Project Casting Inc
Project Casting Inc operates a two-sided online marketplace connecting over 850,000 entertainment professionals (actors, models, influencers, UGC creators) with 10,000+ brands and casting directors, monetizing via a $10/month premium subscription, affiliate referrals, and enterprise recruitment services.
- Company typePrivate
- Founded2014
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Project Casting Inc does
Project Casting Inc is a private US-based company operating a two-sided online marketplace that connects entertainment industry professionals — including actors, models, influencers, UGC creators, voiceover artists, and filmmakers — with companies, brands, and casting directors seeking talent for productions, brand collaborations, and content campaigns. Founded circa 2014 and headquartered in Alpharetta, Georgia, the company employs 101-250 people and has built a registered user base of over 850,000 creators alongside 10,000+ brands and companies, with named clients including Apple, Amazon, HBO, Warner Bros, NBC, Nike, Adidas, Tyler Perry Studios, and Disney.
The core product is the Project Casting Platform, a cloud-based web and iOS mobile application featuring a job board, talent profiles, built-in messenger with email synchronization, daily personalized job alerts, and what the company describes as intelligent matching technology. Supporting modules include Enterprise Services for high-touch corporate hiring, Talent Agency Services for centralized roster management and submission workflows, and a Project Casting 3.0 platform version with advanced filters and recommended talent. The platform is integrated with Google and Apple for social login authentication and uses Intercom for customer support and Tapfiliate for affiliate program management. The company holds no disclosed patents or trademarks but maintains GDPR, CCPA, and COPPA compliance.
Project Casting operates on a freemium business model. Basic access is free for both talent and companies; talent can upgrade to a premium subscription priced at $10/month billed annually ($120/year) for higher search visibility, unlimited applications and messaging, profile view analytics, and priority support. The company monetizes additionally through a 20% affiliate referral commission program managed via Tapfiliate, with payouts processed monthly through PayPal once a $100 threshold is reached. Distribution is primarily self-serve and product-led through the web platform and iOS app, supplemented by content marketing, organic social presence on Instagram, TikTok, Facebook, and X, and user testimonials. Geographic footprint is global with concentration in the United States and stated activity in Mexico.
Project Casting Inc firmographics
Firmographics- Name
- Project Casting Inc
- Legal name
- Project Casting, Inc.
- Website
- https://projectcasting.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Project Casting Inc operates a two-sided online marketplace connecting over 850,000 entertainment professionals (actors, models, influencers, UGC creators) with 10,000+ brands and casting directors, monetizing via a $10/month premium subscription, affiliate referrals, and enterprise recruitment services.
- Ownership category
- akta.pro rank
Project Casting Inc industry classification
Industry- Product category
- Online Talent Casting Marketplace
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Employment Placement Agencies (561311)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Employment Agencies (7361), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)
- akta.pro secondary industries
- Casting & Talent Services (Casting, Background, Talent Holding) (MPADAFAI), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Talent Agency & Representation Services (HSACAHAK), Celebrity & Influencer Talent Booking (HSACAHAE)
Keywords
Where Project Casting Inc is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Project Casting Inc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Memberships: Subscription-based premium memberships offering enhanced visibility in search results, unlimited job applications, unlimited messaging, profile view analytics, and priority customer support.
- Free Platform Access: Freemium model where basic access is free for both talent and companies. Companies can post jobs for free with limited features.
- Affiliate Program: 20% commission on referred paying members. Payments processed monthly via PayPal when balance reaches $100 minimum threshold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership with basic access |
| Subscription | Annual | Premium membership at $10/month billed annually |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Project Casting Inc product offering
Product offeringCore offering
Project Casting operates a two-sided online marketplace that connects creative professionals (actors, models, influencers, UGC creators, voiceover artists, filmmakers) with companies, brands, agencies, and casting directors seeking talent for entertainment, brand deal, and content creation projects. The platform provides job listings, a built-in messenger, intelligent matching between talent and opportunities, and complementary services including enterprise recruitment and talent-agency roster management.
Product overview
Project Casting Inc operates a social networking and job marketplace platform for entertainment industry professionals. The core offering is the Project Casting Platform, a unified marketplace connecting creators, actors, influencers, and filmmakers with real opportunities across entertainment, brand deals, and content creation. The platform is complemented by a native iOS mobile application (Project Casting Mobile App) for on-the-go access, Enterprise Services for customized recruitment solutions, Talent Agency Services for agency roster management, and an Affiliate Program for commission-based referrals. Project Casting 3.0 represents the latest major platform version with enhanced matching and communication features. The platform supports both free and premium (subscription) membership tiers for both talent and company users.
Differentiator
Problem solved
Functional benefit
Products and services
- Project Casting Platform A global web-based marketplace platform that connects creators, actors, influencers, and filmmakers with casting calls, auditions, brand deals, UGC campaigns, modeling jobs, voiceover work, and other entertainment industry opportunities. Includes job listings, built-in messenger, talent matching, profile management, and search filters.
