Oakes Auto

What Oakes Auto does

Oakes Auto is a privately held, founder-led multi-brand automotive dealership group headquartered in North Kansas City, Missouri, operating four locations across the Kansas City metropolitan area: Oakes Kia (North Kansas City), Oakes Kia of Olathe (Johnson County, KS), Oakes Buick GMC (downtown Kansas City), and the Oakes Auto Collision Center. Founded in 2010 by Dan Oakes as an independent used-car dealership while he worked nights as an energy trader, the company has grown through a roll-up strategy of acquiring and rebranding independent franchise points — beginning with Jack Miller Kia in December 2018 and most recently adding Robert Brodgen Olathe Kia in September 2025. The group sells new Kia and Buick/GMC vehicles alongside pre-owned and certified pre-owned inventory totaling 1,351 vehicles, supported by in-house service, parts, F&I, and collision repair operations. Oakes Auto's primary customers are individual consumers in the Kansas City MSA seeking new or used vehicles, with secondary segments spanning challenged-credit buyers, military personnel, and repeat customers enrolled in the VIP loyalty program.

The company's core go-to-market is a direct-to-consumer "Frictionless Car Buying" model featuring no-haggle, upfront transparent pricing, non-commissioned sales specialists, and a sub-one-hour purchase process available both in-store and via online browsing with home delivery and remote signing. Revenue is generated across four streams: (1) vehicle sales gross profit on new and used units, (2) financing and insurance commissions on loans, GAP coverage, and extended warranties arranged with multiple lenders including for non-prime buyers, (3) service, maintenance, and parts revenue from in-house departments, and (4) subscription-like recurring revenue from the $99/year VIP Program bundling lifetime engine protection, free oil changes, Oakes Bucks rewards, and up to $1,000 off future vehicle purchases. Oakes Auto is a 51-100 employee private company with no disclosed external equity funding, and has earned DealerRater Used Car Dealer of the Year (US, 2018), three consecutive Kia America President's Club honors (2022-2024), and inclusion in Ingram's Corporate 100 and the Kansas City Business Journal's Top 200 Private-Sector Employers.

The underlying technology stack is conventional for the auto retail vertical — a CRM system for lead and customer management, third-party listing site syndication, SEO-optimized web presence, social media channels (Facebook, X, YouTube, Instagram), and e-commerce functionality for online browsing and financing pre-qualification. There is no proprietary AI/ML capability, no public API, no patents, and no disclosed SDK; the company's competitive differentiation rests on customer experience, OEM-level franchise performance, brand reputation in the Kansas City market, and the relationship-based switching costs generated by the VIP loyalty and Oakes Advantage programs.

Name

Oakes Auto

Legal name

Oakes Auto, Inc.

Website

https://oakesauto.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Oakes Auto is a founder-led, privately held multi-brand automotive dealership group operating four locations across the Kansas City metro area, selling new Kia and Buick/GMC vehicles, pre-owned inventory, and offering financing, service, parts, collision repair, and a VIP loyalty program to individual consumers.

Ownership category

akta.pro rank

Product category

Automotive Retail (New and Used Vehicles)

NAICS

Motor Vehicle and Parts Dealers (441), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Automotive retail
• New and used vehicles
• Auto financing
• Vehicle service and parts
• Collision repair

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new Kia and GMC vehicles as well as pre-owned vehicles across all makes and models. Revenue generated from the difference between acquisition cost and sale price.
2. Financing Services: Finance and insurance products including loan arrangements, GAP insurance, and extended warranties. Commission-based revenue from lenders and F&I product providers.
3. Service and Parts: Vehicle maintenance, repairs, collision services, and genuine parts sales. Includes routine services (oil changes, tire rotations) and major repairs.
4. Extended warranties and service contracts: Oakes Certified Pre-Owned Warranty (6 month, 6,000 mile) and VIP program with lifetime engine protection coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Oakes Auto is a multi-brand automotive dealership group selling new Kia and Buick/GMC vehicles as well as pre-owned vehicles across all makes and models through three retail showrooms and an online store in the Kansas City metro area. The company supplements vehicle sales with in-house auto financing, trade-in appraisals, maintenance and repair services, genuine parts sales, and a dedicated collision repair center, all under a transparent no-haggle pricing model.

