Viking Lumber

What Viking Lumber does

Viking Lumber is a family-owned, multi-generational retail lumber and building supply company headquartered in Belfast, Maine, founded in 1944 by Judson Flanagan and Gene Rich as Pine Tree Products and incorporated as Viking, Inc. in 1945. The company operates 9 full-service retail locations along Maine's coast (Belfast, Blue Hill, Hancock, Holden, Lincolnville, Machias, Milbridge, Vinalhaven, and Warren) plus a Drafting and Design office in Damariscotta, two hardscape yards under the Viking Hardscapes sub-brand, and the Rankin's Hardware & Building Supplies location in Camden. It serves two primary customer segments — professional contractors and homeowners — with a comprehensive catalog spanning lumber, plywood, sheathing, drywall, trusses, decking and railing, doors and windows, flooring, insulation, roofing, siding and trim, paint, tools, outdoor power equipment, and earthwork products, alongside specialty offerings such as CCA marine-treated lumber for dock construction. Strategic brand partnerships with Andersen Windows, Benjamin Moore, STIHL, ThermaTru, JELD-WEN, Loewen, Mathews Brothers, AZEK, TimberTech, and IKO extend product breadth without proprietary manufacturing exposure.\n\nThe company operates its own sawmill (Pine Tree Products) at the Belfast location, processing Eastern Hemlock, Spruce, Red Oak, White Pine, White Cedar, and Douglas Fir for custom lumber orders — a vertical integration uncommon among independent multi-location lumberyards. Design and drafting services, using 3D modeling software to produce floor plans, elevations, rendered views, and material takeoffs for kitchen/bath renovations and architectural drafting, complement the core product business. The Flanagan family has run operations since 1978 (second generation: David, Erin, and Maureen Flanagan), with third-generation members (William, Isabel Cross, and Conor) joining full-time between 2011 and 2018, evidencing long-term continuity. The company has no external private equity, venture capital, or institutional investment, and remains entirely family-controlled.\n\nRevenue is generated primarily through one-time retail sales of building materials across all nine locations, supplemented by professional design and drafting services and recurring account-based business supported by WebTrack online account management and e-billing. Free delivery statewide within two business days and free estimates function as core customer acquisition tools. Distribution runs entirely through physical retail locations and direct phone sales — there is no e-commerce storefront — with a sales-led, consultative go-to-market targeting both SMB contractors and individual consumers across Maine. Customer relationships are anchored by community involvement (donations to 100+ local organizations) and word-of-mouth rather than digital marketing, consistent with a 75-year-old regional retailer serving a geographically dispersed coastal market.

Name

Viking Lumber

Legal name

Viking, Inc.

Website

https://vikinglumber.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

101–250 employees

Short description

Viking Lumber is a family-owned retail lumber and building supply company operating 9 locations along Maine's coast, serving contractors and homeowners with lumber, building materials, professional design services, and an in-house sawmill. The Flanagan family has run the business since 1978.

Ownership category

akta.pro rank

Product category

Lumber and Building Materials Retail

NAICS

Sawmills (321113)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Sawmills & Planting Mills, General (2421)

akta.pro primary industry

Sawmilling & Lumber Production (IMADADAA)

akta.pro secondary industries

Custom/Contract Sawing & Portable Sawmilling (IMAMABAC), Softwood Lumber Sawmills (IMAMABAA), Hardwood Lumber Sawmills (IMAMABAB)

Keywords

• Lumber and building supplies
• Building materials retail
• Custom sawmill services
• Kitchen and bath design
• Hardware and tools

Headquarters

HQ city

Belfast

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Lumber & Building Materials Sales: Core revenue from selling lumber, building materials, tools, paint, flooring, doors, windows, decking, roofing, siding, insulation and other building products across 9 retail locations in Maine. Products sold at competitive pricing with both business and consumer account options.
2. Design & Drafting Services: Professional design services including kitchen & bath design and architectural drafting. Designers use 3D modeling software to provide floor plans, elevations, and rendered views with material takeoffs and pricing. Service available for contractors and homeowners.
3. Account-Based Sales: Business and personal accounts allowing purchases across all locations. Online account access through WebTrack for viewing balances, orders, invoices, and credits. E-billing available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Viking Lumber is a family-owned, full-service lumber and building supply retailer operating 9 locations along the coast of Maine. The company sells lumber, building materials, decking, doors, windows, flooring, insulation, roofing, siding, paint, tools, and outdoor power equipment, and operates its own sawmill (Pine Tree Products) for custom lumber milling. It also offers professional kitchen & bath design and architectural drafting services with 3D modeling, plus a dedicated hardscape materials division (Viking Hardscapes).

Product overview

Viking Lumber is a family-owned lumber and building supply company operating 9 retail locations along the coast of Maine since 1944. The company operates its own sawmill (Pine Tree Products) for custom lumber milling. Its product portfolio centers on building materials (lumber, plywood, trusses, drywall) complemented by specialized categories including decking and railing, doors and windows, flooring, insulation, roofing, siding and trim, tools, outdoor power equipment, paint and sundries, and earthwork products. The company also offers design services for kitchen/bath renovations and architectural drafting, plus a dedicated hardscape division (Viking Hardscapes) for landscape materials. Services include free delivery statewide and free estimates.

Differentiator

Problem solved

Functional benefit

Brands

• Viking Hardscapes: Hardscape supplies division offering bricks, pavers, segmental retaining wall systems, granite, slate, cultured stone, and natural stone for landscaping projects.

Products and services

• Building Materials

Quantifiable outcome

• Free delivery within 2 business days statewide

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• Andersen WindowscoreTechnology or IntegrationMajor window and door brand partner. Products include 200 Series, 400 Series, A-Series, and E-Series windows for new construction and replacement. Also storm doors and screen doors. Viking has certified warranty representatives Bernie Garrigan and Chris Sherman certified by Andersen as specialists.
• Benjamin MoorecoreTechnology or IntegrationPremium paint and stain supplier. Offers Aura, Natura, Regal Select, ADVANCE, and specialty products. Stocked at all locations with extensive color selection and color-match software.
• STIHLcoreChannel Partner/ Reseller/ DistributorIndependent STIHL dealer with MasterWrench Service designation. Two STIHL technicians at Belfast and Warren Hardscape locations. Full sales and service for STIHL outdoor power equipment including chainsaws, trimmers, blowers.
• LoewencoreTechnology or IntegrationPremium customizable windows and patio doors. Uses Coastal Douglas Fir or Mahogany frames. Bernie Garrigan certified by Loewen as warranty specialist.
• Mathews BrotherscoreTechnology or IntegrationSpencer Walcott and Sanford Hills vinyl windows. Made in Maine (Searsmont). Energy-efficient designs for new construction and replacement.
• ThermaTrucoreTechnology or IntegrationClassic Craft Collections and Fiber-Classic/Smooth-Star exterior doors. Polyurethane foam core provides up to 4x insulating R-Value of wood.
• JELD-WENcoreTechnology or IntegrationSmooth-Pro, Architectural, IWP Aurora, and Design-Pro fiberglass doors. Wide range of styles and woodgrain finishes.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/viking-lumber-inc-216424428392615
• LinkedInlinkedin.com/company/viking-lumber

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viking Lumber