Willows Pediatric Group

What Willows Pediatric Group does

Willows Pediatric Group is a private, physician-owned pediatric medical practice operating from a single location at 1563 Post Road East in Westport, Connecticut. Founded in 1973, the practice has served families in Fairfield County for over 50 years, providing comprehensive medical care for infants, children, and adolescents across approximately 14 Connecticut municipalities including Westport, Weston, Norwalk, Wilton, Fairfield, Trumbull, Easton, Redding, Rowayton, New Canaan, Darien, Stratford, and Bridgeport. The clinical team consists of five board-certified pediatricians, physician assistants, and advanced practice registered nurses, all affiliated with Norwalk Hospital and credentialed by the American Board of Pediatrics as Fellows of the American Academy of Pediatrics.

The practice offers a full spectrum of pediatric services including well-child visits following AAP guidelines, sick visits, in-house laboratory testing with rapid PCR diagnostics for strep, COVID, flu, and RSV, comprehensive vaccination programs, lactation consulting, ImPACT concussion testing, telehealth virtual visits, newborn support groups, and specialized care for children with special needs and LGBTQ families. Technology infrastructure includes the Office Practicum EHR and patient portal, Doxy.me telehealth platform, InstaMed online bill pay, and a Squarespace-hosted website. The practice recently launched its patient portal in December 2024, enabling online self-scheduling, vaccine record access, and care team messaging.

Revenue is generated primarily through insurance-billed patient encounters with six major carriers (Aetna, Anthem Blue Cross/Blue Shield, Cigna, ConnectiCare, Oxford, United Healthcare) supplemented by a non-covered annual family fee of $100 for the first child and $50 per additional child (capped at $200 per family), plus ancillary fees for laboratory services, form completion, and weekend visits. The practice operates as a professional corporation (Willows Pediatric Group, P.C.) with no external venture capital or private equity investment, and has no disclosed subsidiaries, acquisitions, or geographic expansion plans beyond the single Westport office.

Name

Willows Pediatric Group

Legal name

Willows Pediatric Group, P.C.

Website

https://willowspediatrics.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

Keywords

• Pediatric medical care
• Well-child visits
• Pediatric vaccinations
• Pediatric telehealth
• In-office laboratory testing

Headquarters

HQ city

Westport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Patient Visit Revenue: Revenue generated from billable patient encounters including well-child visits, sick visits, consultations, and procedures, billed to insurance companies and/or patients.
2. Annual Family Fee: Annual fee of $100 for first child, $50 per additional child (maximum $200 per family) covering non-covered services not billed to insurance.
3. Laboratory Services: In-house laboratory testing services including blood draws and sample collection for various diagnostic tests.
4. Form and Administrative Fees: Fees for additional medical forms, emergency form completion, and returned checks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Willows Pediatric Group is a private pediatric medical practice delivering comprehensive primary care for infants, children, and adolescents in Fairfield County, Connecticut. Services include well-child visits, sick visits, in-office laboratory testing (including rapid PCR for strep, flu, COVID, and RSV), vaccinations, lactation consulting, ImPACT concussion testing, telehealth virtual visits, newborn support groups, and individualized care for children with special needs. The practice is staffed by board-certified pediatricians, physician assistants, and nurse practitioners operating from a single Westport location with seven-day-a-week availability.

Product overview

Willows Pediatric Group is a pediatric medical practice offering comprehensive healthcare for infants, children, and adolescents. The practice operates as a single unified practice with multiple service lines including well child visits, sick visits, in-office laboratory testing, vaccination services, lactation consultations, concussion management via ImPACT testing, virtual/telehealth visits, newborn support groups, and special needs care. The practice also provides a patient portal powered by Office Practicum for scheduling, messaging, and accessing medical records. Services are delivered by board-certified pediatricians, physician assistants, and nurse practitioners at a single office location in Westport, CT, with seven-day-a-week availability including weekends.

