Duncaster
Duncaster is a not-for-profit Life Plan Community on a 94-acre campus in Bloomfield, Connecticut, serving 300+ seniors through independent living, assisted living, memory care, skilled nursing, and rehabilitation, with on-site Hartford HealthCare geriatric care and LifeCare financial contracts.
- Company typePrivate
- Founded1984
- HeadquartersBloomfield, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Duncaster does
Duncaster is a not-for-profit Life Plan Community (continuing care retirement community) founded in 1984 and located on a 94-acre campus in Bloomfield, Connecticut, within the Greater Hartford market. The organization delivers a full continuum of senior living and on-site healthcare services, structured around five core service lines: Independent Living (20+ floor plan options across apartments and cottages), Assisted Living, Memory Care (Dogwood Neighborhood), Skilled Nursing (Caleb Hitchcock Health Center, CARF accredited), and Short-Term Rehabilitation. Outpatient physical, occupational, and speech therapy is offered seven days a week, and on-site geriatric primary and specialty care is delivered through a strategic partnership with Hartford HealthCare Medical Group.
The community is home to more than 300 residents supported by approximately 300 dedicated staff, with amenities including an aquatic center, fitness center, spa, woodshop, library, and 40+ resident clubs and 30+ resident-led committees. The financial model is built around LifeCare contracts — one-time entrance fees (with charter member discounts and an 85% premium refund mechanism) combined with recurring monthly service fees — supplemented by healthcare services revenue from the on-site health center. An early-acceptance offshoot, LifeCare on the Go, extends LifeCare benefits to off-campus prospects with up to six months per year of on-campus apartment access.
Duncaster is governed by a Board of Directors chaired by Annie Hildreth and led operationally by President & CEO Kelly Papa, with an executive team spanning COO, CFO, VP Sales & Marketing, VP Community Life & Resident Services, and VP Human Resources. The community has earned U.S. News & World Report High-Performing ratings in both long-term care and short-term rehabilitation (placing Caleb Hitchcock Health Center in the top ~7% of rated nursing facilities nationally), CARF accreditation, and recognition from the American College of Health Care Administrators. The Duncaster Foundation, established by residents in 1994, provides supplementary charitable funding. A 2024 New Residences expansion project (new independent living apartments, cottages, and amenity renovations) was launched but halted by a court appeal, constraining near-term capacity growth.
Duncaster firmographics
Firmographics- Name
- Duncaster
- Legal name
- Duncaster Inc.
- Website
- https://duncaster.org
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Duncaster is a not-for-profit Life Plan Community on a 94-acre campus in Bloomfield, Connecticut, serving 300+ seniors through independent living, assisted living, memory care, skilled nursing, and rehabilitation, with on-site Hartford HealthCare geriatric care and LifeCare financial contracts.
- Ownership category
- akta.pro rank
Duncaster industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Chronic Care & Complex Care Management (HSABAIAD)
- akta.pro secondary industries
- Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)
Keywords
Where Duncaster is headquartered
LocationHeadquarters
- HQ city
- Bloomfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Duncaster business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Entrance Fees: One-time entrance fees for residency, with charter members receiving 5% discount and 85% premium entrance fee refund. A fully refundable $1,000 deposit is required to become a charter member.
- Monthly Service Fees: Ongoing monthly fees for residence and services. Charter members receive $100 discount on second person monthly fee for first 24 months and first two months of monthly fees waived.
- Healthcare Services Revenue: Revenue from skilled nursing, assisted living, memory care, and rehabilitation services provided on campus through Caleb Hitchcock Health Center.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Charter Membership for new expansion residences |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Duncaster product offering
Product offeringCore offering
Duncaster is a not-for-profit Life Plan Community operating on a 94-acre campus in Bloomfield, Connecticut, providing a full continuum of senior living and healthcare services. Its offering spans independent living, assisted living, memory care, skilled nursing (Caleb Hitchcock Health Center), short-term rehabilitation, outpatient rehab, and on-site geriatric primary care through a Hartford HealthCare partnership, all structured around the LifeCare financial model that protects residents from long-term care costs.
Product overview
Duncaster is a not-for-profit Life Plan Community offering a full continuum of senior living and healthcare services on a single campus. The community is structured around five core living service lines — Independent Living, Assisted Living, Memory Care (Dogwood Neighborhood), Skilled Nursing (Caleb Hitchcock Health Center), and Short-Term Rehabilitation — supported by Hartford HealthCare Medical Group for on-site geriatric primary care and outpatient rehab services. The LifeCare financial model underpins the entire community, providing long-term care cost protection; an offshoot product, LifeCare on the Go, extends these benefits to prospective residents not yet living on campus. The current expansion project (New Residences) is adding new independent living apartments and cottages with charter membership incentives. More than 20 floor plan models are offered across independent living, with assisted living available in studio, one-bedroom, and two-bedroom configurations.
Differentiator
Problem solved
Functional benefit
Brands
- Caleb Hitchcock Health Center: Nationally recognized skilled nursing, rehabilitation, and memory care center at Duncaster
- LifeCare on the Go
- LifeCare
Products and services
- Independent Living Maintenance-free apartment homes and cottage homes for active seniors, offering more than 20 floor plan options, over 40 clubs and groups, wellness and educational programs, gourmet dining, and LifeCare financial and care backing.
- Assisted Living Personalized daily support for residents transitioning from independent living, including assistance with dressing, hygiene, medication, and activities of daily living, with a registered nurse on duty 24/7.
- Memory Care (Dogwood Neighborhood) Dementia-capable, dementia-friendly, and dementia-positive environment offering personalized, holistic support in a secure, engaging setting with private accommodations, on-site nursing, and therapeutic activities.
- Skilled Nursing (Caleb Hitchcock Health Center) Specialized medical care delivered by licensed professionals including registered nurses, offering wound care, IV therapy, and rehabilitation in private rooms with full baths, around-the-clock nursing care, and chef-prepared meals.
- Short-Term Rehabilitation Inpatient rehabilitation services at the Caleb Hitchcock Health Center providing physical, occupational, cardiac, IV, respiratory, and speech therapy with private accommodations and CARF accreditation.
- Outpatient Rehab - PT/OT/Speech Outpatient rehabilitation services available 7 days a week offering physical, occupational, and speech therapy designed to help individuals recovering from injury, illness, or surgery regain strength and independence.
- LifeCare A comprehensive Life Plan financial model that manages unexpected healthcare needs and protects residents from the potential high costs of long-term care through unlimited benefits with no elimination period, offering tax benefits and estate planning advantages.
- LifeCare on the Go An early-acceptance LifeCare program allowing individuals to live off-campus while maintaining LifeCare benefits, with the option to stay in a furnished Duncaster apartment home for up to six months per year.
- Geriatric Medical Care (Hartford HealthCare Medical Group)
Companies that use Duncaster
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Duncaster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Duncaster partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hartford HealthCare Medical GroupcoreHartford HealthCare Medical Group provides on-site geriatric medical care for Duncaster residents, including preventive care, annual wellness visits, chronic disease management, and specialty care coordination. Board-certified geriatricians and nurse practitioners are accessible to all residents, with appointments available weekdays on campus. The partnership includes priority access to care regardless of enrollment status.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Duncaster competitors and assessment
Company assessmentDirect peers
- Masonicare: Connecticut-based not-for-profit Life Plan Community operating multiple campuses with independent living, assisted living, memory care, and skilled nursing. The most directly comparable peer to Duncaster given shared Connecticut geography, nonprofit mission, and full continuum-of-care model.
- Hebrew SeniorLife: New England not-for-profit organization operating multiple life plan communities that deliver the full continuum of senior care including independent living, assisted living, memory care, and skilled nursing. Comparable to Duncaster in mission-driven nonprofit structure and continuum-of-care service model.
