SUSHI NOZAWA LLC

What SUSHI NOZAWA LLC does

Sushi Nozawa, LLC operates a Los Angeles-based portfolio of Nozawa-style sushi restaurant concepts under the trade name Sushi Nozawa Group. Founded in 2008 by chef Kazunori Nozawa and Jerry A. Greenberg alongside founding partners Tom Nozawa, Lele Massimini, Cameron Broumand, and Clement Mok, the company was created to extend the disciplined, quality-focused sushi of Chef Nozawa's original Studio City namesake restaurant (Sushi Nozawa) to a broader Southern California audience.

The group's operating portfolio comprises three wholly owned concepts: SUGARFISH, an accessible but quality-led full-service sushi format that opened first in Marina del Rey in 2008 and has since expanded across greater Los Angeles; Nozawa Bar, an intimate omakase experience in Beverly Hills positioned at the highest end of the brand ladder; and KazuNori, The Original Hand Roll Bar in downtown Los Angeles, which trades on a format-distinct hand-roll presentation. Pricing is not publicly disclosed; the revenue model is dine-in check-driven across physical storefronts serving individual consumers and small-party diners in the Los Angeles metro.

The company is a privately held California LLC with no disclosed institutional or PE ownership; capital allocation, real estate selection, and unit rollout are managed internally by the founding partner group, with Yumiko Nozawa also involved since inception. Operations are entirely regional (Los Angeles, USA), with no app, API, or adjacent technology products in market, and no disclosed partnerships, awards, or regulatory actions.

Name

SUSHI NOZAWA LLC

Legal name

Sushi Nozawa, LLC

Website

https://sushinozawa.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Sushi Nozawa, LLC is a Los Angeles-based privately held restaurant group operating three Nozawa-style sushi concepts (SUGARFISH, Nozawa Bar, KazuNori) across the greater LA area, serving individual diners seeking high-quality Japanese sushi at multiple price points.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Distribution channels3 records

Core offering

Sushi Nozawa, LLC is a Los Angeles-based restaurant group that operates a portfolio of distinct dine-in sushi concepts — SUGARFISH (the flagship upscale-casual sushi brand), Nozawa Bar (a Beverly Hills fine dining omakase experience), and KazuNori (The Original Hand Roll Bar in downtown Los Angeles) — all built around Nozawa-style sushi perfected by chef Kazunori Nozawa. The group sells prepared sushi directly to in-person diners at its own wholly owned restaurant locations across the greater Los Angeles area.

Product overview

Sushi Nozawa Group is a Los Angeles-based restaurant group operating a portfolio of distinct sushi dining concepts. The group was founded in 2008 by Kazunori Nozawa and Jerry A. Greenberg to bring Nozawa-style sushi to a broader audience while maintaining the quality standards established at the original Sushi Nozawa restaurant in Studio City. The portfolio includes SUGARFISH (the flagship full-service restaurant brand), Nozawa Bar (a Beverly Hills fine dining experience), and KazuNori (The Original Hand Roll Bar in downtown LA).

Differentiator

Problem solved

Functional benefit

Brands

• SUGARFISH: Sushi restaurant brand serving high-quality Nozawa-style sushi, with multiple locations in the greater Los Angeles area.
• Nozawa Bar
• KazuNori

Products and services

• SUGARFISH Flagship SUGARFISH sushi restaurant brand of Sushi Nozawa Group, offering upscale, Nozawa-style sushi in the greater Los Angeles area. The brand was founded by Kazunori Nozawa and Jerry A. Greenberg to make high-quality, authentic Nozawa-style sushi more accessible while remaining 100% committed to the food's quality.
• Nozawa Bar Fine dining omakase sushi bar located in Beverly Hills, offering the authentic Nozawa-style sushi experience in an intimate setting. Created by Sushi Nozawa, LLC as the fine dining concept within the group's portfolio.
• KazuNori KazuNori, The Original Hand Roll Bar, a hand roll-focused specialty sushi restaurant located in downtown Los Angeles. Created by Sushi Nozawa, LLC to serve an accessible, hand roll specialty interpretation of Nozawa-style sushi.
• Sushi Nozawa (Studio City) The original namesake sushi restaurant founded by Chef Kazunori Nozawa in Studio City, which served as the inspiration and quality benchmark for all subsequent Sushi Nozawa Group establishments.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves7 records

Expansion highlights3 records

Direct peers

• Sushi Yasuda: Iconic New York high-end sushi-ya. Comparable to Nozawa Bar as a benchmark authentic Japanese omakase restaurant in a major US metro, illustrating the type of market the group could target for out-of-LA expansion.
• Nobu Restaurants: Global Japanese fine-dining and sushi restaurant group with multiple concepts and price points. Most directly comparable to Sushi Nozawa as a multi-brand Japanese portfolio anchored by a celebrity chef (Nobu Matsuhisa), competing in the same premium sushi occasion.
• Katsuya: Multi-location sushi and Japanese restaurant brand. Comparable to SUGARFISH as a design-driven, accessible premium Japanese sushi concept with multiple US units.
• Sushi Roku: Multi-location modern Japanese sushi restaurant group. Comparable to Sushi Nozawa's SUGARFISH brand as a contemporary, design-forward Japanese restaurant concept scaling across US metros.
• Morimoto: Chef-driven Japanese restaurant brand by Iron Chef Masaharu Morimoto with locations in the US and internationally. Comparable to Sushi Nozawa as a chef-anchored Japanese dining brand spanning casual to fine-dining formats.
• Q Sushi: Los Angeles-based high-end omakase sushi restaurant. Direct competitor to Nozawa Bar in the LA premium sushi segment with similar intimate counter-service format and price point.
• Sushi Park: Long-standing high-end sushi-ya in Los Angeles serving authentic Japanese sushi. Directly comparable to SUGARFISH and Nozawa Bar on geography, customer base, and authentic Japanese omakase positioning.

Broad incumbents

• Kura Sushi: Publicly traded Japanese sushi restaurant chain operating a high-volume, technology-enabled sushi model in the US and Japan. A broader incumbent showing the scale ceiling of multi-unit sushi concepts and the contrast between tech-enabled chain and chef-driven formats.
• Lettuce Entertain You Enterprises: Chicago-based multi-concept restaurant group with a broad portfolio of dining concepts. Comparable to Sushi Nozawa as a privately held, founder-led restaurant group that has scaled a multi-brand portfolio over decades.

Regional players

• Hillstone Restaurant Group: Los Angeles-based multi-concept restaurant group operating upscale-casual concepts. Comparable as a fellow LA-rooted, multi-brand restaurant group that has used local dominance as a platform for national growth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUSHI NOZAWA LLC