Baader

What Baader does

Baader GmbH & Co. Schaltanlagen u. Leiterplatten KG is a German Mittelstand engineering company founded in 1973 and headquartered in Königsbrunn, Bavaria, specializing in custom electrical switchgear construction and industrial automation. The company designs and manufactures electric and electropneumatic control cabinets and delivers full-package process automation and building automation (HVAC) solutions, with technical foundations in Siemens SIMATIC S7, TIA Portal, SIMOTION, WIN CC SCADA, and CAD engineering platforms EPLAN P8 and WSCAD. Baader has been a Siemens Solution Partner since 1998 and holds DIN EN ISO 9001 (since 1996) and UL certification (since 2023), the latter enabling access to international markets that require UL-listed switchgear.

The company generates revenue primarily through custom project-based contracts: each switchgear and automation engagement is individually engineered, manufactured, assembled, and commissioned for the customer's facility, with ongoing service and maintenance provided over the asset life. Pricing is bespoke and quoted per project with standard 14-day invoice terms, and the go-to-market is direct sales to industrial customers across at least 17 verticals, including brewery, packaging, chemical, paper, textile, food, pharma, automotive, plastics, and HVAC. In July 2023, Baader acquired a majority stake in EMYDEX Technology, expanding the offering from physical control systems into Manufacturing Execution System (MES) software for the food processing sector.

Baader operates as an owner-managed family business led by Managing Directors Gerda Baader-Hagl and Jörg Baader, with no external investors or venture capital funding. The company has grown organically from 5 employees in 1977 to over 40 today, through four building expansions at the Königsbrunn site and continuous modernization (most recently an AI-assisted WSCAD CAD workflow adopted in November 2025). The 50th anniversary in 2023 coincided with what the company describes as its strongest revenue year since founding.

Name

Baader

Legal name

Baader GmbH & Co. Schaltanlagen u. Leiterplatten KG

Website

https://baader.net

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Baader GmbH & Co. Schaltanlagen u. Leiterplatten KG is a German Mittelstand specialist in custom electrical switchgear construction and industrial automation, serving European industrial customers across brewery, chemical, packaging, food, and HVAC verticals with Siemens-based automation systems and UL-certified control cabinets.

Ownership category

akta.pro rank

Product category

Industrial Automation & Switchgear Engineering

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Relay and Industrial Control Manufacturing (335314), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration) (IMAGABAJ)

akta.pro secondary industries

Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK), Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA)

Keywords

• Switchgear construction
• Industrial automation
• Control cabinet manufacturing
• Process automation
• Building automation systems

Headquarters

HQ city

Königsbrunn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Infrastructure

Revenue model

1. Switchgear Construction and Assembly: Custom switchgear manufacturing and assembly services, including electrical and electropneumatic control cabinets individually designed for customer operations
2. Automation Systems and Engineering: Complete automation solutions including planning, programming, visualization, commissioning and ongoing service for process automation and building automation
3. Service and Maintenance: Long-term service offerings including assembly, commissioning, and ongoing maintenance services for installed systems

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Baader GmbH & Co. Schaltanlagen u. Leiterplatten KG designs, manufactures, and assembles custom electrical and electropneumatic switchgear (control cabinets) and delivers automation solutions based on Siemens SIMATIC S7 platforms. The company offers an end-to-end package covering engineering (CAD-based hardware planning using EPLAN P8 and WSCAD), custom manufacturing of control cabinets, process and building automation for industries such as breweries, packaging, chemical, paper, textile, and HVAC, plus on-site assembly, commissioning, and long-term service/maintenance.

Product overview

BAADER is a specialist for switchgear construction and automation technology, offering a comprehensive package from engineering through manufacturing, assembly, and commissioning to long-term service. The core portfolio consists of electrical and electropneumatic control systems (Schaltanlagen), process automation for industries including breweries, packaging, chemical, paper, textile, and construction materials using Siemens SIMATIC S7, TIA Portal, and related platforms, building automation for HVAC systems, and complete engineering services using CAD tools including EPLAN P8 and WSCAD. The company recently expanded into digital offerings through the acquisition of EMYDEX Technology (MES software) and adopted AI-powered WSCAD CAD software for enhanced engineering efficiency. UL-certified control cabinets provide international market access. All offerings are delivered as integrated solutions backed by comprehensive service and assembly capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Switchgear Systems (Schaltanlagen) Custom-manufactured electric and electropneumatic control cabinets designed to individual customer specifications, optimized for operational workflows, tested against current standards and regulations, for industrial customers.
• Process Automation Automation solutions built on Siemens SIMATIC S7, TIA Portal, SIMOTION, and related platforms, covering planning, programming, visualization, and commissioning for breweries, packaging systems, chemical, paper, textile, and building materials industries.
• Building Automation (HVAC) Automation services for building heating, ventilation, and air conditioning (HVAC) systems, including control, monitoring, and energy management for commercial and industrial buildings.
• Engineering Services Hardware plan configuration and technical concept development using CAD systems (EPLAN P8, WSCAD, SIGRAPH) including AI-supported WSCAD capabilities, delivering tailored implementation plans for industrial customers.
• Service & Assembly Complete on-site assembly, commissioning, installation, and long-term service/maintenance for installed control and automation systems, covering the full project lifecycle from consulting through ongoing support.
• UL-Certified Control Cabinets Control cabinets certified by Underwriters Laboratories (UL) to the highest international safety standards, enabling access to global markets and quality assurance for industrial customers.

