Malmaison and Hotel du Vin
Malmaison and Hotel du Vin operates 18 luxury boutique hotels across UK city centres under Frasers Hospitality ownership, serving leisure and business travellers with accommodation, signature Chez Mal dining, spa, weddings and meeting facilities.
- Company typePrivate
- Founded1994
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Malmaison and Hotel du Vin does
Malmaison and Hotel du Vin is a UK-focused luxury boutique hotel operator consolidated under the legal entity Malmaison Hotel Du Vin Trading Limited, which is owned by Frasers Hospitality. The group operates 18 properties across England, Scotland, Wales and Northern Ireland, located in city centres such as London, Manchester, Edinburgh, Glasgow, Birmingham, Leeds, Liverpool, Newcastle, York, Oxford, Reading, Brighton, Cheltenham, Dundee, Aberdeen and Belfast. The portfolio is differentiated by converted heritage buildings — including a former prison in Oxford, the world's oldest station hotel in Reading (1844), a Grade II listed warehouse on Newcastle's Quayside and a landmark insurance building in York — which form the basis of the brand's experiential positioning.
The core product is overnight accommodation across multiple room categories (Standard, Club, Junior Suites, Signature Suites), supplemented by an integrated food and beverage programme built around the in-house Chez Mal Brasserie & Bar concept, which features Josper and Konro grill-led modern British brasserie cuisine, alongside venue-specific concepts such as Sora (Asian fusion rooftop restaurant at York). Ancillary revenue streams include TEMPLESPA spa services at select properties, private events and weddings, corporate meetings and conferences, and a gift card and experience voucher platform. Technology is conventional for the segment: standard hotel property management systems, an online direct booking platform, CRM supporting the Club Mal loyalty programme, spa booking and restaurant point-of-sale systems. No proprietary technology, AI/ML capabilities, apps, APIs or patents are disclosed.
The business model is direct-to-consumer, with the brand website as the primary booking channel, supported by a centralised reservations and group sales desk (0330 016 0380/0381), in-hotel reception, and selective distribution through third-party online travel agencies. Pricing is per-room or per-cover, with extensive use of advance-purchase, non-refundable packages (Date Night, Bed & Bubbles, Sunday Kind of Love, Early Bird up to 20%, Christmas Stays) to lock in occupancy and cash. Customer segments span leisure travellers, business and corporate clients, wedding and celebration planners, spa and wellness visitors, and dining guests. Recent capital deployment has been modest but visible — a £3.5m refurbishment of the 122-room Newcastle property was completed in 2026 — and the group has continued to invest in its loyalty programme, voucher storefront and new dining concepts rather than pursue new geographies.
Malmaison and Hotel du Vin firmographics
Firmographics- Name
- Malmaison and Hotel du Vin
- Legal name
- Malmaison Hotel Du Vin Trading Limited
- Website
- https://malmaison.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Malmaison and Hotel du Vin operates 18 luxury boutique hotels across UK city centres under Frasers Hospitality ownership, serving leisure and business travellers with accommodation, signature Chez Mal dining, spa, weddings and meeting facilities.
- Ownership category
- akta.pro rank
Malmaison and Hotel du Vin industry classification
Industry- Product category
- Boutique Hotels and Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Urban Luxury Hotels (City Luxury) (THAGACAE)
- akta.pro secondary industries
- Heritage & Historic Boutique Hotels (THAGADAD), Hotel & Resort Restaurants (THAFACAH), Historic/Heritage Conference Hotels (THAGALAL)
Keywords
Where Malmaison and Hotel du Vin is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices18 records
Markets served
Malmaison and Hotel du Vin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Hotel Accommodation: Revenue from overnight stays in hotel rooms and suites across 18 UK locations, including various room categories from standard rooms to signature suites. Room rates vary by location, season, and room type with Early Bird discounts up to 20% for advance bookings.
- Food & Beverage - Chez Mal Brasserie & Bar: In-house restaurant and bar services serving modern British brasserie cuisine with French influence, featuring Josper and Konro grills. Revenue from à la carte dining, Sunday lunches, afternoon teas, cocktail services, and special dining packages.
- Spa Services: TEMPLESPA face and body treatments, spa packages, and spa days at select locations including Newcastle. Revenue from pre-booked treatments and spa packages, open to both hotel guests and day visitors.
- Private Events & Weddings: Venue hire and catering for private dining, weddings, civil ceremonies, hen/stag parties, corporate events, and celebrations. Includes customizable packages with set menus, room hire, and beverage packages.
- Meeting & Conference Spaces: Event spaces for business meetings, conferences, and corporate functions with creative catering options, latest technology, and event planning support. Flexible spaces accommodating various group sizes.
