WRA Business and Real Estate

What WRA Business and Real Estate does

WRA Business and Real Estate is a privately held, Orlando-headquartered real estate brokerage founded in 2015 that specializes in serving Brazilian and international investors seeking to purchase residential, commercial, and investment property in Florida. The firm operates a multilingual team (Portuguese, Spanish, English) and provides end-to-end transaction support — property search, negotiation, closing coordination, financing advisory — to a customer base concentrated in the Orlando metropolitan area and broader Central Florida, with stated reach extending to Tampa Bay and South Florida. Beyond brokerage, WRA offers custom home construction services, a specialized Investor Program for business and real estate investment, rental property listings, and access to a curated network of supporting professionals including lawyers, accountants, and immigration specialists to assist foreign buyers through the full lifecycle of property acquisition.

The company's product surface is anchored by WRA Real Estate (brokerage) and WRA Management (long-term rental property administration subsidiary), supplemented by sub-brands wrarealestate.com for English-speaking clients and wragulfcoast.com for Spanish-speaking Gulf Coast markets. Technology is conventional for the vertical: an MLS-integrated property search platform filterable by address, ZIP code, city, price, beds, and baths; high-definition virtual tours; a financing calculator; and digital marketing assets (blog, Facebook, Instagram, YouTube, LinkedIn, email newsletter) targeting foreign-buyer communities. No proprietary AI/ML, API, or differentiated technical stack is disclosed.

WRA's revenue model is built on standard U.S. real estate sales commissions (typically 5-6% of sale price, split between listing and buyer's agents) supplemented by recurring property management fees on managed rental units. The go-to-market motion is sales-led, with a team of experienced real estate agents delivering personalized advisory services directly to individual consumers and investor clients. The firm is founder-led (Thiago Ataide, Founder & Broker) with key realtors including Rodrigo Khoury and Nayane Seabra, operates with 11-50 employees, has no disclosed institutional investment, and competes as a niche community-focused brokerage rather than a scaled platform.

Name

WRA Business and Real Estate

Legal name

WRA Business & Real Estate

Website

https://wra-usa.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

WRA Business and Real Estate is an Orlando-based real estate brokerage serving Brazilian and international investors buying residential and commercial property in Florida. The firm provides brokerage, property management, construction, financing advisory, and investor programming via a multilingual agent team.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Activities Related to Real Estate (5313), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Real estate brokerage
• Property management services
• Residential property sales
• Commercial real estate investment
• International buyer services

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales

Revenue model

1. Real Estate Sales Commission: WRA earns commissions on property sales transactions. In the US real estate market, commissions typically range from 5-6% of the property sale price, with the seller typically paying the commission which is split between the listing agent and buyer's agent.
2. Property Management Services: WRA offers property management services for clients who purchase rental properties, handling tenant placement, rent collection, maintenance, and property administration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

WRA Business and Real Estate is a Florida-based real estate brokerage that helps buyers and sellers transact residential and commercial properties, with a particular focus on Brazilian and international investors in the Orlando and broader Florida market. The company also provides long-term rental property management through its wholly-owned subsidiary WRA Management, along with custom home construction, financing advisory, and a specialized investor program for business investments.

Product overview

WRA Business & Real Estate is a Florida-based real estate brokerage offering a comprehensive suite of property services primarily serving Brazilian investors. The core offering centers on WRA Real Estate for buying and selling residential and commercial properties across Florida markets including Orlando, Tampa, Miami, and Sarasota. The service portfolio includes dedicated offerings for construction (building custom homes), property management through WRA Management (for long-term rentals), financing advisory, and a specialized investor program for business investments. The company also provides access to rental properties through its management platform. Services are delivered by a multilingual team (Portuguese, Spanish, English) with a support network including accountants, lawyers, and immigration specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• WRA Real Estate Brokerage Full-service real estate brokerage specializing in residential and commercial property sales in Florida, with particular focus on Orlando and surrounding areas for Brazilian and international investors.
• Residential Property Sales Acquisition and sale of residential properties including single-family homes, townhouses, condos, and vacation homes in Florida markets.
• Commercial Property Sales Commercial real estate investment and acquisition services for business properties in Florida.
• Custom Home Construction Custom home construction services enabling clients to build their dream home in Florida.
• Property Management (WRA Management) Long-term rental property management services including tenant screening, maintenance coordination, rent collection, and financial reporting for property owners.
• Investor Program Specialized program for investors including business investment opportunities and tailored real estate investment strategies.

Quantifiable outcome

• Nearly a decade of experience in the Florida real estate market

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• WRA ManagementcoreStrategic or Co-development PartnerWRA Management is the property management division of WRA Business & Real Estate, handling long-term rental property administration including tenant screening, rent collection, maintenance coordination, and compliance with landlord-tenant laws in Florida.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Compass: National tech-enabled residential brokerage with a significant Florida presence and growing international-buyer focus. Comparable to WRA in core residential brokerage activity, but operates at vastly larger scale with proprietary technology platform.
• Coldwell Banker Real Estate: Established national franchised residential brokerage with deep Florida presence including international luxury and relocation services. Comparable to WRA on residential brokerage core, but at national scale and without WRA's specific Brazilian/niche positioning.
• RE/MAX: Global franchised residential real estate brand with strong Florida agent network and commissioned-agent model. Comparable on commission-based residential brokerage model serving buyers and sellers, but much larger geographic and segment reach than WRA.
• eXp Realty: Cloud-based residential brokerage with strong Florida presence and agent-recruitment model that competes for the same agent pool WRA draws from. Comparable on commissioned-residential brokerage model, particularly relevant for agent retention dynamics.
• Premier Sotheby's International Realty: Luxury-leaning Florida residential brokerage serving affluent and international buyers, including Latin American clientele. Comparable on Florida residential focus and international-buyer services, though positioned at the high end of market.
• Berkshire Hathaway HomeServices: National residential real estate franchise network with extensive Florida coverage and dedicated international-marketing programs. Comparable as a full-service Florida residential brokerage serving buyers, with an international-buyer program targeting Latin American and other foreign investors.
• Redfin: Tech-enabled residential brokerage with a sizeable Florida presence and direct-to-consumer online search experience. Comparable on residential brokerage activity integrated with MLS-driven property search technology, similar in spirit to WRA's site toolset.

Emerging players

• The Rezende Team (Real Estate): Brazilian-team-affiliated Florida residential realtor (Orlando-area) that markets to Brazilian buyers with cultural-language expertise. Closest direct niche peer to WRA, competing head-to-head for the same Portuguese-speaking buyer segment in Central Florida.
• Dubin Real Estate / Latin American-targeted Florida Brokerage: Smaller Florida residential brokerage focused on serving foreign and Latin American buyers with bilingual support. Comparable to WRA in targeting international investors with language/cultural fluency, though operating at smaller scale.

Regional players

• Florida Realty Investments: Florida-focused residential and investment-property brokerage serving buyers including international investors. Comparable on Florida residential brokerage serving investors, but with less of a Brazilian-specific cultural niche than WRA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCeXtOcec_MnvckaJEe0QkzA
• Facebookfacebook.com/wrabrasil
• LinkedInlinkedin.com/company/wrausa
• Instagraminstagram.com/wrausa
• Xx.com/wra_usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WRA Business and Real Estate