Ynetnews
Ynetnews is the English-language digital news platform of Yedioth Ahronoth, Israel's largest media conglomerate, delivering multi-language coverage of Israel, the Middle East, and the Jewish World to Israeli and global audiences via free, ad-supported web and mobile distribution.
- Company typePrivate
- Founded2005
- HeadquartersTel Aviv, Israel
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Ynetnews does
Ynetnews is the English-language digital news platform operated by Yedioth Ahronoth, Israel's largest media conglomerate. Founded in 2005 and headquartered in Tel Aviv-Jaffa, the platform delivers breaking news, analysis, and feature content covering Israel, the Middle East, the Jewish World, and adjacent verticals including tech and digital, real estate, finance, health and science, culture, sports, and travel. It sits within a broader multi-language ecosystem that includes the Hebrew-language Ynet (ynet.co.il), Spanish-language ynetespanol.com, Russian-language vesty.co.il, and Hebrew-language mynet, alongside sister properties such as Calcalist (business) and yad2 (classifieds).
The platform's underlying technology is a digital news publishing system delivering content across web and mobile formats, including video news, podcasts, email newsletters (Red Mail), and weather data. Distribution extends beyond the owned-and-operated properties through partnerships such as Taboola's DeeperDive generative AI answer engine, which integrates Ynet content for global discovery, and IDX, an Israeli adtech platform that aggregates Ynet's programmatic advertising inventory alongside other major Israeli outlets.
Ynetnews operates a free, ad-supported business model with no paywall or subscription pricing. Revenue is generated through display advertising, native content placements, and streaming video inventory sold via direct sales and programmatic channels, with the Israeli advertising market as the primary monetization base and global English-speaking audiences as the secondary reach layer. The company is privately held under the Yedioth Ahronoth umbrella, with no disclosed funding rounds, management team details, or standalone financial figures.
Ynetnews firmographics
Firmographics- Name
- Ynetnews
- Legal name
- Ynet (Yedioth Ahronoth)
- Website
- https://ynetnews.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- Ynetnews is the English-language digital news platform of Yedioth Ahronoth, Israel's largest media conglomerate, delivering multi-language coverage of Israel, the Middle East, and the Jewish World to Israeli and global audiences via free, ad-supported web and mobile distribution.
- Ownership category
- akta.pro rank
Ynetnews industry classification
Industry- Product category
- Digital News Publishing
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- News Agencies & Wire Services (General & Specialized) (MPAJADAE)
- akta.pro secondary industry
- News OTT & Live News Streaming Channels (MPABAHAK)
Keywords
Where Ynetnews is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Ynetnews business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Ad Inventory: Ynetnews generates advertising revenue through its digital inventory, aggregated by platforms like IDX which enables programmatic and direct advertising across its Israeli news content. The platform offers display ads, native content placements, and streaming video inventory.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ynetnews product offering
Product offeringCore offering
Ynetnews is the English-language digital news edition of Ynet, an Israeli online news platform operated by Yedioth Ahronoth, Israel's largest media conglomerate. The platform publishes news coverage of Israel, the Middle East, and Jewish World affairs with a multi-language portfolio spanning English, Hebrew, Spanish, and Russian editions. Its revenue is generated primarily through digital advertising, including programmatic, direct, native, and video formats.
Product overview
Ynetnews is an Israeli English-language digital news platform that provides coverage of Israel, Middle East, and Jewish World news. The platform offers breaking news, analysis, and feature content across categories including Israel News, Mideast & World News, Tech & Digital, Business, Culture, Health & Science, Jewish World, and Travel. The site features multimedia content including video news and podcasts.
Differentiator
Problem solved
Functional benefit
Products and services
- Ynetnews (English-language news platform) English-language online news platform providing coverage of Israel, the Middle East, and Jewish World affairs for a global audience.
- Ynet (Hebrew-language news platform) Hebrew-language flagship digital news platform of Yedioth Ahronoth delivering news coverage of Israel and the Middle East to Hebrew-speaking audiences.
- ynetespanol.com (Spanish-language news platform) Spanish-language digital news edition covering Israel and the Middle East for Spanish-speaking audiences.
- vesty.co.il (Russian-language news platform) Russian-language digital news edition covering Israel and the Middle East for Russian-speaking audiences.
- Red Mail (newsletter) Email newsletter service delivering curated news content to subscribers.
