-certified maple sports flooring, portable systems, and sprung dance floors, serving the same collegiate, K-12, and professional sports segments as Connor Sports. Direct hardwood sports flooring competitor.
• Harlequin Floors: Harlequin is a direct competitor in the dance and performing arts flooring market (Marley vinyl and sprung floors) and is also a Gerflor sibling brand. Overlaps most closely with Connor Dance on professional and educational performing arts installations.
• Mondo Sports Flooring: Mondo manufactures vulcanized rubber sports and track flooring used in arenas, stadiums, and Olympic venues globally. Comparable as a competitor for high-profile sports surfaces and event-driven flooring contracts.
• Boen Sport: Boen Sport (Junckers/Boen) is a European hardwood sports flooring manufacturer serving FIBA-certified arenas and major international competitions. Direct competitor in premium maple sports flooring, especially for international and event-driven projects.
• Stagestep: Stagestep is a direct competitor in dance and performing arts flooring (Marley vinyl, sprung subfloors, and stage surfaces) and a Gerflor family brand. Comparable customer base of studios, schools, and theaters.

Broad incumbents

• Tarkett Sports: Tarkett Sports offers indoor and outdoor sports surfaces, including hardwood, vinyl, and turf systems. Broader portfolio than Connor with global scale, overlapping in collegiate and pro-sports gymnasium installations.
• Sport Court: Sport Court is a Gerflor sibling brand focused on modular tile sports surfaces for residential, recreational, and multi-sport courts. Competes with Connor more in recreational and modular segments than in premium hardwood.
• SnapLock Industries: SnapLock is a Gerflor sibling brand producing portable and modular sports flooring for events and arenas. Overlaps with Connor's QuickLock portable systems for tournament and rental applications.
• Gerflor: Gerflor is the French parent conglomerate of Connor Sports and a global leader in vinyl and resilient flooring for healthcare, education, sports, and commercial markets. Sets strategic and capital priorities for Connor Sports and competes in adjacent commercial flooring segments.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Connor_Sports
• YouTubeyoutube.com/channel/UCx16G1-h2xDIQCk26JbtgzA
• Facebookfacebook.com/ConnorSports
• LinkedInlinkedin.com/company/connor-sports
• Instagraminstagram.com/connorsports.906

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connor Sports Flooring