Jetpack

What Jetpack does

Jetpack is a WordPress plugin suite owned by Automattic Inc. that provides security, performance, and growth tools to WordPress site owners. Founded in 2011 and headquartered in San Francisco, the platform serves more than 27 million WordPress sites globally through a freemium distribution model, with a free core plugin available on the WordPress.org repository and tiered premium subscriptions for advanced features. The company operates with 251-500 employees as a wholly-owned subsidiary of Automattic and is privately held.

The product portfolio is organized across three categories: security (VaultPress Backup, Jetpack Scan, Akismet Anti-spam, Jetpack Protect), performance (Boost, VideoPress, Site Search), and growth (Stats, Social, Newsletter, Blaze, CRM, AI Assistant). Products are available individually or as bundled packages, with the Security Bundle priced at $9.95/mo (first year) and the Complete Bundle at $24.95/mo (first year), both billed annually with a 50% first-year discount. Distribution is product-led and self-serve, channeled through the WordPress.org plugin repository, the Jetpack.com website, mobile app stores (iOS and Android), and channel partnerships with hosting providers including Bluehost, HostGator, DreamHost, and InMotion.

Revenue is generated through recurring annual subscriptions, with growth in 2024 evidenced by the launch of AI-powered features (Featured Image Generation, AI Title Suggestions), the Jetpack Live webinar series, the Jetpack Affiliates Program, and developer portal investments. Operational scale includes 252.3 billion brute force attacks blocked, 546 billion spam comments blocked, 1.2 billion site backups completed, and 2.5 trillion page views tracked. Revenue figures are not publicly disclosed at the Jetpack product-line level.

Name

Jetpack

Legal name

Automattic Inc.

Website

https://jetpack.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Jetpack is a WordPress plugin suite owned by Automattic that delivers security, performance, and growth tools to over 27 million WordPress sites globally through freemium plugins and tiered annual subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Premium Subscriptions: Tiered subscription plans (Backup, Security, Complete) with annual billing. Subscribers get access to real-time backups, security scanning, spam protection, CDN, stats, social tools, video hosting, AI assistant, and CRM. First-year discounts of 50% offered to new customers.
2. Freemium Core Plugin: Free core Jetpack plugin available on WordPress.org with basic features. Premium features unlocked through paid upgrades. Generates organic user acquisition and conversion to paid tiers.
3. Individual Plugin Sales: Individual Jetpack plugins available for separate purchase: Backup, Scan, Anti-spam, Search, Boost, VideoPress, Social, CRM, Protect as standalone products with own pricing tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Jetpack is a WordPress plugin suite that bundles security, performance, and growth/marketing tools for self-hosted WordPress sites. It offers real-time cloud backups, malware scanning with WAF, brute-force login protection, image CDN, lazy loading, site analytics, social sharing, newsletter/email tools, video hosting, search, and CRM — sold as both individual plugins and bundled subscription plans.

Product overview

Jetpack is a comprehensive WordPress plugin suite offering security, performance, and growth tools. It operates as a platform-plus-modules architecture consisting of core security products (VaultPress Backup, Jetpack Scan, Akismet Anti-spam, Jetpack Protect), performance tools (Jetpack Boost, VideoPress, Site Search), and growth features (Stats, Social, Newsletter, Blaze, CRM, AI Assistant). Products are available as individual plugins or bundled packages (Security bundle, Complete bundle). The suite includes a mobile app and management tools for agencies, serving over 27 million WordPress sites.

Differentiator

Problem solved

Functional benefit

Brands

• VaultPress Backup: Backup solution for WordPress sites
• Jetpack Scan
• Akismet Anti-spam
• Jetpack Boost
• VideoPress
• Jetpack Search
• Jetpack Social
• Jetpack Newsletter
• Jetpack CRM

