Bürstner

What Bürstner does

Bürstner GmbH & Co. KG is a German manufacturer of leisure recreational vehicles, producing motorhomes, semi-integrated motorhomes, campervans, and caravans for individual consumers across Europe. Founded in 1962 and headquartered in Kehl, Germany, the company operates dual production sites in Kehl and Wissembourg (France), and positions itself on design-led interiors, ergonomic layouts, and space-optimization engineering (e.g., clever fold-down beds, compact up-to-3.5-tonne campervan formats). Its portfolio is organized into four product lines: the B66 limited anniversary edition, the Signature semi-integrated range (including the Mercedes-based SMT variant), the Habiton compact campervan series, and the Papillon motorhome/caravan line; the Signature SFT 7.0 was awarded Camper of the Year 2026 by Dutch clubs NKC and ANWB.

The company sells exclusively through a pan-European authorized dealer network covering at least ten country markets (Germany, France, UK, Netherlands, Switzerland, Belgium, Spain, Italy, Norway, Finland, Sweden), supported by an online vehicle configurator that funnels custom specifications into dealer showrooms for test drives and handover. Revenue is generated almost entirely through one-time hardware sales of new vehicles priced via dealer consultation and the configurator; pricing is not publicly disclosed. Bürstner is a privately held subsidiary of the Erwin Hymer Group SE, which in turn is owned by Thor Industries (NYSE: THO), giving it access to group-wide shared platforms for configurator tooling, press, and customer data management. The company employs 501–1,000 staff and has not disclosed independent revenue figures.

Name

Bürstner

Legal name

Bürstner GmbH & Co. KG

Website

https://buerstner.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bürstner is a German manufacturer of motorhomes, campervans, and caravans serving individual leisure travelers across Europe, selling through a pan-European authorized dealer network supplemented by an online configurator. The company is a subsidiary of the Erwin Hymer Group, owned by Thor Industries.

Ownership category

akta.pro rank

Product category

Recreational Vehicle Manufacturing

NAICS

Motor Home Manufacturing (336213), Travel Trailer and Camper Manufacturing (336214)

SIC

Motor Homes (3716)

akta.pro primary industry

Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

Keywords

• Motorhome manufacturing
• Campervan production
• Recreational vehicles
• Caravan manufacturing
• Mobile homes

Headquarters

HQ city

Kehl

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Motorhome and Campervan Sales: Bürstner generates revenue through the sale of new motorhomes, semi-integrated motorhomes, and campervans. Products are sold through authorized dealer networks across European markets with pricing determined by model specifications and optional equipment.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bürstner designs and manufactures recreational vehicles, including motorhomes, semi-integrated motorhomes, campervans, and caravans. The product range includes the Signature semi-integrated motorhomes, Habiton compact campervans, Papillon motorhomes/caravans, and the limited B66 anniversary edition. Vehicles are produced at facilities in Kehl, Germany and Wissembourg, France, and sold through authorized dealer networks across Europe.

Product overview

Bürstner is a German motorhome manufacturer with over 60 years of experience, producing recreational vehicles under the Erwin Hymer Group umbrella. The product portfolio includes four distinct vehicle lines: the B66 limited anniversary edition (offering both motorhome and campervan configurations with comprehensive standard equipment), the Signature semi-integrated motorhome range (available in SFT and Mercedes-based SMT variants, awarded 'Camper of the Year 2026'), the Habiton compact campervan series featuring clever space solutions, and the Papillon motorhome/caravan range. Production facilities are located in Kehl, Germany and Wissembourg, France. The company emphasizes design, quality manufacturing, innovation in space solutions, and maintains strong dealer networks across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Signature: Semi-integrated motorhome range
• Habiton
• Papillon
• B66

Products and services

• Signature Semi-integrated motorhome range including SFT models and Mercedes-based SMT variants, featuring modern design, ergonomic interiors, and innovative space solutions. Awarded 'Camper of the Year 2026' by NKC and ANWB. Targeted at consumers seeking modern touring motorhomes.
• Habiton Compact campervan range offering modern travel in a smaller format up to 3.5 tonnes. Features clever fold-down beds, ergonomic interior design, and quality materials. Targeted at consumers seeking compact campervans.
• B66 Edition Limited anniversary edition models available as motorhomes (B66 TD) and campervans (B66 C). Celebrates Bürstner's 60+ years of experience with comprehensive standard equipment at competitive pricing. Targeted at consumers seeking fully-equipped vehicles at value pricing.
• Papillon Motorhome and caravan models featuring innovative space solutions and high-quality materials for modern camping. Available in certain European markets including Netherlands and France.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Erwin Hymer Group SEcoreStrategic or Co-development PartnerBürstner GmbH & Co. KG is part of the Erwin Hymer Group, a major European manufacturer of recreational vehicles. The partnership provides shared infrastructure, technology development synergies, and centralized data management across the group. Customer data is processed within the group for internal administrative purposes and shared through Erwin Hymer Group platforms including the vehicle configurator.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Carthago: Premium German motorhome specialist (Class A, semi-integrated, liner) targeting the same premium European buyer as Bürstner's Signature SMT Mercedes-based line.
• Pilote: French motorhome and van-conversion manufacturer producing Class A, semi-integrated, and campervan ranges — direct overlap with Bürstner's Signature and Habiton lines.
• Knaus Tabbert: Independent German RV manufacturer (KNAUS, TABBERT, WEINSBERG, MORELO) competing head-on with Bürstner in motorhomes, campervans, and caravans across European dealer networks.
• Chausson: French RV brand under Rapido Group offering campervans, van conversions, and low-profile motorhomes; directly comparable to Bürstner Habiton and Signature.
• Dethleffs: German caravan and motorhome manufacturer, also part of Erwin Hymer Group, directly overlapping Bürstner's product portfolio in entry-to-mid motorhomes and caravans.
• Hobby Wohnwagenwerk: German caravan and motorhome manufacturer with broad European dealer coverage; competes with Bürstner especially in caravans and entry motorhomes.
• Hymer: Premium German motorhome brand and sister company within Erwin Hymer Group; competes directly with Bürstner in semi-integrated and motorhome segments across Europe.
• Rapido Group: Major French RV group owning Rapido, Chausson, Itineo, and Dreamer; competes directly with Bürstner across semi-integrated and campervan segments, particularly in France and Benelux.

Broad incumbents

• Trigano: Paris-listed RV and outdoor leisure conglomerate owning dozens of European RV brands (including Chausson, Challenger, Benimar, CI); broader portfolio than Bürstner but overlapping end markets and dealer channels.

Regional players

• Adria Mobil: Slovenian RV manufacturer (Adria, Sun Living) active across Central and Eastern Europe; comparable product mix in motorhomes and campervans but with weaker DACH market penetration than Bürstner.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/buerstnergmbh
• Facebookfacebook.com/buerstnergmbh
• LinkedInlinkedin.com/company/b%C3%BCrstner-gmbh
• Instagraminstagram.com/burstner
• Xx.com/buerstner

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bürstner