Poynting Antennas

What Poynting Antennas does

Poynting Antennas (Pty) Ltd is a South Africa-headquartered designer and manufacturer of wideband antennas for 3G, 4G, 5G, LTE and Wi-Fi applications, serving enterprise and SMB buyers across seven core verticals: mining and tunnelling, marine and coastal, transport and mobility, commercial and industrial, farming and agricultural, IoT/M2M/smart meters, and urban and rural connectivity. The company originated as an EM & RF consultancy in Johannesburg in 1996, began commercial antenna manufacturing in 2001, was briefly listed on the JSE AltX as Poynting Holdings in 2008, and was restructured in 2014 when the commercial division was separated from the listed defense entity (now Alaris Holdings), returning the commercial business to private ownership.

The technology stack is built on proprietary wideband antenna design using Artificial Magnetic Conductor (AMC) metamaterials, with 12 patent families (26 registered patents) and 41 registered designs supporting frequency coverage from 410 MHz to 7200 MHz, multi-MIMO configurations up to 24x24, and ruggedised enclosures rated to IP68/IP69K and IK10. The portfolio spans more than ten product series including XPOL, PUCK, MIMO-3/MIMO-4, WaveHunter, SWIRL, RIPPLE, ePoynt (CPE enclosures), HELI, LPDA, PANL, OMNI and Narwhal, supported by software tools (Antenna Solution Finder, Reach Calculator, Mining Simulation Tool) and a WaveHunter System Integrator certification programme.

Poynting operates a channel-led go-to-market model monetising hardware sales (antennas, accessories, CPE enclosures) and a smaller professional services stream from certified maritime installations, distributing through 116+ distributors and four wholly-owned regional offices in South Africa (Johannesburg HQ), Germany (Munich, est. 2015), the United States (Mansfield, TX, est. 2021), and the Netherlands (Nijmegen R&D and sales hub, opened December 2025). Pricing is conducted via request-for-quotation only; no public price list is available. Strategic technology partnerships with router vendors Celerway, Digi, Teltonika and Inhand enable bundled CPE solutions, while certified WaveHunter integrators (Seasat IT, Geniox, Nearshorenetworks among others) anchor premium maritime deployments.

Name

Poynting Antennas

Legal name

Poynting Antennas (Pty) Ltd

Website

https://poynting.tech

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Poynting Antennas designs and manufactures proprietary wideband 4G/5G/Wi-Fi antennas and CPE enclosures, serving enterprise and SMB customers across marine, mining, transport, agricultural, IoT/M2M and rural connectivity verticals through 116+ distributors and four regional offices.

Ownership category

akta.pro rank

Product category

Antenna Hardware

SIC

Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

RF & Wireless Components/Modules (RF front-end, antennas, industrial wireless modules) (IMAGAJAG)

akta.pro secondary industries

RF & Microwave Connectors and Coaxial Assemblies (HDAHAOAD), Fixed Wireless Access (FWA) CPE (LTE/5G/mmWave) (HDAFAIAE)

Keywords

• Wideband antenna design
• 4G 5G LTE antennas
• Marine antenna systems
• Mining tunnel antennas
• IoT M2M connectivity

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Antenna Hardware Sales: Primary revenue stream from the sale of proprietary wideband antennas across multiple product series (PUCK, XPOL, OMNI, MIMO, WaveHunter, SWIRL, RIPPLE, HELI, LPDA, PANL, EPNT). Products range from single-function antennas to multi-in-one antenna arrays with cellular, Wi-Fi, and GNSS capabilities.
2. Antenna Accessories: Sale of accessories including adapters (SMA, N-Type, TNC, 4.3-10), brackets (wall, pole, marine, mining mounts), cables (HDF-195, RG58), and RF lightning arresters.
3. CPE Enclosures and Antenna Integration Products: Sale of ePoynt (EPNT) enclosures that transform into Customer Premises Equipment (CPE) when combined with a router, and WaveHunter/SWIRL base units for marine CPE solutions.
4. WaveHunter System Integrator Certification: Revenue generated through certified WaveHunter System Integrator programme with Gold, Silver, and Bronze tiers, providing premium maritime antenna installation services through trained and accredited partners.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Poynting Antennas designs, develops and manufactures proprietary wideband antennas for 3G, 4G, 5G, LTE, Wi-Fi, GNSS and RFID applications, sold through regional sales offices and a global distributor network. The portfolio spans cross-polarised (XPOL), compact (PUCK), transport (MIMO-3/4), maritime (WaveHunter, SWIRL, RIPPLE, Narwhal), mining/tunnel (HELI), high-gain directional (LPDA), panel (PANL) and CPE enclosure (EPNT/ePoynt) product families with IP68/IP69K and IK10 environmental ratings. Complementary accessories (adapters, brackets, cables, lightning arrestors) and router-compatible CPE enclosures bundled via strategic partners complete the offering.

