Myrtle Beach Area Chamber of Commerce

What Myrtle Beach Area Chamber of Commerce does

The Myrtle Beach Area Chamber of Commerce (MBACC) is a private, nonprofit, membership-based chamber of commerce headquartered in Myrtle Beach, South Carolina, founded in 1939 and operating across the Grand Strand region (Horry and Georgetown Counties). As of April 2026, MBACC operates as part of the Greater Myrtle Beach Collaborative, a unified umbrella organization that also houses Visit Myrtle Beach (destination marketing) and Partnership Grand Strand (economic development). The organization serves as the primary advocate for regional business and a destination marketing organization, hosting more than 400 events and programs annually and connecting members through a 2,200+ business directory, a weekly e-newsletter to 2,000+ subscribers, and a free job board.

MBACC's offerings are organized around three pillars — Promote, Protect, and Improve — spanning membership tiers ($225 nonprofits to $5,000 Chair's Circle), event sponsorship packages (Annual Meeting, Ignite Women's Conference, Legislative Events, Leadership Grand Strand, Substitutes for Santa, Birdies at the Beach), recognition programs (Leading Business of the Month, Nonprofit of the Month), and programmatic lines including Leadership Grand Strand (a 10-month leadership program in its 46th year), Grand Strand Young Professionals (ages 21–40), Chamber Academy seminars, and the Keep Myrtle Beach Beautiful environmental initiative. The Member+ program bundles chamber and CVB benefits for hospitality businesses, providing an automatic listing on VisitMyrtleBeach.com that reaches 20+ million annual visitors; the Amplified Marketing Program (AMP) adds à la carte tourism marketing services.

Core technology consists of a web-based business directory and event calendar at MyrtleBeachAreaChamber.com and web.myrtlebeachareachamber.com, plus online membership application and renewal systems. The organization is governed by a Board of Directors chaired in 2026 by Dr. Lori Heafner of HGTC, with Jimmy Gray as President and Matt Pivarnik as CEO of the Collaborative. Revenue mechanics combine recurring annual membership dues, event and program sponsorships, web and email advertising, and tourism marketing services; revenue is not publicly disclosed. Strategic positioning rests on the chamber's 85+ year operating history, U.S. Chamber of Commerce 5-Star Accreditation, and bundled access to destination marketing assets that no standalone chamber in the region can replicate.

Name

Myrtle Beach Area Chamber of Commerce

Legal name

Myrtle Beach Area Chamber of Commerce

Website

https://myrtlebeachareachamber.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

The Myrtle Beach Area Chamber of Commerce is a nonprofit regional chamber (founded 1939) serving 2,200+ businesses across the Grand Strand with membership tiers, 400+ annual events, leadership development, and destination-marketing access to 20M+ visitors via the Greater Myrtle Beach Collaborative.

Ownership category

akta.pro rank

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues and Investment Levels: The primary revenue stream comes from membership investment levels: Emerging Business at $425, Core Partner at $1,000, Community Impact Leaders at $2,500, Chair's Circle at $5,000, Nonprofit at $225, and hospitality-specific Membership+ with varying rates for restaurants ($425), amusements/attractions ($750), lodging ($950 base plus $10/unit over 50), and campgrounds ($950 base plus $1/site over 50).
2. Event and Program Sponsorships: Sponsorship revenue generated from chamber events and programs including Annual Meeting, Ignite Women's Conference, Legislative Events, Leadership Grand Strand, Substitutes for Santa, and Birdies at the Beach. Sponsorship benefits include recognition, publicity, event tickets, speaking opportunities, and promotional item distribution.
3. Advertising and Marketing Services: Revenue from various advertising opportunities including web advertising on MyrtleBeachAreaChamber.com (rotating display ads ranging from $75-$95/month), email advertising (Grand Strander E-Newsletter banner at $200/week), news blog advertorials ($200), enhanced business directory listings ($75 one-time), and membership mailing lists ($100).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Myrtle Beach Area Chamber of Commerce provides membership-based business services and destination marketing for the Grand Strand region of South Carolina. Core offerings include tiered business membership investment levels, a searchable member business directory, an event calendar featuring 400+ annual programs, local and visitor marketing opportunities, leadership development programs (Leadership Grand Strand), young professional engagement (GSYP), advocacy representation, and combined membership with a Convention and Visitors Bureau providing hospitality businesses access to VisitMyrtleBeach.com.

Product overview

The Myrtle Beach Area Chamber of Commerce operates as part of the Greater Myrtle Beach Collaborative, a unified umbrella organization that also includes Visit Myrtle Beach and Partnership Grand Strand. The chamber offers a comprehensive suite of business development programs and services organized into four core pillars: Promote (marketing and advertising services), Protect (advocacy and community initiatives), and Improve (membership programs and professional development). Key products include Leadership Grand Strand (a 10-month leadership development program accepting 34 participants annually), Grand Strand Young Professionals (GSYP for ages 21-40 with networking and community engagement), Chamber Academy (free educational seminars), Ambassador Program (membership mentoring), and Keep Myrtle Beach Beautiful (environmental initiative). Membership+ provides combined chamber and CVB benefits with automatic listing on VisitMyrtleBeach.com. The chamber also operates a Business Directory, Events Calendar, and Job Connections platform as member services. The organization introduced new membership investment levels in July 2026: Emerging Business ($425), Core Partner ($1,000), Community Impact Leaders ($2,500), and Chair's Circle ($5,000), plus special rates for nonprofits ($225), restaurants ($425), amusements/attractions ($750), and lodging (starting at $950).

Differentiator

Problem solved

Functional benefit

Brands

• Keep Myrtle Beach Beautiful: A committee focused on litter removal, recycling and beautification efforts in the Myrtle Beach area, affiliated with Keep America Beautiful.
• Leadership Grand Strand
• Grand Strand Young Professionals (GSYP)

Products and services

• Chamber Membership (Emerging Business, Core Partner, Community Impact Leaders, Chair's Circle) Tiered membership investment program (Emerging Business $425, Core Partner $1,000, Community Impact Leaders $2,500, Chair's Circle $5,000, Nonprofit $225) for businesses across the Grand Strand to access networking, marketing, advocacy, and educational benefits.
• Membership+ (Combined Chamber & CVB Membership for Hospitality) Combined chamber and Convention and Visitors Bureau membership for tourism-related businesses (restaurants $425, amusements/attractions $750, lodging $950 base plus per-unit fees over 50 units, campgrounds $950 base plus per-site fees over 50 sites). Hospitality members receive automatic basic listings on VisitMyrtleBeach.com reaching 20+ million annual visitors.
• Online Business Directory Web-based searchable directory of chamber member businesses enabling users to find local services including carpenters, plumbers, car dealerships, veterinarians, florists, and other providers throughout the Grand Strand.
• Events Calendar Online calendar listing more than 400 annual chamber events and programs, including Annual Meeting, Ignite Women's Conference, Legislative Luncheon, Legislative Reception, Networking Events, and Ribbon-Cutting Ceremonies.
• Job Connections (Job Board) Free online job board where chamber member businesses can post open positions, connecting employers with local job seekers in the Myrtle Beach Area.
• Leadership Grand Strand A 10-month leadership development program accepting up to 34 participants annually, with a broad-based curriculum covering the Grand Strand's history, tourism, economic development, education, law enforcement, human services, government, and the arts. Has graduated 46 classes since 1979.
• Grand Strand Young Professionals (GSYP) Membership program for young professionals ages 21-40 ($60/year or included with chamber membership) offering networking activities, professional development workshops, community service projects such as Substitutes for Santa, and events like Birdies at the Beach.
• Chamber Academy Free educational seminars for businesses covering marketing workshops, customer service seminars, technology workshops, small business forums, and more. Classes taught by chamber investors and held in the chamber's boardroom.
• Ambassador Program A volunteer program that provides membership mentoring to new and existing chamber members and assists MBACC staff in assuring chamber stakeholders receive return on their membership investment.
• Keep Myrtle Beach Beautiful Environmental initiative committee affiliated with Palmetto Pride, Keep South Carolina Beautiful, and Keep America Beautiful, focused on three pillars: litter removal, recycling, and beautification across the Myrtle Beach area.
• Local Marketing Opportunities (Web/Email Advertising) Advertising offerings including rotating display ads on MyrtleBeachAreaChamber.com ($75-$95/month), Grand Strander E-Newsletter banner ($200/week), news blog advertorials ($200), enhanced business directory listings ($75), membership mailing lists ($100), and member-to-member emails ($325).
• Visitor Marketing Opportunities Marketing tools for tourism-related businesses to reach visitors, including brochure and business card racks at Oak Street and airport visitor centers, monthly calendar of events listings, and basic VisitMyrtleBeach.com listings.
• Amplified Marketing Program (AMP) Enhanced marketing services available to hospitality-based investors on an a la carte basis, offering two participation options (Amp Flex and Amp Reach) to amplify visitor marketing exposure.
• Event Sponsorships Sponsorship packages for chamber events including Annual Meeting, Ignite Women's Conference, Legislative Events, Leadership Grand Strand, Substitutes for Santa, and Birdies at the Beach. Sponsorship benefits include recognition, publicity, event tickets, speaking opportunities, and promotional item distribution.
• Leading Business of the Month Monthly recognition program sponsored by South State Bank that honors chamber member businesses with at least five years of membership. Honored businesses display a banner at their location for one month.
• Nonprofit of the Month Monthly recognition program sponsored by United Bank that honors outstanding nonprofit organizations that are chamber investors.

Quantifiable outcome

• 20+ million annual visitors reached through VisitMyrtleBeach.com listings
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Xx.com/mbachamber
• Facebookfacebook.com/myrtle-beach-area-chamber-of-commerce-114557979900
• LinkedInlinkedin.com/company/myrtle-beach-area-chamber-of-commerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myrtle Beach Area Chamber of Commerce