CASTLE IT SOLUTIONS

What CASTLE IT SOLUTIONS does

Castle IT Solutions LLC is a Dubai-based, privately-held technology company founded in 2014 that builds and sells integrated POS, interactive self-service kiosk, and digital signage solutions, with the majority of revenue derived from F&B, retail, corporate, and education customers across the UAE, Oman, and Qatar. The company operates a proprietary software portfolio comprising VirtuKiosk (no-code interactive kiosk software), Easy Resto (cloud POS for restaurants and canteens), and TMBill (all-in-one POS with WhatsApp ordering and kitchen display), paired with a dedicated VirtuBox hardware family. Underlying technology is cloud-based with real-time analytics, remote device management, centralized menu/pricing updates, and multi-outlet control; the company also offers ERP solutions with built-in CRM for project-based businesses.

Revenue is generated through three streams: SaaS subscriptions on a recurring model (since the 2024 SaaS-first pivot), hardware sales of kiosk and POS terminals, and professional services covering installation, training, and support. Go-to-market is a direct enterprise sales motion with consultation-based selling, demo requests via the website, and a three-step onboarding process; an event-rental channel provides short-term kiosk deployment for exhibitions. Pricing is quote-based and not publicly disclosed. The company's most prominent commercial relationship is an exclusive multi-year technology partnership with Global Village, where it powers 2,200+ F&B and retail outlets during the seasonal event, alongside named enterprise customers including Dolphin Energy, Cummins, Bukhatir Group, Kings School, and mall operators such as DLF and Phoenix.

Name

CASTLE IT SOLUTIONS

Legal name

Castle IT Solutions LLC

Website

https://castleitsolutions.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Castle IT Solutions is a Dubai-based technology company that builds cloud POS, interactive kiosk, and digital signage software (VirtuKiosk, Easy Resto, TMBill) paired with proprietary VirtuBox hardware, serving F&B, retail, corporate, and education customers across the UAE, Oman, and Qatar.

Ownership category

akta.pro rank

Product category

Restaurant POS & Interactive Kiosk Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Point-of-Sale (POS) & On-Property Commerce (THALACAI)

akta.pro secondary industries

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL)

Keywords

• Restaurant POS systems
• Interactive kiosk software
• Cloud-based point of sale
• Self-service kiosks
• Digital signage solutions

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Software Licensing/SaaS Subscriptions: Cloud-based POS and kiosk software delivered as SaaS with subscription pricing model. Faster deployment and continuous updates without disruptive upgrade cycles since moving to SaaS-first model in 2024.
2. Hardware Sales: Sale of interactive kiosk hardware (VirtuBox families), POS terminals, and related equipment for deployment.
3. Professional Services: Installation, setup, training, and ongoing support services. 3-step onboarding includes business configuration, menu setup, and installation with staff training.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Castle IT Solutions develops and sells cloud-based POS, interactive kiosk, digital signage, and ERP software for F&B, retail, corporate, and education customers, delivered via a SaaS-first subscription model. Its proprietary brands include VirtuKiosk (no-code self-service kiosk software), Easy Resto (cloud restaurant POS), TMBill (all-in-one POS with WhatsApp ordering), VirtuBox (kiosk hardware), and ERP Solutions for business management. The company also provides installation, training, and ongoing support services, and rents kiosks for events.

Differentiator

Problem solved

Functional benefit

Brands

• VirtuKiosk: No-code interactive kiosk software for retail, hospitality, and corporate spaces
• VirtuBox
• Easy Resto
• TMBill

Products and services

• VirtuKiosk No-code interactive kiosk software for self-service ordering, payments, and customer engagement across retail, hospitality, education, and corporate spaces. Supports offline mode, customizable layouts, remote control across locations, real-time analytics & alerts, and secure scalable deployments.
• Easy Resto Cloud-powered POS designed for large enterprises, restaurants, cafes, food courts, and canteens. Features bulk and scheduled orders, centralized multi-outlet control, cashless transactions, easy billing and reports, and kitchen display systems.
• TMBill Smart, all-in-one POS system for seamless dine-in, takeaway, and online service. Includes WhatsApp ordering and marketing, real-time order tracking, kitchen display systems, and cashless transactions. Integrates with leading direct delivery aggregators.
• VirtuBox Hardware Kiosk hardware family covering all deployment scenarios, paired with VirtuKiosk software to deliver turnkey self-service kiosk solutions for retail, hospitality, education, and corporate environments.
• ERP Solutions ERP platform with quote-to-completion project control, inbuilt CRM, and task-level insights and reports, designed for business management in F&B, retail, and corporate operations.

Quantifiable outcome

• 99% Customer Satisfaction
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature5 records

Partnerships

One partnership is on record.

• Global VillageflagshipStrategic or Co-development Partner · 1 January 2018Exclusive technology partner for Global Village since 2018. Powers all 2,200+ F&B and retail outlets across the six-month seasonal event. Extended from F&B-only to all outlet types. Achieved zero service interruptions across 6+ seasons, demonstrating enterprise-grade reliability.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Block (Square): Global payments and POS provider with restaurant and retail solutions including Square for Restaurants and Square Kiosk. A broad incumbent whose kiosk and POS offerings compete conceptually with Castle IT's VirtuKiosk and Easy Resto stack.
• Lightspeed Commerce: Multi-vertical POS and commerce platform serving retail and hospitality globally. Comparable to Castle IT in offering integrated cloud POS with hardware, but operates at significantly larger scale across broader geographies.
• Oracle Micros: Enterprise restaurant and hospitality POS suite widely deployed in large F&B chains and hotels globally. Represents the high-end enterprise tier that Castle IT targets through its corporate canteen and large-venue (Global Village) deployments.
• NCR Voyix (Aloha): Long-established restaurant and retail POS provider offering Aloha and other POS systems globally. Comparable to Castle IT in serving high-volume F&B operations with integrated hardware and software.
• Toast: US-headquartered restaurant POS platform with cloud software, payments, and hardware. While geographically distant, Toast represents the well-capitalized global template Castle IT competes against as the platform expands into international markets.

Direct peers

• Posiflex Technology: POS and kiosk hardware manufacturer with strong presence across Asia and the Middle East. Comparable to Castle IT's VirtuBox hardware line, competing on ruggedized POS terminals and self-service kiosks for F&B and retail.
• Revel Systems: Cloud-based POS and kiosk platform combining iPad-based POS, self-service kiosks, and kitchen display systems for restaurants and retail. Closely comparable to Castle IT's combined Easy Resto and VirtuKiosk offering across multiple verticals.
• Foodics: Leading cloud POS platform for F&B businesses across the Middle East and North Africa, headquartered in Saudi Arabia. Directly competes with Castle IT's Easy Resto and TMBill in restaurants and cafes, with similar SaaS delivery and similar target customer base in the GCC.
• POSist: Cloud-based restaurant POS and management platform serving the India and Middle East markets with dine-in, takeaway, online ordering, and kitchen display modules. Overlaps directly with Castle IT's Easy Resto and TMBill product capabilities and F&B customer segment.

Regional players

• iMenue: UAE-based digital menu and QR-ordering platform serving restaurants and cafes in the GCC. Adjacent to Castle IT's TMBill, addressing the same Middle East F&B segment with a lighter-weight ordering-focused offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CastleITdxb
• Facebookfacebook.com/CASTLEITUAE
• LinkedInlinkedin.com/company/castle-it-solutions-llc
• Instagraminstagram.com/castleitsolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASTLE IT SOLUTIONS