Product overview

POYNTING Antennas is a South Africa-based antenna technology company that designs and manufactures technically excellent wideband antennas for 3G, 4G, 5G, LTE and Wi-Fi applications. The company holds 12 patent families with 26 registered patents and 41 registered designs. Their product portfolio includes multiple antenna series across different form factors and applications: the XPOL-5G series (cross-polarised omni-directional and directional antennas), PUCK series (compact IP68-rated antennas), MIMO-4/MIMO-3 series (multi-function transportation antennas), WaveHunter and SWIRL/RIPPLE series (maritime-grade multi-MIMO antennas), ePoynt (CPE router enclosures), HELI series (mining/tunnel circular polarised antennas), LPDA series (high-gain directional antennas), PANL series (panel antennas), OMNI-700/Rhyno series (industrial IoT antennas), and supporting GPS, Wi-Fi, and RFID antenna products. The company also provides software tools including an Antenna Solution Finder, Reach Calculator, and Mining Simulation Tool. POYNTING operates globally with branches in South Africa, Germany (Europe), USA, and Netherlands (R&D center opened 2025). The WaveHunter is their premium flagship maritime product requiring certified installation through their System Integrator Programme.

Differentiator

Problem solved

Functional benefit

Products and services

• XPOL-5G Series Cross-polarised LTE/5G antenna series including omni-directional XPOL-1-5G (617-3800 MHz) and uni-directional XPOL-2-5G (617-4200 MHz) models with 2x2 and 4x4 MIMO and peak gain up to 11 dBi, designed for outdoor broadband applications.
• PUCK Series Small-profile omni-directional antenna series with IP68 and IK10 ratings, offering MIMO LTE/5G (617-4200 MHz), MIMO Wi-Fi (2.4/5-6 GHz) and GPS/GLONASS in the same enclosure (dimensions Ø100 mm x 36 mm) for transport, IoT and M2M applications.
• MIMO-4 Series Transportation and automotive antenna series featuring a 9-in-1 solution (MIMO-4-19) with 4x4 MIMO Cellular, 4x4 MIMO Wi-Fi and GPS/GLONASS, ultra-wideband 617-6000 MHz coverage, IP69K and IK10 ratings in a Ø160 mm x 65 mm form factor.
• MIMO-3 Series Transportation and automotive antenna series with options for MIMO LTE/5G (410-3800 MHz), MIMO Wi-Fi and GPS/GLONASS, in a larger 253 x 128 x 144 mm form factor with IP69K and IK10 ratings.
• WaveHunter Premium X-polarised, high-gain, multi-directional 5G/LTE antenna with 24x24 Multi-MIMO array, 617-4200 MHz coverage, 11 dBi gain, 6x(4x4 MIMO) plus 4x4 MIMO Wi-Fi and 2x2 GPS, housed in a maritime-grade CPE enclosure accommodating routers up to 450x280x110mm.
• SWIRL Series X-polarised omni-directional 5G/LTE antenna with 8x8 MIMO, 617-6000 MHz coverage, 6 dBi gain, available as SWIRL-8 or SWIRL-8-CPE with integrated router base, IK08 and IP69K ratings for marine applications.
• RIPPLE Series X-polarised omni-directional 5G/LTE antenna with 8x8 or 16x16 MIMO, ultra-wideband 617-7200 MHz coverage, and an equipment bay that accommodates routers up to 300x250x120mm for marine applications.
• OMNI-700 Series (Rhyno) Industrial IoT/M2M Wi-Fi antenna series covering 2.4 GHz and 5-6 GHz bands with 4-8 dBi gains and IP69K and IK10 ratings for harsh industrial environments.
• OMNI-297 (Rhyno) Wideband cellular antenna covering 617-3800 MHz across all LTE/5G bands with omni-directional pattern control, suited to fixed installations, M2M and IoT applications.
• ePoynt (EPNT) Series CPE enclosures accommodating routers up to 185x145x45 mm, including EPNT-1 with 4 cross-polarised omni-directional LTE/5G antennas (617-3800 MHz, 5 dBi peak) and EPNT-2 with added high-gain directional antennas (698-3800 MHz, 11 dBi); IP65 rated.
• HELI Series Circular polarised antennas for mining and tunnel applications covering 2.4 GHz and 5-6 GHz Wi-Fi bands with gains from 4.8 to 17.5 dBic and IP65 rating for harsh environments.
• LPDA Series High-gain wideband directional log-periodic dipole array antennas including the LPDA-92 (698-3800 MHz, 11 dBi peak) and LPDA-500 (up to 7200 MHz), covering GSM900/1800/UMTS/LTE bands and 2.3-2.7 GHz WiMAX.
• PANL Series Panel antennas including the 5-in-1 PANL-401 (4x cellular + dual-band GNSS, 410-6000 MHz, 7.8 dBi) and the 10-in-1 PANL-631 (6x cellular + 3x tri-band Wi-Fi + dual-band GNSS, 617-6000 MHz), in a low-profile form factor with flexible mounting options.
• GPS-1 Active GPS/GLONASS antenna with 1575.42/1602 MHz frequency coverage and 20±3 dBi gain for positioning applications.
• WLAN Series Uni-directional dual-band Wi-Fi antennas with 4x4 MIMO (WLAN-61) and high-gain 16 dBi options (WLAN-60) for 2.4/5 GHz Wi-Fi bands.
• PATCH Series Uni-directional circular polarised RFID patch antennas including PATCH-25 (860-960 MHz, 8.8 dBic) and PATCH-26 (820-970 MHz) for RFID applications.
• Narwhal Series (OMNI-900s) Marine and coastal omni-directional 5G/LTE antennas from 2x2 to 4x4 MIMO, 617-4200 MHz ultra-wideband coverage with 3-8 dBi gains, IP68 salt-water protected fiberglass radome.
• Antenna Accessories Range of antenna accessories including adapters (SMA, N-Type, TNC, 4.3-10), mounting brackets (wall, pole, marine, mining), coaxial cables (HDF-195, RG58) and RF lightning arrestors for Poynting antenna installations.
• WaveHunter System Integrator Certification Certification programme for maritime WaveHunter installers with Gold, Silver and Bronze tiers covering technical expertise, sales certification, installation standards and deal registrations for premium maritime antenna deployments.

