WIRO

What WIRO does

WIRO Wohnen in Rostock Wohnungsgesellschaft mbH is a municipal housing company wholly owned by the City of Rostock, Germany, operating approximately 35,000 owned residential apartments and serving about 70,000 tenants — roughly one in three residents of Rostock. The company is structured as a private GmbH with five wholly-owned subsidiaries: Parkhaus Gesellschaft Rostock GmbH (parking), SIR Service in Rostocker Wohnanlagen GmbH (residential services), WIR Wärme in Rostocker Wohnanlagen GmbH (district heating and energy), PIR Pflege in Rostock GmbH (ambulatory nursing and care), and the WIROtel brand spanning student housing, youth dormitories, and short-stay tourist accommodations including the 56-room/120-bed property at Warnemünde. Additional revenue is generated from commercial space rentals, parking garages and boat moorings, sports facilities (Schwimmhalle Gehlsdorf and outdoor pitches), and third-party property management for homeowner associations (WEG) and investors. As of the latest filings WIRO has 670+ employees and is described as one of the largest and most efficient housing companies in northern Germany.

The technology stack is composed entirely of third-party vendor products: the Aareon CRM portal powers the Online KundenCenter tenant self-service; WordPress and TYPO3 host the public web properties; ista SE supplies radio-based utility metering that feeds operating-cost billing; and Google Analytics together with Matomo provide web analytics. Distribution is a hybrid direct-to-consumer model combining seven physical KundenCenter across Rostock city districts (staffed by ~100 property managers) with self-service digital portals for apartment search, tenant account management, WIROtel bookings (with PayPal and card payment integration), and the WIRO Lexikon knowledge base. Marketing relies on the WIRO Magazin, the WIRO Lexikon, a four-week newsletter, and social channels (Facebook, YouTube, Instagram, LinkedIn). The company is migrating web properties from TYPO3 to WordPress to meet BITVO M-V accessibility requirements, with a compliance statement dated 21 April 2026.

Revenue is generated across five distinct streams: recurring residential rental income (pricing tied to the qualified Mietspiegel for Hansestadt Rostock), WIROtel short-stay and student/youth housing income (nightly rates €16–€129 and monthly rents €240–€530), commercial and non-residential rentals, third-party WEG and investor property management fees (per the German II. Berechnungsverordnung), and PIR Pflege nursing care funded through German statutory health and long-term care insurance (SGB V, SGB XI). Sole shareholder Hansestadt Rostock makes WIRO a public-interest municipal operator prioritizing affordable housing and social provision over profit maximization. The current executive team comprises Ralf Zimlich (Geschäftsführer, Vorsitzender) and Ingo Hübner (Geschäftsführer).

Name

WIRO

Legal name

WIRO Wohnen in Rostock Wohnungsgesellschaft mbH

Website

https://wiro.de

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

WIRO Wohnen in Rostock is a municipal housing company wholly owned by the City of Rostock, Germany, operating ~35,000 apartments that house ~70,000 tenants — about one in three Rostock residents — and offering integrated student, tourist, care, parking, and energy services via five subsidiaries.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Lessors of Residential Buildings and Dwellings (53111), Real Estate Property Managers (53131), Nursing and Residential Care Facilities (623), Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)

SIC

Operators Of Apartment Buildings (6513), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industries

Co-Living Property Management (BPAJAFAJ), Homeowners Association (HOA) Management (BPAJAHAB), Corporate Housing Property Management (Owner-Managed / Third-Party) (THAMAHAJ)

Keywords

• Residential property rental
• Municipal housing services
• Temporary housing
• Commercial property leasing
• Property management services

Headquarters

HQ city

Rostock

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Residential Rental Income: Primary revenue stream from renting approximately 35,000 owned residential apartments across Rostock to tenants, generating recurring monthly rental income. Rent pricing guided by the qualified mietspiegel (rent index) for Hansestadt Rostock.
2. WIROtel Short-Stay Accommodations: Temporary housing revenue from WIROtel facilities (student dorms in Lichtenhagen & Südstadt, youth hostels, Warnemünde hostel with 56 rooms/120 beds) charging nightly rates to students, apprentices, tourists, and sports groups. Additional revenue from conference room rental (€62/hour) and party room rental at youth hostels.
3. Commercial and Non-Residential Rental: Revenue from commercial spaces (Gewerberäume), parking facilities (Parkhäuser, Tiefgaragen, Parkplätze), boat moorings (Bootsliegeplätze), and sports facilities (Schwimmhalle Gehlsdorf, Sportplätze, Sporthallen).
4. Property Management Services: Third-party property and homeowner association management (Haus- und Wohneigentum) for owner communities and investors, charging administration fees per the German II. Berechnungsverordnung.
5. Care and Support Services: Revenue from PIR Pflege in Rostock GmbH subsidiary providing ambulatory nursing care, basic care, respite care, and social counseling services to WIRO tenants and Rostock residents, funded through health insurance and long-term care insurance (SGB XI, SGB V).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

