Alfaa UV
Alfaa UV is an Indian ISO 9001 certified manufacturer of UV-C water and air disinfection systems, serving pharmaceutical, food and beverage, hospitality, municipal, commercial, and residential customers across India and 15+ export markets via direct sales and Amazon.
- Company typePrivate
- Founded2001
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Alfaa UV does
Alfaa UV, operating as the water and air purification brand of Ace Hygiene Products Pvt. Ltd., is an ISO 9001 certified Indian manufacturer of ultraviolet (UV-C) disinfection systems for water and air. Founded in 2001 and headquartered in Mumbai with a fully integrated manufacturing facility in Talegaon, Maharashtra, the company designs and sells UV systems ranging from 100 LPH residential units to 230,000 LPH industrial and municipal installations. Core product lines include the Ewater and Sparkle residential purifiers, ULTRACOIL and ULTRADUCT HVAC UVGI systems, STERO-360 and STERO-UP air disinfection appliances, HiFlo and API series for industrial water treatment, UltraPool swimming pool systems, and the WWR wastewater reuse line.
Revenue is generated primarily through hardware sales of UV systems to enterprise customers across pharmaceuticals (Dr Reddy's, Cipla, Glenmark), food and beverage (Coca-Cola), hospitality (Taj Hotels), banking (SBI), automotive (Mahindra), conglomerates (Reliance, Godrej), real estate (Hiranandani), and engineering and construction (L&T). Commercial installations exceed 500 locations across India, and the company also exports to over 15 countries. The go-to-market is sales-led with a dedicated field sales and service team for B2B installations, complemented by a direct-to-consumer channel via Amazon India for residential products. Pricing is quote-based for commercial and industrial deals while residential units are sold at fixed retail pricing.
Aflaa UV has accumulated industry recognition including the UNESCO Water Digest Award (2014-15), CMO Asia Design Excellence Award (2015), and back-to-back ASHRAE Acrex Awards of Excellence for Indoor Air Quality (2016, 2017). The Water Quality Association USA awarded Mrs Rajul Parikh, co-founder and Director of Sales and Marketing, its International Award of Merit. The company is privately held and bootstrapped with no disclosed institutional funding, and operates with 101-250 employees under founder/management ownership.
Alfaa UV firmographics
Firmographics- Name
- Alfaa UV
- Legal name
- Ace Hygiene Products Pvt. Ltd.
- Website
- https://alfaauv.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Alfaa UV is an Indian ISO 9001 certified manufacturer of UV-C water and air disinfection systems, serving pharmaceutical, food and beverage, hospitality, municipal, commercial, and residential customers across India and 15+ export markets via direct sales and Amazon.
- Ownership category
- akta.pro rank
Alfaa UV industry classification
Industry- Product category
- Water and Air Purification Equipment
- NAICS
- Irradiation Apparatus Manufacturing (334517), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Disinfection & Oxidation (Chlorine/Chloramine, UV, Ozone, AOP) (EUANABAD)
- akta.pro secondary industries
- UV Water Purification Systems (Residential) (CRAJAJAJ), UV Germicidal Light (UV-C) & HVAC Disinfection Systems (HSAOAIAI), Disinfection & Remedial Works (Chlorination, Thermal, Shock Treatments) (BPABAJAF)
Keywords
Where Alfaa UV is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Alfaa UV business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- UV Water Purification Systems: Sale of UV water purification systems for commercial, residential, municipal and industrial use. Systems range from 100 LPH to 230,000 LPH capacity. Includes commercial RO+UV water purifiers.
- UVGI Air Disinfection Systems: Sale and installation of UV systems for HVAC applications including ULTRACOIL, ULTRADUCT, STERO-360, and STERO-UP for air and surface disinfection.
- Commercial Water Purification Solutions: Large-scale commercial RO and UV water systems for businesses, restaurants, hotels, hospitals, schools, and office complexes. Over 500 installations across India.
