Feather Friendly

What Feather Friendly does

Feather Friendly Technologies Inc. is a Toronto-based environmental services firm founded in 2006 that designs, supplies, and installs bird-collision deterrent solutions for glass surfaces on buildings. Its core technology consists of visual marker products — including the proprietary Feather Friendly Evolution material and Bird Divert Clear UV markers (which use 20-nanometer hollow glass spheres to reflect UV wavelengths up to 420 nanometers visible to birds but not humans) — alongside full-film deterrents distributed under an OEM partnership with Solar Gard Saint-Gobain (WingSafe). The portfolio spans small-format DIY rolls (under 100 sq ft), medium-format Pro DIY (75-300+ sq ft), and large-format Pro installations (minimum 300 sq ft) requiring professional dealer-applicator installation, with markers covering 6-8% of glass and delivering more than 95% reduction in bird-glass collisions with 20+ year durability. Customers include commercial and institutional building owners (McCormick Place, Rocket Mortgage FieldHouse, RBC Plaza, TD Centre, Liberty Bell Center), colleges and universities, U.S. Fish and Wildlife Service refuges, museums, and residential DIY buyers.

The business model combines one-time product sales across small/medium DIY SKUs ($19.94 to $1,068.75 USD), quote-based multi-year commercial contracts for large-format projects, professional installation services through an authorized dealer-applicator network, retail partner distribution with no minimum order requirements, and ancillary revenue from custom educational static clings and commemorative merchandise. Go-to-market is a mix of direct e-commerce (Shopify), enterprise field sales through the dealer network, and community-led advocacy via the College & Universities Program, USFWS collaborations, and Strategic Avian Conservation Partners. Products are tested and approved by the American Bird Conservancy and Dr. Daniel Klem Jr., align with CSA A460:19 and LEED v4.1 Pilot Credit 55, and the company reports 12+ million square feet installed across 48+ countries since founding. The company is privately held and led by founder Paul Groleau.

Name

Feather Friendly

Legal name

Feather Friendly Technologies Inc.

Website

https://featherfriendly.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Feather Friendly Technologies Inc. designs, supplies, and installs bird-collision deterrent markers and UV-reflective films for glass on commercial, institutional, and residential buildings, serving owners, architects, and conservation agencies across 48+ countries.

Ownership category

akta.pro rank

Product category

Bird-Safe Window Films and Markers

NAICS

Paint and Coating Manufacturing (32551), Blind and Shade Manufacturing (337920)

akta.pro primary industry

Visual & Reflective Deterrents (Predator Decoys, Tape, Lasers) (HSAMAGAI)

akta.pro secondary industries

Bird Control & Deterrent Systems (IMAIAHAL), Bird Spikes & Ledge Deterrent Systems (HSAMAGAB)

Keywords

• Bird collision deterrents
• Bird-safe window film
• UV-reflective markers
• Wildlife conservation products
• Architectural bird protection

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Bird Collision Deterrent Markers: One-time sale of bird collision deterrent markers and films in various formats (small DIY, medium DIY, large-scale Pro) for residential and commercial applications. Products are sold with different patterns, colors, and coverage sizes to meet diverse project needs.
2. Professional Installation Services: Large-format projects utilize an authorized dealer-applicator network for professional supply and installation services, typically requiring minimum 300 sq ft.
3. Retail Partner Distribution: Small-format DIY products distributed through retail partner network, with partners offering products in physical retail locations.
4. Custom Static Clings and Educational Products: Custom educational static clings for awareness campaigns, typically produced at standard 3' x 6' size with customizable artwork options including QR codes.
5. Merchandise: Commemorative merchandise including 20th anniversary t-shirts, with portion of proceeds donated to conservation organizations (30% to Nature Canada in Canada, 30% to ABC in US).

