Spreadshirt

What Spreadshirt does

Spreadshirt, legally operated as sprd.net AG (Aktiengesellschaft), is a German print-on-demand platform founded in 2002 and headquartered at Gießerstraße 27, Leipzig. The platform enables customers to design and order customized apparel and accessories — T-shirts, hoodies, pullovers, sportswear, home & living items, stickers and more — across over 250 different products, with products printed daily in Europe and shipped worldwide via DTG (Direct-to-Garment), screen printing, and embroidery capabilities. Underlying production is on-demand: items are produced after order placement, eliminating inventory risk and enabling mass customization at single-unit economics.

The business is structured around a multi-brand portfolio addressing distinct customer segments through a shared production backbone. The core spreadshirt.de e-commerce storefront serves individual consumers and self-expression buyers. Spreadshirt Pro delivers B2B solutions for corporate teamwear, branded merchandise, give-aways and white-label shops. TeamShirts targets sports teams, clubs and event organizers with simplified bulk ordering. Spreadshop operates a creator marketplace where designers, influencers and small businesses open their own online stores, while Spreadconnect extends partner-side integration into the same fulfillment infrastructure. Revenue is generated through three mechanics: per-unit transactional sales on the consumer storefront, transactional B2B bulk contracts under Spreadshirt Pro, and marketplace commissions on creator sales via Spreadshop.

Distribution is primarily direct-to-consumer through the owned e-commerce site, supplemented by email/newsletter acquisition, content/SEO, and creator/affiliate traffic generated through the Spreadshop marketplace. The company employs 501–1,000 people, is led by CEO Frank Bartelt with Lukasz Gadowski as Chairman of the Supervisory Board, and claims more than 10 million cumulative satisfied customers and a 4.6/5 Trustpilot rating.

Name

Spreadshirt

Legal name

sprd.net AG

Website

https://spreadshirt.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Spreadshirt operates a German print-on-demand e-commerce platform (founded 2002, Leipzig-based) serving consumers, businesses, creators, and sports teams with customized apparel and accessories across 250+ products, fulfilled daily in Europe with worldwide shipping.

Ownership category

akta.pro rank

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Revenue from direct sales of customized apparel and accessories to individual consumers through the spreadshirt.de e-commerce platform. Products are priced individually (ranging from approximately €19.99 to €109.99 depending on product type and customization). Print-on-demand model means products are only produced after customer order, reducing inventory risk.
2. B2B Corporate Solutions: Spreadshirt Pro provides customized corporate teamwear, branded merchandise, and white-label shop solutions to businesses. Revenue generated through bulk orders and recurring corporate partnerships.
3. Marketplace Creator Sales: Spreadshop platform allows independent designers and creators to sell merchandise through the marketplace, with Spreadshirt handling production and fulfillment while creators earn commission on sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Spreadshirt runs a print-on-demand e-commerce platform that lets consumers and businesses customize over 250 apparel, accessory, and home/living products with personal or licensed designs. Products are printed, embroidered, and shipped on demand from European production facilities, with worldwide delivery. The ecosystem spans consumer self-serve design, B2B white-label corporate teamwear (Spreadshirt Pro), team/group apparel (TeamShirts), and a creator marketplace (Spreadshop).

Product overview

Spreadshirt operates as a print-on-demand platform with a multi-brand portfolio. The core Spreadshirt platform (spreadshirt.de) allows consumers to design and purchase customized apparel including T-shirts, hoodies, polo shirts, accessories, and home items. The ecosystem includes Spreadshirt Pro for B2B corporate solutions, TeamShirts for team/group apparel, and Spreadshop for creators wanting to build independent merchandise stores. Spreadconnect extends marketplace selling capabilities. All products are produced on-demand with printing and embroidery services available, and items are fulfilled daily in Europe with worldwide shipping.

Differentiator

Problem solved

Functional benefit

Brands

• Spreadshop: Complete online shop system for creators, businesses and clubs to sell merchandise
• TeamShirts
• Spreadshirt Pro
• Spreadconnect
• SPREAD

Products and services

• Spreadshirt Consumer Platform (spreadshirt.de)
• Spreadshirt Pro
• TeamShirts
• Spreadshop
• Spreadconnect

Quantifiable outcome

• 4.6/5 Trustpilot rating based on customer reviews
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Future Market InsightsminorOthersSpreadshirt is identified as a key player in the custom T-shirt printing market according to Future Market Insights industry analysis. No formal partnership arrangement indicated; Spreadshirt is included as a market participant in industry research reports.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Printful: Print-on-demand custom apparel, accessories and home goods platform with multi-region fulfillment centers and a creator/marketplace ecosystem. Direct competitor to Spreadshirt's core DTC, Spreadshop, and TeamShirts offerings, with broader US/global geographic reach.
• Custom Ink: US-based custom apparel and promotional products platform serving groups, teams, businesses and individuals. Direct competitor to Spreadshirt in custom T-shirts and team/group wear, frequently named alongside Spreadshirt as a key player in the category.
• Redbubble: Global print-on-demand marketplace where independent artists sell custom designs on apparel, accessories and home goods. Closely comparable to Spreadshirt's Spreadshop creator marketplace business model.
• Spring (formerly Teespring): Creator-economy merchandising platform that lets creators design and sell custom apparel with on-demand production and fulfillment. Directly comparable to Spreadshop's creator-monetization use case.
• Zazzle: Custom products marketplace spanning apparel, accessories, invitations, and home goods, with a marketplace of independent designers. Comparable to Spreadshirt's combined DTC and Spreadshop model across a broader product catalog.
• Bonfire: Custom apparel platform focused on fundraising, groups, schools and community campaigns with simplified bulk design tools. Direct overlap with TeamShirts' group, club and team use cases.
• Printify: Print-on-demand marketplace that connects merchants and creators with a global network of print providers for custom apparel and accessories. Comparable to Spreadshirt's marketplace architecture and creator monetization model.
• CafePress: Custom print-on-demand platform offering personalized apparel, accessories, gifts and home goods with a user-generated design marketplace. Long-standing direct competitor in the custom apparel and gift category.

Broad incumbents

• Vistaprint (Cimpress): Cimpress-owned online printing platform offering custom apparel alongside business cards, marketing materials, signage, and promotional products. Overlaps with Spreadshirt's custom apparel and Spreadshirt Pro B2B motion but operates a much broader small-business print portfolio.

Others

• Spreadconnect: Internal Spreadshirt subsidiary offering a print-on-demand API/connector for ecommerce platforms and merchants. Listed separately here as a reference point for Spreadshirt's own marketplace/integration infrastructure rather than a true external competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/spreadshirt
• Facebookfacebook.com/spreadshirt.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spreadshirt