Market Index

What Market Index does

Market Index is an Australian online financial data publisher operating at marketindex.com.au, providing real-time and delayed market data, interactive charts, and company analysis tools for the Australian Securities Exchange. The platform covers the full suite of S&P/ASX indices (ASX 20, 50, 100, 200, 300, and All Ordinaries), more than 2,300 ASX-listed companies, ETFs, and related securities, alongside global indices (Dow Jones, NASDAQ, S&P 500, Nikkei 225, Shanghai, Hang Seng), commodities (iron ore, crude oil, gold, silver, copper, lithium, uranium), and foreign exchange data. Core product features include multi-watchlist management, stock scanning tools (Top Gainers/Losers, 52-Week Highs/Lows, Trading Halts, DRPs, Director Changes), a 10-year company financials database, upcoming dividends and IPO calendars, broker consensus, director transactions, and an ASX announcements feed. Cboe Australia integration provides live streaming pricing during market hours, distinguishing the platform from typical delayed-feed free portals. The platform is built on a web-based, mobile-first architecture and is accessible via desktop and mobile browsers.

The business operates a freemium subscription model. The free tier provides limited watchlist capacity, market wraps newsletter, and downloadable CSV workbooks with no credit card required. The Supporter tier, priced at $30/year ($2.50/month), offers an ad-free experience, expanded watchlist capacity (up to 200 stocks across 10 lists), and priority support. The premium ASX Top 5 Portfolio tier, priced at $588/year ($49/month), delivers curated monthly rebalanced buy and sell recommendations on 5 ASX 100 Blue Chips. All paid plans include a 14-day money-back guarantee, and the company is wholly owned by FinTech Equity Pty Ltd, which also operates the Livewire Markets network and holds AFSL #521588.

Market Index serves Australian retail investors, DIY/self-directed investors, and novice investors as a horizontal-segment financial media and data product, with no disclosed enterprise or institutional customer base. Go-to-market is product-led growth via self-serve signup, supported by SEO, organic social, a daily market wraps newsletter, and cross-promotion through the Livewire Markets network. The company was founded in 2014, is headquartered in Subiaco, Australia, has 11-50 employees, and is privately held with no external funding rounds or M&A activity disclosed.

Name

Market Index

Legal name

FinTech Equity Pty Ltd

Website

https://marketindex.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Market Index is an Australian online financial portal providing real-time ASX market data, stock scanning tools, 10-year company financials, and curated portfolio recommendations to Australian retail and self-directed investors via a freemium subscription model.

Ownership category

akta.pro rank

Product category

Financial Data and Market Information

NAICS

Portfolio Management and Investment Advice (523940), Securities and Commodity Exchanges (5232)

SIC

Investment Advice (6282)

akta.pro primary industry

Index Providers (Equity, Fixed Income, Multi-Asset, Thematic) (FSAFAIAD)

akta.pro secondary industry

Analytics, Risk Models & Factor/Style Indices (FSAFAIAG)

Keywords

• ASX market data
• Stock market analysis
• Share price tracking
• Investment portfolio tools
• Financial data platform

Headquarters

HQ city

Subiaco

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Freemium Subscription (Free Tier): Basic access to platform features including multi-watchlists with limited stock counts (50 stocks), 10-year company financials, market wraps via email, and downloadable workbooks in CSV format. No credit card required.
2. Supporter Subscription: Premium tier offering 100% ad-free website experience, expanded watchlists (up to 200 stocks across 10 lists), and priority support. Priced at $30/year or $2.50/month.
3. ASX Top 5 Portfolio: Premium subscription tier including curated stock recommendations with clear buy and sell actions, monthly rebalancing updates, and access to Supporter features. Targeted at ASX 100 Blue Chips investors. Priced at $588/year or $49/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Market Index is a web-based financial data portal providing Australian retail investors with real-time and delayed ASX share prices, interactive charts, comprehensive company financials, index coverage, stock scanning tools, and curated investment portfolios. The platform operates on a tiered freemium subscription model ranging from a free tier to a $588/year premium portfolio service with actionable buy/sell recommendations for ASX 100 Blue Chips.