- Gift Cards & Experience Vouchers: Overnight packages, dining experiences, and general gift cards sold through online voucher platform. Revenue recognized at point of sale with redemption at future dates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Sunday Kind of Love package - dinner with stay from £49 |
| Subscription | Pay-as-you-go | Date Night - Overnight stay with Champagne, dinner & breakfast |
| Subscription | Pay-as-you-go | Bed & Bubbles - Up to 25% off with breakfast and Prosecco |
| Subscription | Multi-year contract | Christmas Stays 2026 - 2 or 3 night packages with early bird savings |
| Subscription | Annual | Early Bird - Up to 20% off for bookings 90+ days in advance |
| Transaction based/ take rate | Pay-as-you-go | Celebrate Like Nobody's Watching - Private dining from £49-£64 per person |
| Unit Pricing | Pay-as-you-go | Burger & Beer - Signature burger with fries and pint for £24.50 |
| Unit Pricing | Pay-as-you-go | Happy Hour - Discounted drinks Mon-Thu 3pm-7pm |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Malmaison and Hotel du Vin product offering
Product offeringCore offering
Malmaison and Hotel du Vin operates a portfolio of 18 luxury boutique hotels across major UK cities, providing overnight accommodation, in-house restaurant and bar services (Chez Mal Brasserie & Bar), spa treatments, meeting and event facilities, and private dining and wedding venues. Properties are typically housed in distinctive converted heritage buildings and offer city-centre locations with contemporary design and modern amenities.
Product overview
Malmaison is a luxury boutique hotel chain with properties across 17 UK cities. The core offering comprises stylish accommodations across multiple room categories (Standard, Club, Suites) paired with signature dining at Chez Mal Brasserie & Bar. Additional services include spa treatments, meeting/event spaces, wedding venues, and loyalty program Club Mal. The portfolio includes various promotional packages for rooms, dining experiences, and seasonal events like Christmas packages.
Differentiator
Problem solved
Functional benefit
Brands
- Chez Mal Brasserie & Bar: Signature restaurant and bar brand found at Malmaison properties, featuring modern British brasserie cuisine with French influences, featuring dishes fired on Konro and Josper grills.
- Club Mal
- Sora
Products and services
- Malmaison Hotels (Boutique Accommodation) Luxury boutique hotel accommodation across 18 UK city-centre locations (Aberdeen, Belfast, Birmingham, Brighton, Cheltenham, Dundee, Edinburgh, Edinburgh City, Glasgow, Leeds, Liverpool, London, Manchester, Manchester Deansgate, Newcastle, Oxford, Reading, York) with multiple room categories from Standard Rooms to Signature Suites, complimentary Wi-Fi, flat-screen TVs, and 24-hour room service.
- Chez Mal Brasserie & Bar Modern British brasserie with French influence serving à la carte dining, featuring grass-fed prime British steaks and dishes fired on Konro and Josper grills, craft cocktails, and an extensive wine list. Open to hotel guests and walk-in diners at most Malmaison locations.
- Malmaison Spa Spa offering TEMPLESPA face and body treatments including massages, facials, body wraps, and spa packages. Open to hotel guests and day visitors at select locations including Newcastle.
- Hotel Room Categories (Standard, Club, Suites) Tiered accommodation offerings including Standard Rooms, Standard Twins, Bridge View Rooms, Club Rooms, Club Deluxe Rooms, Junior Suites, Suites, and Signature Suites with varying amenities, views, and included services.
- Work+Play Meetings & Events Meeting rooms and event spaces equipped with the latest technology, creative catering, and event planning support for business meetings, conferences, corporate functions, and team away days. Available across the portfolio with capacities up to 180 guests at the York property.
- Weddings and Private Events Venue hire and catering for weddings, civil ceremonies, hen and stag parties, private dining, and milestone celebrations, with customizable packages including set menus, room hire, and beverage packages.
- Afternoon Tea Afternoon tea service featuring classic, vegetarian/vegan, and gluten-free options with creative twists and seasonal variations, served at Malmaison properties.
- Sunday Lunch Sunday lunch service featuring roast beef sirloin and à la carte options with desserts, served in a relaxed social atmosphere across Malmaison properties.
- Sora Restaurant (York) Rooftop Asian fusion restaurant at Malmaison York, offering signature cocktails with panoramic city views.
- Club Mal Loyalty Programme Free loyalty programme offering members exclusive offers, promotions, early access to special deals, and an additional 10% off Early Bird room rates.
- Gift Cards and Experience Vouchers Gift cards and experience vouchers for overnight packages, dining experiences, and special occasions, sold through the dedicated online voucher platform and redeemed at any Malmaison property.
- Christmas Packages 2026 Seasonal Christmas 2-night and 3-night stay packages including glass of Champagne and gift on arrival, Christmas Eve dinner, Christmas Day full cooked breakfast, traditional Christmas Day lunch with Champagne, and Boxing Day breakfast. Available across most locations excluding Malmaison London, with 15% early bird savings.