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Feather Friendly designs, manufactures, and distributes bird collision deterrent visual markers and UV-reflective window films that make glass visible to birds while remaining nearly invisible to humans. The company sells its products in three formats—small DIY for residential, medium Pro DIY for projects up to 300 sq ft, and large-format Pro for commercial and institutional buildings—and provides professional installation through an authorized dealer-applicator network across 48+ countries.

Product overview

Feather Friendly offers a comprehensive portfolio of bird-glass collision prevention solutions organized across three product scales (Large-Format, Medium-Format, and Small-Format/DIY) plus specialty offerings. Core products include Feather Friendly Pro visual markers (including the new Evolution material), Bird Divert Clear UV markers (UV-reflective technology), and WingSafe full-film deterrents by Solar Gard Saint-Gobain. Supporting offerings include Custom Static Clings for educational awareness and the Artist Series featuring artist-designed patterns. The company serves commercial/institutional clients requiring professional installation, as well as residential DIY markets, with products tested and approved by American Bird Conservancy and Dr. Daniel Klem Jr.

Differentiator

Problem solved

Functional benefit

Brands

• Bird Divert: UV-based marker system that uses ultraviolet reflective technology visible to birds but nearly invisible to humans.
• WingSafe
• Feather Friendly Evolution
• Artist Series

Products and services

• Feather Friendly Pro (Large-Format Pro) Professional-grade bird collision deterrent markers for commercial buildings and large-scale applications, featuring proprietary Feather Friendly Evolution material with PFAS-free composition, 20+ year durability, 15-year warranty, and the ability to be installed at temperatures as low as -20°C. Covers minimal glass surface (6-8%) while making glass visible to birds and nearly invisible to humans.
• Bird Divert Clear UV Commercial UV-reflective commercial markers visible to birds (reflecting wavelengths up to 420 nanometers) while remaining nearly invisible to humans. Uses 20-nanometer hollow glass spheres for UV reflection, reduces bird-glass collisions by up to 75%, and offers 10-year durability with a 6-year warranty.
• WingSafe White Dot Full-film bird collision deterrent from Solar Gard Saint-Gobain featuring 1/2 inch white dots in a 2.5 inch even array. Threat Factor 19 from American Bird Conservancy, blocks >99% harmful UV radiation, 10-year manufacturer warranty.
• WingSafe Black Dot Full-film bird collision deterrent from Solar Gard Saint-Gobain featuring 1/2 inch black dots in a 2.5 inch even array. Extremely low Threat Factor rating of 4 from American Bird Conservancy, blocks >99% harmful UV radiation, 10-year manufacturer warranty.
• WingSafe Solar 80 Black Dot Dual-purpose solution combining bird collision prevention with solar heat and glare reduction. Threat Factor 14 from American Bird Conservancy, supports LEED certification compliance, 10-year manufacturer warranty.
• Feather Friendly Pro DIY (Medium-Format) Self-installation markers for projects 75-300+ sq ft, available in 6 inch and 18 inch widths with 50ft, 100ft, and 150ft lengths in Melody Pattern. 8-year durability. Recommended for large residential windows and mid-sized office fronts.
• Feather Friendly DIY (Small-Format) Self-installation markers for projects under 100 sq ft, including 1/4 inch x 100ft roll covering 16 sq ft of glass. Recommended for patio doors, balcony glass, and 1-2 standard-sized windows. 8+ year durability.
• Bird Divert Clear UV Residential UV-reflective residential marker in 2 inch x 150ft roll covering 25 sq ft of glass. Nearly invisible to humans and visible to birds for DIY installation on home windows.
• ABC BirdTape Bird collision deterrent tape available in 3/4 inch tape (covers 13.5 sq ft) and 2 inch squares (covers 27 sq ft), developed in partnership with American Bird Conservancy for quick DIY application.
• Custom Static Clings Custom educational static clings at standard 3' x 6' size with 2 inch x 2 inch spacing, used for awareness campaigns and turning glass surfaces into educational displays. Can incorporate QR codes and hashtags. Removable and transferable.
• Artist Series Product line combining bird-collision deterrence technology with artist-designed patterns, featuring designs from artists including Iris Häussler and Ann Fu. Each design meets bird-safety standards while serving as unique creative expression.
• Professional Installation Services Professional supply and installation services for large-format projects (typically minimum 300 sq ft), delivered through an authorized dealer-applicator network across North America and beyond. Includes free consultation, quote-based pricing, and installation by certified applicators.
• Feather Friendly Turns 20 Commemorative T-Shirt Limited commemorative T-shirt collection celebrating 20 years of bird protection with two designs ('Save Birds.' and 'Treat Glass. Save Birds.'). 30% of proceeds are donated to Nature Canada (in Canada) and American Bird Conservancy (in the US).
• Feather Friendly Gift Card Digital gift cards allowing recipients to choose from any item in the Feather Friendly Shopify Store, including Pro DIY rolls, DIY rolls, and ABC BirdTape products. Available in denominations from $10 to $300 CAD with no expiration date and electronic delivery via email.