Product overview

Market Index is a financial data portal for the Australian stock market offering real-time ASX market analysis, share prices, charts, and index performance data. The platform operates on a tiered subscription model: a free tier providing basic watchlist and market data access, a Supporter tier ($30/year) offering ad-free browsing with enhanced watchlists, and an ASX Top 5 Portfolio tier ($588/year) providing actionable stock recommendations. Core features include comprehensive ASX index coverage (ASX 20 through All Ordinaries), stock scanning tools (Top Gainers/Losers, 52-Week Highs/Lows, Trading Halts), commodities tracking, global market indices, upcoming dividends calendar, IPO calendar, broker consensus, director transactions, and company announcements. The platform also integrates Cboe Australia live streaming data for real-time pricing during market hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Account No-cost subscription tier providing Australian retail investors with basic access to Market Index platform features including multi-watchlists with limited stock counts (50 stocks per list across 10 lists), 10-year company financials, market wrap emails, and downloadable CSV workbooks.
• Supporter Plan Paid subscription tier at $30/year ($2.50/month) providing Australian retail investors with a 100% ad-free website experience, expanded watchlists (up to 200 stocks across 10 lists), all free tier benefits, and direct support for Market Index.
• ASX Top 5 Portfolio Premium subscription tier at $588/year ($49/month) providing Australian investors with curated stock recommendations and clear buy/sell actions for 5 ASX 100 Blue Chips stocks, with monthly rebalancing updates. Includes all Supporter Plan benefits and is tax-deductible.
• ASX Indices Coverage Comprehensive coverage of Australian S&P indices including ASX 20, ASX 50, ASX 100, ASX 200, ASX 300, All Ordinaries, and sector-specific indices, with real-time and delayed pricing data. Targets Australian retail investors tracking the Australian stock market.
• Stock Scans Investment scanning tools for Australian retail investors including Top Gainers, Top Losers, 52 Week Highs, 52 Week Lows, Highest Turnover, Trading Halts, Dividend Reinvestment Plans, Director Changes, and Fundamentally Sound filters to identify investment opportunities on the ASX.
• Commodities Tracking Real-time and delayed commodity price data for Australian retail investors including Iron Ore, Crude Oil (Brent and WTI), Gold, Silver, Copper, Lithium, and Uranium with charts.
• Global Markets Coverage

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Cboe AustraliacoreTechnology or IntegrationCboe Australia (formerly Chi-X) is an ASIC-regulated alternative trading platform for Australian shares. Market Index integrates Cboe's live streaming pricing data, which updates automatically during market hours. This provides users with real-time market data rather than delayed pricing, enhancing the platform's value proposition for active investors.
• Livewire MarketscoreGTM or Marketing PartnerLivewire Markets is a financial news and investment ideas platform that is part of the same network as Market Index (both owned by FinTech Equity Pty Ltd). Market Index content is cross-promoted through Livewire, and Market Index features sponsored content and articles from Livewire contributors. The platforms share audience and marketing synergies.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bloomberg: Global premium financial data, news, and analytics platform. While it serves a different price tier and customer segment, Bloomberg anchors the high end of the market data value chain and defines the gold standard that Market Index implicitly competes against for serious investor attention.
• Yahoo Finance: One of the largest free global financial data and portfolio tracking platforms. Overlaps with Market Index on ASX stock quotes, watchlists, and basic charting, but is much broader geographically and free of charge, putting pricing pressure on Market Index's lower tiers.
• CommSec: Australia's largest online broker, owned by Commonwealth Bank. Bundles free research, market data, and portfolio tools with brokerage accounts, directly competing with Market Index's free and Supporter tiers for retail investor wallet share.
• Investing.com: Large global multi-asset financial portal offering real-time quotes, charts, calendars, and analysis across equities, commodities, and FX. Overlaps with Market Index's global markets, commodities, and upcoming events features, with a far larger international audience base.

Emerging players

• TipRanks: Analytics platform that tracks and ranks analyst, insider, and blogger recommendations to provide consensus signals to retail investors. Comparable as a data-and-analytics layer for self-directed investors with a similar freemium subscription model.
• Seeking Alpha: Crowd-sourced investment research platform with premium subscriptions providing actionable stock ideas and quant ratings. Competes for the same DIY Australian investor wallet with a content/community-led approach and similar tiered subscription pricing.

Direct peers

• Livewire Markets: Sister platform under common ownership (FinTech Equity Pty Ltd) providing financial news, expert insights, and investment ideas to Australian retail investors. Comparable target audience and content-driven GTM motion, with cross-promotion creating a closely coupled competitive/cooperative relationship.
• Morningstar Australia: Global investment research and data provider with a strong Australian presence; an existing Market Index data partner. Comparable in offering portfolio analysis, stock research, and fund data, but at a higher price point and with a more institutional/professional orientation.
• Simply Wall St: Australian-founded visual investment research platform offering fundamental analysis, infographics, and snowflake scores for global equities including ASX-listed companies. Closely comparable niche (retail-focused, visual investment research) with similar freemium and paid subscription tiers.

Regional players

• Stake: Australian mobile-first broker offering US and ASX share trading with bundled research and market data. Comparable mobile-first PLG targeting younger Australian retail investors, with overlapping value proposition on accessible market information.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/marketindexau
• Facebookfacebook.com/MarketIndexAU
• LinkedInlinkedin.com/company/market-index

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market Index