Japi

What Japi does

Japi S/A Indústria e Comércio is a Brazilian manufacturer and retailer of construction and decoration products, headquartered in Jundiaí, São Paulo, and founded in 1993. The company produces over 2,000 SKUs spanning sanitary ware (louças e metais sanitários), bathroom accessories, faucets, showers, hydraulic components, gardening accessories, and internationally recognized decorative vases. Manufacturing is concentrated at a 73,000 m² industrial park with 32,000 m² of built area, employing approximately 450 people. The company operates differentiated product lines including Linha Antique (antique-inspired hand-molded vases), Cuba Sottile and Cuba Piazza (modern basins), Linha Brut (gardening design), and Linha Oma (traditional-modern fusion).

Japi generates revenue through a multi-channel distribution model: a direct-to-consumer e-commerce store (lojajapi.com.br) for end customers purchasing with CPF, a B2B wholesale portal (comprajapi.com.br) for retailers and resellers holding CNPJ, a network of regional field sales representatives serving enterprise and project-based buyers, and a physical retail 'Where to Buy' locator network. Pricing is not publicly disclosed and operates on a transactional basis across both consumer and reseller channels. The company is part of the Astra group, and together the two brands position as among the largest suppliers of construction materials in Brazil.

Japi is structured as a Sociedade Anônima (S/A) with no public stock exchange listing. The company has implemented LGPD (Brazilian General Data Protection Law) compliance infrastructure, including a designated Data Protection Officer. Its primary customer segments are end consumers for residential decoration, retailers and resellers for wholesale distribution, and construction industry buyers including builders and contractors. The company markets through its official website, dedicated e-commerce stores, WhatsApp Business, and toll-free phone support.

Name

Japi

Legal name

Japi S/A Indústria e Comércio

Website

https://japi.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Japi S/A is a Brazilian industrial manufacturer founded in 1993, producing 2,000+ sanitary ware, bathroom fixtures, garden accessories, and decorative vase SKUs from a 73,000 m² plant in Jundiaí, São Paulo, serving consumers, retailers, and construction buyers via DTC e-commerce, B2B wholesale, and field sales channels.

Ownership category

akta.pro rank

Product category

Sanitary Ware and Construction Materials

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711)

SIC

Pottery & Related Products (3260), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Sanitary ware manufacturing
• Bathroom fixtures
• Decorative ceramics
• Gardening accessories
• Construction materials

Headquarters

HQ city

Jundiaí

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Consumer: Direct sales of sanitary ware, bathroom accessories, garden products, and decorative vases to end consumers through the online store (lojajapi.com.br).
2. Product Sales - B2B/Reseller: Wholesale and distribution sales to retailers and resellers through the B2B portal (comprajapi.com.br) for businesses with CNPJ.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Japi manufactures and distributes over 2,000 products for indoor and outdoor environments, including sanitary ware and metals, bathroom accessories, gardening accessories, and internationally recognized decorative vases. The portfolio spans showers, basins, faucets, hydraulic products, and design-driven product lines such as Linha Antique, Cuba Sottile, Linha Brut, Cuba Piazza, and Linha Oma.

Product overview

Japi is a manufacturer and retailer of construction and decoration products offering over 2,000 items for indoor and outdoor environments. The product portfolio includes sanitary ware and metals (louças e metais sanitários), bathroom accessories, gardening accessories, and internationally known decorative vases. Product lines include Linha Antique (antique-inspired hand-molded vases), Cuba Sottile (minimalist sinks), Linha Brut (modern gardening design), Cuba Piazza (square-format modern basins), and Linha Oma (traditional-modern fusion). Additional categories cover showers (chuveiros), basins (cubas), faucets (torneiras), and hydraulic products. The company operates under two brand names: Japi and Astra, which together form one of the largest suppliers of construction materials in Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Linha Antique: Product line inspired by aesthetic characteristics of old hand-molded vases
• Cuba Sottile
• Linha Brut
• Cuba Piazza
• Linha Oma