Quantifiable outcome

• WaveHunter achieved consistent 300+ Mbps throughput at Nürburgring during NXTGen Cup where personal 5G phone struggled to reach 6 Mbps
• +1 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered supporting and core.

• Dutch Investment Agencies and Regional PartnerssupportingGTM or Marketing Partner · 15 December 2025Dutch investment agencies and regional partners facilitated Poynting's expansion into the Netherlands, supporting the opening of the new R&D center and sales hub in Nijmegen.
• 116+ Distributors (Europe, Africa, North America, Asia-Pacific)coreChannel Partner/ Reseller/ DistributorPOYNTING partners with 116+ distributors across Europe, Africa, North America, and Asia-Pacific. These partners provide sound advice, technical knowledge and expertise to ensure customers get the best solution for their requirements. Distributors can be found through the company's contact page.
• Seasat ITcoreImplementation/ SI/ Consulting PartnerGold certified WaveHunter System Integrator. Seasat IT provides offshore industry connectivity solutions using the WaveHunter antenna for crew welfare and operational connectivity in the most remote and harsh environments.
• GenioxcoreImplementation/ SI/ Consulting PartnerGold certified WaveHunter System Integrator for maritime connectivity installations.
• NearshorenetworkscoreImplementation/ SI/ Consulting PartnerGold certified WaveHunter System Integrator for maritime connectivity installations.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• CommScope: Global incumbent in wireless infrastructure including base station and small cell antennas. Comparable because it directly competes with POYNTING in cellular/DAS/small-cell antenna categories, but operates at vastly greater scale across the full telecom stack.
• Amphenol Antenna Solutions: Division of Amphenol producing a broad portfolio of base station, small cell, and in-building wireless antennas. Directly comparable to POYNTING's wideband cellular and Wi-Fi antenna offering but with the backing of a multi-billion-dollar connector and interconnect group.
• Laird Connectivity: Provider of antennas, RF modules and IoT connectivity solutions, now part of Molex. Comparable to POYNTING's industrial and IoT antenna portfolio with broader connectivity stack and stronger enterprise channel.
• Huber+Suhner: Swiss-listed connectivity specialist covering RF components, antennas and fiber optics for telecom, transport and industrial markets. Directly comparable in railway/transport antenna applications and a potential competitor in POYNTING's marine and industrial verticals.
• Galtronics (Baylin Technologies): Designer and manufacturer of base station, small cell, and in-building wireless antennas. Overlaps with POYNTING in wideband cellular and DAS applications, but at much larger scale serving Tier-1 MNOs and OEMs.

Direct peers

• Taoglas: Specialist designer and manufacturer of advanced antennas and IoT components covering cellular, Wi-Fi, GNSS and combo MIMO configurations. Closest direct competitor to POYNTING in serving IoT/M2M, transport and FWA with engineered multi-function antenna products.
• Mobile Mark Inc. US-based specialist in vehicular, fixed-site, and fleet antenna solutions for cellular, Wi-Fi and GNSS. Comparable to POYNTING's transport/mobility and MIMO-3/MIMO-4 product lines, often overlapping in fleet and emergency vehicle deployments.
• Parsec Technologies: US designer and manufacturer of high-performance external antennas for fixed wireless, LTE/5G and mobile broadband. Comparable to POYNTING's LPDA, XPOL and PUCK product families serving WISPs, FWA and rural broadband deployments.
• KP Performance Antennas: Provider of high-gain parabolic, sector, and omni antennas targeted at WISP, FWA and rural broadband customers. Directly comparable to POYNTING's LPDA and rural/urban connectivity product lines for fixed wireless operators.

Emerging players

• Alpha Wireless: Ireland-based antenna specialist focused on macro and small-cell base station antennas. Comparable technology stack (wideband, multi-band cellular antennas) and similar founder-led specialist profile, though narrower vertical focus than POYNTING.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@poyntingantennas
• LinkedInlinkedin.com/company/poynting
• Xx.com/poyntingantenna

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poynting Antennas