Social Welfare Corporation Hoyukai

What Social Welfare Corporation Hoyukai does

Social Welfare Corporation Hoyukai (社会福祉法人 奉優会), headquartered in Setagaya, Tokyo, is a Japanese social welfare corporation operating a vertically integrated elderly care platform across four business divisions: Special Nursing Home, Social Welfare Services, Yukkuri (dementia group homes and small multifunctional home care), and Regional Integrated Care. Founded in 2000, the organization serves elderly residents in the Greater Tokyo area through approximately 154 facilities and 3,000+ staff, providing institutional care (special nursing homes, short-stay, care houses), day services, dementia-specific care, home care support, home nursing, regional comprehensive support centers, welfare consultation, and community cafes. Customer segments include individual elderly care recipients, family caregivers (including business, double, and young caregivers), and Tokyo ward/municipal governments contracting welfare services.

Revenue is generated primarily through Japan's long-term care insurance (介護保険) reimbursement system for individual service delivery, supplemented by government contracts for public welfare facility operations and community-based programs (managed-services model). Projected revenue reached 15 billion yen for FY ending March 2024, with stated expectations to exceed 16 billion yen in the following fiscal year. The go-to-market is direct service delivery through owned-and-operated facilities combined with a B2G contracting layer with municipal governments.

Technology deployment centers on two AI applications: a gait analysis AI used in day-service rehabilitation programs to evaluate walking patterns and inform personalized exercise plans, and an AI Care Plan system supporting home care managers in care plan creation. These are embedded as workflow-augmenting features rather than proprietary core products. Supporting digital infrastructure includes the Care Labo professional knowledge platform, the YELL volunteer matching platform, and the HOYUKAI Shiawase Network for caregiver isolation prevention. The organization has expanded its public profile through television commercials on TVer and YouTube, international media features, and active social media presence across Facebook, Instagram, YouTube, Twitter/X, and LINE.

Name

Social Welfare Corporation Hoyukai

Legal name

社会福祉法人 奉優会 (Social Welfare Corporation Hoyukai)

Website

https://foryou.or.jp

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Social Welfare Corporation Hoyukai operates 154 integrated elderly care facilities across Tokyo, Kanagawa, and Saitama, providing nursing homes, day services, dementia care, home care support, and contracted welfare services to elderly residents, family caregivers, and municipal governments under Japan's long-term care insurance system.

Ownership category

akta.pro rank

Product category

Elderly Care and Welfare Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Chronic Care & Complex Care Management (HSABAIAD), Dementia Personal Care (ADLs) Support (HSABAEAB), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Elderly nursing care
• Day care services
• Group home care
• Home care support
• Long-term care welfare

Headquarters

HQ city

Setagaya

HQ country

Japan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Elderly Care Services Revenue: Revenue from operating special nursing homes, short-term stay facilities, day services, dementia care group homes, and home care support services. Projected revenue of 15 billion yen for FY ending March 2024 with expectations to exceed 16 billion yen.
2. Public Welfare Services: Contracts with local governments for welfare center operations, community café management, and elderly welfare services under public management contracts.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Social Welfare Corporation Hoyukai operates a comprehensive elderly care service platform across four business divisions. It provides facility-based care through special nursing homes (tokuyō), short-stay services, and care houses; community-based care through day services, dementia day services, elderly welfare centers, regional care plazas, and community cafés; flexible home care through dementia group homes, small-scale multifunctional home care, and nursing small multifunctional care; and regional integrated care through comprehensive support centers, home care support offices, home nursing, corporate guardianship, and caregiver support programs. Services are delivered through approximately 154 offices across Tokyo, Kanagawa, and Saitama with 3,000+ staff.

Product overview

Social Welfare Corporation Hoyukai operates a comprehensive elderly care service platform organized into four business divisions: Special Nursing Home Division (特養事業本部) managing special nursing homes, short-stay, and care house facilities; Social Welfare Services Division (社会福祉事業本部) providing day services, dementia care, welfare centers, employment support, and community cafes; Yukkuri Business Division (優輝き事業本部) operating dementia group homes and small-scale multifunctional home care with nursing services; and Regional Integrated Care Division (地域包括ケア事業本部) handling comprehensive support centers, home care support offices, home nursing, and caregiver support. The corporation operates approximately 154 facilities mainly in Tokyo with over 3,000 staff members, projecting revenue of 15 billion yen for FY2024. The organization leverages AI technology including gait analysis for rehabilitation and AI care planning systems, with recent major facility launches including Bunkyo Sendagi no Sato (April 2026) and Kamikyoga no Ie (March 2026).

Differentiator

Problem solved

Functional benefit

Brands

• 優짝리村 (Yukkuri-mura): A brand under the Yukkuri Business Division offering group homes, small multifunctional home care, and nursing small multifunctional care services for elderly and dementia patients.
• 優짝리 (Yukkuri)

Products and services

• Special Nursing Home (特別養護老人ホーム) Facility care for people who always require care and cannot live at home independently, providing bathing, excretion, meals, functional training, health management, and medical support. Includes small-scale community-based special nursing homes with 29 or fewer residents.
• Short Stay (ショートステイ) Short-term stay service at special nursing homes where users receive rehabilitation, nursing care coordination with home doctors, and daily living support. Provides family caregivers with temporary relief from caregiving duties.
• Care House (ケアハウス) Light-care residential facility service for elderly individuals who can largely manage daily living independently but want access to support services and a community environment.
• Day Service (通所介護 / デイサービス) Day service providing rehabilitation, bathing, meals, and daily living support for elderly people to maintain and restore daily living abilities while enabling stable daily life through various activities.
• Dementia Day Service (認知症対応型デイサービス) Day service at day service centers providing bathing, excretion, meals, daily living consultations, health status checks, and functional training (rehabilitation) for users with dementia.
• Elderly Welfare Center (老人福祉センター) Community facility promoting health enhancement, intellectual cultivation, various consultations, and volunteer activity support. Facilitates diverse community activities and mutual exchange to realize an active community society.
• Regional Care Plaza (地域ケアプラザ) Community welfare hub serving elderly people, children, and people with disabilities to enable safe living in the community. Offers various initiatives as a familiar welfare and health base.
• Community Café (不通所系介護 / 地域交流カフェ) Community café open to anyone from children to elderly, offering homemade lunch and freshly brewed coffee while hosting community exchange events and supporting regional welfare activities.
• Dementia Group Home (認知症高齢者グループホーム) Small-scale residential care (5-9 residents) for people with dementia providing bathing, excretion, meals, and daily living support in a home-like environment. Supports independent living while aiming to slow dementia progression through familiar daily activities.
• Small-Scale Multifunctional Home Care (小規模多機能型居宅介護) Flexible 24/7 care service combining visits, overnight stays, and day care with familiar staff in familiar locations. A dedicated care manager adjusts the care plan according to the family's changing needs while maintaining connections with the local community.
• Nursing Small-Scale Multifunctional Home Care (看護小規模多機能型居宅介護) Integrated nursing and care service combining nursing care with flexible services (visits, overnight stays, day care) for continued safe home living, especially for post-hospitalization and medical care needs. Includes a dedicated care manager providing personalized care plans.
• Regional Comprehensive Support Center (地域包括支援センター) Comprehensive consultation window providing support from welfare, medical, and healthcare perspectives. Professional staff assist elderly residents in maintaining daily life in their familiar community, also serving as a nursing insurance application window.
• Home Care Support Office (居宅介護支援事業所) Care management service where care managers provide consultation support from the user's perspective, creating comprehensive care plans and building coordinated service systems to support independent living.
• Corporate Guardianship (法人後見事業) Legal support service for people with diminished decision-making capacity due to dementia, intellectual disabilities, or mental disorders. Multiple staff members provide ongoing support while respecting the principal's decisions.
• Caregiver Support (ケアラー支援事業) Support program for families facing caregiving challenges, including business caregivers, double caregivers, and young caregivers. Activities include publishing guides, conducting training sessions, and media outreach to prevent isolation.
• Bunkyo Sendagi no Sato (文京千駄木の郷) Comprehensive elderly care facility complex in Bunkyo-ku, Tokyo offering special nursing home services, home care support, day services, and community comprehensive support. Helps elderly residents continue living safely in their familiar community through a multidisciplinary team approach.
• Kamiyoga no Ie (上用賀の家) Special Nursing Home Special nursing home facility in Setagaya-ku, Tokyo, developed on the site of the former Setagaya Ward Elderly Rest Home Fujimi-so. The 18th special nursing home of Hoyukai, providing combined medical care, welfare, and disaster prevention services as a community welfare base, paired with Yukkuri Nursing Small Multifunctional Care Kamiyoga.

