Forenom

What Forenom does

Forenom Oy is a Finnish private accommodation services company headquartered in Helsinki, founded in 2001. It operates a multi-country temporary housing platform spanning six countries — Finland, Sweden, Norway, Denmark, Germany, and Russia — accessible through a website available in seven languages (Finnish, English, Swedish, Norwegian, Danish, German, Russian). The company employs 51-100 staff and maintains a privately held corporate structure with no disclosed institutional investors or funding rounds.

The company's product portfolio is built around three core accommodation types: fully furnished apartments (Kalustetut asunnot), aparthotels (Huoneistohotellit), and hostels (Hostellit). On top of this inventory base, Forenom layers dedicated corporate housing services covering employee relocations, business travel, project-based housing, and a specialized vertical for data center construction projects in the Nordics and Germany. A landlord/partner program (vuokranantajat) supplies the underlying property inventory through an asset-light network model rather than owned real estate.

Forenom operates a dual go-to-market combining direct-to-consumer self-serve booking via its multi-language website with a B2B sales motion targeting corporate accounts requiring managed housing solutions. Revenue is generated through recurring temporary accommodation rentals to both businesses and individuals. Pricing is not publicly disclosed and is largely quote-based for corporate engagements, with promotional levers including a 10% newsletter subscriber discount and student offers. The company has executed four acquisitions between 2016 and 2018 (Friday Flats, Majoitusmestari Oy, StayAt, Apartment HS), establishing a roll-up consolidation pattern in the fragmented Nordic serviced apartment market.

Name

Forenom

Legal name

Forenom Oy

Website

http://forenom.fi/en/

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Forenom Oy is a Finnish private accommodation services company operating a multi-country temporary housing platform across the Nordics, Germany, and Russia. It provides furnished apartments, aparthotels, and hostels to corporate clients, individuals, and students via an asset-light landlord-partnership model.

Ownership category

akta.pro rank

Product category

Serviced Apartments / Temporary Accommodation

NAICS

Accommodation (721), Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Corporate Housing Providers & Operators (Direct Lease / Master Lease) (THAMAHAI)

akta.pro secondary industries

Alternative Corporate Lodging (Serviced Apartments, Extended Stay, Corporate Housing) (THACAGAL), Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG), Corporate Housing Property Management (Owner-Managed / Third-Party) (THAMAHAJ)

Keywords

• Serviced apartments
• Corporate housing
• Temporary accommodation
• Aparthotel services
• Furnished apartments

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Temporary Accommodation Rental: Revenue generated from renting furnished apartments, apartment hotels, and hostels to businesses and individuals for temporary housing needs.
2. Corporate Housing Services: B2B revenue stream providing housing solutions for corporate clients including data center projects, employee relocations, and business travel accommodations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Forenom rents fully furnished apartments, aparthotels, and hostels on a temporary basis to individuals and corporate clients across Finland, Sweden, Norway, Denmark, and Germany. The company also provides dedicated corporate housing services for employee relocations, business travel, and project-based accommodations including data center projects. Inventory is partly owned following four acquisitions (Friday Flats, Majoitusmestari Oy, StayAt, Apartment HS) and partly sourced from third-party landlords through a partner program.

Product overview

Forenom operates as a multi-product accommodation platform offering temporary housing solutions across the Nordic region and Germany. The company provides a unified portfolio of three core accommodation types (Furnished Apartments, Aparthotels, and Hostels) alongside dedicated corporate housing services. For businesses, Forenom offers specialized programs including relocation accommodation, business travel housing, data center project accommodation, and project living solutions, creating an integrated platform-plus-services model where individual accommodation products serve as the foundation and corporate partnership programs add managed services layers.

Differentiator

Problem solved

Functional benefit

Products and services

• Furnished Apartments (Kalustetut asunnot) Fully furnished apartments available for temporary housing needs, designed for extended stays by individuals, corporate clients, and relocating employees.
• Aparthotels (Huoneistohotellit) Aparthotel accommodations combining hotel services with apartment-style living, targeted at business and leisure travelers seeking short- to medium-term stays with kitchen and living facilities.
• Hostels (Hostellit) Budget-friendly hostel accommodations offering temporary housing for price-sensitive travelers and groups needing short-term stays.
• Corporate Housing (Yritysmajoitus) Dedicated corporate housing service for business travelers and companies needing employee accommodation, covering business travel, relocations, and project-based assignments.
• Corporate Accommodation Partner (Yritysten majoituskumppani) Comprehensive corporate accommodation partnership program for businesses requiring ongoing housing solutions for employees, including dedicated account management and project-based living solutions.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adagio Aparthotels: European aparthotel brand jointly backed by Accor and Pierre & Vacances Center Parcs, offering serviced apartments in major cities. Directly competes with Forenom's aparthotel product for business travelers and relocating employees across European cities.
• SACO Aparthotels: UK-headquartered aparthotel and serviced apartment provider with locations across Europe. Directly comparable to Forenom's aparthotel and corporate housing offerings for extended business and relocation stays.
• Bob W: Tech-enabled serviced apartment operator with a strong presence in the Nordics and broader Europe. Directly competes with Forenom's furnished apartment and aparthotel offerings for both corporate and leisure short-stay demand, but differentiates via an app-first, contactless experience.
• Numa Group: Berlin-based operator of fully digital serviced apartments and aparthotels across Germany and Europe. Comparable to Forenom in offering furnished, design-led apartments for extended business and leisure stays, with overlap specifically in the German market Forenom serves.

Broad incumbents

• Airbnb: Global short-term rental platform with growing Airbnb-for-Business and monthly-stay products that compete directly with Forenom's corporate and extended-stay offerings across all its Nordic and German markets.
• Scandic Hotels: Largest Nordic hotel operator with hundreds of properties across Sweden, Norway, Finland, Denmark, and Germany. Overlaps with Forenom's traveler accommodation offering but at a different price point and operational scale, and serves many of the same corporate clients for business travel.
• Booking.com: World's largest online accommodation platform, distributing both hotels and alternative accommodations including serviced apartments. Indirectly competitive with Forenom by giving travelers and corporate bookers access to overlapping inventory at scale.
• Strawberry (formerly Nordic Choice Hotels): Major Nordic hotel group operating full-service and budget brands across the Nordics. Comparable as a broad incumbent offering business and leisure lodging to the same Nordic corporate customers Forenom serves.

Emerging players

• Limehome: Tech-enabled serviced apartment operator across Germany, Austria, Netherlands, and expanding in Europe. Comparable to Forenom's furnished apartment model and German operations but with a more digitally native platform.

Regional players

• Citybox Hotels: Norwegian-based budget hotel chain with self-service check-in concept and limited-service rooms across Scandinavia. Comparable to Forenom's budget-friendly hostel/no-frills product for cost-conscious business and leisure travelers in the Nordics.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/forenom
• Facebookfacebook.com/Forenom
• LinkedInlinkedin.com/company/forenom

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forenom