Horizon Automotive

What Horizon Automotive does

Horizon Automotive SpA is an Italian tech-enabled mobility company operating a long-term vehicle rental and subscription platform for private individuals, businesses, and self-employed professionals across Italy. Founded in 2019 and headquartered in the Milan area (Trezzano sul Naviglio), the company sells recurring monthly subscriptions that bundle the vehicle with insurance (RC auto, Kasko, theft and fire), routine and extraordinary maintenance, 24/7 roadside assistance, and tire changes, with contract terms of 24 to 60 months and monthly fees ranging from approximately €315 (Lancia Ypsilon Hybrid) to €1,485 (Audi Q8). The company combines a digital platform — including a catalog, configurator, customer portal ('My Garage'), and a 'Mobility Platform' for account management — with a physical retail network of 20+ owned stores across 19 cities and a 60+ dealer partner channel that supplies vehicles and local support. Supporting products include the proprietary Horizon Index algorithmic comparison tools, Horizon Plus premium services (pickup/delivery, sanitization, washing, home delivery), Horizon For You (a corporate welfare program distributing mobility benefits through employer partnerships such as Iper, Wurth, Bonelli, Edison, and IOL), and a Green Mobility category for electric and hybrid vehicles bundled with Wallbox chargers.

Revenue is generated through monthly subscription fees on multi-year rental contracts, supplemented by corporate welfare volume agreements, with deposits ranging from €0 to €12,200 depending on vehicle and contract. Distribution is hybrid — customers can configure and quote online, complete transactions in-store, or be referred in via dealer and employer channels — and the company explicitly reports a hybrid digital-physical GTM motion with sales-led retail overlay. Operations are concentrated in a single country (Italy) covering 12 regions, with no disclosed international footprint, no parent company, no institutional investors, no funding rounds, no subsidiaries, no disclosed revenue, no management team beyond co-founder and CEO Luca Cantoni, no published patents or awards, and no regulatory actions on record in the available data.

Name

Horizon Automotive

Legal name

Horizon Automotive SpA

Website

https://horizonautomotive.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Horizon Automotive is an Italian tech-enabled long-term car rental subscription platform serving private individuals, businesses, and self-employed professionals across Italy via a hybrid digital platform plus 20+ owned stores and a 60+ dealer partner network.

Ownership category

akta.pro rank

Product category

Long-term Vehicle Leasing Services

NAICS

Passenger Car Leasing (532112), Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD)

akta.pro secondary industries

Corporate / Employee Benefit Car Subscriptions (THADACAJ), Premium & Luxury Vehicle Leasing (TLABAAAF)

Keywords

• Long-term car leasing
• Vehicle subscription services
• Corporate mobility programs
• Electric vehicle leasing
• Operational leasing Italy

Headquarters

HQ city

Trezzano Sul Naviglio

HQ country

Italy

HQ region

Europe

Offices19 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Long-term Vehicle Rental Subscriptions: Monthly subscription fees for vehicle rental contracts typically ranging 24-60 months. Customers pay fixed monthly installments that include vehicle use, insurance coverage, maintenance, roadside assistance, and tire changes. Revenue is recurring in nature based on contract duration.
2. Horizon For You Corporate Welfare: B2B program offering corporate mobility solutions with special rates for employees of partner companies. Generates revenue through volume contracts with employers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Horizon Automotive provides long-term car leasing (noleggio auto a lungo termine) on a monthly subscription basis, with fixed all-inclusive payments covering insurance (RC auto, Kasko, theft and fire), routine and extraordinary maintenance, 24/7 roadside assistance, and tire changes. The offering is delivered through a hybrid digital platform combined with 20+ owned retail stores and a 60+ dealer partner network across Italy, supported by proprietary Horizon Index cost-comparison algorithms and add-on services such as Horizon Plus (pickup/delivery, sanitization, car washing) and Horizon For You corporate welfare.

