Syracuse University - Martin J. Whitman School of Management

What Syracuse University - Martin J. Whitman School of Management does

The Martin J. Whitman School of Management is the business school of Syracuse University, a private research university headquartered in Syracuse, NY. The school delivers business education across undergraduate majors, full-time MBA, full-time specialized M.S. programs (Finance, Entrepreneurship, Sustainable Organizations and Policy, among others), online master's programs, Ph.D. programs, executive education, and graduate certificates, with dual-degree pathways including 3+3 Whitman/Law. It serves three primary customer groups: prospective undergraduate students, graduate and executive learners, and employer/corporate partners that recruit Whitman graduates for internships and full-time roles.

Whitman operates as a traditional academic institution without a proprietary technology platform; differentiation is built on experiential learning assets rather than software, including the Center for the Creator Economy (the first academic center of its kind in the U.S., established November 2025) and the Orange Business Angel Network (launched January 2026), where a select cohort of 15 students per semester conducts real-world startup diligence and produces investor risk assessments. The school is ranked #37 in Poets&Quants 2026 undergraduate programs and #11 nationally by the Princeton Review for undergraduate entrepreneurship, with a 98.1% 180-day undergraduate placement rate for the Class of 2025.

The revenue model is tuition-and-fee-based and recurring in nature, generated across degree programs, online programs, and executive education delivered on-campus and online; pricing varies by program but specific rates are not publicly disclosed and prospective students are directed to program-specific pages. Distribution is direct through Syracuse University's admissions infrastructure, with on-campus programs serving domestic students and online master's programs serving a global audience; no third-party resellers are used. The school's strategic direction is anchored in the Transformation 2030 initiative aimed at ascending into top-tier national rankings, supported by leadership under Chancellor J. Michael Haynie.

Name

Syracuse University - Martin J. Whitman School of Management

Legal name

Martin J. Whitman School of Management

Website

https://whitman.syr.edu

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Whitman School of Management is the business school of Syracuse University, delivering undergraduate, MBA, specialized M.S., online master's, Ph.D., and executive education programs. It serves prospective students, working professionals, and employer-recruiting partners across on-campus and global online channels.

Ownership category

akta.pro rank

Product category

Higher Education Business School

NAICS

Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Strategy, Consulting & General Management Institutes (EDAHAHAI)

akta.pro secondary industries

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA), Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), Management Research Institutes & Doctoral (PhD/DBA) Programs (EDAHAHAO)

Keywords

• Business school education
• Undergraduate business programs
• Graduate business degrees
• Executive education programs
• Entrepreneurship programs

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tuition and Program Fees: Revenue is generated primarily from undergraduate and graduate tuition and fees, including full-time MBA, full-time M.S. programs, online master's programs, executive education, and Ph.D. programs. Financial aid, scholarships, and financing options are offered to students.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Whitman School of Management is the business school of Syracuse University, offering undergraduate business degrees, full-time MBA and specialized M.S. programs, online master's degrees, Ph.D. programs, graduate certificates, and executive education. Programs emphasize hands-on learning, global study, internships, and career placement. Recent offerings include the Center for the Creator Economy (first academic center of its kind in the U.S.) and the Orange Business Angel Network experiential investing program.

Product overview

Whitman School of Management offers a comprehensive suite of business education programs across undergraduate, graduate (MBA, Master's, PhD), and executive education levels. The portfolio includes the Orange Business Angel Network experiential learning program connecting students with angel investors, The Center for the Creator Economy (the first academic center of its kind in the U.S.), Goodman IMPRESS Program for entrepreneurship, and dual degree options including 3+3 Whitman/Law pathways. Programs emphasize hands-on learning, global study, and industry connections with a #11 ranked undergraduate entrepreneurship program in the country.

Differentiator

Problem solved

Functional benefit

Brands

• Orange Business Angel Network: An experiential learning program that connects students and alumni with angel investors to prepare students for real-world investing.
• Center for the Creator Economy

Products and services

• Undergraduate Programs
• Full-time MBA Program
• Full-time Master's Programs
• Online Master's Programs
• Ph.D. Programs
• Executive Education
• Graduate Certificates
• Goodman IMPRESS Program
• Dual Programs (including 3+3 Whitman/Law)
• Center for the Creator Economy
• Orange Business Angel Network

Quantifiable outcome

• 98.1% of the Class of 2025 undergraduates actively seeking employment were placed within 180 days
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Babson College: Babson is a private business-focused college consistently ranked #1 for entrepreneurship by U.S. News and Princeton Review. Comparable to Whitman as a similarly-sized private institution with deep entrepreneurship specialization and experiential learning models.
• University of Maryland Smith School of Business: Smith is the business school at the University of Maryland, ranked in the top tier of Poets&Quants undergraduate programs. Comparable to Whitman as a similarly-positioned public research university business school competing for the same undergraduate applicant pool.
• Indiana University Kelley School of Business: Kelley is a top-ranked business school at a major public research university with strong undergraduate, MBA, and online programs. Comparable to Whitman in portfolio breadth and emphasis on online graduate education for working professionals.
• Fordham University Gabelli School of Business: Gabelli is a private NYC-based business school with a similar program mix including MBA, specialized master's, and executive education. Comparable to Whitman in private university business school positioning and program offerings.
• Penn State Smeal College of Business: Smeal is the business school at Penn State with comprehensive undergraduate and MBA programs ranked in Poets&Quants top undergraduate programs. Comparable to Whitman in mid-tier rankings positioning and program breadth.
• Villanova University School of Business: Villanova's School of Business is a mid-sized private university business school with strong undergraduate and graduate programs. Comparable to Whitman in size, private university affiliation, and program portfolio.
• Boston University Questrom School of Business: Questrom is the business school at Boston University with comprehensive undergraduate, MBA, and specialized master's programs. Comparable to Whitman in scale, program mix, and positioning within a private research university.
• Northeastern University D'Amore-McKim School of Business: D'Amore-McKim is known for its co-op and experiential learning model, similar to Whitman's emphasis on internships and hands-on programming. Comparable as a private research university business school competing on experiential learning outcomes.
• Bentley University: Bentley is a private business-focused university with strong accounting, finance, and analytics programs. Comparable to Whitman as a similarly-sized private institution with a business-school focus and career-outcome emphasis.
• University of Connecticut School of Business: UConn School of Business is a public research university business school with comprehensive programs and strong placement outcomes. Comparable to Whitman in mid-tier rankings, program breadth, and emphasis on career outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/WhitmanatSU
• Facebookfacebook.com/WhitmanatSU
• LinkedInlinkedin.com/company/syracuse-university
• Instagraminstagram.com/WhitmanatSU

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Syracuse University - Martin J. Whitman School of Management