Marine Credit Union
- Company typePrivate
- Founded1949
- HeadquartersLa Crosse, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Marine Credit Union firmographics
Firmographics- Name
- Marine Credit Union
- Legal name
- Marine Credit Union
- Website
- https://marinecu.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Marine Credit Union is headquartered
LocationHeadquarters
- HQ city
- La Crosse
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Marine Credit Union business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Interest Income from Loans: Marine Credit Union generates primary revenue from interest earned on loan products including auto loans, home loans, personal loans, credit cards, and recreational vehicle loans. As a credit union, interest collected from member loans represents the core revenue driver.
- Deposit Account Fees: Fees collected from checking and savings accounts including overdraft fees ($35), dormant account fees, paper statement fees, wire transfer fees, and account research fees.
- Service Fees: Various service-related fees including stop payment fees ($25), check copy fees, ATM fees for non-MCU machines, and debit card rush order fees ($65).
- Insurance Products: Revenue from mechanical breakdown protection (through Route 66 Warranty partnership), collateral protection insurance, debt protection, and travelers insurance program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Share Certificates with rates ranging from 3.75% to 4.20% APY |
| Subscription | Monthly | Money Market Account at 2.65% APY promotional rate |
| Unit Pricing | Pay-as-you-go | Overdraft Privilege Fee |
| Unit Pricing | Pay-as-you-go | Account Services |
| Unit Pricing | Pay-as-you-go | Wire Transfers |
| Unit Pricing | Pay-as-you-go | Debit Card Services |
| Unit Pricing | Monthly | My Fast Cash Personal Loan |
| Unit Pricing | Monthly | Kwik Cash Line of Credit |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Marine Credit Union product offering
Product offeringCore offering
Marine Credit Union is a member-owned financial cooperative offering deposit products (checking, savings, share certificates, money market), consumer loans (auto, RV, personal, mortgage, credit cards), small business banking, and financial education resources. It serves 80,000+ members across Wisconsin, Iowa, Minnesota, and select Illinois counties through branches, mobile and online banking, phone banking, and shared branch partnerships.
Product overview
Marine Credit Union operates as a member-owned financial cooperative offering a comprehensive digital-first banking platform. The core product portfolio centers on Online and Mobile Banking (Marine Mobile App) enabling account access, transfers, payments, and credit score monitoring. Deposit products include Checking Accounts (with My Prize Checking), Savings Accounts, Share Certificates, and Money Market Accounts. Lending products span Auto Loans, Recreational Vehicle Loans, Personal Loans & Lines of Credit, Home Loans (conventional, FHA, VA, USDA, WHEDA, ITIN mortgages with HELOC), and Credit Cards through Elan. Supplementary products include My Fast Cash (quick loans up to $4,000), My Loan Rewards (cash back for on-time payments), Get Credit (12-month credit-building program), Kwik Cash Line of Credit, Mechanical Breakdown Protection (via Route 66), Debt Protection, and Business Banking. Financial education is delivered through the Learning Hub with calculators, webinars, and counseling resources, with additional offerings including My MCU Perks referral rewards and Travelers insurance partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Online & Mobile Banking (Marine Mobile App) Digital banking platform and mobile app (iOS and Android) enabling members to access accounts, transfer funds, make loan payments, set up direct deposit, manage alerts, pay bills, and access credit scores.
- Checking Accounts
Quantifiable outcome
- Members can receive money back through My Loan Rewards program for taking out loans and maintaining qualifying checking accounts with direct deposit
- +2 more outcomes
Companies that use Marine Credit Union
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Marine Credit Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Marine Credit Union partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Insurance CompaniesminorJoint marketing partnerships with insurance companies as part of joint marketing arrangements for insurance products. Marine Credit Union refers members to insurance providers for Auto & Home Insurance Program through Travelers partnership.
- Route 66 WarrantycoreRoute 66 Warranty provides Mechanical Breakdown Protection (extended warranty) for vehicle repairs. This partnership enables MCU to offer coverage for ATVs, UTVs, motorcycles, golf carts, and fish houses with 18-40 month terms for vehicles 10 years old or newer.
- GreenPathcoreGreenPath is a credit counseling agency partner recommended for members needing professional credit counseling or debt management assistance. MCU refers members to GreenPath for complex credit situations.
- SocurecoreSocure provides IDCheck identity verification technology for shared branch transactions. The system uses QR code scanning and device-based validation for member authentication at shared branch locations.
- Ellie Mae (ICE)coreEllie Mae (now part of ICE) provides the mortgage lending platform (mymortgage-online.com) used by Marine Credit Union for online mortgage applications, home loans, and refinance applications.
