Les Coqs en Pâte

What Les Coqs en Pâte does

Les Coqs en Pâte is a Paris-based, B Corp-certified B2B events and gamification company founded in 2008 by Louis Geoffroy and Emmanuel Fuentes, specialising in the design, production and on-site animation of team building games for French and international enterprises. Its offering is organised as a portfolio: a catalogue of 15+ ready-made team building games (including Code Breakers, Le Grand Cirque de l'IA, La Quête de l'Olympe, Le Power Quiz, Space Quest and the Green Games RSE sub-brand); a custom game design service delivered in four modular formats (Live Show, Rallye/Escape Game, Plateau de jeu, Stand Quiz); two owned physical venues (L'Atelier des Jeux in Paris 11e for private team building packages, and Pandore & Associés, a multi-award winning escape game venue at 102 Boulevard Voltaire with a second adventure, L'Entrepôt Fantastique, opened late 2023); and a licensed custom board game line deployed across 33 countries and 24 languages.

Underlying these products is Happinov, an in-house BYOD (Bring Your Own Device) platform that turns participants' smartphones and tablets into game controllers, removing the need for dedicated hardware at large events. The company has reached a reported 600+ enterprise customers including Chanel, Hermès, L'Oréal, TotalEnergies, Société Générale, EDF, Orange, SNCF and Bpifrance, with a 2023 retrospective citing 400+ events and 23,000+ participants that year.

Revenue is generated through four streams: bespoke live team building event services (quote-based, professional services), L'Atelier des Jeux venue privatisation packages (€1,800-€5,500 HT per session), Pandore & Associés escape game session fees (from €820 HT, transaction-based), and custom game design plus licensing of in-house Poulailler studio outputs. Go-to-market is sales-led, anchored on the enterprise reference portfolio, direct inbound contact (form, phone, email) and, since September 2025, the company's co-founding role in the Fédération Française de Team Building (FFTB). Distribution is overwhelmingly direct B2B across France, with international reach demonstrated only via the custom board game line; there are no disclosed resellers or marketplace channels.

Name

Les Coqs en Pâte

Legal name

LES COQS EN PATE

Website

https://coqsenpate.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Coqs en Pâte is a Paris-based, B Corp-certified B2B company that designs and animates catalogue and bespoke team building games for French and international enterprises, supported by the proprietary Happinov BYOD platform and two owned Paris venues.

Ownership category

akta.pro rank

Product category

Corporate Team Building Services

NAICS

Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (339930)

akta.pro primary industry

Strategy/Euro Board Games Retail (CRALALAC)

Keywords

• Corporate team building games
• Custom corporate events
• Escape game experiences
• CSR engagement games
• BYOD game technology

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. L'Atelier des Jeux venue rental: Hourly/half-day/full-day privatisation of Les Coqs en Pâte's dedicated 350 m² game venue in the 11th arrondissement of Paris for client events (1800€–5500€ HT).
2. Live team building event services: On-site design and hosting of bespoke team building events, rallies, escape games, quizzes, challenges and internal shows for enterprise clients across France and internationally.
3. Pandore & Associés escape game operations: Operating dedicated escape game venues (Pandore, Pandore 2) in Paris with public and corporate bookings starting from 820€ HT.
4. Custom game design and licensing: Bespoke game creation for enterprise clients (e.g., custom board games deployed across 33 countries and 24 languages) plus licensing of internal Poulailler studio outputs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Les Coqs en Pâte designs, develops and animates custom and catalogue team building games for businesses, with 18 years of expertise and a portfolio of 15+ named catalogue games plus a custom game design service. The company operates proprietary BYOD and Happinov technology, two owned physical venues in Paris (L'Atelier des Jeux and Pandore & Associés), and serves 600+ enterprise clients including Chanel, TotalEnergies, Société Générale, EDF and L'Oréal.

Product overview

Les Coqs en Pâte is a French B Corp-certified company (founded 2008) that designs, develops and animates custom and catalogue team building games for businesses, with 18+ years of expertise and a portfolio of 15+ named catalogue games plus a custom game design service. The offering is organized as a multi-product portfolio rather than a single unified platform: (1) a core catalogue of team building games including Code Breakers, Le Grand Cirque de l'IA, La Quête de l'Olympe, Le Power Quiz, Agent 006, Space Quest, 100% Fun, Make Your Movie, L'Empire des Legos, Arsène Lupin, La Machine infernale, Be A Star, Le Rallye Cityquest, Le Défi des Jeux, Les Lego des Pharaons, plus RSE/CSR titles Le Cluedo du CO2, L'enquête Carbone, Cap Solidaire and Expe'RSE; (2) a Custom Games (Jeux sur mesure) design service delivered in four modular formats — Live Show, Rallye/Escape Game, Plateau de jeu (custom board game) and Stand Quiz — used for onboarding, cohesion, serious games, awareness and e-learning; (3) a dedicated Green Games sub-brand for CSR/environmental games; (4) two proprietary technologies — Happinov (in-house game platform created 2013-2015) and BYOD/Flash Games (Bring Your Own Device technology, 2023-2024) that powers large-scale plenary and remote play; and (5) two owned physical venues — Pandore & Associés (multi-award winning escape game at 102 Bd Voltaire, Paris 11e, including the second adventure L'Entrepôt Fantastique) and L'Atelier des Jeux (80m² team building venue at 8 rue des Immeubles Industriels, Paris 11e). The company is a co-founding member of the Fédération Française de Team Building (FFTB).

