MIIR Audio Technologies

What MIIR Audio Technologies does

MIIR Audio Technologies is a B2B software company founded in 2019 and headquartered in Minnetonka, Minnesota. It has built a cloud-based platform that combines musicology, neuroscience, and signal-processing engineering to identify the most emotionally impactful moments within recorded songs and rank tracks by their emotional impact. The proprietary algorithm analyzes digital audio files and extracts over 150 musical attributes (termed GLIPHs) — including pitch, rhythm, volume, chord changes, texture, dynamics, and harmonics — to detect "Chill Phrases," which are timecode regions within songs most likely to elicit emotional, physical, and autonomic responses in listeners. The system is protected by U.S. Patent 11,635,394 and has been validated through three scientific studies, including fMRI brain-scan experiments at Stanford University, with stated throughput of more than 50,000 songs analyzed per hour.

The platform is delivered as six integrated components: Audio Journey (song impact plot), Chill Phrase (impact-localization), GLIPH Music DNA (the 150+ extracted attributes), Chill Index (catalog-wide impact ranking), Tuners (preference-based filtering), and Presets (mood/wellness discovery filters). MIIR generates proprietary music metadata not available from conventional music datasets and explicitly markets its outputs as training material for downstream music-AI systems.

MIIR monetizes primarily through B2B enterprise licensing and embedded (OEM/white-label) integrations branded "Powered by MIIR," with a stated go-to-market that combines direct enterprise sales with product-led demonstration via scientific validation studies. It targets five vertical segments: health and wellness (primary), film and advertising music sourcing, content creation and social media, music streaming services, and music AI/gaming. Named customers and partners include Thrive Global (select Thrive Reset stress-relief experiences drawn from Universal Production Music's catalog), Phlote (catalog enrichment of 130+ artists' unreleased works for sync and AI customers, announced June 2026), and St. Cloud Hospital (exploratory clinical use for pre-MRI anxiety). The company has raised more than $4 million from private investors (predominantly Minnesota-based medical doctors), carries no debt, has three years of audited financials, and does not publicly disclose pricing beyond an enterprise sales-contact model.

Name

MIIR Audio Technologies

Legal name

MIIR Audio Technologies, Inc.

Website

https://miiraudiotech.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

MIIR Audio Technologies licenses a neuroscience-validated, cloud-based music analysis platform that identifies emotionally impactful moments in recordings and produces 150+ proprietary audio attributes. It sells B2B to enterprises in streaming, health and wellness, film, advertising, and music AI.

Ownership category

akta.pro rank

Product category

Music Analytics Software

NAICS

Other Sound Recording Industries (512290)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Music Recognition, Lyrics & Metadata Platforms (MPAIADAK)

akta.pro secondary industries

Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH), Music & Audio Streaming Platforms (BPAMAJAC)

Keywords

• Music impact analysis
• Audio metadata generation
• Music recommendation engine
• Music catalog search
• Neuroscience music platform

Headquarters

HQ city

Minnetonka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Technology Licensing: MIIR licenses its neuroscience-based music analysis platform to enterprise companies including music streaming services, film/TV studios, advertising agencies, social media platforms, health technology companies, and gaming companies. Revenue generated through licensing agreements for API access and platform usage.
2. SaaS Platform Access: MIIR offers its software as a licensable technology platform available for use by companies and professionals in media, media-technology, medicine, health, and wellness industries.
3. B2B API and Data Services: Provides new music metadata and filters for better, faster search capabilities. Companies can use MIIR data for marketing opportunities, reduced advertising expenses, and improved music clip recommendations.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

MIIR Audio Technologies builds a cloud-based music analysis platform that combines musicology, neuroscience, and engineering to identify the most emotionally impactful moments (Chill Phrases) and the most impactful songs in recorded music catalogs. The platform extracts over 150 musical attributes per track (GLIPHs) and assigns impact rankings (Chill Index), enabling enterprise customers to search, recommend, and curate music by neurological impact rather than popularity or genre.

Product overview

MIIR is a scientifically validated software platform combining insights from musicology, neuroscience, and engineering to find impact within recorded songs and across vast music catalogs. The platform consists of multiple integrated features: Audio Journey (impact plotting), Chill Phrase (identifying most impactful song sections), GLIPH Music DNA (150+ extracted audio attributes), Chill Index (song impact ranking), Tuners (sound preference filtering), and Presets (mood/wellness-based discovery). These components work together to enable music discovery by emotional and neurological impact rather than traditional genre or popularity metrics.

