Salem Christian School

What Salem Christian School does

Salem Christian School (SCS) is a private, non-profit 501(c)(3) Christian school located in Gum Spring, Virginia, serving approximately 115 students from preschool through 12th grade across central Virginia counties including Goochland, Louisa, Hanover, Henrico, and Powhatan. Founded in September 1996 by Todd Brooking alongside founding staff Sandy Wilcox, Ginny Balthaser, and Susan Brooking under the guidance of Pastor Ed Carmichael, the school has expanded incrementally by adding one grade per year and now employs more than 20 staff members, including qualified Christian teachers, two vice principals, a preschool director, an athletic director, and an office manager. The core academic program uses third-party Christian curricula — primarily Abeka, with Bob Jones for math, Positive Action for Bible, the WEE program for preschool, and Christian Schools International materials for middle school — augmented by a dual enrollment partnership with Liberty University for college-credit courses, an international student program, athletics in the Capital City Athletic Conference, and extracurricular clubs including the SCS Anglers fishing team.

Revenue is generated primarily through recurring monthly tuition (10 payments per year) ranging from approximately $325/month for preschool half-day programs to $790/month for high school, supplemented by one-time application fees ($150), registration fees ($200-$400), new-family fees ($750), before and after care under the Little Saints brand, school merchandise, and tax-deductible donations across general, building, and scholarship funds supported by local business sponsors. The school distributes services exclusively through direct on-campus enrollment at its main Gum Spring campus (35 Church Lane) and a satellite athletic field in Goochland. Its go-to-market motion is community-driven — relying on Facebook and Instagram presence, Open House and Expo events, referral-driven word-of-mouth, and partnerships with local churches and small businesses — rather than paid marketing or sales outreach.

Name

Salem Christian School

Legal name

Salem Christian School

Website

https://salemchristianschool.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Salem Christian School is a non-profit 501(c)(3) Christian K-12 school in Gum Spring, Virginia, serving 115+ students from preschool through 12th grade across central Virginia with Abeka and Bob Jones curricula, athletics, and dual-enrollment college credit.

Ownership category

akta.pro rank

Product category

Private K-12 Christian Education

NAICS

Elementary and Secondary Schools (6111), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYEDAJABAC

Faith-Based (Religious) K–12 Schools

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

SECONDARYEDACABAM

Preschool Programs within Private K–12 Schools

Education/Early Childhood Education/Preschools & Pre-K Programs

Keywords

• Private Christian education
• K-12 school programs
• Preschool education services
• Before and after school care
• Dual enrollment courses

Headquarters

HQ city

Crozier

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Tuition Payments: Monthly tuition payments from families for student enrollment across preschool through 12th grade programs. Tuition rates vary by grade level, with 10 monthly payments required. Families can opt for 12-month payment system to reduce monthly bills.
2. Registration Fees: Non-refundable application fees ($150 for new students PreK-12th) and registration fees ($200-$400 depending on enrollment timing). Confirmation of registration fee required to secure position.
3. New Student Family Fee: One-time $750 family fee for new families.
4. Donations and Sponsorships: Tax-deductible donations to General Fund (teacher salaries, supplies, equipment, fees, mortgage, utilities, building maintenance), Building Fund (repairs and renovations), and Sponsorship Fund (financial aid/scholarships for families in need). Also accepts business partner sponsorships.
5. Before and After School Care: Little Saints program providing before care ($50/month) and after care ($80/week) with drop-in rates available.
6. Merchandise Sales: Sales of school merchandise including sweatshirts, t-shirts, hats, and stickers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Salem Christian School provides a Christ-centered K-12 educational program serving preschool (ages 3-4) through 12th grade on its Gum Spring, Virginia campus. Instruction uses established Christian curricula (Abeka, Bob Jones, Positive Action for Bible, WEE, Christian Schools International) and is supplemented by dual enrollment college courses through Liberty University, before/after school care, and interscholastic athletics in the Capital City Athletic Conference.

Product overview

Salem Christian School offers a comprehensive K-12 Christian education with separate programs for preschool (ages 3-4), elementary school (K-5), middle school (6-8), and high school (9-12). The core academic programs use Abeka curriculum for general subjects, Bob Jones for mathematics, and Positive Action for Bible studies. The school supplements its core academics with dual enrollment college courses through Liberty University, before/after school care (Little Saints), competitive athletics in the CCAC conference, and extracurricular activities like the SCS Anglers fishing club. The overall portfolio comprises a unified Christian educational platform serving preschool through 12th grade, enhanced by complementary care services and extracurricular programs.

