Aluma

What Aluma does

Aluma USA, Inc. is a Santa Rosa, California-based B2B wholesale supplier of jewelry, watches, and fashion accessories that has operated continuously since 1993. The company produces rings, bracelets, and fashion-forward jewelry incorporating genuine gemstones, alongside watches, sunglasses, scarves, purses, and make-up bags, packaged as full lifestyle brand development programs for retail clients. Its primary customers are prominent retailers and fashion houses including Nordstrom, Stella & Dot, Rocks Box, ASOS.com, and QVC, with the company describing equal-attention service across all client and project types.

The company's core technology is an in-house Computer Aided Design (CAD) workflow that converts retailer-supplied theoretical designs into millimeter-level specifications for proofing and manufacturing authorization, which the company credits with reducing design and manufacturing cycle time and cost. This CAD capability is paired with global sourcing and distribution channels that provide access to a "vast assortment of genuine gemstones" at cost levels the company says approach those of synthetic alternatives. The firm conducts ongoing trend research in major fashion capitals (London, Paris, Milan, New York City) to maintain product-market alignment.

The business model is a sales-led B2B wholesale distribution model with no publicly disclosed pricing, no consumer-facing storefront, and no app or e-commerce channel. The company is privately held under the legal name Aluma USA, Inc., with disclosed headcount of 1–10 employees and no institutional or venture funding disclosed in the input materials.

Name

Aluma

Legal name

Aluma USA, Inc.

Website

https://alumausa.net

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Aluma USA, Inc. is a privately held, Santa Rosa, California-based B2B supplier founded in 1993 that designs, sources, and supplies jewelry, watches, and lifestyle fashion accessories to major retailers and fashion brands including Nordstrom, QVC, Stella & Dot, Rocks Box, and ASOS.com.

Ownership category

akta.pro rank

Product category

Fashion Accessories & Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Jewelry, Silverware & Plated Ware (3910), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Leather Travel Goods & Luggage (CRAKAEAC)

akta.pro secondary industries

Apparel OEM/ODM & Private Label Manufacturing (CRAAAAAK), Eyewear Manufacturing & OEM/ODM (Frames & Sunglasses) (CRAAAKAJ)

Keywords

• Jewelry supplier
• Fashion accessories
• Lifestyle brand development
• Wholesale jewelry
• CAD design services

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D

Go-to-market motion1 record

Distribution channels1 record

Core offering

Aluma USA, Inc. is a B2B supplier of jewelry, watches, and fashion accessories that develops and sources complete lifestyle brand ranges for major retailers and fashion houses. Its offering includes rings, bracelets, and fashion jewelry with genuine gemstones, as well as complementary accessories such as watches, sunglasses, scarves, purses, and make-up bags, supported by in-house Computer Aided Design (CAD) services that translate client designs into precise manufacturing specifications.

Product overview

Aluma USA, Inc. is a supplier of jewelry, watches, and fashion accessories that operates as a product development and sourcing company rather than a software platform. The core offering centers on jewelry (rings, bracelets, fashion pieces) paired with watches and fashion accessories (sunglasses, scarves, purses, make-up bags), all supported by in-house CAD Design Services that enable precise computer-aided design conversion of client concepts into manufacturable specifications. The company executes lifestyle brand development projects for major retailers and fashion houses, combining CAD capabilities with global sourcing and gemstone expertise to deliver complete product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Jewelry

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Stuller, Inc. Stuller is one of the largest jewelry manufacturers and wholesalers in North America, supplying finished jewelry, findings, and loose gemstones to retailers and designers. Directly comparable to Aluma as a B2B jewelry sourcing and manufacturing supplier serving retail and brand customers.
• Richline Group: Richline Group is a major vertically integrated jewelry manufacturer supplying private label and branded jewelry to mass and specialty retailers. Directly comparable to Aluma's B2B private label jewelry model serving large retailers.
• Halstead Bead / Halstead NYC: Halstead is a jewelry findings and components supplier serving designers and small brands. Comparable to Aluma as a B2B jewelry supply business serving fashion brands and independent designers with sourcing and distribution capabilities.
• Jewelex Group: Jewelex is a global fine and fashion jewelry manufacturer with end-to-end design, manufacturing, and distribution. Directly comparable to Aluma as a B2B jewelry manufacturer serving major retail and brand clients with global sourcing capabilities.

Broad incumbents

• Fossil Group: Fossil Group is a major fashion watches and accessories company with global design and sourcing capabilities. Comparable to Aluma in watches, sunglasses, and fashion accessories category with global sourcing and brand development for retailers.
• Swarovski: Swarovski is a global leader in crystal jewelry, watches, and fashion accessories with extensive B2B supply relationships. Comparable to Aluma in jewelry and lifestyle accessories category serving retailers and fashion brands.
• Kendra Scott: Kendra Scott is a fashion jewelry and lifestyle accessories brand with significant retail footprint and in-house design. Comparable to Aluma in lifestyle brand development across jewelry and accessories, though operates at significantly larger scale and primarily DTC.
• Pandora: Pandora is a global jewelry manufacturer and retailer with vertically integrated design and production. Comparable to Aluma in fashion jewelry manufacturing and global sourcing for branded jewelry at scale, though significantly larger and DTC-led.

Emerging players

• BaubleBar: BaubleBar is a digitally native fashion jewelry brand with in-house design and global sourcing operations. Comparable to Aluma in fashion jewelry category and global sourcing approach, though BaubleBar also operates DTC channels rather than pure B2B supply.
• MVMT (by Movado): MVMT is a fashion watches and accessories brand originally DTC-native and now owned by Movado Group. Comparable to Aluma in fashion watches and lifestyle accessories category, though primarily consumer brand rather than B2B supplier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aluma-usa-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aluma