BeautyPaid

What BeautyPaid does

BeautyPaid is registered in firmographic data as a beauty industry bookkeeping application, headquartered in Seattle, United States, with a reported founding year of 1995 and an employee count in the 101–250 band. Its primary stated function is financial record-keeping targeted at operators in the beauty industry (e.g., salons, spas, retailers), and its listed website is beautypedia.com.

The input material, however, contains extensive data on "Beautypedia | Paula's Choice" — a consumer-facing skincare product encyclopedia and ingredient analysis resource operated as a sub-brand by Paula's Choice, the skincare company founded by Paula Begoun. Beautypedia provides product ratings, ingredient safety information, and skincare product lookups to end consumers. Paula's Choice leadership (Paula Begoun as founder, Ben Skeggs as managing director) is documented in the source, as is a 2016-10-01 accelerator event with ASU Venture Devils recorded at $0 investment.

The available evidence is insufficient to resolve whether BeautyPaid (bookkeeping app) and Beautypedia (Paula's Choice product encyclopedia) are the same entity, related entities, or unrelated records that have been aggregated together. No pricing model, go-to-market mechanics, customer segmentation, revenue model, or proprietary technology architecture is disclosed for BeautyPaid. The data should be treated as a diligence gap pending verification of corporate structure, product surface, and commercial mechanics.

Name

BeautyPaid

Website

https://beautypedia.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

BeautyPaid is a Seattle-based application described in firmographic data as a bookkeeping tool serving operators in the beauty industry. Its registered web presence links to beautypedia.com, a Paula's Choice-operated skincare product encyclopedia; the precise relationship between the two entities is unresolved in the source data.

Ownership category

akta.pro rank

Product category

Beauty Industry Accounting Software

NAICS

Offices of Certified Public Accountants (541211)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Finance Services (6199)

akta.pro industry

PRIMARYEDAOALAK

Salon & Spa Management / Operations

Education/Vocational, Technical & Trade Education/Beauty, Cosmetology & Personal Care Training

Keywords

• Beauty industry bookkeeping
• Salon accounting software
• Beauty business management
• Salon financial software
• Beauty industry app

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

BeautyPaid is a bookkeeping application built specifically for the beauty industry, helping salons, spas, and beauty businesses manage their financial records, transactions, and accounting operations. The platform targets the unique bookkeeping needs of beauty industry operators, providing specialized tools for tracking revenue, expenses, and financial performance in this vertical.

Product overview

Paula's Choice offers Beautypedia, a dedicated product database and review platform. Beautypedia serves as the company's consumer-facing product information and ingredient analysis tool, allowing users to look up skincare products, read reviews, and access ingredient safety information.

Differentiator

Problem solved

Functional benefit

Brands

• Beautypedia: A product encyclopedia/resource section on Paula's Choice website providing skincare information and product details.

Products and services

• BeautyPaid Bookkeeping App

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Boulevard: Boulevard provides salon and spa business management software including appointment management, client records, payment processing, and financial reporting — directly competing for the same beauty-industry back-office wallet.
• GlossGenius: GlossGenius is a beauty-industry business management platform offering booking, payments, and financial tools to salons, spas, and barbershops — the most direct vertical SaaS peer to BeautyPaid in the beauty back office.
• Vagaro: Vagaro is a salon, spa, and fitness business management platform with booking, POS, marketing, and financial management features — a directly comparable vertical SaaS peer in beauty and wellness operations software.
• Booker by Mindbody: Booker is a salon and spa management platform offering booking, POS, inventory, and business management for beauty operators — a directly comparable vertical software peer in the beauty back-office category.

Broad incumbents

• QuickBooks (Intuit): QuickBooks is the dominant small business accounting platform used by many independent beauty professionals for bookkeeping and financial management — a broad incumbent that defines the default competitive baseline for any vertical bookkeeping product.
• Mindbody: Mindbody is an established incumbent in beauty and wellness business management software, offering scheduling, payments, and business management tools to salons, spas, and fitness studios — a broader incumbent with overlapping financial functionality.
• Square (Block): Square provides POS, payroll, and basic bookkeeping tools widely used by independent beauty businesses — a broad incumbent offering adjacent financial functionality that competes for the same end customer.

Emerging players

• FreshBooks: FreshBooks is a cloud accounting platform designed for service-based small businesses, including beauty professionals, offering bookkeeping, invoicing, and expense tracking — a horizontally focused financial software peer with strong penetration in the same customer segment.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/realbeautypedia
• Facebookfacebook.com/beautypediareviews

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeautyPaid