Ata Plus
Ata Plus is a Malaysian Securities Commission-registered equity crowdfunding platform that connects startups and SMEs with retail and accredited investors, having facilitated over RM 85 million across more than 70 campaigns since 2015.
- Company typePrivate
- Founded2015
- HeadquartersKuala Lumpur, Malaysia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Ata Plus does
Ata Plus operates a regulated equity crowdfunding (ECF) marketplace in Malaysia, connecting early-stage and growth-stage Malaysian startups and SMEs with retail and accredited investors. Founded in 2015 and headquartered in Kuala Lumpur, the company runs an online platform where businesses list campaigns to raise equity capital and investors can browse, filter by industry, deal type, or stage, and invest with minimums ranging from RM 100 to RM 10,000 per campaign.
The platform's core technology comprises a campaign discovery interface, investor verification, and a structured due diligence charter that validates financial statements, business plans, valuations, legal structure, litigation history, IP, and contracts before any campaign is listed. Ata Plus is registered as a Recognised Market Operator with the Securities Commission Malaysia (No. 550317) and serves as an authorised participating platform for the government-backed Malaysia Co-Investment Fund (MyCIF), enabling co-investment on eligible campaigns.
Ata Plus monetises exclusively through transaction fees on successful fundraises — companies pay to list and raise capital on the platform while individual investors face no direct subscription fee. Since inception, the platform has facilitated over RM 85 million across more than 70 campaigns and hosts 10,000+ active investors, with a current portfolio spanning real estate, agriculture, technology, ecommerce, fashion, education, circular economy, and healthcare. A time-limited Malaysian tax exemption on qualifying ECF investments (valid 1 January 2021 to 31 December 2026) further incentivises investor participation on the platform.
Ata Plus firmographics
Firmographics- Name
- Ata Plus
- Legal name
- Ata Plus Sdn Bhd
- Website
- https://ata-plus.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ata Plus is a Malaysian Securities Commission-registered equity crowdfunding platform that connects startups and SMEs with retail and accredited investors, having facilitated over RM 85 million across more than 70 campaigns since 2015.
- Ownership category
- akta.pro rank
Where Ata Plus is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Ata Plus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Campaign Listing/Platform Fees: Platform facilitates equity crowdfunding campaigns and earns fees from successful fundraises. Companies pay to list and raise capital on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-campaign minimum investments ranging from RM 100 to RM 10,000 |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Ata Plus product offering
Product offeringCore offering
Ata Plus operates a regulated online equity crowdfunding platform that connects Malaysian startups, SMEs, and social enterprises seeking growth capital with retail and accredited investors. The platform enables businesses to list equity campaigns and raise funds from a community of supporters while providing investors access to early-stage Malaysian companies with minimum investments ranging from RM 100 to RM 10,000 per campaign. The platform is registered as a Recognised Market Operator with the Securities Commission Malaysia.
Product overview
Ata Plus operates as a unified equity crowdfunding platform that connects Malaysian entrepreneurs with investors through a regulated marketplace. The core product is the ECF Platform itself, which encompasses campaign discovery, investment execution, and portfolio management. The platform supports various campaign types across technology, fashion, agriculture, waste management, food & beverage, healthcare, education, and other sectors. Key supporting features include the Due Diligence Charter (rigorous verification process), MyCIF co-investment program, and Tax Incentive Program for investors. The platform is designed for both issuers seeking capital and investors looking to diversify portfolios across Malaysian startups and SMEs.
Differentiator
Problem solved
Functional benefit
Products and services
- Ata Plus ECF Platform A regulated equity crowdfunding platform that connects Malaysian startups, SMEs, and social enterprises with retail and accredited investors, enabling businesses to raise equity capital from their communities while allowing investors to own equity stakes in companies they support. Registered as a Recognised Market Operator (No. 550317) with the Securities Commission Malaysia.
Quantifiable outcome
- RM 85,000,000+ in total capital raised across 70+ campaigns
- +1 more outcomes
Companies that use Ata Plus
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Ata Plus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ata Plus partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Ata Plus competitors and assessment
Company assessmentDirect peers
- Ethis: Ethis operates Sharia-compliant equity crowdfunding platforms across Southeast Asia (Indonesia, Malaysia), competing for the same MSME-issuer and retail-investor pool as Ata Plus.
- FundedByMe: FundedByMe is a Sweden-based equity crowdfunding platform with SEA expansion efforts, operating an issuer-investor marketplace model directly comparable in mechanics to Ata Plus.
- Crowdo: Crowdo runs a Southeast Asia-focused crowdfunding and P2P financing platform headquartered in Singapore, providing a regional peer comparable in business model and regulatory positioning to Ata Plus.
- MyStartr: MyStartr operates a Malaysian ECF marketplace under SC Malaysia authorization, offering direct competition in the regulated equity crowdfunding category Ata Plus serves.
- Funding Societies: Funding Societies is the largest SEA P2P/alternative financing marketplace, operating in Malaysia, Indonesia, Singapore, Thailand, and Vietnam under similar regulatory licenses — a comparable scale-of-operations peer in adjacent SME financing.
- PitchIn: PitchIn is a Malaysia-registered equity crowdfunding platform competing directly with Ata Plus for the same issuers and investors under the same Securities Commission Malaysia RMO framework.
Regional players
- Investree: Investree is an OJK-regulated Indonesian P2P lending platform focused on SME financing, providing a regional comparable for transaction-fee marketplace economics in Southeast Asia.
- Modalku: Modalku is Indonesia's largest P2P lending marketplace (backed by Funding Societies group), serving SMEs with a transaction-fee model comparable to Ata Plus but focused on debt rather than equity in a different jurisdiction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ata Plus social profiles
Digital presenceAta Plus compliance and trust
Trust signalCompliance3 records
Ata Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ata Plus leadership team
Management profileNumber of profiles
Profiles3 records
Ata Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ata Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ata Plus
What does Ata Plus do?
Ata Plus operates a regulated online equity crowdfunding platform that connects Malaysian startups, SMEs, and social enterprises seeking growth capital with retail and accredited investors. The platform enables businesses to list equity campaigns and raise funds from a community of supporters while providing investors access to early-stage Malaysian companies with minimum investments ranging from RM 100 to RM 10,000 per campaign. The platform is registered as a Recognised Market Operator with the Securities Commission Malaysia.
Is Ata Plus a public or private company?
Ata Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ata Plus founded?
Ata Plus was founded in 2015. It employs 1 to 10 people.
Where is Ata Plus based?
Ata Plus is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Ata Plus make money?
One revenue line is on record: campaign Listing/Platform Fees.
Who are Ata Plus's main competitors?
Direct peers on record are Ethis, FundedByMe, Crowdo, MyStartr, Funding Societies and PitchIn. Regional players are Investree and Modalku.
Does Ata Plus have an API?
No public API is recorded for Ata Plus.