Differentiator

Problem solved

Functional benefit

Brands

• Pandore & Associés: Escape game brand operated by Les Coqs en Pâte, located at 102 Bd Voltaire, 75011 Paris. Two adventures are available: "Le Règlement de Contes" (the multi-award-winning first adventure) and "L'Entrepôt Fantastique" (the second adventure, opened late 2023). Also used as a team building venue (L'Entrepôt Pandore).
• L'Atelier des Jeux
• Happinov
• Green Games
• L'Entrepôt Fantastique

Products and services

• Team Building Games Catalogue Off-the-shelf catalogue of team building games for businesses, playable in French or English, online, indoor or outdoor, for groups from 8 to 5,000+ people, with 15+ years of expertise.
• Custom Games (Jeux sur mesure) End-to-end custom game design service for businesses, covering use cases such as onboarding, cohesion, serious games for recruitment, awareness-raising, and e-learning. Includes vision workshop, co-creation, iterative development and on-site delivery with game masters, delivered in four modular formats (Live Show, Rallye/Escape Game, Plateau de jeu custom board game, Stand Quiz).
• Green Games (RSE / CSR games) Dedicated sub-brand of ready-to-use games for awareness and action on climate change and corporate social responsibility, including Le Cluedo du CO2, L'enquête Carbone, Expe'RSE and Cap Solidaire.
• Pandore & Associés (escape game) Multi-award winning escape game located at 102 Bd Voltaire, Paris 11e, designed for up to 36 simultaneous players across three teams, open to the public and to companies for team building, with multiple themed adventures including Le Règlement de Contes.
• L'Entrepôt Fantastique (Pandore's second adventure) Second escape game adventure at Pandore & Associés, opened in November 2023 after two years of development, where players take a guided tour of a magical warehouse that goes off-script.
• L'Atelier des Jeux Dedicated team building venue in Paris 11e (8 rue des Immeubles Industriels) accommodating up to 48 people, with all-inclusive packaged offers (animation simple, demi-journée, soirée, journée d'étude) starting from 1,800€ HT for 2 hours.
• BYOD (Bring Your Own Device) Technology Proprietary technology that lets players join team building games directly on their own smartphones via QR code scan, eliminating hardware distribution. Used for plenary sessions of 150 to 1,000+ people, with personalised content.
• Code Breakers Immersive team building game around cybersecurity and crisis scenarios, where teams collaborate to defuse a malevolent AI threat. Available in English, indoor, for 300+ participants, with personalisable client modules.
• Les Lego™ des Pharaons Construction-themed team building game with giant Lego blocks, set in Ancient Egypt. Teams build pyramids, sphinxes and temples while developing communication, strategy and coordination. Indoor or outdoor.
• Le Grand Cirque de l'IA Generative AI training team building that immerses employees in ChatGPT and Midjourney through a circus-themed narrative, developing prompt-crafting and creative skills. Indoor, in-person, 300+ participants.
• Le Rallye Cityquest Cultural rallye team building in Paris across 5 emblematic circuits (Tour Eiffel, Vendôme, Luxembourg, Montmartre, Marais), with quiz, blindtest, mime and cultural challenges. Outdoor, available in English, 300+ participants.
• Le Défi des Jeux Olympic Games-themed team building where teams create their own country and compete across multiple challenges (blindtest, sports challenges, speed quiz, sports commentary). Indoor and outdoor, 300+ participants.
• Le Power Quiz High-energy evening team building quiz with superpowers (bonus, malus, forfeits) using blind-test, mime and rapid challenges, with superpowers to influence scores. Indoor/outdoor, online, available in English, 300+ participants.
• Arsène Lupin Investigation team building where players become Arsène Lupin's understudy and execute a daring heist, guided by an instructor with live actors. Indoor and outdoor, available in English, 300+ participants.
• La Quête de l'Olympe (Le Défi de Zeus) Humoristic olympiade team building set in Greek Antiquity with costumed animators, ideal for spring/summer outdoor sessions. 300+ participants, indoor/outdoor.
• La Machine infernale Nomad escape game where teams must defuse a rogue AI threat in 90 minutes using iPads, augmented reality and immersive sets. Indoor, in-person, available in English, 300+ participants.
• Challenge Be A Star Musical team building with quiz, blind-test, photos and a collective karaoke finale in front of a live audience, including a green-screen music video shoot. Indoor, 300+ participants.
• L'Empire des Legos™ Strategic team building with giant Lego blocks, where teams in clans must cooperate and compete to build the most powerful city and conquer the throne. Indoor, 300+ participants.
• Agent 006 (Henry G : Mission Prométhée) Spy investigation team building where teams guide a field agent via onboard camera to rescue a kidnapped professor. Indoor and outdoor, online, available in English, 300+ participants.
• Space Quest Online space-themed team building where teams explore planets, manage rocket launches and solve information-asymmetry challenges from the company's own streaming studios. Indoor, online, available in English, 300+ participants.
• Le Cluedo du CO2 CSR team building where teams investigate the carbon footprint of three representative French consumer profiles, learning emission scales. Indoor/outdoor, in-person, available in English, 300+ participants.
• Make Your Movie Creative team building where teams write, shoot and star in their own short film on a company-related theme, with playback at the end. Indoor/outdoor, 300+ participants.
• 100% Fun Rallye team building full of varied and quirky challenges (observation, puzzles, creative videos, anecdotes, sports) to restore a Smiley's lost good mood. Indoor/outdoor, 300+ participants.
• Cap Solidaire CSR / solidarity catalogue game in the Green Games branch, supporting engagement around social and environmental themes.
• Expe'RSE RSE rallye team building that immerses teams in CSR pillars (Economic, Societal, Environmental) through a fun outdoor or city-based course with challenges, observation and videos. Indoor/outdoor, 300+ participants.
• L'enquête Carbone CSR team building where teams investigate 6 fictional companies to learn how to read a corporate carbon footprint and detect greenwashing. Indoor, 300+ participants.
• Live Show (custom game format) Custom game format led live by an anim'actor where teams simultaneously play through a unique adventure with a fully personalised scenario, graphics and key messages, using a tablet and accessories.
• Rallye / Escape Game (custom game format) Custom rallye or escape game format (outdoor rallye or indoor escape game) where teams search for points of interest and solve varied challenges, using iPads and augmented reality, with personalised graphics.
• Plateau de jeu (custom board game) Custom physical board game with personalised printed board and responsive web companion site, with varied game mechanics, playable in autonomy without an animator. Ideal for small groups and lasting impact.
• Stand Quiz (custom game format) Short ultra-dynamic custom quiz format for trade shows and open days, where visitors on iPads answer questions on the brand's chosen topics, run by an in-house animator. 10–20 minutes.

