Wise Stone Choice
Wise Stone Choice is an independently owned Fort Wayne, Indiana stone countertop fabricator and installer, selling granite, quartz, marble, quartzite, porcelain, limestone, and onyx countertops to homeowners, designers, and builders across Northeast Indiana and Northwest Ohio through a single showroom plus website quote pipeline.
- Company typePrivate
- Founded1999
- HeadquartersFort Wayne, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wise Stone Choice does
Wise Stone Choice is an independently owned, Fort Wayne, Indiana-based stone countertop fabrication and installation company. It serves residential homeowners, interior designers, and home builders across Northeast Indiana (Fort Wayne, Auburn, Warsaw, Angola) and Northwest Ohio (Lima). Founded approximately in 1999, it operates with 1–10 employees out of a single headquarters and showroom at 5733 US 930 E, Fort Wayne.
The company's product portfolio spans granite, quartz, marble, quartzite, porcelain, limestone, and onyx countertops, supported by an indoor slab gallery and a multi-manufacturer assortment that includes Caesarstone, Dekton, Silestone, Neolith, Vicostone, and others. Service offerings cover design consultation, custom fabrication (cutting, edge profiling, finishing), templating, and professional installation, with a five-year workmanship guarantee and full bonding and insurance.
Revenue is generated on a project-based, one-time-payment basis. Typical kitchen projects (roughly 45 sq ft of counter with ~30 linear feet of finished edge) price between $2,475 and $6,750, with stone materials ranging from $50 to $350+ per square foot installed depending on type and grade. Go-to-market is sales-led: customers visit the showroom, request quotes via a website form, or are referred through builders, designers, and family/friend networks; the company does not publish revenue figures.
Wise Stone Choice firmographics
Firmographics- Name
- Wise Stone Choice
- Legal name
- Wise Stone Choice
- Website
- https://wisestonechoice.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wise Stone Choice is an independently owned Fort Wayne, Indiana stone countertop fabricator and installer, selling granite, quartz, marble, quartzite, porcelain, limestone, and onyx countertops to homeowners, designers, and builders across Northeast Indiana and Northwest Ohio through a single showroom plus website quote pipeline.
- Ownership category
- akta.pro rank
Wise Stone Choice industry classification
Industry- Product category
- Stone Countertops and Fabrication
- NAICS
- Cut Stone and Stone Product Manufacturing (327991)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)
- akta.pro secondary industries
- Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG), Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD), Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE), Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication (IMAKAHAF)
Keywords
Where Wise Stone Choice is headquartered
LocationHeadquarters
- HQ city
- Fort Wayne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wise Stone Choice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Stone Countertop Sales: Sale of stone materials including granite, quartz, marble, and quartzite countertops. Materials are priced per square foot based on stone type, grade, color, and availability. Customers select from showroom inventory.
- Custom Fabrication Services: Custom fabrication of stone countertops including cutting, edge profiling, and finishing. Fabrication costs vary based on edge profile selection, cutouts, and finish type (polished, honed, leathered).
- Professional Installation Services: Full-service installation including templating, fabrication, and professional installation backed by a five-year workmanship guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stone countertops priced per square foot based on material type |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Wise Stone Choice product offering
Product offeringCore offering
Wise Stone Choice fabricates, sells, and installs stone countertops for residential and light commercial customers in the Fort Wayne, Indiana region. The company supplies natural and engineered stone materials (granite, quartz, marble, quartzite, porcelain, limestone, onyx) sourced from brands such as Caesarstone, Dekton, Silestone, and Vicostone, and pairs the materials with in-house custom fabrication (templating, cutting, edge profiling, finishing) and professional installation backed by a five-year workmanship guarantee. Operations are anchored by a physical showroom with an indoor slab gallery at the Fort Wayne headquarters.
Product overview
Wise Stone Choice is a stone countertop fabrication and installation company offering a portfolio of natural, exotic, and engineered stone products. Their core offerings include Granite, Quartz, Marble, Quartzite, Porcelain, Limestone, and Onyx countertops, complemented by professional fabrication, design consultation, and installation services with a five-year workmanship guarantee. The company operates a showroom and slab gallery in Fort Wayne, Indiana, and works with branded materials from manufacturers including Caesarstone, Color Quartz, Dekton, Geoluxe, Metro-Quartz, Neolith, One-Quartz, GlassRecycled, Silestone, and Vicostone.
Differentiator
Problem solved
Functional benefit
Products and services
- Granite Countertops
Companies that use Wise Stone Choice
Customer profileSegments3 records
Ideal customer profiles3 records
Wise Stone Choice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wise Stone Choice partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Wise Stone Choice competitors and assessment
Company assessmentBroad incumbents
- MSI (M S International): One of the largest U.S. importers and distributors of natural stone, quartz, and porcelain with in-house fabrication and showroom operations. Comparable to Wise Stone Choice as a countertop/stone supplier with fabrication, but operates at national scale and a much wider portfolio.