WIRO is a municipal housing company owning approximately 35,000 residential apartments in Rostock, Germany, serving around 70,000 tenants. Beyond long-term residential rentals, the company operates integrated real estate services including the WIROtel short-stay accommodation brand, commercial space leasing, parking and marina facilities, third-party property management (WEG administration), ambulatory nursing care through subsidiary PIR Pflege, and sports facilities such as Schwimmhalle Gehlsdorf.

Product overview

WIRO – Wohnen in Rostock is a housing company (Wohnungsgesellschaft) that operates as a multi-product property management platform serving Rostock, Germany. The core offering is residential apartment rental (~35,000 units, ~70,000 tenants). Supporting products include: WIROtel (temporary housing for students/apprentices/travelers with locations in Lichtenhagen, Südstadt, KTV, and Warnemünde), commercial property rentals, parking and marina services, new construction projects, and property management for homeowner associations. Digital services include the Online KundenCenter tenant portal, WIRO Lexikon knowledge base, and Aareon-powered registration/management. Additional amenities encompass nursing care (PIR Pflegedienst), carsharing partnership (MOIN.), accessible bathroom exhibitions, social counseling, and sports facilities (Schwimmhalle Gehlsdorf). The architecture is a platform-with-modules model where the core property management is supplemented by distinct service divisions and digital tools.

Differentiator

Problem solved

Functional benefit

Brands

• WIROtel: Temporary housing accommodations for students, apprentices, tourists, sports groups, and business travelers in Rostock and Warnemünde. Includes youth dormitories, student apartments, and conference facilities.
• PIR Pflege in Rostock
• WIR Wärme in Rostocker Wohnanlagen
• SIR Service in Rostocker Wohnanlagen

Products and services

• Mietwohnungen (Rental Apartments) Long-term residential rental of approximately 35,000 owned apartments across all Rostock city districts, serving roughly 70,000 tenants. Rent pricing follows the qualified Mietspiegel for Hansestadt Rostock.
• WIROtel (Temporary Housing) Furnished short-stay and long-stay housing for apprentices, students, commuters, tourists, and business travelers across multiple locations including WIROtel Warnemünde (56 rooms/120 beds), WIROtel Südstadt (student apartments), and Lichtenhagen youth dormitories (~500 youth residents).
• Gewerberäume (Commercial Spaces) Lease of office, retail, and business premises owned by WIRO in Rostock.
• Park- und Liegeplätze (Parking and Marina) Parking garages, underground parking, surface lots, and boat slips at marinas in Rostock and along the Baltic Sea coast, managed by subsidiary Parkhaus Gesellschaft Rostock GmbH.
• Schwimmhalle Gehlsdorf Public swimming pool with sauna and bistro, located on the Warnow riverbank, open year-round.
• PIR Pflegedienst (Ambulatory Nursing Care) Ambulatory nursing care, basic care, respite care, and social counseling provided to WIRO tenants and Rostock residents in their own homes, funded through health and long-term care insurance (SGB XI, SGB V).
• Haus- und Wohneigentum (Third-Party Property Management) Professional administration of homeowner associations (WEG) and third-party investor properties, including maintenance, financial management, and legal compliance, charged per the German II. Berechnungsverordnung.
• Selbstbestimmte Wohngemeinschaft (Assisted Shared Living) Ambulantly supported shared apartments for people with care needs, combining community living with independent decision-making, located at Warnowallee 23a in Lütten Klein.
• WIROtel Konferenzraum (Conference Room) 70 square meter conference room at WIROtel Warnemünde with panoramic views, seating for up to 32 persons, AV equipment, air-conditioning, and separate kitchen, rented at €62/hour.
• Neubauten (New Construction Projects) Planning, construction, and rental of new residential buildings across multiple Rostock districts.

Quantifiable outcome

• Nearly 1 in 3 Rostock residents (~70,000 tenants) lives in a WIRO apartment
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Twelve partnerships are on record, tiered minor.