Quantifiable outcome

• 3,500 simultaneous participants in a single live team building event
• +4 more outcomes

Named customers46 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and minor.

• Fédération Française de Team Building (FFTB)flagshipStrategic or Co-development PartnerLes Coqs en Pâte is a co-founder member of the FFTB, the French team building industry federation. The alliance provides industry visibility, peer recognition and a collective voice for the French team building sector.
• BrainsonicminorImplementation/ SI/ Consulting PartnerCommunications agency that partnered with Les Coqs en Pâte on the BPCE rallye project, co-designing and producing the event.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• GL Events: Major French-listed event management and venue services group. Comparable as a broad incumbent operating in the same French B2B event and convention services market, though at much larger scale and with a wider portfolio than Les Coqs en Pâte's team building focus.
• Cegos: Global leader in corporate training and professional development, with operations in France. Comparable as a broader incumbent that addresses overlapping enterprise L&D, onboarding and engagement use cases that Les Coqs en Pâte also targets with its serious games / custom onboarding format.
• Koezio: Established French operator of large-scale immersive team building activity centres (Koezio missions in Lille, Paris, Lyon, Brussels). Les Coqs en Pâte even co-developed the 'Mission Hors Contrôle' escape game for Koezio in Lille, evidencing direct operational overlap in the immersive team building category.

Direct peers

• CBR Team Building: French team building specialist and FFTB co-founding member. Offers corporate team building events, challenges and rallies across France with a similar mid-market/enterprise customer profile to Les Coqs en Pâte.
• Eat-Sentive: French culinary and gastronomic team building specialist, FFTB co-founder. Comparable in serving French enterprise clients with themed team building events, particularly food- and cooking-based formats.
• Marin d'Eau Douce: French B2B event and team building provider, FFTB co-founder. Delivers themed team building events to enterprise clients in France with a comparable on-site, customisable format-based approach.
• Music and Meetings: French musical team building and event company, FFTB co-founder. Comparable in the themed team building segment (musical formats such as Be A Star) for French enterprise clients.
• For Event: French corporate event and team building agency, FFTB co-founder. Comparable in offering a wide catalogue of in-person and remote team building formats to French enterprises, with a similar price-per-event business model.
• Azefir Groupe: Major French team building and event company and co-founding member of the FFTB alongside Les Coqs en Pâte. Directly comparable in business model (B2B team building events for French enterprises) and scale tier, making it the closest head-to-head competitor in France.
• Partner Events: French event and team building agency, FFTB co-founder. Directly comparable in serving French enterprise clients with custom team building events, kick-offs and afterworks, and a similar size tier to Les Coqs en Pâte.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/coqsenpate
• Facebookfacebook.com/coqsenpate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Coqs en Pâte