Care Initiatives

Name

Care Initiatives

Legal name

Care Initiatives

Website

https://careinitiatives.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Senior Healthcare Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Home Hospice (Routine Home Care) (HLADAHAA), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI)

Keywords

• Skilled nursing care
• Hospice care services
• Rehabilitation therapy
• Assisted living services
• Senior healthcare

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Skilled Nursing Care Services: 24/7 skilled nursing care including short-term rehabilitation and long-term care. Reimbursed primarily through Medicare, Medicaid, and private insurance.
2. Hospice Care Services: End-of-life care services covered by Medicare Hospice benefit, Medicaid, and private health insurance. Includes 24/7 response system and coordinated care team.
3. Assisted Living and Independent Living: Residential care services for seniors who need varying levels of assistance. Typically paid through private pay, long-term care insurance, or Medicaid waivers.
4. Rehabilitation Therapy Services: Physical, occupational, and speech therapy services provided at skilled nursing and assisted living locations. Reimbursed through Medicare Part A (skilled nursing facility) and Part B (outpatient), Medicaid, and private insurance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Care Initiatives operates quality nursing homes, assisted living, senior housing, and hospice services across Iowa and eastern Nebraska. The organization delivers 24/7 skilled nursing care, memory care for dementia patients, rehabilitation therapy (physical, occupational, and speech), hospice end-of-life care, and long-term care through more than 60 facilities serving over 2,500 residents and patients.

Product overview

Care Initiatives offers a comprehensive senior care platform with multiple service lines operating across Iowa and Nebraska. The organization provides skilled nursing care (its largest offering at 43 locations), memory care for dementia patients, rehabilitation services (physical, occupational, speech, and outpatient therapy), hospice care (8 office locations), long-term care, and independent/assisted living options. These services are delivered through a network of skilled nursing facilities, specialty care centers, hospice offices, and living communities, with therapy services provided by contracted therapists including Blue Stone Therapy.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled Nursing Care 24/7 skilled nursing care providing long-term and short-term care options including private and semi-private rooms, individualized nursing care, nutritious meals, laundry service, and social and activity programming. Services such as speech, physical and occupational therapy are also delivered at these locations. Designed for seniors needing more assistance than at-home caregivers can provide, including post-hospital recovery, chronic disease management, and complex medical needs.
• Memory Care Specialized dementia care for individuals with Alzheimer's disease or other forms of dementia, offering personalized care plans, secure communities, dementia-certified professionals, structured daily routines, mealtime support, and 24/7 nursing care overseen by a Medical Director. Targets individuals living with memory loss, confusion, wandering risks, agitation, daily task difficulty, and need for structured routines.
• Rehabilitation Services Comprehensive rehabilitation therapy including physical therapy, occupational therapy, speech therapy, outpatient therapy, and rehab-to-home programs provided onsite at skilled nursing and assisted living locations by contracted therapists including Blue Stone Therapy. Reimbursed through Medicare Part A, Medicare Part B, Medicaid, and private insurance. Designed for individuals recovering from surgery, accident, stroke, heart attack, or aging-related functional decline.
• Hospice Care End-of-life care providing coordinated compassionate care with dignity, including medication management, medical equipment, therapeutic services (pet, massage, music therapy), spiritual/emotional support, bereavement care, and respite services. Covered under the Medicare Hospice benefit, Medicaid, and private health insurance. Includes a 24/7 response system and coordinated care team serving hospice patients and their families.
• Long-Term Care Ongoing 24-hour care for individuals with chronic diseases or debilitating medical conditions such as Alzheimer's, heart disease, or stroke. Includes wound care, infection control, IV therapy, dialysis, and cancer recovery services provided at skilled nursing locations.
• Rehab-to-Home Program designed to help patients recover from illness or life-altering health events such as heart attack or stroke and return home through customized nursing and therapy programs. Targets patients seeking to regain functional independence and transition from facility-based care back to home living.
• Outpatient Therapy Therapy services available to community members who do not require hospitalization or 24-hour care, with initial assessment and follow-up supportive treatment. Designed for individuals seeking therapy without facility admission.
• Independent Living Housing options for seniors who do not require active care services, delivered across 7 independent living locations in Iowa. Designed for seniors seeking independent residential options with access to community amenities.
• Assisted Living Supportive living arrangements for seniors who need some assistance with daily activities, delivered across 2 assisted living locations in Iowa. Typically paid through private pay, long-term care insurance, or Medicaid waivers.

Quantifiable outcome

• Serving more than 2,500 residents and patients across 60+ locations
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Blue Stone TherapycoreTechnology or IntegrationBlue Stone Therapy, Iowa's largest therapy provider, was selected by Care Initiatives as their rehabilitation services provider in February 2024. This partnership enables delivery of physical, occupational, and speech therapy services to residents across Care Initiatives skilled nursing and assisted living locations.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• National HealthCare Corporation: Public skilled nursing and senior living operator with home health and hospice operations across the Southeast and Midwest — directly comparable operating model spanning SNF, assisted/independent living, and rehabilitation therapy.
• Ensign Group: Public operator of skilled nursing and assisted living facilities with a reputation for quality care and operational excellence — a for-profit comparable with overlapping quality differentiation strategy and continuum-of-care model.
• Good Samaritan Society: Largest non-profit senior care provider in the U.S., now part of Sanford Health, operating skilled nursing, assisted living, and hospice across 200+ locations — the closest direct non-profit analog to Care Initiatives' integrated senior care platform.
• Five Star Senior Living: Public operator of assisted living, independent living, and memory care communities — comparable in senior residential services segment, though with less skilled nursing and hospice exposure than Care Initiatives.
• Genesis HealthCare: One of the largest U.S. skilled nursing operators with approximately 200+ facilities across the country — directly comparable in core SNF service line and exposure to Medicare/Medicaid reimbursement dynamics.
• Pennant Group: Public operator of home health, hospice, and senior living services with significant Midwest and Western U.S. footprint — comparable hospice and senior living operating model with similar quality-driven growth strategy.
• Cassia (Augustana Care + Elim Care): Non-profit senior housing, skilled nursing, and hospice operator primarily in the Upper Midwest — closely comparable non-profit operating model with similar service mix and geographic proximity to Care Initiatives' Iowa/Nebraska footprint.
• Benedictine Health System: Non-profit Catholic senior care provider operating skilled nursing, assisted living, and memory care across the Upper Midwest — directly comparable mission-driven nonprofit operator with similar integrated care continuum.

Broad incumbents

• Encompass Health: Largest U.S. operator of inpatient rehabilitation hospitals with ~165 facilities — relevant adjacent incumbent for the rehabilitation therapy service line, similar to Care Initiatives' Blue Stone Therapy partnership.
• Brookdale Senior Living: Largest U.S. senior living operator with ~650 communities offering independent living, assisted living, and memory care — broader incumbent with overlapping assisted living and memory care offerings but less skilled nursing exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/careinitiatives
• Facebookfacebook.com/CareInitiatives
• LinkedInlinkedin.com/company/care-initiatives
• Instagraminstagram.com/careinitiatives

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries61 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Initiatives