• Parkhaus Gesellschaft Rostock GmbHminorOthersA WIRO subsidiary company managing parking facilities in Rostock.
• SIR Service in Rostocker Wohnanlagen GmbHminorOthersA WIRO subsidiary company providing service operations in Rostock residential complexes.
• WIR Wärme in Rostocker Wohnanlagen GmbHminorOthersA WIRO subsidiary company (energy division) providing heating and energy supply services to WIRO residential properties.
• PIR Pflege in Rostock GmbHminorOthersA WIRO subsidiary company providing ambulatory nursing care, basic care, respite care, and social support services to enable people to live independently at home.
• GdW Bundesverband deutscher Wohnungs- und Immobilienunternehmen e.V.minorOthersWIRO is a member of the GdW Federal Association of German Housing and Real Estate Companies, one of Germany's largest housing industry associations.
• Verband norddeutscher Wohnungsunternehmen e.V.minorOthersWIRO is a member of the Association of Northern German Housing Companies.
• Arbeitsgemeinschaft großer Wohnungsunternehmen (Arge)minorOthersWIRO is a member of the Working Group of Large Housing Companies.
• Wohngeldstelle Rostock (Housing Benefit Office of Hansestadt Rostock)minorOthersMunicipal housing benefit office providing state housing subsidies (Wohngeld Plus) that WIRO tenants can apply for to help cover rental costs.
• Stadtwerke Rostock AGminorOthersDistrict heating (Fernwärme) supplier to WIRO residential properties. Also supplies water via Nordwasser GmbH.
• Nordwasser GmbHminorOthersWater supply and wastewater management company serving WIRO's residential properties in Rostock.
• Bundesstelle für Energieeffizienz (BfEE)minorOthersFederal agency providing consumer rights information related to energy consumption and billing as mandated under the German Heating Cost Ordinance (HeizkV).
• Verbraucherzentrale M-V (Consumer Center Mecklenburg-Vorpommern)minorOthersConsumer protection organization that WIRO references as a resource for tenant energy advice and information.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SAGA Siedlungs-Aktiengesellschaft Hamburg: Hamburg's municipal housing company managing ~140,000 apartments for ~300,000 residents. Mirrors WIRO's structure as a major German municipal Wohnungsgesellschaft with integrated services, providing the closest analog in scale and governance (city-owned, broad housing mandate).
• GESOBAU AG: Berlin's municipal housing company managing ~45,000 apartments for ~100,000 tenants. Comparable to WIRO as a city-owned residential property operator with mixed residential, commercial, and student housing offerings.
• Gewobag AG: Berlin municipal housing company managing ~75,000 apartments, wholly owned by the State of Berlin. Closely comparable to WIRO in mandate, ownership structure, and portfolio composition (residential focus with social housing obligations).
• degewo AG: Berlin's largest municipal housing company with ~75,000 apartments owned by the State of Berlin. Directly comparable to WIRO as a city-owned residential landlord with mixed affordable and market-rate housing.
• GBG Mannheim GmbH: Mannheim's municipal housing company managing ~20,000 apartments, wholly owned by the City of Mannheim. Closely comparable to WIRO in mandate (city-owned, social housing obligations) and integrated service approach.
• Bauverein zu Hamburg AG: Hamburg housing cooperative managing thousands of apartments with a membership-based governance model. Comparable to WIRO as a regional residential landlord with long-term affordable housing mission and northern German footprint.

Broad incumbents

• Vonovia SE: Europe's largest residential real estate company with ~540,000 German units and integrated property management services. Comparable to WIRO in core business (residential rental, PVM) but operates at much larger scale across multiple cities and countries with a market-driven (vs. municipal) mandate.
• LEG Immobilien SE: Major German residential landlord with ~167,000 apartments concentrated in North Rhine-Westphalia. Comparable to WIRO in portfolio composition and geographic concentration but operates as a publicly-traded DAX-listed company.
• TAG Immobilien AG: German residential landlord with ~85,000 apartments focused on northern and eastern German cities including Rostock-region markets. Directly comparable to WIRO on geography and residential rental focus, though operating as a publicly-traded private operator.
• Vivawest GmbH: Large German residential landlord with ~120,000 apartments in North Rhine-Westphalia, joint venture between Evonik and RAG-Stiftung. Comparable to WIRO on residential rental scale and integrated services but operates as a private corporate (not municipal) owner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/WIRORostock
• Facebookfacebook.com/WIRO.Rostock
• LinkedInde.linkedin.com/company/wiro-wohnen-in-rostock
• Instagraminstagram.com/wiro_wohnen_in_rostock

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIRO