Rekomo
Rekomo is a Swedish circular-economy retailer (founded 1992) that buys, sells, and rents used office furniture across the Nordics via e-commerce, three Swedish showrooms, an auction platform, and an enterprise sales team, serving B2B, B2C, and public-sector customers with 60,000+ refurbished SKUs at roughly half the price of new furniture.
- Company typePrivate
- Founded1992
- HeadquartersMölndal, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Rekomo does
Rekomo is a Swedish circular-economy retailer of used office furniture, founded in 1992 and headquartered in Mölndal, operating across the Nordic region (Sweden, Norway, Denmark, Finland). The company runs an e-commerce marketplace (rekomo.se) carrying 60,000+ products across desks, chairs, storage, lighting, screens, sofas, acoustic furniture, and writing boards from premium brands such as Kinnarps, HAY, Herman Miller, Muuto, Fritz Hansen, Vitra, and IKEA, complemented by a separate auction channel (rekomoauctions.se) and physical warehouse/showrooms in Stockholm, Göteborg, and Malmö. A 5-level condition rating system (Skick 1/5 to 5/5), a 3-year warranty, ISO and Kammarkollegiet certifications, and a cited up to 90% CO2 reduction versus new furniture (per RISE research) underpin the quality and sustainability positioning.
The platform functions as a three-sided marketplace: (1) it sources inventory by purchasing used furniture from disposing corporations via a structured buyback program; (2) it resells refurbished inventory to B2B buyers (companies, healthcare, education, public sector) and B2C individuals through self-service e-commerce and an enterprise sales team handling project quotes; and (3) it offers subscription furniture rental starting at 295 SEK/month per workstation and 889 SEK/month for pods, marketed as tax-deductible and scalable. The core price proposition is "halva nypriset" — used furniture priced at approximately 50% of new retail — supported by a 10% first-purchase discount for registered members.
The business mixes transactional revenue (one-time sales), recurring revenue (monthly rental), and transactional supply (buyback payments), with a sales-led hybrid go-to-market combining bottom-of-funnel e-commerce, top-of-funnel content marketing via its "Magasinet" blog and SEO-optimized category pages, mid-funnel email/newsletter campaigns, and direct enterprise sales. Operations are run by 11–50 employees under CEO Jonas Åström, with no disclosed external funding, M&A, or public listing.
Rekomo firmographics
Firmographics- Name
- Rekomo
- Legal name
- Rekomo
- Website
- https://rekomo.se
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rekomo is a Swedish circular-economy retailer (founded 1992) that buys, sells, and rents used office furniture across the Nordics via e-commerce, three Swedish showrooms, an auction platform, and an enterprise sales team, serving B2B, B2C, and public-sector customers with 60,000+ refurbished SKUs at roughly half the price of new furniture.
- Ownership category
- akta.pro rank
Rekomo industry classification
Industry- Product category
- Used Office Furniture Retail
- NAICS
- Home Furnishings Retailers (44912), Reupholstery and Furniture Repair (81142)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Office Furniture (Used & Refurbished) Retail (CRAIANAK)
- akta.pro secondary industries
- Secondhand & Consignment Furniture Retail (CRAIANAA), Reuse & Resale / Recommerce Operations (EUAIANAC), Furniture Rental (Living, Dining, Bedroom) (CRAIAOAA), Repair, Refurbishment & Remanufacturing Services (EUAIANAB)
Keywords
Where Rekomo is headquartered
LocationHeadquarters
- HQ city
- Mölndal
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Rekomo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Furniture Sales: Rekomo generates revenue primarily through the sale of pre-owned office furniture at approximately half the new price. The company purchases used furniture from businesses and resells to other businesses and private individuals.
- Furniture Rental: Monthly rental of office furniture including workspaces from 295 kr/month per employee and pods from 889 kr/month. Rental is tax-deductible for businesses and offers flexibility to scale up or down.
- Furniture Buyback: Rekomo purchases used office furniture from companies looking to dispose of their furniture, integrating this inventory into their sales channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used office furniture at half the new price |
| Subscription | Monthly | Furniture rental per month |
| Freemium | One time/ perpetual license | Membership discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Rekomo product offering
Product offeringCore offering
Rekomo buys used office furniture from companies, renovates and quality-tests it, and resells the refurbished inventory through its own e-commerce platform and three physical showrooms in Sweden at approximately half the price of new furniture. The company also offers monthly furniture rental for businesses (from 295 SEK/workstation/month), a buyback program that purchases used furniture from companies, and a separate auction channel (rekomoauctions.se). All products carry a 3-year warranty and 30-day open purchase policy.
Product overview
Rekomo operates a comprehensive online marketplace for second-hand office furniture in the Nordic region, offering over 60,000 products across multiple categories including desks (Skrivbord), chairs (Stolar), storage (Förvaring), lighting (Belysning), screens and sound absorption (Avskärmning & Ljuddämpning), sofas and armchairs (Soffor & Fåtöljer), and writing boards (Skrivtavlor). The platform enables businesses to buy, sell, and rent quality office furniture from premium brands such as Kinnarps, HAY, Herman Miller, Muuto, Fritz Hansen, and Vitra at approximately half the price of new items. Rekomo provides flexible options including direct purchase, rental plans starting from 295 kr per month per workstation, and furniture buyback services. All products come with a 3-year warranty and 30-day return policy. The company serves both corporate and private customers across Sweden, Norway, Denmark, and Finland, emphasizing sustainability through furniture reuse.
