QROMA

What QROMA does

QROMA (legal name: Corporación Peruana de Productos Químicos S.A.) is a Peruvian-headquartered manufacturer of paints, coatings, and specialty chemicals operating across Peru, Chile, and Ecuador with 2,000+ employees and 80+ years of operating history. Its portfolio spans 15+ brands organized around four core paint markets — decorative (CPP, American Colors, Tekno, Vencedor, Fast), industrial and marine (JET, Tricolor), automotive, and wood finishes (Paracas) — plus six adjacent business units covering resins (Teknoquímica), adhesives, abrasives (Abralit), cleaning products, chemicals, and proprietary packaging (Swan). The company operates four manufacturing plants (El Agustino, Ñaña/Chaclacayo, and Arequipa in Peru; Viña del Mar in Chile) plus the P&Q plant in Guayaquil, Ecuador, and is the only national Peruvian manufacturer with NSF, Lloyd's Register, DNV-GL, and FDA certifications for marine coatings, with NACE- and SSPC-certified engineers providing technical advisory for industrial tenders.

QROMA's go-to-market is multi-channel: enterprise/project sales for JET industrial and marine coatings to mining (Minera Cerro Verde, Yanacocha), hydrocarbons (Petroperú), energy, and government clients (Marina de Guerra del Perú, regional governments); a franchise retail network (Color Centro, first launched in Peru in 2017 and Chile in 2019); distribution through major hardware chains (Sodimac, Maestro); e-commerce (Revor brand in Chile, 2018); and a WhatsApp-based same-day delivery service. Revenue is generated through one-time product sales across all brands, with pricing set via quote-based B2B processes for industrial/marine projects and standard unit pricing for decorative retail through hardware stores and Color Centro franchises. The company holds ISO 9001:2015, ISO 14001:2015, ISO 37001:2016, and SSOMAC certifications under an integrated management system (SGI) at its El Agustino and Chaclacayo plants.

QROMA is a privately held subsidiary of Grupo Breca, the diversified Peruvian conglomerate that acquired control through its 1980 purchase of Tejidos La Unión (owner of Uniquímica). The company rebranded from CPPQ to QROMA in 2012 alongside the Tricolor acquisition that marked its entry into Chile. Its primary stated customer segments are decorative/residential (homeowners, professional painters), industrial (mining, hydrocarbons, energy, construction), marine (fishing fleet, naval/military, luxury cruise operators), industrial chemicals/raw materials (textile, fiberglass, footwear, packaging), and wood finishes.

Name

QROMA

Legal name

Corporación Peruana de Productos Químicos S.A.

Website

https://qroma.com.pe

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

501–1,000 employees

Short description

QROMA is a privately held Peruvian paint, coatings, and specialty chemicals manufacturer (founded 1932, 2,000+ employees) operating in Peru, Chile, and Ecuador. It serves decorative, industrial, marine, and automotive markets through 15+ brands, four manufacturing plants, and a multi-channel distribution network.

Ownership category

akta.pro rank

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paints and Coatings Sales: Core revenue from manufacturing and selling decorative, industrial, marine, and automotive paints under 15 brands (CPP, Vencedor, American Colors, Tekno, Fast, JET, Tricolor, Paracas, Teknoquímica, Swan, Abralit, Iris, Revor, Uniquimica, Color Centro). Revenue is generated through direct sales, retail stores (Color Centro), hardware chains (Sodimac, Maestro), and project-based B2B contracts.
2. Chemical Products (Resins, Adhesives, Abrasives): Sale of specialty chemical products including alkyd, acrylic, vinyl and polyester resins; adhesives for wood, footwear and industrial applications; and abrasive products. Revenue generated through direct sales and technical advisory.
3. Packaging (Swan Brand): Design, injection molding and printing of proprietary paint containers and packaging under the Swan brand. Internal supply to own paint operations plus external commercial sales.
4. Retail (Color Centro Franchise): Color Centro is a chain of paint stores serving as both a distribution channel and a revenue stream through franchise operations. Offers same-day delivery service via WhatsApp. First Color Centro opened in Santiago, Chile in 2019.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

QROMA manufactures and sells decorative, industrial, marine, and automotive paints and coatings across 15+ brands, plus chemical products (alkyd, acrylic, vinyl, and polyester resins), adhesives, abrasives, cleaning products, and proprietary packaging (Swan brand). The company operates four manufacturing plants in Peru, Chile, and Ecuador, an in-house resin production line, and distributes through its own Color Centro retail franchise, hardware chains (Sodimac, Maestro), and direct B2B project sales for industrial/marine clients.