- Erickson Senior Living: One of the largest CCRC operators in the U.S., managing 11+ continuing care retirement communities across multiple states. Directly comparable as a large-scale CCRC operator with the same independent-through-skilled-nursing continuum that Duncaster offers on its single campus.
- Benchmark Senior Living: New England-based senior living operator with 60+ communities spanning independent, assisted, memory, and skilled nursing care. Direct competitor for residents in the Greater Hartford / Southern New England senior market with overlapping service lines and similar premium positioning.
- Life Care Services: Nationwide CCRC and senior living management company serving more than 140 communities, many of which are Life Plan Communities. Comparable in operating model and CCRC specialization; a meaningful peer for benchmarking CCRC operations and management practices even though it primarily acts as a third-party manager.
- Trinity Health Senior Communities: Mission-driven nonprofit system operating 50+ senior living and continuing care retirement communities across multiple states. Closely comparable to Duncaster in nonprofit faith-based structure and full continuum of senior services including independent, assisted, memory, and skilled nursing care.
Broad incumbents
- Brookdale Senior Living: Largest senior living operator in the U.S. with 650+ communities across independent living, assisted living, and memory care. A broader incumbent with wider geographic reach, deeper marketing budgets, and scale advantages Duncaster cannot match on a single campus.
- Sunrise Senior Living: Major national senior living operator with 270+ communities offering assisted living, memory care, and independent living. A broader incumbent frequently competing for the same premium-market senior residents Duncaster targets, particularly in Northeast feeder markets.
- Atria Senior Living: National senior living operator with 200+ communities across the U.S. and Canada, focused on independent living, assisted living, and memory care. A broader incumbent with comparable premium service offerings and brand presence in the same Northeast senior market.
- Five Star Senior Living: Senior living and rehabilitation services provider operating 130+ communities across the U.S. across independent living, assisted living, memory care, and skilled nursing. Overlaps with Duncaster's full continuum-of-care approach and competes for similar resident profiles nationally.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Duncaster social profiles
Digital presenceDuncaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duncaster leadership team
Management profileNumber of profiles
Profiles7 records
Duncaster subsidiaries and ownership
Company hierarchySubsidiaries1 record
Duncaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duncaster M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duncaster
What does Duncaster do?
Duncaster is a not-for-profit Life Plan Community operating on a 94-acre campus in Bloomfield, Connecticut, providing a full continuum of senior living and healthcare services. Its offering spans independent living, assisted living, memory care, skilled nursing (Caleb Hitchcock Health Center), short-term rehabilitation, outpatient rehab, and on-site geriatric primary care through a Hartford HealthCare partnership, all structured around the LifeCare financial model that protects residents from long-term care costs.
Is Duncaster a public or private company?
Duncaster is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Duncaster founded?
Duncaster was founded in 1984. It employs 251 to 500 people.
Where is Duncaster based?
Duncaster is headquartered in Bloomfield, United States, in the North America region.
How does Duncaster make money?
Three revenue lines are on record. Entrance Fees are the primary driver. The others are monthly Service Fees and healthcare Services Revenue.
Who are Duncaster's main competitors?
Direct peers on record are Masonicare, Hebrew SeniorLife, Erickson Senior Living, Benchmark Senior Living, Life Care Services and Trinity Health Senior Communities. Broad incumbents are Brookdale Senior Living, Sunrise Senior Living, Atria Senior Living and Five Star Senior Living.
Does Duncaster have an API?
No public API is recorded for Duncaster.
What industry is Duncaster in?
Duncaster's product category is Senior Living Services. Its primary akta.pro industry code is HSABAIAD, Chronic Care & Complex Care Management, with a secondary code of HLADAIAJ, Community-Based Senior Centers with Adult Day Services. Its NAICS code is 62331 and its SIC code is 8050.