- Elan Financial ServicescoreElan Financial Services provides credit card account management platform (myaccountaccess.com) for Marine Credit Card accounts, enabling members to view balances, account information, and pay bills online.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Marine Credit Union competitors and assessment
Company assessmentDirect peers
- Royal Credit Union: Royal Credit Union is headquartered in Eau Claire, Wisconsin and serves members across western Wisconsin and eastern Minnesota with similar consumer banking, lending, and digital services. It is the most direct geographic and product-line peer to Marine Credit Union with overlapping field-of-membership counties.
- Connexus Credit Union: Connexus Credit Union is a Wisconsin-based cooperative serving members nationwide with a comparable digital-first platform, deposit products, lending, and mortgage services. It is similar in scale and competitive positioning to Marine Credit Union with overlapping Wisconsin membership and similar product portfolios.
- UW Credit Union: UW Credit Union is a Madison, Wisconsin-based member-owned credit union offering consumer banking, mortgages, auto loans, and business services. Its member base, product mix, and digital platform closely mirror Marine Credit Union's, making it a direct competitor in the Wisconsin market.
- CoVantage Credit Union: CoVantage Credit Union serves members across Wisconsin and Upper Michigan with personal and business banking, mortgages, and consumer lending. It competes directly with Marine Credit Union in overlapping Wisconsin counties with similar product offerings and member-owned cooperative structure.
Regional players
- Veridian Credit Union: Veridian Credit Union is an Iowa-based cooperative serving members across Iowa and neighboring states with consumer banking, mortgages, and business services. It is a relevant regional peer given Marine Credit Union's Iowa field-of-membership counties and overlapping member demographics.
- Ascentra Credit Union: Ascentra Credit Union is headquartered in Bettendorf, Iowa and serves the Iowa/Illinois Quad Cities region with consumer banking, lending, and small business services. It competes with Marine Credit Union in eastern Iowa and the Rock Island County membership area.
- Hiway Credit Union: Hiway Credit Union is a Minnesota-based member-owned cooperative serving the Twin Cities and surrounding areas with consumer and business banking, mortgages, and credit cards. It is a comparable peer given Marine Credit Union's Minnesota field-of-membership counties and similar product set.
- Great River Federal Credit Union: Great River Federal Credit Union serves Minnesota communities in the St. Cloud and central Minnesota region with personal banking, loans, and member services. It is comparable to Marine Credit Union in scale, governance model, and community-based field of membership.
Broad incumbents
- Alliant Credit Union: Alliant Credit Union is a large national credit union serving members across all 50 states with digital-first banking, lending, and investment services. While much larger in scale, it competes with Marine Credit Union for digitally-engaged members in MCU's footprint and represents the broader digital credit union competitive benchmark.
Emerging players
- Chime: Chime is a digital-first consumer fintech offering checking, savings, and credit-building products without geographic restrictions. It competes directly with Marine Credit Union for the same thin-file, fee-sensitive, digitally-engaged consumer segment that MCU targets through Get Credit and My Fast Cash.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Marine Credit Union social profiles
Digital presenceMarine Credit Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marine Credit Union leadership team
Management profileNumber of profiles
Profiles1 record
Marine Credit Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marine Credit Union M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marine Credit Union
What does Marine Credit Union do?
Marine Credit Union is a member-owned financial cooperative offering deposit products (checking, savings, share certificates, money market), consumer loans (auto, RV, personal, mortgage, credit cards), small business banking, and financial education resources. It serves 80,000+ members across Wisconsin, Iowa, Minnesota, and select Illinois counties through branches, mobile and online banking, phone banking, and shared branch partnerships.
Is Marine Credit Union a public or private company?
Marine Credit Union is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Marine Credit Union founded?
Marine Credit Union was founded in 1949. It employs 251 to 500 people.
Where is Marine Credit Union based?
Marine Credit Union is headquartered in La Crosse, United States, in the North America region.
How does Marine Credit Union make money?
Four revenue lines are on record. Interest Income from Loans are the primary driver. The others are deposit Account Fees, service Fees and insurance Products.
Who are Marine Credit Union's main competitors?
Direct peers on record are Royal Credit Union, Connexus Credit Union, UW Credit Union and CoVantage Credit Union. Regional players are Veridian Credit Union, Ascentra Credit Union, Hiway Credit Union and Great River Federal Credit Union. Alliant Credit Union is listed as a broad incumbent. Chime is listed as an emerging player.
Does Marine Credit Union have an API?
No public API is recorded for Marine Credit Union.