Product overview

QROMA (Corporación Peruana de Productos Químicos S.A.) is a paint, coatings, and chemical products company operating in Peru, Chile, and Ecuador with 80+ years of experience. The company manages a multi-brand portfolio of 15 brands addressing four main paint markets (Decorative, Industrial, Marine, and Automotive) plus six other business categories (Wood, Adhesives, Cleaning, Resins, Abrasives, and Chemicals). The core brands include CPP (market leader in Peru), American Colors (premium decorative), Tekno (differentiated attributes), Vencedor (traditional), Fast (acrylic modified), and Jet (industrial/marine). Regional operations include Tricolor and Revor in Chile, and P&Q in Ecuador. The company operates 4 manufacturing plants and 14 business units with proprietary retail chain Color Centro and owns packaging brand Swan.

Differentiator

Problem solved

Functional benefit

Brands

• American Colors: Premium paint brand in Peru providing painting and decoration services at the forefront, preferred by Architecture and Interior Design specialists.
• Vencedor
• CPP
• Tekno
• Fast
• Jet
• Tricolor
• Iris
• Revor
• Paracas
• Swan
• Teknoquímica
• Abralit
• Color Centro
• P&Q

Products and services

• Decorative (Architectural) Paints
• Industrial Coatings
• Marine Paints
• Automotive Paints
• Wood Finishes (Madera)
• Adhesives (Adhesivos)
• Cleaning Products (Limpieza)
• Resins (Resinas)
• Abrasives (Abrasivos)
• Swan Packaging
• Color Centro Retail Store Chain
• Jet Loyalty Member Program
• Marine and Industrial Technical Advisory Service

Quantifiable outcome

• Achieved market leadership in Peru in 2005 (15 years prior to current date)
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Sherwin-Williams: Global paint and coatings leader with significant Latin America operations following the Valspar acquisition. Competes with QROMA across decorative, industrial, and marine segments across Peru, Chile, and Ecuador through its global brand portfolio.
• AkzoNobel: Global paints and coatings major with Latin America footprint including acquired regional brands (Pintuco in Colombia, Alba in Argentina). Direct competitor in industrial and decorative paint segments in the Andean region with similar certification-driven positioning.
• PPG Industries: Global coatings major with Latin America operations including the Comex acquisition in Mexico. Competes in industrial, marine, and decorative segments; comparable global certification-driven model with similar NACE/SSPC-equivalent technical capabilities.
• BASF Coatings: Global coatings division of BASF serving automotive, industrial, and decorative segments. Competes with QROMA in automotive refinish (CPP, Tekno, Paracas automotive lines) and industrial coatings across Latin America with greater scale and R&D resources.
• Sika: Swiss specialty chemicals company with construction-focused coatings, sealants, and adhesives. Partial overlap with QROMA's adhesives (footwear, wood, packaging) and industrial coatings business; comparable technical-advisory driven sales model.
• RPM International: US specialty coatings holding company with marine, industrial, and protective coatings subsidiaries. Comparable certification-driven specialty coatings business model targeting similar industrial and infrastructure customers as QROMA's JET brand.

Direct peers

• Jotun: Norwegian marine, protective, and decorative coatings company with global certifications (NACE, IMO, Lloyd's Register). Closest comparable in marine coatings business model and international certification-driven approach, with similar emphasis on technical advisory as a differentiator.
• Hempel: Danish marine and protective coatings specialist with international certifications from Lloyd's Register, DNV, and others. Direct competitor in marine and industrial coatings segments with the same certification moat strategy QROMA employs for its JET brand.
• Pintuco: Colombian paint manufacturer (part of AkzoNobel) with full decorative, industrial, and marine portfolio across the Andean region. Closest regional comparable in scale, multi-segment portfolio, and Andean market focus to QROMA.

Regional players

• Renner: Brazilian paint manufacturer with full decorative and industrial portfolio serving Latin America's largest paint market. Comparable regional scale and brand portfolio strategy, though primarily focused on the Brazilian market rather than the Andean region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AmericanColorsDecora
• Facebookfacebook.com/qromaperu
• LinkedInlinkedin.com/company/qroma

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QROMA