Differentiator

Problem solved

Functional benefit

Brands

• Little Saints: Before and after school care program for Salem Christian School students. Before Care starts at 7:30am and After Care ends at 6:15pm.
• SCS Anglers

Products and services

• Preschool Program Preschool education for 3 and 4 year olds using WEE and Abeka curricula, offering half-day and full-day options with various scheduling flexibility.
• Elementary School Program (K-5th Grade) Kindergarten through 5th grade education using mostly Abeka curriculum, Bob Jones for math, and Positive Action for Bible, with a focus on foundational academics and Christian principles.
• Middle School Program (6th-8th Grade) Middle school education covering core subjects including General Science, Math 6, Prealgebra, U.S. History, Civics, English, Spanish 1, and Algebra 1, using materials from Christian Schools International and Bob Jones.
• High School Program (9th-12th Grade) High school education offering courses including Earth Science, Geometry, Precalculus, Chemistry, English, Spanish, and Bible, preparing students for college with dual enrollment opportunities.
• College Credited Courses (Dual Enrollment) Dual enrollment program allowing students to take courses at Liberty University while enrolled at SCS, earning both high school and college credits toward graduation.
• Little Saints Before and After Care Before and after school care program with Before Care starting at 7:30am and After Care ending at 6:15pm, offering flexible child care for working parents at affordable monthly rates.
• Athletics Program Middle School, Junior Varsity, and Varsity sports teams competing in Capital City Athletic Conference (CCAC), including softball, baseball, soccer, basketball, volleyball, and cross country.
• SCS Anglers Fishing club and competitive team participating in tournaments throughout the year, including overnight camping trips and final tournaments.
• International Student Program International students accepted with support for host homes, offering cultural exchange opportunities alongside Christ-centered education.

Quantifiable outcome

• Over 115 students enrolled and over 20 staff members serving the community
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• CVA WashminorGTM or Marketing PartnerChristmas Program Sponsor for Salem Christian School. CVA Wash provided sponsorship support for the school's Christmas Program.
• Renewal by Andersen of Central VirginiaminorGTM or Marketing PartnerSelected as a recipient of the #RenewalCares program donation. Renewal by Andersen of Central Virginia employees choose a non-profit each year to receive a donation.
• RatePro MortgageminorGTM or Marketing PartnerBusiness partner sponsor for Salem Christian School, listed among sponsors on the Donations & Sponsors page.
• Keeton & Co. Real EstateminorGTM or Marketing PartnerBusiness partner sponsor for Salem Christian School.
• Gum Spring Automotive LLCminorGTM or Marketing PartnerBusiness partner sponsor for Salem Christian School.
• Rick Hendrick Chevy Buick GMCminorGTM or Marketing PartnerBusiness partner sponsor for Salem Christian School.
• CVSminorGTM or Marketing PartnerListed as a sponsor in the sponsorship fund section of the donations page.
• Liberty UniversitycoreStrategic or Co-development PartnerSalem Christian School offers dual enrollment courses that students take at Liberty University while still enrolled at SCS. Students receive credit toward graduation at SCS and college credit as students at Liberty University.
• Southern Baptist Convention (WEE Program)minorStrategic or Co-development PartnerThe WEE program is provided through the Southern Baptist Convention for preschool curriculum.
• Capital City Athletic Conference (CCAC)coreStrategic or Co-development PartnerSCS is a member of and competes for championships in CCAC, comprised of schools with similar sizes and values. SCS was among 10 schools that founded the CCAC conference. Conference includes schools competing in interscholastic athletic contests.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Trinity Christian School: Private, faith-based PreK-12 school emphasizing biblical integration and small class sizes with a tuition-based model. Closely comparable to Salem in mission, curriculum approach, and small-community school positioning.
• Cornerstone Christian Academy: Faith-based private K-12 school offering a comparable Christ-centered, multi-grade education with similar tuition-based enrollment and family-focused value proposition. Operates on a similar small-school scale with community-outreach-driven admissions.
• Faith Christian School: Independent, evangelical Christian K-12 school with Abeka/Bob Jones-style curriculum integration and similar small-scale, family-oriented operating model. Comparable in pedagogy, faith tradition, and tuition-driven revenue structure.
• Liberty Christian Academy: Private, faith-based K-12 Christian school located in Lynchburg, Virginia, operating with a similar Christ-centered curriculum, low student-to-teacher ratio focus, and tuition-based model. Directly comparable to Salem in geography, faith tradition, and grade span.
• Heritage Christian Academy: Small, faith-based K-12 academy offering a comparable Christ-centered academic program with athletics and tuition-driven enrollment. Operates at a similar scale and value proposition as Salem.

Broad incumbents

• The King's Academy: Private, interdenominational Christian K-12 school with rigorous college-prep academics and a broad athletics program. Comparable in faith-based K-12 mission and tuition model, but at a larger, more established scale.
• Greater Atlanta Christian School: Larger, established private Christian PreK-12 school in the Southeast with broader curricular and athletic offerings. Comparable in faith-based K-12 model and Christ-centered mission, but at a meaningfully larger scale and broader program portfolio.
• Westminster Christian Academy: Multi-campus private Christian K-12 system with college-preparatory academics, athletics, and faith integration. Comparable Christ-centered mission and tuition-based model, but operating at significantly larger scale and with stronger brand recognition.
• Wheaton Academy: Well-established private Christian high school in Illinois with a Christ-centered liberal arts curriculum and competitive athletics. Comparable faith-based mission and tuition model, but at a larger and more nationally recognized scale.
• Prestonwood Christian Academy: Large, prominent private Christian K-12 school in Plano, Texas with extensive academics, athletics, and arts programming. Overlaps with Salem in faith-based K-12 delivery and Christ-centered curriculum, but with a much larger footprint and broader program depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SalemChristianSchoolVA
• Instagraminstagram.com/salemchristiansaints

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salem Christian School