Differentiator
Problem solved
Functional benefit
Products and services
- Begagnade kontorsmöbler (Second-hand office furniture sales) Sale of refurbished used office furniture including desks, chairs, storage, lighting, screens, sofas, and writing boards from brands such as Kinnarps, HAY, IKEA, Herman Miller, HÅG, Muuto, Vitra, and Fritz Hansen, priced at approximately half the new retail price. Available to both businesses and private individuals across the Nordic region.
- Möbeluthyrning (Office furniture rental) Monthly rental of office furniture for businesses with pricing from 295 SEK per workstation per month and pods from 889 SEK per month. Rentals are tax-deductible for businesses and can be scaled up or down based on workspace needs. Individual items can also be rented from 5 SEK/month upwards.
- Sälja möbler (Furniture buyback) Rekomo purchases used office furniture from companies looking to dispose of inventory. Submitted furniture is integrated into the Rekomo sales inventory after quality testing and possible renovation, supporting the circular economy sourcing model.
- Offert & projekt (Enterprise quote and project service) Dedicated enterprise sales support providing project quotes, bulk order handling, and tailored office furnishing solutions for companies undertaking complete workplace refurbishments.
- Rekomo Auctions Online auction site operated by Rekomo where used office furniture is sold via auction format as an alternative sales channel to the fixed-price e-commerce store.
Quantifiable outcome
- Up to 90% CO2 emission reduction compared to buying new furniture (per RISE research)
- +1 more outcomes
Companies that use Rekomo
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Rekomo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rekomo partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Rekomo competitors and assessment
Company assessmentBroad incumbents
- Fritz Hansen: Danish premium design furniture maker whose products (Series 7, etc.) are stocked by Rekomo. Comparable because it is both a stocked brand and a Nordic premium furniture competitor with growing sustainability commitments relevant to Rekomo's buyer base.
- Kinnarps: Large Swedish office furniture manufacturer and a key brand stocked by Rekomo. Comparable because it competes in the same Nordic B2B office furniture market, increasingly offering circular/sustainability services that overlap with Rekomo's value proposition.
- MillerKnoll (Herman Miller): Global premium office furniture group (Herman Miller, Knoll, HAY). Comparable because Herman Miller is one of Rekomo's key stocked brands, and MillerKnoll is investing in circular and pre-owned initiatives that directly overlap Rekomo's circular-economy positioning.
- Steelcase: Global office furniture manufacturer with workplace research and emerging circular-offering programs. Comparable as the largest international competitor for premium B2B office furniture spend that Rekomo is also targeting.
- IKEA (Inter IKEA / IKEA Circular): World's largest home/office furniture retailer, operating the IKEA Circular Hub for buy-back and resale of used IKEA furniture. Comparable as a mass-market recommerce channel that overlaps with Rekomo's B2C and small-business buyer segments in the Nordics.
- Flokk (HÅG): Norwegian-headquartered office seating group (HÅG, Offecct, Giroflex). Comparable as a Nordic premium office furniture brand stocked by Rekomo and increasingly promoting take-back and refurbishment services.
Emerging players
- Greenstock: Emerging UK recommerce player focused on circular office furniture with rental and refurbishment offerings. Comparable as a smaller-scale entrant pursuing the same B2B circular-office opportunity as Rekomo, useful as a peer for trajectory benchmarking.
Direct peers
- Ahrend: Dutch office furniture manufacturer with a strong 'Circular' recommerce and refurbishment program. Closely comparable to Rekomo in combining new and refurbished office furniture, furniture-as-a-service rental, and take-back services for European enterprise and public-sector clients.
- Harmsworth Milner: UK specialist in used and refurbished office furniture with showrooms and nationwide delivery. Comparable model — buying decommissioned corporate furniture, refurbishing, and reselling to enterprises — and a natural cross-regional reference point for Rekomo's B2B recommerce approach.
- Pre-Owned Office Furniture (UK): UK-based specialist dealer of second-hand and refurbished office furniture to businesses. Closely comparable business model — corporate buyback, refurbishment, delivery, and warranty-backed resale — though focused on the UK rather than the Nordics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rekomo social profiles
Digital presenceRekomo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rekomo leadership team
Management profileNumber of profiles
Profiles1 record
Rekomo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rekomo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rekomo
What does Rekomo do?
Rekomo buys used office furniture from companies, renovates and quality-tests it, and resells the refurbished inventory through its own e-commerce platform and three physical showrooms in Sweden at approximately half the price of new furniture. The company also offers monthly furniture rental for businesses (from 295 SEK/workstation/month), a buyback program that purchases used furniture from companies, and a separate auction channel (rekomoauctions.se). All products carry a 3-year warranty and 30-day open purchase policy.
Is Rekomo a public or private company?
Rekomo is a private company. It is classified as unknown and is currently operating.
When was Rekomo founded?
Rekomo was founded in 1992. It employs 11 to 50 people.
Where is Rekomo based?
Rekomo is headquartered in Mölndal, Sweden, in the Europe region.
How does Rekomo make money?
Three revenue lines are on record. Direct Furniture Sales are the primary driver. The others are furniture Rental and furniture Buyback.
Who are Rekomo's main competitors?
Broad incumbents on record are Fritz Hansen, Kinnarps, MillerKnoll (Herman Miller), Steelcase, IKEA (Inter IKEA / IKEA Circular) and Flokk (HÅG). Greenstock is listed as an emerging player. Direct peers are Ahrend, Harmsworth Milner and Pre-Owned Office Furniture (UK).
Does Rekomo have an API?
No public API is recorded for Rekomo.
What industry is Rekomo in?
Rekomo's product category is Used Office Furniture Retail. Its primary akta.pro industry code is CRAIANAK, Office Furniture (Used & Refurbished) Retail, with a secondary code of CRAIANAA, Secondhand & Consignment Furniture Retail. Its NAICS code is 44912 and its SIC code is 5712.