- Podcasts Audio podcast programs offering news, analysis, and discussion on Israel and Jewish-affairs topics.
- Video content Original video programming and news video inventory distributed across the platform and YouTube.
Quantifiable outcome
- Up to 17% user engagement for publishers integrating Taboola's DeeperDive AI (Ynet included as new publisher partner)
Companies that use Ynetnews
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Ynetnews technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ynetnews partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TaboolacoreYnet has partnered with Taboola to integrate its news content into Taboola's DeeperDive generative AI answer engine, which has reached nearly 7 million monthly active users. This partnership enables Ynet content to be discovered by global audiences through Taboola's network, with publishers seeing up to 17% user engagement rates.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Ynetnews competitors and assessment
Company assessmentEmerging players
- Jewish Telegraphic Agency (JTA): Global Jewish news wire service with a focused Jewish World audience. Comparable to Ynetnews's Jewish World vertical and diaspora coverage, though operates as a nonprofit news agency rather than a commercial publisher.
- The Forward: American Jewish news publication covering Israel, Jewish culture, and diaspora affairs. Comparable in serving English-speaking Jewish diaspora audiences interested in Israeli news, though smaller in Israeli original reporting.
Direct peers
- Israel Hayom: Widely-distributed Israeli daily newspaper with substantial digital presence. Competes directly with Ynet/ynetnews for Israeli news readership and is part of the same IDX-aggregated ad inventory pool.
- Maariv: Established Israeli newspaper with digital edition. Direct competitor in the Israeli news market and listed alongside Ynet in IDX's programmatic ad inventory pool.
- Globes (Israel): Israeli business and financial news outlet. Comparable as a major Israeli digital news publisher with overlapping ad inventory aggregation via IDX, though more focused on business/finance verticals.
- Walla: One of Israel's leading Hebrew-language digital news portals, co-owned by Bezeq. Competes with Ynet/ynetnews for the Israeli news audience and is listed alongside Ynet in IDX's unified ad inventory aggregation.
- Haaretz: Israeli daily newspaper with a prominent English edition serving international and diaspora audiences. Competes with Ynetnews for English-speaking readers interested in Israeli news, analysis, and opinion.
- The Times of Israel: English-language Israeli news site targeting global Jewish diaspora and international readers. Directly comparable in audience, language, and editorial focus to Ynetnews, with similar coverage of Israel, Middle East, and Jewish World topics.
- Jerusalem Post: Long-standing English-language Israeli newspaper with broad international readership. Direct competitor in the English-language Israeli news category, with overlapping advertiser bases and editorial coverage.
- i24News: International 24/7 English-language news channel focused on Israel and the Middle East. Comparable multi-platform content distribution (TV, web, mobile) and similar diaspora/international target audience.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ynetnews social profiles
Digital presenceYnetnews financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ynetnews leadership team
Management profileNumber of profiles
Ynetnews funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ynetnews M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ynetnews
What does Ynetnews do?
Ynetnews is the English-language digital news edition of Ynet, an Israeli online news platform operated by Yedioth Ahronoth, Israel's largest media conglomerate. The platform publishes news coverage of Israel, the Middle East, and Jewish World affairs with a multi-language portfolio spanning English, Hebrew, Spanish, and Russian editions. Its revenue is generated primarily through digital advertising, including programmatic, direct, native, and video formats.
Is Ynetnews a public or private company?
Ynetnews is a private company. It is classified as corporate owned and is currently operating.
When was Ynetnews founded?
Ynetnews was founded in 2005.
Where is Ynetnews based?
Ynetnews is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Ynetnews make money?
One revenue line is on record: advertising and Ad Inventory.
Who are Ynetnews's main competitors?
Emerging players on record are Jewish Telegraphic Agency (JTA) and The Forward. Direct peers are Israel Hayom, Maariv, Globes (Israel), Walla, Haaretz, The Times of Israel, Jerusalem Post and i24News.
Does Ynetnews have an API?
No public API is recorded for Ynetnews.
What industry is Ynetnews in?
Ynetnews's product category is Digital News Publishing. Its primary akta.pro industry code is MPAJADAE, News Agencies & Wire Services (General & Specialized), with a secondary code of MPABAHAK, News OTT & Live News Streaming Channels. Its NAICS code is 516210 and its SIC code is 2711.