Hi Net

What Hi Net does

HiNet is the broadband internet service brand of Chunghwa Telecom Co., Ltd. (中華電信股份有限公司), Taiwan's largest telecommunications operator, founded in 1996 and publicly listed on the Taiwan Stock Exchange under ticker 2412. The company operates a nationwide FTTx (Fiber-to-the-x) fiber optic broadband network covering over 90% of Taiwan, complemented by 5G and 4G mobile services (精采5G), MOD IPTV and OTT video services, and an extensive digital services ecosystem branded 精采生活+ (Premium Life+). HiNet serves both individual/family consumers (個人家庭) and enterprise customers (企業服務) through an omni-channel distribution network that includes physical retail stores across Taiwan, the cht.com.tw online store, the CHT mobile app, a 24/7 customer service hotline (0800-080-123), and official social media accounts on Facebook, Instagram, LINE, and YouTube.

The platform-plus-services business model combines subscription-based connectivity — broadband plans priced from $699 TWD/month for 100M to $999 TWD/month for 500M (promotional), 5G mobile plans from $599 to $2,699 TWD/month — with resale partnerships for global digital content (Netflix, Disney+, YouTube Premium, Google One, KKBOX, LINE MUSIC) and a portfolio of proprietary value-added services including Hami Video streaming, 防駭守門員 AI-powered cybersecurity, Hami書城 digital reading, Hami Cam smart home monitoring, 導航王 GPS navigation, and the Hami Point loyalty program. Devices are distributed through an authorized partnership with Senao International (神腦國際), providing nationwide handset sales and after-sales warranty. New installations carry setup fees (光世代接線費 and HiNet系統設定費 of NT$1,500 each), and the company operates a tiered pricing model with promotional campaigns targeting both new acquisitions and renewals.

Note on source inconsistency: the firmographic header describes HiNet as a financial data-management firm for trust companies and high net worth individuals, but the substantive data (legal name, ticker, products, partnerships, infrastructure) is entirely consistent with Chunghwa Telecom's HiNet broadband brand. The funding-round table referencing SFC Capital, Index Ventures, and JamJar Investments is inconsistent with a publicly listed state-backed incumbent and appears to be misattributed; it is disregarded for revenue and growth analysis. The analysis above reflects the substantive evidence in the input.

Name

Hi Net

Legal name

中華電信股份有限公司 (Chunghwa Telecom Co., Ltd.)

Website

https://hinet.net

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

HiNet is the broadband ISP brand of Chunghwa Telecom (中華電信), Taiwan's largest telecom operator, offering FTTx fiber broadband, 5G mobile, and MOD IPTV services to individual consumers and enterprises across Taiwan, bundled with a digital content ecosystem.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired Telecommunications Carriers (517111), Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Telephone Communications (No Radiotelephone) (4813), Radiotelephone Communications (4812)

akta.pro primary industry

Dedicated Internet Access (DIA) & Business Broadband (HDAIAFAD)

akta.pro secondary industry

Neutral-Host Wireless Network Operators (DAS/Small Cells/Indoor) (HDAIAAAF)

Keywords

• Fiber broadband services
• Mobile telecommunications
• IPTV streaming services
• Cloud storage services
• Cybersecurity services

Headquarters

HQ city

Taipei

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Broadband Internet Subscription: Monthly subscription fees for HiNet光世代 FTTx broadband services, combining circuit fees and internet fees
2. Mobile Services: 5G and 4G mobile plans including voice, data, and international roaming
3. MOD TV Services: Multimedia-on-demand TV services including various content packages
4. Value-Added Services: Digital services including Google One cloud storage, YouTube Premium, Disney+, Netflix, KKBOX, security services, and other entertainment/utility services
5. Device Sales: Mobile handsets and devices sold through installment plans or one-time purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hi Net (HiNet) is the broadband internet service brand of Chunghwa Telecom, Taiwan's largest telecommunications provider. The company delivers fiber optic (FTTx) broadband internet covering over 90% of Taiwan, alongside 5G/4G mobile services, MOD IPTV/OTT video services, and a digital value-added services ecosystem that includes streaming, cloud storage, cybersecurity, and entertainment subscriptions bundled through the 精采生活+ platform.

