Formrite Companies

What Formrite Companies does

Formrite Companies, now operating as G3 Industries following a 2024 acquisition and rebranding, is a Wisconsin-based precision metal fabricator serving large original equipment manufacturers (OEMs) across multiple heavy-equipment and consumer-durable verticals. The company operates two manufacturing facilities — a primary site at 1450 Don's Way in Kronenwetter, Wisconsin, and a secondary facility at 408 Columbus Street in Two Rivers, Wisconsin — employing between 11 and 50 people. Its service portfolio is organized around six integrated capabilities: Wireforming, Tube Fabrication, Value-Added Assemblies, Machining & Turning, Weldments (robotic welding), and Hydraulic Fluid Conveyance, which collectively cover the manufacturing chain from raw tube and wire inputs through to finished hydraulic sub-assemblies and powder-coat finishing.

Underlying technology centers on capital-intensive automation: robotic bending and welding cells, laser cutting, precision tube bending, and value-added mechanical assembly. The firm cites more than 75 years of tube bending and fabrication experience and more than 30 years as a solutions provider to large OEMs. Its go-to-market is a consultative B2B field-sales motion with quote-based custom pricing, targeting enterprise OEMs such as Caterpillar, John Deere, Kohler, Ariens, Kubota, and McCue. The customer base spans Farming & Agriculture, Construction & Forestry, Power Generation, Recreational Vehicles, Lawn & Garden, and Consumer Goods, providing vertical diversification within an exclusively U.S. domestic footprint. Revenue is generated through project-based custom fabrication contracts and ongoing component supply arrangements, with no disclosed pricing model, no public revenue figure, and a single small ($800,000) capital event on record from 2013.

Name

Formrite Companies

Legal name

G3 Industries

Website

https://formrite.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Formrite Companies, now operating as G3 Industries, is a Wisconsin-based precision metal fabricator serving large OEMs across agriculture, construction, power generation, recreational vehicles, and consumer goods through wireforming, tube fabrication, robotic welding, machining, and hydraulic component manufacturing.

Ownership category

akta.pro rank

Headquarters

HQ city

Two Rivers

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Custom Metal Fabrication Services: Project-based custom metal fabrication services including wireforming, tube fabrication, machining, welding, and value-added assemblies. Revenue is generated through one-time project contracts and potentially ongoing service relationships with OEM customers requiring custom parts manufacturing.
2. Precision Manufacturing Components: Manufacture and supply of precision metal components and hydraulic fluid conveyance products to OEM customers, likely through long-term supply agreements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Formrite Companies (now G3 Industries) is a B2B contract manufacturer providing precision metal fabrication services, including tube bending, wireforming, robotic welding, laser cutting, machining and turning, value-added assembly, and hydraulic fluid conveyance components. Production spans custom prototypes to large-scale OEM production runs, with finishing capabilities such as powder coat painting, supported by advanced robotic and laser automation in two Wisconsin facilities.

Product overview

G3 Industries (formerly Formrite Companies) offers a unified portfolio of precision metal fabrication and manufacturing services. The core offering consists of six integrated manufacturing capabilities: Wireforming, Tube Fabrication, Value-Added Assemblies, Machining & Turning, Weldments, and Hydraulic Fluid Conveyance. These services work together to provide comprehensive solutions from custom prototypes to large-scale production runs for OEM customers across agriculture, construction, power generation, recreational vehicles, lawn & garden, and consumer goods markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Wireforming Metal wire bending and forming services using advanced bending automation, supported by machining and engineering expertise to produce intricate, precise wire components for OEM customers.
• Tube Fabrication Tube bending and fabrication services leveraging over 75 years of experience combined with laser cutting and robotic bending technologies for OEM customers.
• Value-Added Assemblies Integrated assembly services that combine manufactured and purchased components to deliver streamlined, customized solutions for specific OEM customer requirements.
• Machining and Turning Precision machining and turning services for producing components from intricate prototypes to large-scale production runs, delivering high-quality metal parts for OEM customers.
• Weldments Robotic welding services providing automated, efficient, and precise weld production with consistent quality while reducing labor costs for OEM customers.
• Hydraulic Fluid Conveyance Manufacturing of hydraulic tubes, mechanical assemblies, and hydraulic components including cutting, deburring, precision tube bending, brazing, welding, powder coat painting, and hydraulic component fabrication for OEM customers.

Quantifiable outcome

• Reduced long-term costs through quality, efficiency, and durability focus
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mayville Engineering Company (MEC): Wisconsin-based publicly traded contract metal fabricator serving heavy equipment, agricultural, construction, and powersports OEMs. Same end markets, similar fab services, and operates two Wisconsin production hubs - the most directly comparable peer in size and vertical mix.
• BTD Manufacturing: Minnesota-headquartered contract metal fabricator offering stamping, tube fabrication, welding, and powder coating to industrial and heavy equipment OEMs. Near-identical capability mix and OEM customer profile.
• Shiloh Industries: Contract metal manufacturer specializing in light weighting, acoustic, and structural components for automotive and heavy-vehicle OEMs. Comparable precision metal fabrication and assembly capabilities serving overlapping OEM customers in heavy equipment and adjacent markets.
• Trans-Matic Manufacturing: Precision metal stamping and tube fabrication specialist serving automotive, plumbing, HVAC, and off-road OEMs. Direct overlap with Formrite's tube fabrication and wireforming capabilities for OEM customers.
• RCO Engineering: Michigan-based contract metal manufacturer offering stamping, fabrication, welding, and value-added assemblies for industrial and automotive OEMs. Comparable metal-fab service mix and OEM-supply business model.
• MW Industries: Manufacturer of precision springs, wire forms, and tube components serving industrial, medical, aerospace, and heavy-equipment OEMs. Overlaps directly with Formrite's wireforming and tube fabrication product lines.

Broad incumbents

• Precision Castparts Corp: Berkshire Hathaway-owned manufacturer of complex metal components including forged and cast parts for aerospace, power, and industrial OEMs. Provides a broader-incumbent reference point for precision metal components at industrial scale.
• Magna International (formerly Tower International): Global Tier-1 automotive supplier (which acquired Tower International) producing complex metal structures and assemblies for OEMs. Comparable precision metal fabrication capabilities at significantly greater scale and global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Formrite Companies