Britely Insurance

What Britely Insurance does

Britely Insurance Inc is a privately held insurance brokerage and franchisor headquartered in Sarasota, Florida, founded in 2021. The company operates a multi-carrier insurance platform that aggregates quotes from national carriers including Safeco, Nationwide, Hartford, and Stillwater, and integrates with AgentInsure.com to deliver live auto and homeowners quoting. Britely distributes through two channels: a direct-to-consumer website that funnels quote requests to internal specialists, and a franchise model that recruits independent insurance agents and provides them with technology, carrier access, and operational support. Revenue is generated primarily through carrier commissions on policies placed, with an affiliate/referral revenue model characteristic of independent agencies.

Britely's product portfolio spans the full personal lines spectrum (auto, homeowners, renters, health, boat, motorcycle, RV, personal articles, and personal umbrella) and a comprehensive commercial lines suite targeting small and mid-sized businesses (general liability, commercial property, D&O, cyber, employment practices liability, workers compensation, errors and omissions, fiduciary liability, health benefits, and commercial auto). The core technology is a multi-carrier quote aggregation and comparison platform rather than proprietary underwriting or risk-modeling IP. The company positions itself on three pillars: product and carrier diversity, innovative technology platforms, and top-tier servicing, with an explicit 'no-pressure' customer experience differentiator.

Operationally, Britely remains very small with 1-10 corporate employees and operates with no disclosed venture capital, private equity, or institutional investment. Its single disclosed inorganic move was the 2022 announcement of the Empire State Brokerage acquisition. The company is privately held, founder-controlled, and serves customers nationally through its franchise agent network and direct digital channels.

Name

Britely Insurance

Legal name

Britely Insurance Inc

Website

https://britelyinsure.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Britely Insurance is a privately held, Sarasota-based insurance brokerage and franchisor that connects individual consumers and small-to-mid-sized businesses with personal and commercial policies from multiple national carriers via a multi-carrier quote platform and independent agent franchise network.

Ownership category

akta.pro rank

Product category

Multi-Carrier Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Multi-carrier insurance brokerage
• Personal insurance coverage
• Commercial insurance products
• Insurance agency franchise
• Business insurance solutions

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Commission Revenue: Britely generates revenue through commissions paid by insurance carriers when policies are sold through their network of franchisees and agents. The company shops quotes from multiple providers to ensure customers get the best policy for their specific needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Britely Insurance is an independent insurance brokerage that aggregates and compares quotes from multiple national insurance carriers (Safeco, Nationwide, The Hartford, Stillwater) for personal and commercial insurance customers. Customers request quotes through the Britely website or via the franchise agent network, and Britely agents shop carriers to deliver coverage at competitive rates. Distribution is delivered through a franchise model for independent insurance agents plus direct website lead capture.

Product overview

Britely Insurance is an insurance brokerage platform offering a comprehensive portfolio of personal and business insurance products through a multi-carrier network. The personal insurance lineup includes Auto, Homeowners, Renters, Health, Boat, Motorcycle, and RV coverage, supplemented by Personal Articles and Umbrella Policy add-ons. The business insurance suite covers General Liability, Commercial Property, Directors and Officers, Cyber, Health Benefits, Employment Practices Liability, Workers Compensation, Errors and Omissions, Fiduciary Liability, and Commercial Auto coverage. Britely positions itself around three core pillars: product and carrier diversity (accessing multiple insurance providers), innovative technology platforms (for quoting and service), and top-of-the-line servicing. The company operates as a franchise model for independent insurance agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Auto insurance coverage that protects vehicles and drivers, with options for teen drivers, rental cars, golf carts, and sports cars. Britely agents secure quotes from leading national insurance carriers so customers can compare pricing and coverage.
• Homeowners Insurance Homeowners insurance that protects homes as financial assets, including condos, townhouses, and single-family homes, with coverage for property, personal property, and liability.
• Renters Insurance Renters insurance providing protection against fire, theft, or vandalism damages, with coverage limits customizable based on individual needs and belongings.
• Health Insurance Health benefits coverage for individuals and families accessing health benefits markets, with options for individual and family plans including potential subsidies.
• Boat Insurance Customizable boat and yacht insurance for all sizes domestically and internationally, with access to major marine insurance carriers including boat dealer and marina coverage.
• Motorcycle Insurance Motorcycle coverage through most major insurance carriers for cruisers, sport bikes, sport touring bikes, touring bikes, trikes, and scooters, with HOG discounts available.
• RV Insurance Comprehensive RV insurance for recreational vehicles, motorhomes, camper vans, and buses across all class types (A, B, C), with coverage tailored to usage frequency and whether the vehicle is lived in full-time.
• Personal Articles Insurance Itemized coverage for collections, jewelry, fine arts, and miscellaneous items through a separate policy or rider providing higher coverage limits than standard policies.
• Personal Umbrella Policy Liability protection beyond existing policy limits covering property damage, injuries, lawsuits, and personal liability situations, providing substantially increased overall coverage.
• General Liability Insurance Business insurance protecting against third-party injuries and property damage claims, covering bodily injuries, property damage, medical expenses, product liability, and legal defense costs.
• Commercial Property Coverage Business property insurance protecting assets like laptops, desks, chairs, offices, warehouses, inventory, and furniture against theft, vandalism, fire, water damage, and other perils.
• Directors and Officers Coverage D&O liability insurance covering directors and officers against lawsuits related to company actions or decisions, with Side A, Side B, and Side C coverage options.
• Cyber Coverage Cyber insurance protecting companies from data breaches, cyberattacks, and ransomware, covering breach identification, notification costs, forensic analysis, credit monitoring, and associated lawsuits.
• Health Benefits Employee benefits packages providing personalized health, dental, vision, and life insurance coverage to help attract and retain employees.
• Employment Practices Liability Coverage protecting companies against employee claims alleging discrimination, wrongful termination, failure to promote, harassment, and other employment-related lawsuits.
• Workers Compensation Coverage for employee workplace injuries including medical expenses, lost wages, and rehabilitation, as required by most states for businesses with employees.
• Errors and Omissions Professional liability insurance protecting companies from lawsuits alleging negligence, mistakes, errors, omissions, and misrepresentation related to professional services.
• Fiduciary Liability Coverage protecting companies from employee claims of mismanagement or misleading advice regarding benefit plans such as health insurance and 401(k) plans.
• Commercial Auto Auto insurance for business vehicles including physical damage and liability coverage for passenger cars, vans, pickups, delivery vans, flatbeds, and more.

Quantifiable outcome

• Access to leading national insurance carriers including Safeco, Nationwide, Hartford, and Stillwater

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Safeco InsurancecoreChannel Partner/ Reseller/ DistributorSafeco Insurance is one of the national insurance carriers represented in Britely's network, providing auto, home, and other personal insurance products through Britely's platform and franchise agents
• Nationwide InsurancecoreChannel Partner/ Reseller/ DistributorNationwide Insurance is a national carrier partner providing personal insurance products including auto and home coverage through Britely's distribution network
• HartfordcoreChannel Partner/ Reseller/ DistributorThe Hartford is a national insurance carrier partner offering personal and business insurance products through Britely's multi-carrier platform
• StillwatercoreChannel Partner/ Reseller/ DistributorStillwater provides insurance products through Britely's network, offering personal and commercial coverage options to customers
• Empire State BrokerageminorChannel Partner/ Reseller/ DistributorBritely Insurance announced acquisition of Empire State Brokerage, expanding their distribution network and market presence in the insurance brokerage space

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/britelyinsure

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Britely Insurance