Quantifiable outcome

• Over 95% reduction in bird-glass collisions demonstrated by independent studies and real-world results
• +4 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

18 partnerships are on record, tiered core, major and regional.

• American Bird ConservancycoreStrategic or Co-development PartnerPrimary testing and approval partner. Products are tested and approved by American Bird Conservancy, ensuring compliance with bird-safe standards and verification of collision reduction effectiveness.
• Dr. Daniel Klem Jr.coreStrategic or Co-development PartnerLeading authority on bird collisions. Products tested and approved by Dr. Daniel Klem Jr., the preeminent researcher in bird-glass collision prevention.
• National Audubon SocietycoreStrategic or Co-development PartnerProducts recommended by National Audubon Society as part of bird conservation efforts. Collaboration with local Audubon chapters for project recommendations (e.g., Western Cuyahoga chapter recommended Bird Divert for Rocket Mortgage FieldHouse).
• U.S. Green Building Council (USGBC)coreStrategic or Co-development PartnerActive Organizational Member of USGBC. Products support LEED certification projects. Helps meet bird-friendly building codes and certification requirements including Pilot Credit 55, LEED v4.1 Bird Collision Deterrence.
• International Window Film Association (IWFA)coreStrategic or Co-development PartnerRecognized member of IWFA, demonstrating industry standing and compliance with window film industry standards.
• Solar Gard Saint-GobaincoreOEM/ Whitelabel/ Licensing PartnerPartnership to offer WingSafe Bird Protection Films - the world's leading full-film bird-glass collision deterrents from Solar Gard Saint-Gobain. Products include WingSafe White Dot (TF=19) and WingSafe Black Dot (TF=4).
• FLAP CanadacoreStrategic or Co-development PartnerLong-term monitoring and advocacy partner for bird collisions in Canada. FLAP Canada monitoring since 1993 helped push the RBC Plaza retrofit project forward. Company hosts FLAP Canada's annual bird layout at headquarters.
• Never CollidemajorStrategic or Co-development PartnerAdvocacy organization that helped bring attention to RBC Plaza collision hotspot and push the retrofit project forward.
• Nature CanadamajorStrategic or Co-development PartnerAdvocacy partner since 1993 for bird collision monitoring. Receives 30% of proceeds from commemorative t-shirt sales in Canada.
• Field MuseumcoreStrategic or Co-development PartnerTechnical assistance provider for McCormick Place project. Ornithologist Dave Willard from Field Museum provided quote 'The results are almost miraculous' and Dr. Douglas Stotz tracked collision reductions.
• Bird Conservation Council (BCCMonitors)majorStrategic or Co-development PartnerProject partner for McCormick Place providing bird monitoring services.
• U.S. Fish and Wildlife ServicecoreStrategic or Co-development PartnerMcCormick Place followed recommendations summarized by US Fish and Wildlife Service. Feather Friendly collaborates with USFWS locations on various conservation initiatives including exclusive USFWS logo design option.
• Western Cuyahoga Audubon SocietymajorStrategic or Co-development PartnerLocal Audubon chapter that strongly recommended Bird Divert for Rocket Mortgage FieldHouse project in Cleveland.
• Lights Out ClevelandmajorStrategic or Co-development PartnerCommunity monitoring partner tracking bird collisions in Cleveland. Rocket Arena previously accounted for 35% of all spring collisions reported, now reduced to 10%.
• Faraaz AbdoolregionalOthersWildlife photographer, author, speaker, birding guide, and ecotourism consultant from Trinidad & Tobago. Promotes bird-safe design and connects local groups and architects with Feather Friendly solutions.
• Anouk HoedemanregionalOthersBird collision prevention consultant based in Netherlands. Co-founder of Safe Wings Ottawa where she helped advance bird-safe design standards adopted by Government of Canada. Continues work through Birdbrain Consulting.
• Ann FuregionalOthersArtist and former architect from Pacific Northwest. Creates wildlife-inspired artwork and promotes bird-safe design by connecting creativity, community engagement, and bird protection.
• Iris HäusslerregionalStrategic or Co-development PartnerInternationally exhibiting artist creating bird-safe window film designs using observational drawings and nature photography. Unlimited Edition Designs available directly from Feather Friendly.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• American Bird Conservancy: Leading US bird conservation NGO and Feather Friendly's primary testing/approval partner. Not a direct competitor, but functions as a quasi-certifier whose recommendations directly shape buyer preferences in the bird-safe glass category.
• FLAP Canada (Fatal Light Awareness Program): Canadian bird collision monitoring and advocacy organization, long-term Feather Friendly partner that identifies high-risk buildings (e.g., RBC Plaza). Comparable as an adjacent ecosystem player whose data and advocacy drive Feather Friendly's enterprise pipeline.