Products and services

• Linha Antique Product line of decorative vases inspired by the aesthetic characteristics of antique hand-molded pottery, targeted at interior decoration and design-conscious consumers.
• Cuba Sottile Minimalist-design bathroom sink/basin with a slim profile and natural look, targeted at residential bathroom projects and modern interior decoration.
• Linha Brut Modern product line of pots and planters for plants and gardening, featuring a versatile and sophisticated design for indoor and outdoor use.
• Cuba Piazza Modern square-format bathroom basin with a thin edge and minimalist, versatile aesthetic suited to a variety of decoration styles, targeted at residential and commercial bathrooms.
• Linha Oma Product line combining family tradition and modern design for decorative and functional home products, targeted at residential decoration.
• Chuveiros Category of shower products for bathroom installations, serving residential construction and renovation projects.
• Cubas Category of sink and basin products for bathrooms, offered to construction buyers, retailers, and end consumers.
• Torneiras Category of faucet products for bathrooms and kitchens, sold to construction buyers, retailers, and end consumers.
• Hidráulica Category of hydraulic products and components for construction, supplied to construction buyers and resellers.
• Louças e Metais Sanitários Sanitary ware and sanitary metal products for bathroom installations, serving construction projects, retailers, and end consumers.
• Acessórios para Banheiro Bathroom accessories including fixtures, fittings, and complementary items, serving construction buyers, retailers, and end consumers.
• Acessórios para Jardinagem Gardening accessories including pots, planters, and planting tools for outdoor use, serving residential gardeners, retailers, and construction buyers.
• Vasos Decorativos Internationally recognized decorative vases for interior and exterior decoration, sold to end consumers, retailers, and design buyers.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AstracoreStrategic or Co-development PartnerJapi is part of the Astra group of companies in the same industry. Together, Japi and Astra are among the largest construction material suppliers in Brazil and are references in their segments. Both companies are consistently awarded for product quality and customer service.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Astra: Astra S/A is Japi's sister brand under the same parent group, both manufacturing construction materials (sanitary ware, bathroom fittings, decoration) in Brazil. Closest comparable in product mix, channels, and customer base.
• Icasa: Brazilian manufacturer of ceramic sanitary ware and related bathroom products. Overlaps with Japi's core category of louças sanitárias and bathroom accessories for construction and residential use.
• Celite: Brazilian sanitary ware and metal fittings manufacturer serving the construction and home improvement channels. Comparable product range (toilets, basins, faucets) and customer overlap with Japi.
• Incepa: Brazilian manufacturer of ceramic products including sanitary ware and decorative ceramics. Comparable in ceramic manufacturing base and serves overlapping Brazilian construction customers.
• Lorenzetti: Major Brazilian manufacturer of showers, faucets, and hydraulic components. Directly comparable to Japi's Chuveiros, Torneiras, and Hidráulica categories for residential and commercial bathrooms.
• Docol: Brazilian manufacturer specializing in metal fittings, faucets, and bathroom accessories. Closely comparable in the metais sanitários and bathroom accessories categories where Japi competes.
• Hydra Corona: Brazilian manufacturer of bathroom fittings and accessories under the Hydra brand (Corona Group). Overlaps with Japi's bathroom accessories, hydraulic, and decorative ranges.
• Meber: Brazilian bathroom accessories and metal fittings manufacturer serving retail and construction channels. Highly comparable product mix and customer overlap with Japi.

Broad incumbents

• Deca: Brazil's leading sanitary ware and metal fittings brand, part of Dexco (formerly Duratex). Directly competes with Japi in basins, toilets, faucets, and bathroom accessories at higher volume and broader distribution.
• Roca Brasil: Brazilian arm of Spain-based Roca, a global sanitary ware leader. Competes with Japi across bathroom fixtures and is present across price tiers in the Brazilian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/japi.br

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Japi