Product overview

Hi Net (HiNet, Hi光世代) is the broadband internet service brand of Chunghwa Telecom (中華電信), Taiwan's largest telecommunications provider. The company operates as a platform-plus-services model, combining fiber optic broadband infrastructure with an extensive digital services ecosystem. Core offerings include HiNet光世代 fiber broadband (covering over 90% of Taiwan via FTTx), MOD IPTV/OTT video services, and 精采5G mobile services. The digital services ecosystem branded as 精采生活+ includes streaming video (Hami Video, Netflix, Disney+, YouTube Premium), cloud storage (Google One with AI Plus), music/entertainment (KKBOX, LINE MUSIC), reading/learning (Hami 書城, 天下數位全閱讀, FunPark), security/parenting tools (防駭守門員, 色情守門員, 上網時間管理), navigation (導航王), smart home (Hami Cam), and loyalty programs (Hami Point). This integrated approach bundles telecommunications infrastructure with third-party digital content partnerships and proprietary value-added services.

Differentiator

Problem solved

Functional benefit

Brands

• HiNet: 中華電信的寬頻上網服務品牌，提供光世代Fiber-to-the-x (FTTx)寬頻網路服務
• MOD
• Hami Video
• Hami Point
• 防駭守門員
• 精采生活+

Products and services

• HiNet光世代 (Fiber Broadband Internet) Taiwan's largest fiber optic (FTTx) broadband internet service with coverage exceeding 90%, offering multiple transmission speeds for residential customers. Includes HiNet ISP brand services such as personal email, network speed testing, and bandwidth management.
• MOD (IPTV/OTT Video Service) IPTV and over-the-top (OTT) video service offering multiple channels and on-demand content. Includes various packages such as 速在必行+MOD, 影劇館+, and self-select meal options for customized viewing.
• 精采5G (5G/4G Mobile Service) 5G and 4G mobile telecommunications services offering various data plans, voice minutes, and bundled value-added services for individual and family use. Plans range from $599/month (24GB+5GB) to $2,699/month (200GB with unlimited hotspot and voice benefits).
• Hami Video Proprietary video streaming platform offering multiple content channels including 影劇館+ (Movies & Drama), 電視運動館 (Sports), and influencer content. Supports streaming on computers, smartphones, tablets, Android TV, Apple TV, and Samsung Tizen TV devices.
• Google One (Cloud Storage) Cloud storage subscription service in partnership with Google, offering 100GB, 200GB, and 2TB storage plans that can be shared among up to 5 family members. Includes features such as automatic photo backup and Google expert support.
• YouTube Premium Ad-free YouTube and YouTube Music subscription service offered through CHT's digital services platform, featuring background playback and offline download capabilities.
• 防駭守門員 (Anti-Hacker Guardian Cybersecurity) AI-powered cybersecurity service that identifies and blocks phishing websites, scam SMS messages, and malicious connections to protect users' online security and banking credentials.
• 色情守門員 (Content Filtering / Parental Control) Content filtering and parental control service that blocks adult content and inappropriate websites to protect children and families online.
• 上網時間管理 (Internet Time Management) Internet time management service that allows parents to set time limits on internet usage for family members, particularly children.
• Hami 書城 (Hami Book City) Digital reading platform offering e-books and magazines accessible on mobile devices, with AR bookshelf features for enhanced reading experiences.
• 天下數位全閱讀 (Commonwealth Digital Reading Subscription) Digital subscription service from Commonwealth Media Group providing access to over 40,000 in-depth articles, Economist-authorized content, AI voice narration, and digital specials.
• LINE貼圖超值方案 (LINE Sticker Subscription) LINE sticker subscription service offering access to premium LINE stickers and related LINE services for Taiwanese LINE users.
• KKBOX (Music Streaming) Music streaming service with over 100 million songs catalog, allowing users to create personalized playlists.
• 來電答鈴 (Ringback Tone Service) Ringback tone service allowing users to set custom ringtone sounds for incoming calls, including music box features and song downloads.
• 導航王 (GPS Navigation) GPS navigation application providing Taiwan, Penghu, Kinmen, and Matsu map data with offline navigation capability and real-time traffic information.
• FunPark 童書夢工廠 (Children's Digital Content Platform) Children's digital content platform offering interactive books, audio stories, and educational content for young children.