Product overview

Horizon Automotive operates as a digital-first long-term car leasing platform in Italy, combining an online platform with a physical retail network of over 60 dealer partners and 20 stores. The core offering is long-term vehicle leasing (noleggio auto a lungo termine) with all-inclusive monthly payments covering insurance, maintenance, roadside assistance, and tires. The company provides a portfolio of vehicles across multiple brands (Hyundai, Kia, Renault, Peugeot, Jeep, Audi, Volkswagen, CUPRA, Alfa Romeo, Mercedes-Benz, Fiat, Tesla, Maserati, and others) through its catalog and car configuration service. Supporting products include the proprietary Horizon Index algorithmic comparison tool, the Horizon Plus premium add-on services (pickup/delivery, sanitization, washing, home delivery), the Horizon For You corporate employee welfare program, and a Mobility Platform for digital account management. The company also specializes in green mobility with electric and hybrid vehicle leasing aligned to 2025 company car regulations.

Differentiator

Problem solved

Functional benefit

Brands

• Horizon For You: Corporate welfare program for employee mobility benefits offering discounted long-term leasing rates for companies and their employees.
• Horizon Index

Products and services

• Noleggio Auto a Lungo Termine (Long-Term Car Leasing) Horizon Automotive's primary offering: long-term car leasing with fixed monthly payments covering insurance (RC auto, Kasko, theft/fire), routine and extraordinary maintenance, 24/7 roadside assistance, and tire changes. Available to private individuals, professionals, and businesses across Italy through a hybrid digital and physical channel network.
• Horizon For You (Corporate Welfare Program)

Quantifiable outcome

• Savings of up to €12,888 on Peugeot 208 electric rental compared to purchase
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• EdisoncoreStrategic or Co-development PartnerStrategic partnership for electric vehicle charging solutions. Edison collaboration enables Horizon to offer Wallbox home chargers to EV customers and provides integrated energy solutions for the green mobility transition.
• IperminorGTM or Marketing PartnerCorporate customer participating in Horizon For You employee mobility welfare program.
• WurthminorGTM or Marketing PartnerCorporate customer participating in Horizon For You employee mobility welfare program.
• BonelliminorGTM or Marketing PartnerCorporate customer participating in Horizon For You employee mobility welfare program.
• IOLminorGTM or Marketing PartnerCorporate customer participating in Horizon For You employee mobility welfare program.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Leasys: Stellantis-owned long-term rental and subscription provider operating across Italy and Europe, with strong OEM integration. Directly comparable to Horizon in offering multi-brand long-term rental and increasingly consumer-facing subscription products.
• LeasePlan: Pan-European leader in long-term car leasing and fleet management, with a substantial Italian footprint. Competes with Horizon directly in long-term rental for both corporate fleets and private customers through its Car-as-a-Service subscription offerings.
• Drivalia: Italian mobility company (subsidiary of CA Auto Bank, formerly FCA Bank) offering long-term rental, subscription, and short-term rental with proprietary technology. Closest direct peer to Horizon given its Italian focus, tech-led positioning, and subscription-first offering.
• ALD Automotive: One of the largest global full-service leasing and fleet management companies (Société Générale subsidiary), operating long-term vehicle leasing in Italy across corporate and increasingly consumer segments. Direct competitor to Horizon in long-term passenger car rental and subscription.
• Arval: BNP Paribas-owned full-service leasing provider operating across Europe with strong Italian presence. Direct competitor to Horizon in long-term vehicle leasing for corporates and SMEs, increasingly moving into consumer subscription.

Others

• Edison (strategic energy partner): One of Italy's largest energy utilities and a strategic Horizon partner for EV charging, Wallbox bundling, and corporate mobility. Adjacent ecosystem participant enabling Horizon's green mobility offering rather than a direct rental competitor.

Broad incumbents

• Sixt Leasing: German-headquartered global mobility group (Sixt SE) operating in Italy with both short-term rental and long-term leasing/subscription. Overlaps with Horizon's offering but with much larger fleet and broader portfolio across vehicle rental categories.
• Hertz Italy: Global car rental incumbent with Italian operations across short- and long-term rental. Less specialized than Horizon in pure subscription but increasingly competitive in long-term consumer offerings in Italy.
• Europcar Italy: Major European mobility operator with Italian operations spanning short-term rental and long-term leasing. Broader incumbent that overlaps with Horizon in long-term rental but is less focused on a digital-led subscription-only model.

Emerging players

• FINRENT: Italian long-term car rental broker focused on consumer-facing subscription, similar in scale and digital-first positioning to Horizon. A more direct Italian subscription competitor rather than a global fleet operator.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/horizonautomotive.srl
• LinkedInlinkedin.com/company/horizon-automotive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizon Automotive