Differentiator

Problem solved

Functional benefit

Products and services

• MIIR Music Impact Analysis Platform
• Thrive Reset (Powered by MIIR)
• Phlote Impact-Finding Integration

Quantifiable outcome

• Analysis speed: 50,000+ songs per hour
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core, flagship and supporting.

• PhlotecoreStrategic or Co-development Partner · 18 June 2026MIIR will process unreleased songs, stems, and beats from the Phlote catalog and supply neuroscience-based metadata on each asset. Under this partnership, Phlote's growing archive of unreleased original works from 130+ artists will be enriched with MIIR's impact-finding technology, enabling impact-based search, stem-level analysis, and unlocking discovery, licensing, recommendation, and creative use cases across the Phlote ecosystem.
• Thrive GlobalflagshipStrategic or Co-development Partner · 15 April 2025MIIR partners with Arianna Huffington's Thrive Global to power select Thrive Resets with MIIR's patented music discovery platform. MIIR optimizes musical selections from Thrive's licensed tracks from Universal Production Music. Thrive Resets featuring MIIR technology will include 'Powered by MIIR' branding. The partnership enables Thrive to select the most energizing and calming songs for stress-relief content based on scientific analysis.
• Universal Production MusicsupportingTechnology or Integration · 15 April 2025Universal Production Music, a division of Universal Music Publishing Group, is the music licensing source for Thrive Global's Thrive Resets. MIIR analyzes and optimizes selections from this catalog of world-class music for wellness applications.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Musixmatch: World's largest lyrics catalog and music metadata company offering B2B lyrics and metadata APIs to streaming services (Spotify, Apple Music, Amazon). Competes with MIIR in the music metadata and discovery space with a similar B2B licensing model, though focused on lyrics rather than emotional impact attributes.
• Cyanite: AI-based music tagging, mood analysis, and recommendation engine that sells B2B API access to music catalogs, sync agencies, and streaming platforms. Highly comparable in product offering, target customer (sync supervisors, wellness apps, streaming services), and revenue model (API/data licensing) to MIIR.

Emerging players

• Splice: Subscription-based music creation platform offering royalty-free samples, plugins, and AI-powered sound discovery tools. Comparable in B2B/B2C SaaS distribution into music creators and the use of AI for music search and recommendation.
• Epidemic Sound: Subscription-based music licensing platform for content creators, brands, and film/TV with metadata-driven search. Direct overlap in the film/TV and advertising music-sourcing workflow that MIIR targets, with a larger catalog and stronger commercial scale.
• LANDR: AI-powered music mastering, production, and sample-search platform serving musicians and producers. Operates adjacent to MIIR in music-tech AI tooling for creators, though focused on mastering/production rather than emotional-impact metadata.
• Aimi: AI-driven generative music platform focused on wellness, focus, and adaptive sound. Adjacent competitor in the music-for-health-and-wellness vertical with similar neuroscience framing for sound design and personalization.
• Moodelizer: AI music mood-tagging and recommendation engine selling B2B metadata services to streaming platforms, gaming, and advertising. Direct overlap with MIIR's emotional-impact metadata value proposition at a smaller scale.

Broad incumbents

• Gracenote (Nielsen): Industry-standard music metadata and content recognition provider owned by Nielsen, serving streaming platforms, device makers, and broadcasters. Gracenote is the closest direct competitor in the music metadata-and-discovery infrastructure layer, with established B2B licensing relationships across the same customers MIIR targets.
• The Echo Nest (Spotify): Pioneer in computational music analysis and recommendation engines, acquired by Spotify in 2014. Represents the in-house music analysis and metadata infrastructure MIIR must compete with or license into when selling to Spotify as a customer.
• Shazam (Apple): Apple-owned music recognition and metadata platform with the largest audio fingerprinting database in the world. MIIR's Chief Science Advisor Dr. Daniel Levitin is a Shazam co-founder. Both companies build novel metadata layers on top of music recognition, though Shazam focuses on identification while MIIR focuses on emotional-impact segmentation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/miir-audio-technologies-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIIR Audio Technologies