Rural Medical Services

What Rural Medical Services does

Rural Medical Services, Inc. (RMS) is a community-based, non-profit Federally Qualified Health Center (FQHC) headquartered in Newport, Tennessee. Founded in 1980, the organization delivers comprehensive primary and behavioral healthcare to residents of Cocke and Jefferson Counties and surrounding East Tennessee communities. It operates seven clinical locations — Newport, Parrottsville, Cosby, Chestnut Hill (Dandridge), Grassy Fork (Hartford), Jefferson City, and White Pine — plus a corporate office and a mobile services unit.

The service portfolio spans core primary care, dental, behavioral health, pediatrics, obstetrics and gynecology, and telehealth delivered via telephone or video. Supporting services include care coordination, case management, diabetes education, insurance enrollment assistance (TennCare/Medicaid, Medicare, Marketplace), and a TennSteps prenatal/postnatal coordination program. A dedicated Migrant Health Program with promotora-style outreach serves agricultural workers, while mobile services provide on-site immunizations, DOT and school physicals, labwork, and community outreach.

RMS operates as an FQHC under federal funding and enhanced reimbursement, required to serve all patients regardless of ability to pay and supported by a sliding-fee scale. Revenue is generated through insurance billing (TennCare, Medicare, Marketplace) plus federal FQHC grants, with no venture, PE, or parent-company ownership. The organization is independently led with executive oversight shared by CFO/Interim CEO Amy Bradshaw, Director of Operations Crystal Mantooth, and CHRO Jennifer Hembree.

Name

Rural Medical Services

Legal name

Rural Medical Services, Inc.

Website

https://ruralmedicalservices.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Rural Medical Services is a non-profit Federally Qualified Health Center operating seven primary care clinics across Cocke and Jefferson Counties in East Tennessee, delivering primary, dental, behavioral, OB/GYN, pediatric, telehealth, and migrant health services to rural and underserved populations regardless of ability to pay.

Ownership category

akta.pro rank

Product category

Community Primary Healthcare Services

NAICS

Ambulatory Health Care Services (621), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Rural Health Clinics (RHCs) (HLAFAGAL)

akta.pro secondary industries

Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics) (HLAFAGAN), Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

Keywords

• Community health services
• Primary medical care
• Rural healthcare access
• Behavioral health services
• Telehealth medical consultations

Headquarters

HQ city

Newport

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing direct healthcare services including primary care, dental, behavioral health, obstetrics, pediatrics, and specialty services to patients with various insurance coverage including Medicaid (TennCare), Medicare, and Marketplace Insurance

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rural Medical Services is a Federally Qualified Health Center operating seven clinic locations in East Tennessee that delivers primary medical, dental, behavioral health, pediatric, obstetric/gynecologic, and telehealth services directly to patients. It supplements clinical care with care coordination, case management, diabetes education, mobile outreach, migrant health services, and insurance enrollment assistance, accepting TennCare (Medicaid), Medicare, Marketplace Insurance, and offering sliding fee scales based on income.

