Carved

What Carved does

Carved is a privately held artisan goods company founded in 2011 by John Webber and Grant in Elkhart, Indiana. The company designs, manufactures, and sells handmade wood-and-resin consumer products — primarily phone cases, wallets, everyday-carry (EDC) knives and keyholders, wireless chargers, bracelets, and topography wall art — directly to consumers through its e-commerce storefront at carved.com and worldwide shipping. The company serves individual consumers seeking unique, personalized accessories as an alternative to mass-produced alternatives, with a secondary customer segment of home decor enthusiasts purchasing wall art pieces and limited collections such as the Stained Glass, Bloom, and Terrain lines.

Production is concentrated in a single 110-year-old brick and timber building in Elkhart, Indiana, using wood burls (primarily Buckeye Burl sourced from Northern California and Maple Burl from Northeastern Oregon, plus local Northern Indiana burls), epoxy resin, CNC machining, and laser technology. Output techniques include hand-poured resin, live edge wood preservation, glow-in-the-dark resin elements, and 3D topography carving derived from elevation data. The company has been INC 500-listed (2016), holds 34,137 customer reviews averaging 4.9 stars, and has reached 200,000+ cumulative customers since inception. Notable promotional collaborations have included Tony Hawk and Dude Perfect, used primarily for content marketing rather than recurring revenue.

Carved monetizes exclusively through direct unit-priced DTC sales with no subscription, licensing, or B2B component. Standard Traveler cases retail at approximately $64, premium Live Edge cases at $199, Alloy Wallets at $64, and 16"x10" wall art at $289. The company is bootstrapped with no disclosed external funding rounds, operates with 11-50 employees, and uses a drop-based marketing model anchored by an annual Birthday Week featuring limited product releases designed to drive urgency. The business has not pursued wholesale or physical retail since a 2013 AT&T store distribution experiment.

Name

Carved

Legal name

Carved

Website

https://carved.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Carved is an Elkhart, Indiana-based artisan goods company that designs and handcrafts one-of-a-kind wood-and-resin phone cases, wallets, EDC knives, and topography wall art, selling exclusively direct-to-consumer through its e-commerce site to individual buyers seeking handmade, unique alternatives to mass-produced accessories.

Ownership category

akta.pro rank

Product category

Handcrafted Wood and Resin Accessories

NAICS

Jewelry and Silverware Manufacturing (33991), Saw Blade and Handtool Manufacturing (332216)

SIC

Jewelry, Silverware & Plated Ware (3910), Cutlery, Handtools & General Hardware (3420), Costume Jewelry & Novelties (3960)

akta.pro industry

PRIMARYCRAAAJAK

Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders)

Consumer Products & Retail/Apparel, Footwear & Accessories/Accessories (Bags, Belts, Hats, Scarves, Small Leather Goods)

SECONDARYCRAKAHAI

Artisan/Hand-Fabricated One-of-a-Kind Jewelry

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Custom Jewelry Design & Bespoke

Keywords

• Handcrafted wood accessories
• Custom phone cases
• Wood and resin products
• Artisan EDC goods
• Handmade home decor

Headquarters

HQ city

Elkhart

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for handmade wood and resin products including phone cases, wallets, knives, wall art, and accessories. Each piece is handmade and many are one-of-a-kind unique items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Carved designs, handcrafts, and sells one-of-a-kind wood and resin consumer goods - primarily phone cases (Traveler, Live Edge, themed collections like Bloom, Stained Glass, Terrain), Alloy minimalist wallets, EDC pocket knives, hand-poured resin wall art, keyholders, bracelets, and wireless chargers - directly to consumers via its e-commerce site. Each piece is artisan-made at the company's Elkhart, Indiana workshop using CNC-machined and laser-engraved wood burls (Buckeye, Maple, Walnut) combined with hand-poured epoxy resin, including glow-in-the-dark and 3D topography techniques.

Product overview

Carved is a handmade artisan goods company founded in 2011, specializing in unique wood and resin products made in Elkhart, Indiana. The company operates as a single unified product line centered around handcrafted wood burl pieces combined with epoxy resin, creating one-of-a-kind everyday carry items. The core product portfolio includes Traveler Phone Cases and Live Edge Phone Cases (protective wood/resin phone cases for iPhone, Samsung Galaxy, and Google Pixel), Alloy Wallets (metal minimalist wallets), EDC Pocket Knives and KeyHolders, Circle Wireless Chargers, Classic Bracelets, and Wall Art (carved topography pieces with hand-poured resin). The company also produces limited edition collections including Monoliths, the Bloom Collection (wildflowers in resin), Stained Glass Collection, and Terrain Collection. Products are sold directly to consumers through their e-commerce platform, with a 1-year warranty and emphasis on each piece being one-of-a-kind.

