One of Us

What One of Us does

One of Us is a privately held visual effects studio founded in London in 2004 by Rachael Penfold, Dominic Parker and Tom Debenham. The studio delivers visual effects services for feature films, episodic and streaming television, commercials, and immersive art installations, with marquee credits including The Crown (multiple seasons), The Witcher (Seasons 2 and 4), The Matrix Resurrections, Star Wars: The Last Jedi, Pinocchio, Beetlejuice Beetlejuice, The Sandman, The Wheel of Time, Bridgerton, The Zone of Interest and Napoleon. Customers are major Western film studios and streaming platforms (Netflix, Warner Bros., Disney, Amazon MGM Studios, Apple Studios/Apple TV+, HBO, Universal, Paramount, Lionsgate, A24, Marvel/Sony, StudioCanal, Warner Bros. Discovery), and engagements are contracted directly at the project level rather than through a SaaS or productized model.

On the technology side, One of Us executes VFX work using Baselight for compositing and Houdini for FX simulations, supported by proprietary internal workflows for creature animation, environment extensions, digital matte painting, crowd replication and invisible photo-real effects. Demonstrated technical capability spans high-complexity single shots (a 90-second, 2.6M-hair CG dog sequence with over 50 CG assets on The Flash), large creature builds (Damsel dragon work across 166 shots managed with 84,877 ShotGrid versions and three parallel production units), extensive invisible VFX (428 shots on The Crown Season 1, 240 shots on The Sandman Season 1, 210 shots on The Witcher Season 4, ~250 shots on Bridgerton Season 2) and bespoke hardware (a custom covert digital cinema camera developed for Under the Skin). The studio's competitive position rests on a design-led, director-partnered creative approach and a roster of senior VFX supervisors who carry the company through long-running franchise engagements.

The business model is a project-based professional services model in which revenue is generated through per-project fees negotiated directly with production companies and studios, with pricing driven by shot count, complexity and timeline. There is no standardized public pricing or volume-based subscription. The footprint now spans headquarters in London (16 Tabernacle Street, EC2A 4DD), a Paris studio opened in 2021 (4/6 Cité du Labyrinthe, 75020 Paris), and new Bangalore and Los Angeles presences established in 2025. In July 2024, Basilic Fly Studio invested in One of Us, forming a partnership for resource sharing and scalability while each studio retains its own brand. Headcount sits in the 251–500 band across these offices.

Name

One of Us

Legal name

One of Us Ltd

Website

https://weacceptyou.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

One of Us is a London-headquartered visual effects studio, founded in 2004, delivering photo-real creature animation, environment extensions, FX simulations and compositing for global film studios, streamers and brands.

Ownership category

akta.pro rank

Product category

Visual Effects Production

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA)

akta.pro secondary industries

VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB), Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF), VFX Pipeline, Tools & Workflow Engineering (Automation, Asset/Shot Tracking) (MPAHABAH), Stereo 3D VFX & Conversion (Stereoscopy, Depth, Reprojection) (MPAHABAJ)

Keywords

• Visual effects services
• VFX production
• Film post-production
• Creature animation
• Digital compositing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Visual Effects Production Services: One of Us generates revenue through providing visual effects production services for feature films, episodic television, commercials, and immersive art installations. Projects are contracted directly with production companies and studios, with revenue derived from per-project fees based on shot count, complexity, and production timeline. The studio operates as a creative partner providing end-to-end VFX work from visual development through final compositing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Award-winning visual effects studio delivering photo-real VFX services — including creature animation, environment extensions, FX simulations, compositing, and digital matte painting — for feature films, episodic content, commercials, and immersive art installations. The studio provides end-to-end production support from on-set supervision through final delivery for major studios, streamers, brands, and immersive venues.

Product overview

One of Us is an award-winning visual effects studio offering VFX services across feature films, episodic content, commercials, and immersive art installations. Founded in London in 2004 by Rachael Penfold, Dominic Parker, and Tom Debenham, the studio operates from offices in London (headquarters), Paris (opened 2021), Bangalore (opened 2025), and Los Angeles. In July 2024, Basilic Fly Studio invested in One of Us. The studio is organized around individual film and TV projects rather than a modular software product, delivering VFX shots and sequences as creative and technical services to directors and production companies. Key project work spans major franchises including The Witcher (Seasons 1, 2, 4), The Crown (Seasons 1, 2, 3), The Wheel of Time, Star Wars: The Last Jedi, Pinocchio, and Fantastic Beasts, among dozens of others across its portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Effects Services for Feature Films Full-service VFX production for theatrical feature films, including creature animation, environment extensions, FX simulations, compositing, and digital matte painting, delivered to major film studios.
• Visual Effects Services for Episodic Content VFX production services for streaming and television series, including invisible VFX, creature work, and parallel production unit support for episodic delivery schedules.
• Visual Effects Services for Commercials VFX production for advertising campaigns and brand content, including CG and live-action integration for agencies and direct-to-brand clients.
• Immersive Art Visual Effects VFX and visual production support for immersive art installations, combining real-time and rendered visuals for galleries, venues, and experiential projects.

Quantifiable outcome

• BAFTA TV Craft Awards - Special, Visual & Graphic Effects for The Witcher Season 2
• +5 more outcomes

Named customers17 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• DNEG (Double Negative): Globally distributed VFX and post-production studio competing for the same tentpole film, episodic and streaming budgets. Comparable in scale (multi-thousand headcount) and award-tier client work.
• Framestore: London-headquartered VFX studio working across feature films, episodic, commercials and immersive experiences for the same Hollywood and streaming client base. Closely comparable in creative positioning and director-led culture.
• Weta FX: New Zealand-headquartered VFX studio working on franchise and prestige projects with strong creature and environment capability. Direct competitor on high-end episodic and feature VFX.
• Cinesite: Multi-location VFX and animation studio with offices in London, Montreal, Vancouver and elsewhere. Comparable scale, episodic/feature work and client roster including streamers.
• Method Studios: Global VFX and post-production studio serving film, episodic and commercial clients with similar scale and creative positioning. Direct competitor on tentpole and streaming projects.
• Industrial Light & Magic (ILM): Lucasfilm/Disney-owned VFX studio operating across feature, episodic and immersive projects. Competes with One of Us on creature work, franchise titles and prestige features.
• MPC (Moving Picture Company): Global VFX studio with comparable creature, environment and CG feature/episode work, serving many of the same major studio clients. Highly direct competitor on mid-to-large budget titles.
• Basilic Fly Studio: India-headquartered VFX studio with global footprint and a strategic investment relationship with One of Us (July 2024). Competes in the same episodic and feature VFX categories and is now a partner.

Emerging players

• Rising Sun Pictures: Australia-based VFX studio working on Hollywood features and streaming series. Comparable in feature VFX work but smaller scale; partial overlap in episodic creature and FX work.
• BlueBolt VFX: UK-based boutique VFX studio specializing in invisible/photo-real effects for prestige film and TV. Comparable in some episodic and period-drama work but smaller and more specialist than One of Us.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oneofusvfx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One of Us