- Residential Water Purifiers: Home water purifiers including Ewater series (Star, Super, Smart), Sparkle, and Dewdrop RO models sold directly to consumers.
- After-Sales Service: Service and maintenance for installed systems. Dedicated service team with pan-India presence.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Alfaa UV product offering
Product offeringCore offering
Alfaa UV designs, manufactures, and sells ultraviolet (UV-C) water and air purification systems across India and 15+ export markets. Its portfolio spans residential, commercial, industrial, and municipal segments, with water systems ranging from 100 LPH to 230,000 LPH and UVGI air disinfection products for HVAC, upper-room, and surface sanitization applications. Revenue is generated primarily through hardware sales of these UV systems supplemented by installation, service, and maintenance contracts.
Product overview
Alfaa UV is a comprehensive UV water and air purification company offering an integrated portfolio of solutions spanning residential, commercial, industrial, and municipal applications. The core technology is ultraviolet UV-C disinfection for water (100 LPH to 2,30,000 LPH capacity) and air purification (HVAC coil cleaning and in-duct systems). Residential offerings include the award-winning Ewater series (Star, Super, Smart) with 5-step UV purification and the Sparkle/Dewdrop sub-brands. Commercial solutions feature RO+UV systems (C200, C500) and centralized VillaPure whole-house systems. Industrial lines include HiFlo, API UV, and WWR series for high-capacity disinfection, wastewater treatment, and water recycling. Air purification encompasses ULTRACOIL and ULTRADUCT HVAC systems, STERO-360/UP sanitizers, and UltraPool swimming pool systems. All products leverage germicidal UV-C light at 253.7nm wavelength for chemical-free disinfection.
Differentiator
Problem solved
Functional benefit
Brands
- Ewater: Award-winning UV home water purifiers with 5-step purification process. Models include Ewater Star, Ewater Super, and Ewater Smart featuring UV lamp change indicator, carbon change indicator, stainless steel purification chamber, and FloSteer technology.
- SPARKLE UV Water Purifiers
- ULTRACOIL
- ULTRADUCT
- STERO-360 UV Sterilizer
- STERO-UP
- HiFlo Series
- WWR UV Disinfection System
- UltraPool UV
- VillaPure
- Dewdrop RO
- UltraHVAC
Products and services
- Ewater Series (Ewater Star, Ewater Super, Ewater Smart) Award-winning residential UV water purifiers featuring a 5-step purification process (inline filter, sediment filter, carbon filter, micro filter, UV purification) with stainless steel purification chamber, FloSteer technology, UV lamp change indicator, carbon change indicator, and PureSense Controller. Designed for home kitchen water purification.
- ULTRACOIL UV Air Disinfection System
- ULTRADUCT UV Air Disinfection System
- STERO-360 UV Sterilizer
- STERO-UP Upper-Air UVGI Systems
- Commercial UV Water Purification System (C200, C500)
- Commercial RO + UV Water Purifiers
- UltraPool UV Systems (UP45, UP100, UP150, UP250, UP500, UP850)
- HiFlo Series (HF) Ultraviolet Purification Systems
- API UV Series
- WWR UV Disinfection System
- VillaPure Whole House Water Purification System
- Sparkle UV Water Purifier
- Dewdrop RO Water Purifier
- UltraHVAC UV Disinfection System
- After-Sales Installation, Service, and Maintenance
Quantifiable outcome
- Kills more than 99.99% of pathogens including Coronaviruses
- +4 more outcomes
Companies that use Alfaa UV
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles6 records
Alfaa UV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Alfaa UV partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Alfaa UV competitors and assessment
Company assessmentDirect peers
- Hanovia (Halma plc): UK-based UV specialist under Halma focused on UV disinfection for industrial, food & beverage, and pharmaceutical water treatment - closely aligned with Alfaa UV's API UV and HiFlo industrial product lines.