- Cosentino (Silestone / Dekton): Global manufacturer of Silestone quartz and Dekton ultracompact surfaces distributed through a dealer/fabricator network. Comparable to Wise Stone Choice because Wise Stone Choice is an authorized dealer/fabricator of these branded surfaces, and Cosentino's network model defines the competitive set.
- Caesarstone: Leading global manufacturer of engineered quartz surfaces, sold through an authorized fabricator/dealer network in the U.S. Wise Stone Choice explicitly distributes Caesarstone, making the brand both a supplier input and a competitive benchmark for quality and pricing in the engineered quartz category.
- Cambria: U.S.-based manufacturer of natural quartz surfaces sold exclusively through a network of premium dealers and fabricators. Comparable as a premium-positioned quartz brand competing for the same mid-to-high-end residential remodel and builder specification work that Wise Stone Choice serves.
- Arizona Tile: Large U.S. distributor of natural stone, quartz, and porcelain slabs with showroom locations across multiple states. Comparable to Wise Stone Choice as a stone/quartz/porcelain countertop supplier with fabrication partnerships, but at a much larger multi-state distribution scale.
- Daltile: One of the largest U.S. manufacturers and distributors of tile, stone, and countertops with nationwide service centers. Comparable to Wise Stone Choice as a competing supplier of stone and quartz countertop surfaces for residential and commercial projects, but operating at a national distribution scale.
Direct peers
- Marble.com: Online-first countertop retailer/fabricator that sells and installs natural stone, quartz, and other surfaces in multiple U.S. markets. Comparable to Wise Stone Choice because it is a direct-to-consumer countertop fabricator/installer targeting the same residential renovation buyer, but with a digital-first acquisition model.
- Granite Transformations: Franchise-based countertop and cabinet refacing company that sells and installs granite, quartz, and other surfaces for kitchen and bath remodels. Directly comparable as a residential countertop fabricator/installer in the same product categories and customer use cases as Wise Stone Choice, but with national franchise reach.
Regional players
- Mont Surfaces: Midwest-based stone distributor and fabricator serving builders, designers, and homeowners across multiple states including Indiana. Comparable to Wise Stone Choice as a regional countertop/stone fabricator and showroom operator competing for similar builder and homeowner accounts in the Midwest.
- Lesher Natural Stone, Quartz, & Tile: Regional natural stone and quartz fabricator/installer serving residential and commercial customers in the Mid-Atlantic. Comparable to Wise Stone Choice as a similarly-sized regional fabricator with a showroom, design consultation, custom fabrication, and professional installation offering in the same stone categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wise Stone Choice social profiles
Digital presenceWise Stone Choice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wise Stone Choice leadership team
Management profileNumber of profiles
Wise Stone Choice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wise Stone Choice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wise Stone Choice
What does Wise Stone Choice do?
Wise Stone Choice fabricates, sells, and installs stone countertops for residential and light commercial customers in the Fort Wayne, Indiana region. The company supplies natural and engineered stone materials (granite, quartz, marble, quartzite, porcelain, limestone, onyx) sourced from brands such as Caesarstone, Dekton, Silestone, and Vicostone, and pairs the materials with in-house custom fabrication (templating, cutting, edge profiling, finishing) and professional installation backed by a five-year workmanship guarantee. Operations are anchored by a physical showroom with an indoor slab gallery at the Fort Wayne headquarters.
Is Wise Stone Choice a public or private company?
Wise Stone Choice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wise Stone Choice founded?
Wise Stone Choice was founded in 1999. It employs 1 to 10 people.
Where is Wise Stone Choice based?
Wise Stone Choice is headquartered in Fort Wayne, United States, in the North America region.
How does Wise Stone Choice make money?
Three revenue lines are on record. Stone Countertop Sales are the primary driver. The others are custom Fabrication Services and professional Installation Services.
Who are Wise Stone Choice's main competitors?
Broad incumbents on record are MSI (M S International), Cosentino (Silestone / Dekton), Caesarstone, Cambria, Arizona Tile and Daltile. Direct peers are Marble.com and Granite Transformations. Regional players are Mont Surfaces and Lesher Natural Stone, Quartz, & Tile.
Does Wise Stone Choice have an API?
No public API is recorded for Wise Stone Choice.
What industry is Wise Stone Choice in?
Wise Stone Choice's product category is Stone Countertops and Fabrication. Its primary akta.pro industry code is HSAPAIAE, Countertop Fabrication & Installation (Stone/Quartz/Solid Surface), with a secondary code of IMAKAHAG, Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone). Its NAICS code is 327991 and its SIC code is 3281.