Products and services

• VaultPress Backup
• Jetpack Scan Automated security scanning service that inspects WordPress site files, themes, and plugins for malware, vulnerabilities, and suspicious code, with one-click remediation. For site owners who need proactive threat detection without manual auditing.
• Akismet Anti-spam Spam filtering service for WordPress comments, contact forms, and other user-generated content, automatically catching and hiding spam submissions. For site owners, bloggers, and businesses that host public comment sections or lead forms.
• Jetpack Boost Performance plugin that improves WordPress site speed via lazy loading images, deferring non-essential JavaScript, generating critical CSS, and Core Web Vitals optimization. For site owners and businesses focused on faster page loads and better SEO.
• VideoPress Video hosting and streaming service built for WordPress, providing upload, transcoding, and adaptive playback of video content served from a CDN. For content creators, educators, and businesses publishing video on WordPress sites.
• Jetpack Search On-site search service that replaces default WordPress search with a faster, more relevant indexed search experience, including filters and instant results. For publishers, ecommerce, and content-heavy sites.
• Jetpack Stats Privacy-friendly site analytics service that tracks visitor traffic, page views, referrers, and engagement metrics directly inside the WordPress dashboard. For site owners who want simple, integrated traffic insights.
• Jetpack Social Social media automation service that auto-publishes new WordPress posts to connected social networks and can schedule re-shares. For bloggers, creators, and small businesses that want to extend reach without manual posting.
• Jetpack Newsletter Email newsletter service that turns WordPress posts into email newsletters, manages subscribers, and provides subscription forms and lists. For writers, publishers, and creators building direct subscriber relationships.
• Jetpack Blaze Content promotion service that lets WordPress site owners advertise their posts and pages across the WordPress.com and Automattic network of sites. For creators and businesses seeking paid reach for new content.
• Jetpack CRM Self-hosted CRM plugin that lets WordPress site owners store contacts, manage deals, track invoices, and segment customer data inside WordPress. For freelancers, agencies, and SMBs that want a lightweight CRM tied to their site.
• Jetpack Manage Centralized management service that allows agencies and freelancers to monitor, update, secure, and troubleshoot multiple WordPress sites from a single dashboard, with bulk actions and license management. For agencies and multi-site owners.
• Jetpack Mobile App Companion mobile application for iOS and Android that allows site owners to monitor traffic, moderate comments, view stats, and manage Jetpack-connected WordPress sites on the go. For site owners who want mobile-first site management.
• Jetpack AI Assistant AI-powered writing assistant integrated into the WordPress block editor that helps generate, edit, translate, and summarize content directly in posts and pages. For bloggers, content teams, and SMB marketers producing high volumes of content.
• Jetpack Protect Free security plugin providing automated malware scanning, vulnerability detection, and brute-force protection for WordPress sites. For site owners needing baseline security without a paid subscription.
• Jetpack Complete Bundle Subscription bundle that includes the full Jetpack suite of security, performance, backup, CRM, social, search, video, and growth tools under a single plan. For site owners and businesses that want a single, all-in-one license.
• Jetpack Security Bundle Subscription bundle that combines Jetpack's security products — real-time backups, malware scanning, WAF, and brute-force protection — into a single plan. For site owners who prioritize security over performance and growth features.

Quantifiable outcome

• 252.3 billion brute force attacks blocked
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BluehostcoreChannel Partner/ Reseller/ DistributorRecommended WordPress hosting partner. Bluehost recommends Jetpack to its customers as the preferred security and performance solution for WordPress sites hosted on their platform.
• HostGatorcoreChannel Partner/ Reseller/ DistributorRecommended WordPress hosting partner. HostGator includes Jetpack recommendations and integration support for their WordPress hosting customers.
• DreamHostcoreChannel Partner/ Reseller/ DistributorRecommended WordPress hosting partner. DreamHost promotes Jetpack to their WordPress hosting customer base as an integrated solution.
• InMotionminorChannel Partner/ Reseller/ DistributorRecommended WordPress hosting partner featuring Jetpack integration for their hosting customers.
• WordPress.comcoreStrategic or Co-development PartnerBoth Jetpack and WordPress.com are Automattic products with deep technical integration. Jetpack extends WordPress.com features to self-hosted WordPress sites. WordPress.com logo appears in Jetpack testimonials as a recommended partner.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• WPMU DEV: WPMU DEV provides a WordPress management, security, and hosting suite that overlaps with Jetpack Manage, Scan, and Backup. It is a common competitor in the agency and multi-site WordPress management segment where Jetpack Manage also plays.
• Rank Math: Rank Math is a fast-growing WordPress SEO plugin that has rapidly gained share against Yoast and competes with Jetpack's content-related features. Its aggressive free-tier feature set and product-led growth model mirror Jetpack's GTM approach.
• MalCare: MalCare is a WordPress security and backup plugin built by BlogVault that competes directly with Jetpack Scan, Protect, and VaultPress Backup. It targets the same SMB and agency customer base with a cloud-first security architecture.

Direct peers

• Sucuri: Sucuri provides website security, malware scanning, and WAF services that overlap with Jetpack Scan and the Security bundle. It serves a similar SMB and agency customer base and is a frequent comparison point in the WordPress security market.
• WP Rocket: WP Rocket is a premium WordPress performance and caching plugin that competes with Jetpack Boost. It targets performance-focused WordPress site owners and agencies with subscription pricing and overlaps heavily with Jetpack's CDN and site-speed feature set.
• Wordfence: Wordfence is the most widely installed WordPress security plugin, competing directly with Jetpack Scan, Jetpack Protect, and the WAF feature in the Security bundle. It targets the same SMB and individual WordPress site owner segment with a comparable freemium model.
• UpdraftPlus: UpdraftPlus is a leading WordPress backup plugin and the most direct competitor to VaultPress Backup. It offers cloud backup, restore, and migration features to the same self-hosted WordPress customer base with a free plus premium tier structure.
• Yoast: Yoast is the dominant WordPress SEO plugin and overlaps with Jetpack's content optimization, Stats, and Search modules. Both target the same SMB WordPress publisher with freemium models and a large installed base of plugin users.
• SolidWP (iThemes): SolidWP, formerly iThemes, offers WordPress security, backup, and management plugins including iThemes Security Pro and BackupBuddy. It directly competes with Jetpack's security and backup product lines for SMB WordPress site owners.

Broad incumbents

• Cloudflare: Cloudflare is a broad web infrastructure and security platform whose WAF, CDN, and DDoS protection services overlap with Jetpack's security and Jetpack Boost performance offerings. It does not focus on WordPress specifically, but it is a common alternative at the infrastructure layer for the same customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/jetpack
• GitHubgithub.com/Automattic/jetpack
• YouTubeyoutube.com/JetpackOfficial
• Facebookfacebook.com/jetpackme
• LinkedInlinkedin.com/company/jetpack-for-wordpress

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jetpack