Emerging players

• UV Glass Guard: UV Glass Guard markets bird-deterrent UV-coated glass products and patterns for both retrofit and new construction. Comparable as a smaller emerging competitor with overlapping UV-reflective technology positioning.

Direct peers

• Arnold Glas / Ornilux: Ornilux (by Arnold Glas) is a German manufacturer of bird-safe architectural glass with UV-reflective patterns integrated into the glass itself. Comparable to Feather Friendly Pro and Bird Divert but at the new-construction glass manufacturing stage of the value chain.
• Acopian BirdSavers (by Acopian): Acopian BirdSavers markets a tensioned-cable bird collision deterrent system for commercial buildings. Compares directly to Feather Friendly's large-format Pro installation service for commercial and institutional buildings.
• Collidescape: Collidescape is an artist-founded venture offering custom bird-safe window film designs, competing directly with Feather Friendly's Artist Series. Comparable as a niche premium-aesthetic bird-deterrent product targeting architects and design-conscious commercial clients.
• WindowAlert: WindowAlert produces UV-reflective visual decals and tapes to make glass visible to birds, sold direct-to-consumer and through distributors. Highly comparable as a direct DIY and commercial-grade bird deterrent competitor with overlapping customer base.

Broad incumbents

• Solar Gard Saint-Gobain: Global window film manufacturer and Feather Friendly's OEM partner for WingSafe. Comparable as a broad incumbent with the manufacturing scale and architectural relationships to compete in or expand the bird-deterrent category independently.
• Vitro Architectural Glass: Vitro (formerly PPG Flat Glass) is a major North American architectural glass manufacturer with bird-safe product lines for new construction. Comparable to Feather Friendly at the new-construction glass stage, complementing Feather Friendly's retrofit focus.
• 3M Window Film (Safety & Security / Bird-Safe): 3M is a global window film giant whose commercial film lines (including anti-collision patterns on safety films) overlap with Feather Friendly's large-format offerings as part of a much broader architectural products portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@featherfriendly
• Facebookfacebook.com/featherfriendly
• LinkedInlinkedin.com/company/featherfriendly
• Instagraminstagram.com/featherfriendly
• Xx.com/featherfriendly

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feather Friendly