• Hami Cam (Smart Home Camera) Smart home camera solution integrated with home security monitoring, allowing users to remotely view and monitor their homes through mobile devices.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Google (Google One)coreTechnology or IntegrationReseller partnership offering Google One cloud storage services (100GB, 200GB, 2TB plans) to Chunghwa Telecom mobile and broadband customers through the 精采生活+ platform. Services include AI-powered features through Google AI Plus plans.
• NetflixcoreChannel Partner/ Reseller/ DistributorPartnership offering Netflix Premium subscription bundled with Hami Video services. Customers can access Netflix through Chunghwa Telecom billing with promotional pricing.
• Disney+coreChannel Partner/ Reseller/ DistributorPartnership offering Disney+ Premium subscription bundled with Hami Video services. Customers receive discounted rates compared to direct subscriptions.
• YouTubecoreChannel Partner/ Reseller/ DistributorPartnership offering YouTube Premium and YouTube Music Premium subscriptions through 精采生活+ platform with promotional pricing starting from $179/month.
• KKBOXminorChannel Partner/ Reseller/ DistributorMusic streaming service partnership offering KKBOX subscriptions through the digital value-added services platform.
• Senao International (神腦國際)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for mobile handsets and devices. Provides product warranty and after-sales maintenance services for products purchased through Chunghwa Telecom.
• 天下雜誌 (Commonwealth Media)minorChannel Partner/ Reseller/ DistributorPartnership offering 天下數位全閱讀 digital reading subscription service through Chunghwa Telecom with discounted pricing for mobile subscribers.
• 將來銀行 (Next Bank)minorGTM or Marketing PartnerFinancial services partnership offering promotional bundles where Hami Video subscribers who apply for Next Bank loans or mortgages receive Hami Point rewards.
• 頂呱呱 (TKK Fried Chicken)minorGTM or Marketing PartnerPromotion partnership offering restaurant vouchers and coupons to Hami Video subscribers as part of promotional campaigns.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Singtel: Singapore-based regional telecom incumbent offering fiber, mobile, and content bundles. Comparable integrated operator model and Asian telco context, though geographically outside Taiwan.
• China Telecom: State-owned Chinese incumbent with comparable mix of FTTx broadband, mobile, and IPTV across a vastly larger footprint. Relevant for benchmarking operating model and digital services attach.
• Chunghwa Telecom (parent): Publicly listed parent of HiNet (TWSE: 2412). Provides the integrated mobile, broadband, and IPTV platform that HiNet operates under; the broader corporate entity encompasses fixed, mobile, and enterprise ICT across Taiwan.
• NTT (Nippon Telegraph and Telephone): Japanese incumbent telecom operating FTTx broadband, mobile (NTT Docomo), and IPTV. Comparable in business model mix (fiber + mobile + content) and incumbent regulatory environment, though larger and geographically distinct.
• KDDI: Major Japanese integrated telecom offering fiber broadband (au Hikari), mobile (au), and digital content. Overlapping business model with HiNet's bundled connectivity + content approach.
• KT Corporation: South Korean incumbent telecom with comparable mix of fiber broadband, mobile, and IPTV. Competes with similar product bundles and incumbent regulatory positioning in a saturated Asian market.
• SK Telecom: Korean mobile and broadband carrier with bundled digital services. Comparable in scale, product mix, and the same Asian technology adoption cycle for 5G and fiber.

Direct peers

• Far EasTone Telecommunications: Taiwan's second-largest integrated telecom operator offering mobile, fixed broadband, and IPTV. Directly competes with HiNet/Chunghwa Telecom for both consumer and enterprise subscribers in the same Taiwan market.
• Taiwan Mobile: Major Taiwanese MNO and broadband ISP that competes head-to-head with HiNet across 5G, fixed broadband, and bundled entertainment services. Highly comparable in product mix and target segments.
• Asia Pacific Telecom (APT): Taiwanese fixed-line and mobile operator competing directly with HiNet in broadband and enterprise services. Smaller scale but offers overlapping FTTx and mobile products to the same customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmwrcq1gUOfodbYVkwWAmjA
• Facebookfacebook.com/CHTdoctor
• Instagraminstagram.com/cht_official/?hl=zh-tw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hi Net