Differentiator

Problem solved

Functional benefit

Products and services

• Well Child Visits Preventive health visits following the AAP-recommended schedule from birth through young adulthood, including growth monitoring, developmental review, nutrition assessment, physical examinations, and age-appropriate screenings and vaccinations for infants, children, and adolescents.
• Sick Visits Acute illness appointments for conditions such as ear pain, fever, cough, rash, sore throat, and vomiting, with in-house PCR testing for influenza, RSV, strep throat, and COVID-19 delivering results within one hour.
• In-Office Laboratory Services On-site rapid testing including finger stick for hemoglobin, lead, lipid profile, mono test, rapid strep PCR, rapid COVID/flu/RSV PCR, urinalysis, and urine pregnancy test; blood draws also available for external lab processing.
• Vaccination Services Comprehensive immunization program following the AAP schedule including DTaP, IPV, Prevnar, HIB, Hepatitis A/B, MMR, Varivax, HPV, Menquadfi, Tdap, Meningitis B, and annual influenza vaccine; all vaccines are thimerosal-free.
• Lactation Consultation Breastfeeding support delivered by an International Board Certified Lactation Consultant (IBCLC), including initial weight check, latch assessment, observed feeding, and post-feed weight reassessment for nursing mothers and newborns.
• ImPACT Concussion Testing Computer-based neuropsychological testing for sports-related concussion management, including baseline and post-injury testing measuring attention, memory, processing speed, and reaction time to guide return-to-play decisions for student athletes.
• Virtual Visits (Telehealth) Real-time video consultations via the Doxy.me platform available for established patients; provider and patient must be located in Connecticut, and services are offered across all physicians and physician assistants.
• Baby Groups and Support Free newborn support group ('It's a Baby, Now What Do I Do?') for parents of infants up to three months, led by a lactation consultant, covering sleep, colic, infant crying, and feedings; no appointment necessary.
• Special Needs Care Individualized care for children with unique needs including shot anxiety, non-speaking children, and those requiring quieter environments, with visits and procedures tailored to specific requirements.
• Prenatal and Newborn Consultations Free consultations for expecting parents or those seeking to learn about the practice, including newborn support group, lactation consultations, and CPR/first aid classes for parents, grandparents, nannies, and babysitters.

Quantifiable outcome

• 80% reduction in RSV hospitalization rates with Beyfortus treatment in clinical trials
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PM Pediatrics: Largest U.S. pediatric urgent care chain with multiple sites across the Northeast. Comparable to Willows as a pediatric-focused ambulatory provider competing for the same Fairfield County patient families for acute/sick-visit volume.
• Boston Children's Health Physicians: Multi-specialty pediatric and adult medical group affiliated with Boston Children's. Comparable to Willows as a larger, multi-site pediatric group practice serving similar suburban Northeast demographics.
• Yale Medicine Pediatrics: Pediatric arm of Yale New Haven Health serving Connecticut. Comparable as a competing pediatric provider in the same Fairfield County catchment with hospital-system scale and academic brand.
• Connecticut Children's Medical Center: State's only independent children's hospital with extensive primary-care network. Comparable to Willows as the dominant pediatric specialty provider in CT and a potential acquirer of independent practices.
• VillageMD: National primary-care platform with growing pediatric offering. Comparable as a primary-care competitor with technology infrastructure and capital backing that could pressure independent pediatrics.

Direct peers

• Pediatric Associates: Large multi-site pediatric group practice. Comparable to Willows as a similarly structured pediatric group delivering well/sick visits, vaccinations, and ancillary services at scale.

Regional players

• Northwell Health Physician Partners Pediatrics: Large health-system pediatric group based in NY metro. Comparable as an academic-affiliated pediatric group that competes in the broader NY/CT border region for similar patient demographics.
• Weill Cornell Medicine Pediatrics: Academic pediatric practice serving NYC metro. Comparable to Willows as a high-end pediatric provider with similar affluent-patient base and physician-recruitment dynamics.
• Mount Sinai Doctors Pediatrics: Academic pediatric group within Mount Sinai Health System. Comparable as a hospital-affiliated pediatric provider serving affluent suburban and urban families in the NY/NJ/CT corridor.

Others

• Office Practicum: Pediatric-specific EHR and practice-management vendor whose platform Willows uses. Comparable as the enabling technology stack for independent pediatric practices like Willows, shaping the competitive landscape of pediatric practice operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/willowspediatrics
• LinkedInlinkedin.com/company/willows-pediatric-group-p.c.

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willows Pediatric Group