- Project Casting Mobile App (iOS)
Quantifiable outcome
- 23% user growth in 2025, expanding from 700,000 to over 850,000 registered creators
- +2 more outcomes
Companies that use Project Casting Inc
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Project Casting Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Project Casting Inc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fashion Week BrooklyncorePartnership to support Fashion Week Brooklyn's 20th anniversary celebration. Collaboration designed to connect the event with talent, creators, and industry professionals seeking hands-on experience in the fashion space. Both organizations have committed to growing together and creating new pathways for the fashion community through talent outreach, social media collaborations, and PR support. Partnership aims to elevate Fashion Week Brooklyn's visibility while opening doors for creatives across multiple disciplines including hair and makeup artists, photographers, videographers, and content creators.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Project Casting Inc competitors and assessment
Company assessmentOthers
- LinkedIn Services Marketplace: LinkedIn is a broad professional network that includes talent sourcing, recruitment, and freelance service listings. Comparable as an ecosystem player offering adjacent talent-matching capabilities to enterprise customers, though not specialized in entertainment casting.
Direct peers
- Actors Access: Actors Access is a long-standing casting submission platform for actors seeking auditions across film, TV, and commercials. Directly competes with Project Casting on the talent-supply side, with similar self-serve profile and submission workflow.
- Casting Networks: Casting Networks operates a subscription-based casting platform used by casting directors across film, TV, and theater. Highly comparable to Project Casting's premium subscription model and two-sided marketplace for talent and casting professionals.
- Mandy.com: Mandy.com is a creative jobs and casting platform connecting performers and crew with film, TV, and theater productions. Comparable to Project Casting as a casting and production opportunity marketplace serving similar talent segments.
- Backstage: Backstage is the most established online casting and auditions marketplace for actors, with paid casting calls and a large talent database. Directly comparable to Project Casting's core creator-talent matching business model and target user base of performers and casting professionals.
Broad incumbents
- IMDbPro: IMDbPro is the industry-standard subscription service for entertainment professionals, offering representation search, casting tools, and contact information. Comparable as a broad incumbent platform serving the same casting-and-representation workflow with deeper industry penetration.
- Upwork: Upwork is a leading freelance talent marketplace spanning creative, video, and influencer services. Comparable as a broad incumbent capturing portions of the creator-economy and brand-collaboration budgets that Project Casting also targets.
- Fiverr: Fiverr operates a global freelance marketplace with a large creator economy category including UGC, voiceover, and influencer services. Comparable to Project Casting's UGC and brand-deal segments, though broader in scope beyond entertainment casting.
Emerging players
- Instagram Collabs Manager: Meta's brand collaboration tools on Instagram enable direct creator-brand partnerships inside the social platform. Comparable to Project Casting's influencer campaign matching, with the threat of disintermediating third-party marketplaces.
- TikTok Creator Marketplace: TikTok's Creator Marketplace connects brands directly with creators for campaigns. Directly comparable to Project Casting's brand-deal matching functionality, with structural advantages of native platform data and zero friction for creators already on TikTok.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Project Casting Inc social profiles
Digital presenceProject Casting Inc compliance and trust
Trust signalCompliance3 records
Project Casting Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project Casting Inc leadership team
Management profileNumber of profiles
Project Casting Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project Casting Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project Casting Inc
What does Project Casting Inc do?
Project Casting operates a two-sided online marketplace that connects creative professionals (actors, models, influencers, UGC creators, voiceover artists, filmmakers) with companies, brands, agencies, and casting directors seeking talent for entertainment, brand deal, and content creation projects. The platform provides job listings, a built-in messenger, intelligent matching between talent and opportunities, and complementary services including enterprise recruitment and talent-agency roster management.
Is Project Casting Inc a public or private company?
Project Casting Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Project Casting Inc founded?
Project Casting Inc was founded in 2014. It employs 101 to 250 people.
Where is Project Casting Inc based?
Project Casting Inc is headquartered in Atlanta, United States, in the North America region.
How does Project Casting Inc make money?
Three revenue lines are on record. Premium Memberships are the primary driver. The others are free Platform Access and affiliate Program.
Who are Project Casting Inc's main competitors?
LinkedIn Services Marketplace is listed as an others. Direct peers are Actors Access, Casting Networks, Mandy.com and Backstage. Broad incumbents are IMDbPro, Upwork and Fiverr. Emerging players are Instagram Collabs Manager and TikTok Creator Marketplace.
Does Project Casting Inc have an API?
No public API is recorded for Project Casting Inc.
What industry is Project Casting Inc in?
Project Casting Inc's product category is Online Talent Casting Marketplace. Its primary akta.pro industry code is HSACAHAL, Talent Casting & Auditions (Casting Directors, Open Calls), with a secondary code of MPADAFAI, Casting & Talent Services (Casting, Background, Talent Holding). Its NAICS code is 7114 and its SIC code is 7819.