Product overview

Oakes Auto is a car dealership group operating as a multi-brand retail platform. The core offering consists of new and certified pre-owned vehicle sales across three dealership sub-brands: Oakes Kia (sedans, SUVs, minivans), Oakes Kia of Olathe (Johnson County expansion), and Oakes Buick GMC (trucks, full-size SUVs). The company differentiates through its Frictionless Car Buying model featuring no-haggle upfront pricing, and supplements sales with an Oakes Advantage Program that bundles warranty, shuttle, rental, and VIP loyalty benefits. A dedicated Collision Center provides body repair services. The portfolio also includes vehicle financing, trade-in appraisal, and the VIP membership program offering over $5,000 in value including free maintenance services, engine protection, and purchase discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Oakes Advantage: Lifetime warranty and customer loyalty program offering free oil changes, tire rotations, service loaners, and discounts on future vehicle purchases.
• Oakes VIP Program
• Frictionless Car Buying

Products and services

• Oakes Kia New and used Kia vehicle dealership located at 2900 Burlington St, North Kansas City, MO 64116, offering the full Kia model lineup including sedans, SUVs, and minivans, along with Kia parts and service.
• Oakes Kia of Olathe Kia dealership acquired in September 2025 at 130 N. Fir Street, Olathe, KS 66061, offering new and used Kia vehicles, parts, and service as part of the Oakes Auto Johnson County expansion.
• Oakes Buick GMC Buick and GMC vehicle dealership acquired in August 2023 at 3200 Main Street, Kansas City, MO 64111, offering GMC trucks, full-size SUVs, and Buick vehicles, along with parts and service.
• Oakes Auto Collision Center Full-service collision and auto body repair center at 100 W. 31st Terrace, Kansas City, MO 64111, offering body repair, paint services, and working with all insurance companies; accepts walk-ins and scheduled appointments.
• Oakes VIP Program Loyalty membership program offering over $5,000 in value for $99/year after enrollment, including $300 Oakes Bucks at sign-up, free oil changes and tire rotations for 5 years, $99 annual deluxe detail, lifetime engine protection, $500 in service loaner credits, 5% off service and parts, and up to $1,000 off next vehicle purchase.
• Vehicle Trade-In and Appraisal Trade-in valuation and appraisal service offering top value for vehicles regardless of condition, age, or type, with a transparent no-pressure process and online appraisal tools.
• Vehicle Service and Maintenance Auto repair and maintenance services available at Kia and GMC service centers, including oil changes, tire rotation, brake inspection, battery replacement, check engine diagnostics, and transmission work.

Quantifiable outcome

• Free 6 month, 6,000 mile warranty on eligible pre-owned purchases
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Kingdom Car RentalminorOthersOakes Auto's preferred rental partner for providing loaner vehicles to customers whose vehicles are undergoing service. Part of the VIP program benefits and courtesy shuttle services offered to customers.
• Vista Point InsuranceminorOthersPreferred insurance partner for providing GAP insurance and other vehicle protection products. Customers can purchase Vista Point Insurance coverage as part of their vehicle purchase or financing package.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• AutoNation: Largest US automotive retailer with ~250+ franchise stores across multiple brands. Directly comparable as a multi-franchise group pursuing used car, F&I, and service attach revenue across the same OEM relationships.
• Hendrick Automotive Group: Largest privately held US dealership group with broad multi-brand franchise operations, F&I product attach, and collision centers comparable to Oakes Auto's structure.
• Lithia Motors: One of the largest US dealership groups with an aggressive acquisition-led roll-up strategy similar to Oakes Auto's playbook. Comparable on multi-brand franchise model, F&I attach, and digital retailing investments.
• Sonic Automotive: Multi-brand US dealership group with EchoPark used vehicle stores that compete directly with Oakes Auto's pre-owned business. Comparable franchise-versus-used car mix and digital retailing investments.
• Group 1 Automotive: Multi-brand US and UK dealership group with a mix of franchise, used vehicle, and F&I revenue. Comparable as a publicly traded dealer group pursuing similar operational improvements and acquisition growth.
• Asbury Automotive Group: Mid-to-large US dealership group with franchise and Clicklane digital retailing platform that mirrors Oakes Auto's frictionless online buying experience. Comparable in multi-brand franchise mix and F&I attach.

Direct peers

• CarMax: Largest US used car retailer with a no-haggle, fixed-price model directly comparable to Oakes Auto's Frictionless Car Buying approach. Competes for the same non-prime to prime used vehicle buyers and uses a similar transparent online-to-store purchasing funnel.
• Carvana: Online-native used car retailer offering no-haggle pricing and home delivery. Competes with Oakes Auto's frictionless online sales channel for buyers who value transparent pricing and remote purchasing, particularly in KC-area delivery zones.
• Vroom: Online used car retailer with home delivery and no-haggle pricing targeting the same digital-first buyer as Oakes Auto's frictionless model. Direct competitor in online used vehicle shopping behavior even without local showroom overlap.

Emerging players

• Driveway: Online used car marketplace partnered with dealer networks enabling home delivery and online financing. Adjacent competitor offering similar online-to-doorstep buying experience that competes for Oakes Auto's digital-first customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/oakesauto
• YouTubeyoutube.com/user/OakesAutoVideo
• Facebookfacebook.com/OakesAuto
• Instagraminstagram.com/oakesauto
• LinkedInlinkedin.com/company/oakes-auto

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakes Auto