Product overview

Rural Medical Services operates as a multi-location healthcare provider network offering a comprehensive range of medical services through its primary care clinics. The organization provides core clinical services including Family Practice, Telehealth, Dental, Pediatrics, Behavioral Health, and Obstetrics & Gynecology, supplemented by support services such as Care Coordination, Case Management, Diabetes Education, and Insurance Enrollment. Additional specialized offerings include Mobile Services for on-site care and a Migrant Health Program for agricultural workers. The TennSteps Program provides prenatal and postnatal care coordination. All services are delivered through six conveniently located clinics in Cocke and Jefferson Counties, Tennessee, with telehealth capabilities extending access beyond physical locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Practice Comprehensive primary care services for individuals and families covering adult well and sick care, children's health, chronic disease management, preventive screenings, and health education, delivered across Rural Medical Services clinics in East Tennessee.
• Telehealth Remote healthcare consultations via telephone or video chat allowing patients to receive care from home, suitable for follow-ups, mental health check-ins, minor illnesses, and medication management.
• Dental Oral health care services including preventive cleanings, exams, X-rays, fillings, extractions, fluoride treatments, sealants, and oral health education for patients of all ages, with TennCare accepted at the Chestnut Hill and Jefferson City offices.
• Pediatrics Kid-focused healthcare services including newborn and infant care, same-day sick visits, prenatal and postnatal care, sports physicals, and behavioral health counseling for children and teens.
• Behavioral Health Mental health and counseling services integrated with primary care, providing support for behavioral, stress, and emotional concerns through licensed psychologists and counselors.
• Obstetrics & Gynecology Maternity and women's health services including prenatal care, delivery, 3D ultrasound, family-centered maternity care, and gynecological services.
• Care Coordination Streamlined delivery of healthcare services connecting medications, clinicians, treatment plans, and community resources to improve patient outcomes and engagement.
• Case Management Patient advocacy and resource navigation services helping individuals and families access comprehensive health needs through communication, education, and service coordination.
• Diabetes Education Comprehensive diabetes care including screenings, personalized treatment plans, nutrition counseling, lifestyle coaching, and ongoing education for diabetes management.
• Mobile Services On-site healthcare services including industrial health, immunizations, physicals (DOT, school, fire/police), labwork, and community outreach for medical care delivered through a mobile unit.
• Migrant Health Program Healthcare services dedicated to serving agricultural workers and their families with culturally responsive care, interpretation services, field screenings, and community outreach.
• Insurance Enrollment Assistance with applying for and enrolling in health insurance including Medicaid (TennCare), Medicare, and Marketplace Insurance through certified application counselors.
• TennSteps Program Care coordination and case management program supporting expecting mothers, infants, and families with prenatal education, insurance assistance, and ongoing support.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cherokee Health Systems: Tennessee-based Federally Qualified Health Center providing integrated primary care, behavioral health, and dental services across rural and urban East Tennessee — the most direct comparable to RMS in mission, geography, and service mix.
• East Tennessee State University Health (ETSU Health): Academic-affiliated primary care network serving rural Appalachian Tennessee with primary care, behavioral health, and specialty services — comparable patient demographics and integrated-care model.
• Rural Health Services Consortium: Federally Qualified Health Center operating multiple clinic locations in upper East Tennessee, providing primary care, dental, and behavioral health to rural, underserved communities — closely comparable operating model and geography.
• Mountain People's Health Councils: Tennessee FQHC serving rural Appalachian communities with primary care, dental, behavioral health, and pharmacy services — directly comparable in scale, service mix, and rural mission.
• Dayspring Health: Federally Qualified Health Center providing primary medical, dental, behavioral health, and pharmacy services in rural East Tennessee — direct comparable in services, payer mix, and rural geography.
• Community Health Centers (Tennessee): Multi-site FQHC serving middle Tennessee with primary care, behavioral health, and dental services — comparable integrated service model and community-based operating approach.

Broad incumbents

• Tennessee Primary Care Association: Statewide membership association for Tennessee's community health centers including RMS; comparable network of FQHCs and shared regulatory/policy context, though operates as a membership/support organization rather than direct care provider.
• Ballad Health: Large regional health system operating hospitals and outpatient clinics across Northeast Tennessee and Southwest Virginia — comparable regional footprint and patient demographics, though broader scope and inpatient focus.
• Erlanger Health System: Large regional health system serving the Chattanooga and surrounding East Tennessee region with hospitals, primary care, and specialty services — comparable regional presence but broader scope than FQHC.

Emerging players

• ReVIDA Recovery Centers: Tennessee-based provider of behavioral health and substance use treatment — overlapping with RMS's behavioral health services in rural East Tennessee communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ruralmedicalservices
• Xx.com/MedicalRural
• LinkedInlinkedin.com/company/ruralmedicalservicesinc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rural Medical Services