Differentiator

Problem solved

Functional benefit

Products and services

• Traveler Phone Cases Standard wood and resin protective phone cases for iPhone, Samsung Galaxy, and Google Pixel devices, available in multiple color options (Wood Burl, Purple, Teal & Gold, Coastal, Cosmos, Red, Green, Pattern). Priced at $64.
• Live Edge Phone Cases Luxury wood and resin phone cases with live edge design, metal buttons, and MagSafe compatibility, made with real wood burl and hand-poured resin, with select designs featuring glow-in-the-dark effects. Priced at $199.
• Alloy Wallets Minimalist metal-and-wood wallets with multiple color options (Wood Burl, Purple, Teal & Gold, Coastal, Cosmos, Red, Green, Pattern, Terrain). Some designs feature glow-in-the-dark properties. Priced at $64 (on sale from $69).
• EDC Pocket Knives Everyday carry pocket knives featuring Damascus steel blades with titanium (and Dark variant) handles, designed for daily carry, including Chef Knife numbered limited drops.
• Wall Art Hand-poured resin wall art pieces carved from solid walnut or maple into 3D terrain (mountain ridges, canyon walls, coastlines) cut from elevation data; each piece 16" x 10" x 2". Includes Freedom Peaks (Traditional/Weathered), Mt. Ka'ala, Cosmos Peaks, Coastal Breeze, Coastal Depths, Cosmos Canyon, Aqua Divide, and Sunset Peaks designs, with glow-in-the-dark resin options and aluminum French cleat hanging. Priced at $289.
• Monoliths Numbered one-of-a-kind carved pieces previously available only through giveaways; offered as limited Monolith Drops during Birthday Week and special releases, each removed from the website once purchased.
• EDC KeyHolders Everyday carry keyholders crafted from wood and resin materials with Carved's signature artistic finishes.
• Circle Wireless Chargers MagSafe-compatible wireless phone chargers with carved wood and resin designs that complement Carved's case aesthetic.
• Classic Bracelets Handmade wood and resin bracelets, each piece unique and one-of-a-kind.
• Bloom Collection Limited phone case collection featuring real wildflowers set in clear resin, handmade by artists; produced in limited batches and typically sells out quickly.
• Stained Glass Collection Phone case designs inspired by stained glass art, featuring vibrant color combinations and patterns, handmade by Carved artists.
• Terrain Collection Phone cases featuring terrain and landscape-inspired designs such as Mt Cook and Mt Rainier topography, part of Carved's broader 3D-terrain design language.
• Gift Cards Digital gift cards available in denominations starting at $10 for gifting Carved products.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bellroy: Bellroy designs premium slim wallets, phone cases, and EDC accessories — directly overlapping Carved's Alloy Wallets and protective case lines at comparable premium price points.
• Nomad Goods: Nomad makes premium minimalist tech accessories from leather, wood, and metal, including cases, wallets, and chargers that closely match Carved's positioning across similar price points and customer profile.
• Grovemade: Grovemade crafts wood-and-metal desk accessories, trays, and everyday-carry goods in Portland, Oregon, sharing Carved's handmade wood aesthetic, DTC model, and appeal to design-oriented buyers.
• Pela Case: Pela sells eco-friendly, biodegradable phone cases via DTC, directly competing for environmentally minded, premium-tier phone case shoppers who overlap with Carved's sustainability narrative.
• Casetify: Casetify is a leading direct-to-consumer designer phone case brand that competes directly with Carved for design-conscious smartphone buyers, including on wood and nature-inspired lines.
• Ridge Wallet: Ridge is a direct brand competitor in minimalist metal wallets, the same category as Carved's Alloy Wallet, with a similarly aggressive DTC and influencer-driven model.
• Pad & Quill: Pad & Quill handcrafts wood and leather cases and folios for iPhones, iPads, and MacBooks with a similar artisan-DTC ethos and gift-market positioning to Carved.

Broad incumbents

• OtterBox: OtterBox is the dominant mainstream phone case brand with massive scale and broad retail distribution; it competes with Carved across the entire smartphone accessory category from a much larger base.
• Satechi: Satechi designs sleek aluminum and tech accessories for Apple devices, including chargers and stands that compete with Carved's MagSafe-adjacent product extensions.
• Twelve South: Twelve South is a design-led Apple accessories brand offering cases, chargers, and stands — a broader incumbent in the premium Apple-adjacent ecosystem where Carved competes with its cases and Circle wireless chargers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/carvedllc
• Facebookfacebook.com/carvedllc
• LinkedInlinkedin.com/company/carved

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carved