- Trojan Technologies (Danaher): Global specialist in UV water disinfection serving municipal, industrial, and recreational water markets - a pure-play UV peer whose HiFlo-equivalent municipal and industrial product range closely tracks Alfaa UV's high-capacity offering.
- Eureka Forbes Limited: India's largest water and air purification company (Aquaguard, Dr. Aquaguard) serving residential, commercial, and industrial segments with UV, RO, and air disinfection technologies - directly comparable across Alfaa UV's full vertical range.
- Kent RO Systems: India's leading residential water purifier brand with an overlapping UV+RO product line (Kent Grand, Kent Supreme) plus commercial and industrial systems, competing head-on with Alfaa UV's Ewater and Sparkle lines.
- Ultraaqua UV Disinfection Systems: Danish UV water disinfection manufacturer focused on aquaculture, municipal, and industrial applications, closely analogous to Alfaa UV's HiFlo/API UV range and aquaculture vertical.
Broad incumbents
- Xylem Inc. Global water technology major whose Wedeco brand competes directly in UV disinfection for municipal and industrial water/wastewater, but Xylem also offers pumps, smart metering, and broader water infrastructure beyond UV.
- Veolia Water Technologies: Global water and wastewater solutions provider with a comprehensive portfolio including UV disinfection serving municipal and industrial customers at much larger scale than Alfaa UV.
- V-Guard Industries: Indian appliance and electrical equipment major with a growing water purifier business (V-Guard Purio) competing in residential and small-commercial UV/RO categories alongside Alfaa UV.
Emerging players
- Atlantium Technologies: Israeli UV water disinfection specialist focused on industrial, food & beverage, and aquaculture applications with proprietary medium-pressure lamp technology, comparable to Alfaa UV's niche industrial positioning.
- AquiSense Technologies: US-based UV-C LED water disinfection specialist serving industrial and municipal applications, addressing the same disinfection use case as Alfaa UV with a newer lamp technology approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alfaa UV social profiles
Digital presenceAlfaa UV compliance and trust
Trust signalCompliance4 records
Alfaa UV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alfaa UV leadership team
Management profileNumber of profiles
Profiles1 record
Alfaa UV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alfaa UV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alfaa UV
What does Alfaa UV do?
Alfaa UV designs, manufactures, and sells ultraviolet (UV-C) water and air purification systems across India and 15+ export markets. Its portfolio spans residential, commercial, industrial, and municipal segments, with water systems ranging from 100 LPH to 230,000 LPH and UVGI air disinfection products for HVAC, upper-room, and surface sanitization applications. Revenue is generated primarily through hardware sales of these UV systems supplemented by installation, service, and maintenance contracts.
Is Alfaa UV a public or private company?
Alfaa UV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alfaa UV founded?
Alfaa UV was founded in 2001. It employs 101 to 250 people.
Where is Alfaa UV based?
Alfaa UV is headquartered in Mumbai, India, in the Asia region.
How does Alfaa UV make money?
Five revenue lines are on record. UV Water Purification Systems are the primary driver. The others are UVGI Air Disinfection Systems, commercial Water Purification Solutions, residential Water Purifiers and after-Sales Service.
Who are Alfaa UV's main competitors?
Direct peers on record are Hanovia (Halma plc), Trojan Technologies (Danaher), Eureka Forbes Limited, Kent RO Systems and Ultraaqua UV Disinfection Systems. Broad incumbents are Xylem Inc., Veolia Water Technologies and V-Guard Industries. Emerging players are Atlantium Technologies and AquiSense Technologies.
Does Alfaa UV have an API?
No public API is recorded for Alfaa UV.
What industry is Alfaa UV in?
Alfaa UV's product category is Water and Air Purification Equipment. Its primary akta.pro industry code is EUANABAD, Disinfection & Oxidation (Chlorine/Chloramine, UV, Ozone, AOP), with a secondary code of CRAJAJAJ, UV Water Purification Systems (Residential). Its NAICS code is 334517 and its SIC code is 3564.