Southwest Gastroenterology

What Southwest Gastroenterology does

Southwest Gastroenterology Associates (SWGA) is an independently owned, physician-partner gastroenterology medical practice headquartered in Albuquerque, New Mexico, serving adult patients with digestive and liver diseases since its founding in 1980. The practice operates two co-located entities: the SWGA medical offices and Southwest Endoscopy, Ltd. (SWE), which is described as New Mexico's only freestanding endoscopy center. SWE is AAAHC-accredited and Medicare-certified, and the combined facility performs approximately 10,000 endoscopic procedures per year. The clinical team comprises 10 board-certified gastroenterologists and 6 advanced care practitioners (nurse practitioners and physician assistants), supported by an in-house pathologist serving as laboratory director.

SWGA's core service portfolio spans the full gastroenterology continuum: screening and diagnostic colonoscopy, esophagogastroduodenoscopy (EGD), esophageal dilation, endoscopic retrograde cholangiopancreatography (ERCP), endoscopic ultrasound (EUS), flexible sigmoidoscopy, hemorrhoid banding using the CRH O'Regan System, office consultations, and telehealth visits via AthenaTelehealth. The practice reports adenoma detection rates of 48% for women and 59% for men (2020), substantially above national benchmarks of 20% and 30% respectively. Operational technology stack includes the Athenahealth EMR and patient portal, Cognito Forms for procedure intake, and ELL-KAY for external record import.

The business operates on a fee-for-service model with separate billing streams for physician professional fees, ambulatory surgery center (facility) fees, external pathology services, and Certified Registered Nurse Anesthetist (CRNA) anesthesia services. Patient acquisition is driven primarily by physician referrals from primary care providers throughout New Mexico and self-referrals through the Open Access Colonoscopy program, which allows eligible patients to directly schedule screening colonoscopies without a pre-procedure office visit. The practice is privately held by its physician partners, with no disclosed venture capital, private equity, or external institutional ownership.

Name

Southwest Gastroenterology

Legal name

Southwest Gastroenterology Associates, P.C.

Website

https://southwestgi.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Southwest Gastroenterology Associates is an independently owned gastroenterology practice in Albuquerque, New Mexico, operating New Mexico's only freestanding AAAHC-accredited endoscopy center and serving adult patients with digestive disorders through 10 board-certified gastroenterologists and 6 advanced care practitioners.

Ownership category

akta.pro rank

Product category

Gastroenterology Services

NAICS

Offices of Physicians (62111), Freestanding Ambulatory Surgical and Emergency Centers (621493), Outpatient Care Centers (6214), Other Outpatient Care Centers (62149), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAKAEAA

General Gastroenterology

Healthcare & Life Sciences/Specialist Medical Practice/Gastroenterology & Hepatology

SECONDARYHLAFAIAE

Endoscopy & GI Procedure Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Surgical Centers & Perioperative Care (ASCs)

SECONDARYHLAKAEAC

Advanced Endoscopy (ERCP/EUS/Interventional)

Healthcare & Life Sciences/Specialist Medical Practice/Gastroenterology & Hepatology

SECONDARYHLAKAEAG

Pancreaticobiliary Disorders

Healthcare & Life Sciences/Specialist Medical Practice/Gastroenterology & Hepatology

SECONDARYHLAFAKAG

Endoscopy & GI Diagnostic Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

Keywords

• Gastroenterology medical practice
• Endoscopic procedures
• Colon cancer screening
• Ambulatory endoscopy center
• Digestive disease care

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Physician Professional Fees: Professional fees charged by gastroenterologists for performing procedures including colonoscopies, upper endoscopies, and other diagnostic/therapeutic endoscopic procedures.
2. Facility Fees: Ambulatory surgery center fees charged for use of the endoscopy facility, including endoscopic equipment, supplies, medications, and nursing staff at Southwest Endoscopy.
3. Pathology Services: Fees for examination of polyps or biopsy specimens by pathologists, sent to external laboratories for analysis.
4. Anesthesia Fees: Fees for monitored anesthesia care (MAC) provided by Certified Registered Nurse Anesthetists (CRNAs) during endoscopic procedures.
5. Office Visit Consultations: Fees for initial and follow-up office examinations evaluating gastrointestinal symptoms and developing treatment plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Southwest Gastroenterology Associates is an independently owned gastroenterology medical practice diagnosing and treating gastrointestinal and liver diseases through office consultations and procedures including colonoscopy, upper endoscopy (EGD), esophageal dilation, ERCP, endoscopic ultrasound (EUS), flexible sigmoidoscopy, and hemorrhoid banding. Procedures are delivered at its co-located Southwest Endoscopy facility, New Mexico's only freestanding AAAHC-accredited and Medicare-certified endoscopy center, serving adult patients primarily in Albuquerque and throughout New Mexico.