Companies that use Malmaison and Hotel du Vin
Customer profileSegments5 records
Ideal customer profiles4 records
Malmaison and Hotel du Vin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Malmaison and Hotel du Vin partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Malmaison and Hotel du Vin competitors and assessment
Company assessmentDirect peers
- Hotel du Vin: Now consolidated into Malmaison Hotel Du Vin Trading Limited under Frasers Hospitality, Hotel du Vin operates ~16 UK boutique hotels focused on lifestyle accommodation paired with signature bistros and wine bars - directly overlapping with Malmaison's positioning and F&B-led model.
- Hoxton (The Hoxton / Ennismore): Operator of design-led urban boutique hotels across London, Manchester, Edinburgh and other European cities, with integrated lobby restaurants and strong F&B programming; competes for the same lifestyle/business leisure guest in UK cities.
- Soho House: Members' club and boutique hotel group with UK sites in London, Oxfordshire and beyond; comparable in combining distinctive heritage interiors, F&B programmes and curated guest experiences.
Regional players
- Premier Inn (Whitbread): UK-dominant mid-scale hotel operator with hundreds of locations including most cities where Malmaison operates; competes for price-sensitive UK travellers and meeting space in regional cities.
- The Edinburgh Collection (The Balmoral, Caledonian etc.): Portfolio of iconic Edinburgh heritage luxury hotels including Rocco Forte properties; competes for the same prestige leisure and corporate demand in Scotland with similar heritage positioning.
Broad incumbents
- Hotel Indigo (IHG): IHG's upscale boutique brand with multiple UK urban locations, each themed around local heritage and F&B - directly comparable boutique proposition operated by a large global chain with greater distribution and loyalty leverage.
- Kimpton Hotels & Restaurants (IHG): Upscale lifestyle boutique brand now within IHG, combining stylish rooms with signature restaurant programmes; positioned similarly to Malmaison on F&B-led luxury boutique urban stays.
- MGallery Hotel Collection (Accor): Accor's soft-brand collection of boutique heritage hotels including several UK sites; competes in the urban boutique segment with the backing of a global operator.
Emerging players
- Virgin Hotels: Growing lifestyle boutique brand that has entered the UK via Edinburgh; targets similar design-conscious leisure and business travellers with F&B-centric social spaces.
- The Standard Hotel: Design-driven lifestyle boutique brand with a London property, known for high-energy F&B and bar concepts that compete with Malmaison's city social positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Malmaison and Hotel du Vin social profiles
Digital presenceMalmaison and Hotel du Vin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Malmaison and Hotel du Vin leadership team
Management profileNumber of profiles
Profiles1 record
Malmaison and Hotel du Vin funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Malmaison and Hotel du Vin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Malmaison and Hotel du Vin
What does Malmaison and Hotel du Vin do?
Malmaison and Hotel du Vin operates a portfolio of 18 luxury boutique hotels across major UK cities, providing overnight accommodation, in-house restaurant and bar services (Chez Mal Brasserie & Bar), spa treatments, meeting and event facilities, and private dining and wedding venues. Properties are typically housed in distinctive converted heritage buildings and offer city-centre locations with contemporary design and modern amenities.
Is Malmaison and Hotel du Vin a public or private company?
Malmaison and Hotel du Vin is a private company. It is classified as corporate owned and is currently operating.
When was Malmaison and Hotel du Vin founded?
Malmaison and Hotel du Vin was founded in 1994. It employs 1,001 to 5,000 people.
Where is Malmaison and Hotel du Vin based?
Malmaison and Hotel du Vin is headquartered in London, United Kingdom, in the Europe region.
How does Malmaison and Hotel du Vin make money?
Six revenue lines are on record. Hotel Accommodation is the primary driver. The others are food & Beverage - Chez Mal Brasserie & Bar, spa Services, private Events & Weddings, meeting & Conference Spaces and gift Cards & Experience Vouchers.
Who are Malmaison and Hotel du Vin's main competitors?
Direct peers on record are Hotel du Vin, Hoxton (The Hoxton / Ennismore) and Soho House. Regional players are Premier Inn (Whitbread) and The Edinburgh Collection (The Balmoral, Caledonian etc.). Broad incumbents are Hotel Indigo (IHG), Kimpton Hotels & Restaurants (IHG) and MGallery Hotel Collection (Accor). Emerging players are Virgin Hotels and The Standard Hotel.
Does Malmaison and Hotel du Vin have an API?
No public API is recorded for Malmaison and Hotel du Vin.
What industry is Malmaison and Hotel du Vin in?
Malmaison and Hotel du Vin's product category is Boutique Hotels and Hospitality. Its primary akta.pro industry code is THAGACAE, Urban Luxury Hotels (City Luxury), with a secondary code of THAGADAD, Heritage & Historic Boutique Hotels. Its NAICS code is 72111 and its SIC code is 7011.