Quantifiable outcome

• 2023 was the strongest revenue year in company history, coinciding with 50th anniversary
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Hands together for Uromi/Nigeria e.V.minorOthers · 1 January 2022Charitable partnership supporting the child Japhetti in Nigeria. The organization helps people in Uromi living in extreme poverty, particularly street children and families, providing food, medical care, and education support.
• Siemens Automation & DrivescoreTechnology or Integration · 1 January 1998BAADER has been a Siemens Solution Partner since 1998, specializing in automation solutions based on Siemens products and systems. This partnership involves comprehensive certification processes and ongoing training to maintain up-to-date expertise in Siemens automation technologies including SIMATIC S7 systems.
• St. Gregor Kinder-, Jugend- und FamilienhilfeminorOthersAnnual Christmas donations to support children and young people in difficult life situations. Donation recipients include Horgau day care facility, animal-assisted therapy, and youth drop-in center F43.
• TSV Haunstetten (Tennis)minorOthersSupport for local sports club through sponsorship of new court booking system with access card identification, enabling members to reserve tennis courts from home.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Stöber Antriebstechnik: Stöber is a German specialist in drive and automation technology, including gear units, motors, and automation controllers serving industrial OEMs. Comparable as a Southern German Mittelstand automation specialist with overlapping industrial customer base.

Direct peers

• Schaltbau Holding AG: Schaltbau is a Munich-based specialist in DC and industrial switchgear, contactors, and railway/automation components. Closely comparable as a German specialist in switchgear and industrial control apparatus serving European industrial customers.
• WSCAD (Würth Elektronik): WSCAD provides electrical CAD software (EPLAN competitor) that Baader explicitly uses for AI-supported planning. Comparable as a direct technology peer in the electrical CAD/CAE toolchain that Baader's engineering services are built on.
• EPLAN (Friedhelm Loh Group): EPLAN provides CAE/CAD software for electrical and control cabinet engineering, the very same tool category (EPLAN P8) that Baader uses and integrates. Comparable as an enabler and ecosystem participant for switchgear engineering and panel building workflows.
• Phoenix Contact: Phoenix Contact is a major German manufacturer of connection technology, automation, and interface/control cabinet components. Comparable as a direct supplier and competitor in the same industrial control panel and automation integration value chain.
• EMYDEX Technology: EMYDEX is a provider of MES software for the food processing sector and was acquired by Baader in 2023. Comparable as Baader's own subsidiary, providing the digital/MES software extension to Baader's hardware and process automation offering.
• Rittal: Rittal is a leading German manufacturer of enclosures, power distribution, and climate control for industrial automation. Directly comparable as a switchgear/enclosure and control cabinet specialist serving the same German Mittelstand and industrial customer base as Baader.

Broad incumbents

• ABB Electrification: ABB is a global broad incumbent in electrification, motion, and industrial automation, including switchgear and control systems. Comparable as a much larger incumbent offering overlapping capabilities across switchgear and industrial automation.
• Schneider Electric: Schneider Electric is a global broad incumbent in energy management and industrial automation, with extensive switchgear and control panel offerings. Comparable as a larger player operating broadly in the same industrial switchgear and automation space.
• Siemens Digital Industries: Siemens is both Baader's core technology partner (SIMATIC S7) and a broad incumbent that offers competing industrial automation, drives, and digitalization solutions. Comparable as the dominant platform vendor whose ecosystem Baader both leverages and competes within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube-nocookie.com/embed/hUwcTunu0gQ
• Facebookfacebook.com/baader
• LinkedInlinkedin.com/company/baader
• Instagraminstagram.com/baaderschaltanlagen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baader