Grassroots
Grassroots is a private campaign building service provider founded in 1999 and headquartered in Washington, DC. The company employs 51-100 staff and serves political organizations and campaigns, having raised approximately $33.4 million across two funding rounds and acquired NetFile in 2000.
- Company typePrivate
- Founded1999
- HeadquartersWashington, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Grassroots does
Grassroots is a private, for-profit campaign building service provider founded in 1999 and headquartered in Washington, United States, with 51-100 employees. The company operates in the political technology and campaign services sector, serving political organizations and advocacy clients from its Washington, DC base. Its grassroots.com web presence and early investor mix — including Knight Ridder Ventures (a media-focused fund), AIG Investments, Advanced Technology Ventures, Focus Ventures, and Paramount Capital — point to a platform positioned at the intersection of political organizing, media, and technology.
The company's known operating history is anchored by approximately $33.4 million raised across two Series 2 funding rounds in late 1999 and early 2000, reflecting early institutional conviction and a capital-intensive buildout phase. In March 2000, Grassroots acquired NetFile for an undisclosed amount, signaling an early move to expand beyond pure campaign services into digital file management and workflow tooling for political and advocacy users. Founder Michael Mann has served as Chairman, and Sami Pippuri has held the Chairman of the Board role, indicating founder-influenced governance continuity.
Current revenue mechanics, product roadmap, pricing structure, and customer mix are not disclosed in the available sources. Public-facing information is limited to firmographic descriptors (campaign building service provider, private, 51-100 employees) and dated capital-formation events from the 1999-2000 period. As a result, the company's present product surface, go-to-market motion, and revenue model cannot be precisely characterized from the input data.
Grassroots firmographics
Firmographics- Name
- Grassroots
- Website
- https://grassroots.com
- Company type
- Private
- Founded year
- 1999
- Headcount range
- 51–100 employees
- Short description
- Grassroots is a private campaign building service provider founded in 1999 and headquartered in Washington, DC. The company employs 51-100 staff and serves political organizations and campaigns, having raised approximately $33.4 million across two funding rounds and acquired NetFile in 2000.
- Ownership category
- akta.pro rank
Grassroots industry classification
Industry- Product category
- Political Campaign Software
- NAICS
- Civic and Social Organizations (813410)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Capacity Building & Nonprofit Infrastructure Funders (BPAGAKAO)
Keywords
Where Grassroots is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
Grassroots business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Marketing channels2 records
Grassroots product offering
Product offeringCore offering
Grassroots is a campaign building service provider that helps political campaigns, advocacy organizations, and grassroots movements build, manage, and execute outreach and campaign operations. Following its March 2000 acquisition of NetFile, the company expanded into legislative document management, offering technology tools to support legislative and campaign workflows for political and governmental clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Campaign Building Services
- NetFile Legislative Document Management
Companies that use Grassroots
Customer profileSegments1 record
Ideal customer profiles2 records
Grassroots technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grassroots partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
Grassroots competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Customer concentration
Grassroots social profiles
Digital presenceGrassroots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grassroots leadership team
Management profileNumber of profiles
Profiles2 records
Grassroots funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grassroots M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grassroots
What does Grassroots do?
Grassroots is a campaign building service provider that helps political campaigns, advocacy organizations, and grassroots movements build, manage, and execute outreach and campaign operations. Following its March 2000 acquisition of NetFile, the company expanded into legislative document management, offering technology tools to support legislative and campaign workflows for political and governmental clients.
When was Grassroots founded?
Grassroots was founded in 1999. It employs 51 to 100 people.
Where is Grassroots based?
Grassroots is headquartered in Washington, United States, in the North America region.
Does Grassroots have an API?
No public API is recorded for Grassroots.
What industry is Grassroots in?
Grassroots's product category is Political Campaign Software. Its primary akta.pro industry code is BPAGAKAO, Capacity Building & Nonprofit Infrastructure Funders. Its NAICS code is 813410 and its SIC code is 8300.