Contentation

Link Building Marketplacecontentation.com

Contentation is a Poland-based link building marketplace that connects advertisers with publishers across 20,000+ websites, offering sponsored article placement, homepage links, and display ads on an owned network of 1,100+ sites, serving SEO specialists, agencies, and content marketers globally.

Company typePrivate
Founded2020
HeadquartersWarszawa, Poland
Headcount11–50
GTM typeB2B
OfferingDigital Commerce or Content

What Contentation does

Contentation Sp. z o.o. is a Poland-based link building marketplace and SEO services company headquartered in Szczecin, operating a two-sided platform that connects advertisers seeking sponsored article placements, homepage links, and display ads with publishers worldwide. Its database indexes more than 20,000 websites, of which over 1,100 are owned and operated by the company itself, enabling guaranteed immediate publication on inventory it controls; the remaining supply is sourced from third-party publishers onboarded at a rate of roughly 2,500 new portals per month. The platform is delivered primarily as a self-serve product at app.contentation.com, with free account signup, advanced filters by category/country/DR/unique users/price, virtual-wallet top-ups, and a 7-day publisher execution SLA. Complementary offerings include bespoke SEO consulting, Private Blog Network construction from expired domains, an affiliate program paying 5% commission, and display ad placement on the owned network of 1.5M monthly unique users.

The business operates as a vertical-agnostic horizontal SEO infrastructure layer: revenue is earned through marketplace commissions on sponsored article and link transactions, display advertising on owned inventory, fees for SEO consulting and PBN construction, and float on customer wallet balances (non-withdrawable). Go-to-market mixes self-serve PLG, sales-led consulting for larger clients (including agencies receiving post-paid monthly invoicing), and an affiliate channel. The company is currently investing in an EU-funded AI initiative (project value 4,074,654.18 PLN, EU grant 3,044,793.33 PLN) to develop an AI-driven system for automated creation, management, and optimization of SEO content on thematic portals using expired domains, leveraging third-party generative AI models rather than proprietary foundation models.

Contentation is a privately held company founded by SEO industry professionals, led by CEO Mariusz Michalski, CRO Paweł Pawluk, and CGO Marcin Dziadek, with previous funding from Tar Heel Capital Pathfinder and WP2 Investments. The company is not backed by institutional VC/PE outside of the disclosed investors and the non-dilutive EU grant, and no revenue figures are publicly disclosed.

Contentation firmographics

Firmographics

Name: Contentation
Legal name: Contentation Sp. z o.o.
Website: https://contentation.com
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 11–50 employees
Short description: Contentation is a Poland-based link building marketplace that connects advertisers with publishers across 20,000+ websites, offering sponsored article placement, homepage links, and display ads on an owned network of 1,100+ sites, serving SEO specialists, agencies, and content marketers globally.
Ownership category
akta.pro rank

Contentation industry classification

Industry

Product category: Link Building Marketplace
NAICS: Media Buying Agencies (541830)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry: Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)
akta.pro secondary industries: Web Directories & Link Indexes (BPAMAAAK), Content Marketing & Branded Content Agencies (MPAAAAAF)

Keywords

Link building platform
Sponsored article marketplace
SEO content marketing
Publisher network advertising
Backlink building services

Where Contentation is headquartered

Location

Headquarters

HQ city: Warszawa
HQ country: Poland
HQ region: Europe

Offices1 record

Markets served

Contentation business model

Business model

GTM type: B2B
Offering type: Digital Commerce or Content
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

Sponsored Article Placement: Platform enables advertisers to order publications on available online sites, web pages, and blogs. Publishers sell space on their websites for advertiser's new articles or links in existing articles. Prices are net prices plus VAT and platform commission.
Display Advertising: Display ads placement on the platform's owned network of 1,100+ websites with guaranteed immediate publication.
SEO Consulting Services: Personalized consulting services including customized strategy development and link suggestions tailored to client budget and needs.
Virtual Wallet Deposits: Users fund virtual wallets for platform transactions. Balance is non-withdrawable but can be used for platform services or refunded to original payment method.

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	Free account with access to platform browsing and ordering
Transaction based/ take rate	Pay-as-you-go	Transaction-based pricing for publishers and advertisers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Contentation product offering

Product offering

Core offering

Contentation operates a link-building marketplace platform that connects advertisers with publishers for sponsored article placement, homepage links, and display ads across a database of 20,000+ websites. The company owns a network of 1,100+ websites that guarantee immediate publication, and complements the self-serve platform with personalized SEO consulting and custom Private Blog Network (PBN) building services.

Product overview

Contentation is a modern link building platform and marketplace that enables advertisers (SEO specialists, agencies, content managers, marketing professionals, business owners) to publish sponsored content and advertorials across a network of over 20,000 websites spanning local, national, and global coverage. The core offering consists of the Link Building Platform, which facilitates connections between advertisers and publishers. The platform provides multiple content distribution services including Sponsored Articles, Homepage Links, and Display Ads. A key differentiator is the Owned Publisher Network of over 1,100 websites enabling immediate publication. Additional services include Private Blog Network (PBN) Building for custom link profile development, SEO Consulting for personalized strategy development, and an Affiliate Program for partner monetization. The company is also developing an AI-powered automated content creation system for thematic portals.

Differentiator

Problem solved

Functional benefit

Products and services

Link Building Platform A self-serve marketplace platform at app.contentation.com that connects advertisers with publishers for sponsored article placement across 20,000+ websites spanning local, national, and global coverage. Free account sign-up, advanced filtering by category, country, DR, UU, and price; virtual-wallet funding and transaction processing.
Sponsored Articles Sponsored article publication service allowing advertisers to publish content on thematic portals selected from the platform's database of over 20,000 sites, with a 7-day order-execution deadline guaranteed by publishers.
Homepage Links Link placement service from publisher homepages, offering high-authority backlinks for SEO purposes ordered through the Contentation platform.
Display Ads Banner advertising placements on the Contentation platform's network of publisher websites, including guaranteed immediate publication on its 1,100+ owned sites.
Private Blog Network (PBN) Building Custom private blog network construction service: sourcing valuable expired domains with attractive link profiles and history, then creating thematically cohesive microsites upon special request, for SEO campaigns in challenging categories.
SEO Consulting Personalized SEO consulting services including customized link building strategies and link suggestions tailored to client budgets and needs, bookable directly through the Contentation website.

Quantifiable outcome

1.5 million monthly unique users across owned website network
+2 more outcomes

Companies that use Contentation

Customer profile

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Contentation technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Contentation partnerships and signals

Strategic signal

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Contentation competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Contentation financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Contentation leadership team

Management profile

Number of profiles

Profiles3 records

Contentation funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Contentation M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contentation

What does Contentation do?

Is Contentation a public or private company?

Contentation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Contentation founded?

Contentation was founded in 2020. It employs 11 to 50 people.

Where is Contentation based?

Contentation is headquartered in Warszawa, Poland, in the Europe region.

How does Contentation make money?

Four revenue lines are on record. Sponsored Article Placement is the primary driver. The others are display Advertising, SEO Consulting Services and virtual Wallet Deposits.

Does Contentation have an API?

No public API is recorded for Contentation.

What industry is Contentation in?

Contentation's product category is Link Building Marketplace. Its primary akta.pro industry code is BPAMAJAM, Stock Media, Asset Marketplaces & Licensing Platforms, with a secondary code of BPAMAAAK, Web Directories & Link Indexes. Its NAICS code is 541830 and its SIC code is 7311.