Quantifiable outcome

• 68 new employees welcomed (33 new graduates and 35 EPA staff) at 2026 entrance ceremony
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Vietnam Ministry of Labor, War Invalids and Social AffairsminorOthersEPA (Economic Partnership Agreement) staff exchange program accepting Vietnamese care workers. Vietnamese staff members received recognition award from the ministry.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Green Life Co., Ltd. Operates paid nursing homes and small-scale multifunctional home care services. Closely comparable to Hoyukai's Yukkuri business division (group homes, small multifunctional, nursing small multifunctional) and a useful size/strategy benchmark.
• WATAMI Co., Ltd. Through its care division, operates paid nursing homes and dementia-focused care services. Direct competitor in the Japanese paid nursing home and dementia care segments where Hoyukai's Yukkuri brand competes.
• Benesse Style Care Co., Ltd. Operates premium assisted living and care facilities under the Aria and Bon Séjour brands, plus day services and group homes nationwide. Comparable in service breadth and in operating nursing home and dementia care offerings in the Kanto area.
• SOMPO Care Inc. Subsidiary of SOMPO Holdings and one of Japan's largest private-sector elderly care operators, running paid nursing homes (そんぽの家), group homes, day services, and home care. Closest listed comparison in scale and service mix to Hoyukai's continuum-of-care platform.
• Care Twenty One Corporation: Listed (TSE 2373) Japanese care provider operating group homes, day services, and paid nursing homes with a similar revenue scale to Hoyukai. Closest size-comparable listed peer for benchmarking margins and facility economics.
• Charm Care Corporation: Operates paid nursing homes and care services across Japan, with a particular focus on Kanto-area facilities. Comparable in service model and customer base, providing useful benchmarking for facility-level economics.
• Tsukui Corporation: Listed (TSE 2398) elderly care operator with a large day-service and group-home footprint in Japan, plus nursing homes. Direct competitor in facility-based and home-based care services for elderly populations.
• Human Holdings Co., Ltd. Operates elderly group homes, day services, and care staff training/placement across Japan. Comparable in service mix and in addressing caregiver labor supply through training programs — a relevant functional peer.
• Nichii Gakkan Company: Major Japanese care services company offering home care support, day services, and residential care. Direct functional peer in care management and home-based elderly services, also serving municipalities under long-term care insurance contracts.

Broad incumbents

• Mitsubishi Estate Senior Life (三菱地所レジデンス シニア事業): Real-estate-backed senior living operator under Mitsubishi Estate, running assisted living and service-supported housing. Broader incumbent that competes in the Kanto senior housing market but does not specialize in welfare-corporation-style nursing home and home care delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HouyukaiTokuyou/status/1718922633906143341?s=20
• YouTubeyoutube.com/channel/UCjk1WP1EC4x5psqP0a9s07Q
• Facebookfacebook.com/profile.php?id=100067138481415
• Instagraminstagram.com/houyukai_tokuyou?

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Welfare Corporation Hoyukai