Product overview

Southwest Gastroenterology operates as a medical practice with two main components: Southwest Gastroenterology Associates (SWGA), the core gastroenterology practice providing outpatient consultations and managing digestive health conditions, and Southwest Endoscopy (SWE), New Mexico's only freestanding AAAHC-accredited and Medicare-certified endoscopy center. The practice offers a comprehensive suite of gastroenterology procedures including colonoscopy, upper endoscopy (EGD), esophageal dilation, ERCP, endoscopic ultrasound (EUS), flexible sigmoidoscopy, and hemorrhoid banding. Additional services include telehealth visits via AthenaTelehealth, open-access colonoscopy scheduling, and office examinations. The endoscopy center performs approximately 10,000 endoscopic procedures annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Colonoscopy Endoscopic examination of the large intestine performed at Southwest Endoscopy under monitored anesthesia care, used for colon cancer screening in average-risk patients age 45+, polyp detection and removal, and evaluation of symptoms such as unexplained diarrhea, rectal bleeding, family history of colon cancer, and constipation.
• Esophagogastroduodenoscopy (EGD / Upper Endoscopy) Non-surgical endoscopic procedure examining the esophagus, stomach, and small bowel at Southwest Endoscopy, used to evaluate swallowing disorders, black/tarry stools, ulcer disease, and abdominal pain.
• Esophageal Dilation Therapeutic procedure performed during a sedated upper endoscopy to dilate or stretch narrowed portions of the esophagus causing difficulty swallowing, performed at Southwest Endoscopy.
• Endoscopic Retrograde Cholangiopancreatography (ERCP) Specialized therapeutic procedure combining endoscopy and fluoroscopic imaging, performed at the hospital, to examine the bile ducts and pancreas and to sample tissue during examination.
• Endoscopic Ultrasound (EUS) Advanced procedure combining high-resolution ultrasound with endoscopy, performed at the hospital, to evaluate the linings and walls of the upper and lower GI tract and adjacent structures (e.g., pancreas, bile ducts, lymph nodes) and diagnose causes of abdominal pain, weight loss, or lesions.
• Flexible Sigmoidoscopy Diagnostic examination of the rectum and sigmoid colon using a thin flexible tube with a camera, performed at Southwest Endoscopy, to investigate abdominal pain, rectal bleeding, bowel habit changes, chronic diarrhea, and other intestinal problems.
• Hemorrhoid Banding Minimally invasive office-based treatment of internal hemorrhoids using the patented CRH O'Regan System rubber band ligation technique; each treatment lasts less than 10 minutes, with multiple hemorrhoids treated one at a time across separate visits.
• Office Examination In-person gastroenterology consultation in which providers evaluate patients for symptoms arising from the intestinal tract, esophagus, stomach, bowels, pancreas, liver, and gallbladder, develop individualized care plans, and order surveillance colonoscopies for patients with personal or family history of colon polyps or cancer.
• Telehealth Visits Remote live video and audio visits delivered through the AthenaTelehealth platform, allowing evaluation and treatment of gastroenterology conditions without requiring an in-person visit.
• Open Access Colonoscopy Streamlined colonoscopy scheduling service that enables healthy, age-appropriate patients to directly book a screening colonoscopy through an online intake form (via Cognito Forms) without first coming in for an office examination.

Quantifiable outcome

• 48% adenoma detection rate for women (vs. 20% national benchmark) and 59% for men (vs. 30% national benchmark), indicating superior colon polyp detection and cancer prevention
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/southwest-gastroenterology-associates-p.c.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwest Gastroenterology